Crush The Listing Presentation With Preparation
By Tom Tezak
By Tom Tezak
To Make A Good First Impression You Never Get A Second Chance
I'll walk you through the meticulous process I use to prepare for success in real estate, ensuring that I make that crucial first impression count, primarily for a listing presentation. But I will show you how you can also apply these tools in other scenarios such as a showing appointment, or any client interaction.
I'm going to share my secrets for impressing your clients and making them feel like the most important people in your world.
With The right tools and some preparation, you can crush your listing presentation.
A 10 dollar Investment That Returned Me a
$14.5
Million Dollar Sale
The best swag item i have ever used … ”the padfolio”
For each client that I take on showings or do a listing presentation for, I bring the relevant documents in a nice leather padfolio like the one pictured above for them to keep. I bulk order them customized with my logo and information embossed on the front.
This simple tool ensures that I am providing a professional presentation, and I even had a $14.5M client call me, becasue he had kept the padfolio with my phone number on it.
Customized Listing Presentation
The customized listing presentation guide that I create and print to put inside of the pad folio has been a key component of my success, and I'm going to show you how to create one that leaves a lasting impact. Later on in the book, there will be a QR code you can scan to view a sample listing presentation.
Here are some things to include:
Cover: The first step is customizing the cover with your client's name, creating a personal touch that demonstrates your dedication to their unique needs.
Content: Inside, you'll want to include vital information about your real estate business. Start with your mission statement – let your clients know what you stand for and believe in. Introduce your team, featuring profiles of each team member, and their role in the process.
Services: Clearly outline the range of services you provide. This is where you showcase your expertise and highlight what sets you apart from the competition.
Photography Tips: Offer valuable tips on preparing a home for a professional photo shoot. This proactive approach ensures that your listings always look their best.
Purchase and Sale Process: Guide your clients through the purchase and sale process, covering everything from inspections and negotiations to settlements and closing.
Comparative Market Analysis: Include a well-organized spreadsheet of comparable properties, making it easy for clients to understand market trends and property values.
Custom Marketing: Tailor your marketing strategies for each property. Show clients that you have a personalized plan to maximize their property's exposure. Contact Information: Make it easy for clients to reach out to you. Provide all your contact details, including phone numbers and email addresses.
Tips For The Presentation
Start with Confidence:
As you sit down with your clients, place the customized listing presentation guide right in front of them. This sets the stage for a professional and engaging presentation.
Leave Behind:
After you've dazzled your clients with your expertise, leave the guide with them as a token of your commitment. The impact of this gesture cannot be overstated.
Powerful Statement:
When clients comment on the quality of the materials, seize the opportunity to make a powerful statement: "You expected a professional presentation, didn't you?" This simple phrase underscores the immense value you bring to the table.
Customize For Any Scenario
he beauty of this approach is its versatility. You can adapt it for various scenarios, whether you're dealing with buyers or hosting open houses.
Showing Guide
Provide a customized buyer's guide tailored to their unique needs and preferences. Include listings that you will be showing them, making it easy for them to follow along and take notes.
Buyer’s Guide
Even during open houses, or sitting the floor at your office, you can utilize these materials to make a strong impression. Create a basic buyer's guide that contains general information about the market and the buying process and can be handed out to anyone. You may want to Include current active listings that align with the open house location and theme.
In conclusion, making a great first impression is pivotal in the world of real estate. It's often the difference between securing a deal and losing an opportunity. By investing in customized materials, such as the listing presentation guide and a professional pad folio, you set yourself apart from the competition and show your clients that you're dedicated to their success.
While it may require some initial effort and investment, the return on investment is undeniable. A high-quality presentation booklet and a stylish pad folio can help you make that critical first impression and build lasting relationships with your clients. Always remember that preparation is the key to success in the real estate business. You never get a second chance to make a good first impression, so make it count.
Sample Books
Scan The QR Codes Below To View the Books:
Custom Listing Presentation
Buyer’s Guide
Custom Showing Guide
Let’s Connect Online
I hope this was helpful, If want to track me down here is where you can find me:
Check out my Podcast “Selling The Dream” on all the podcast Channels and Youtube, and if you like it leave me a review on iTunes
Join our Facebook Group “Resort & 2nd Home Agents”
Like my page on Facebook “Lifestyle Maui Team” or “Tom Tezak”
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Tom TezakHave Tom Tezak Speak At Your Next Event
er at Hawaii Life - Wailea Maui Office ctor of Global Affiliations - Hawaii Life Estate Coach - CSI coaching affiliated with Tom Ferry
hing
30 years expereince selling Real Estate
100 Realtors in Hawaii by Hawaii Business Magazine
Selling Author of "The Essential Guide to Buying and ng Luxury Real Estate"
of Selling The Dream Podcast tor of 2nd Home Agents Facebook Group
Video Marketing Award 2021 presented by Who's Who in ury Real Estate
1 5% of agents in all of the US rly $1 Billion in closed sales mer Co-owner of Wailea Realty, which Tom and his partner built and sold
Tom Tezak Training, LLC