ALOHA INTERNSHIP GUIDE
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The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 2
WHAT YOU WILL LEARN As part of the Lifestyle Maui Team, we will be helping you develop the following skills:
Understanding & Creating Visual Market Analysis
Direct mail marketing
Social media marketing
Creating Newsletters & Blog posts
Learn the marketing strategies of one of Maui’s Top real estate agents Collect and enter Data
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 3
MEET OUR TEAM Tom Tezak, Team Leader, Broker/Owner Tom Tezak’s business slogan boldly reads “life is precious, make it count,” and this personal belief wholly resonates throughout his daily life and career. Tom has managed to not only become one of the most successful Brokers in Hawaii - but he also understands the importance of being a loving husband and father. It’s Tom’s dedication to this delicate balance of business and family that keeps him firmly grounded. And what better place to have your feet grounded than in the beautiful paradise that is Maui. Tom learned the value of a strong work ethic early on while growing up in Joliet, Illinois. His father, an active member of the community with a sharp sense of humor and strong values, instilled in him the importance of doing the right thing in all situations. “Do the right thing for people,” he would tell Tom, “and everything else will follow.” Tom’s persistence is seen in everything he does, which is why he’s been one of the top Real Estate Professionals in Hawaii for the past decade and has sold over $500 Million in Maui Real Estate. He has been recognized as one of Hawaii’s “Top 100 Realtors” ten times. Tom specializes in living the Maui lifestyle; he can direct you to the most lavish properties and the best locations, whether you’re searching for that unique oceanfront property or exclusive condominium community or a simple getaway. When you’re ready to buy in South Maui, give Tom Tezak a call. Whether you’re looking for oceanfront property, a second home, or a hidden gem, call a REALTOR® who can help you maximize your investment and knows the value of enjoying life by making every moment count.
Jordan Kamikawa, Lead Sales Agent Born and raised on Maui - Jordan Kamikawa has been fortunate in kick-starting his real estate career under the guidance of one of Maui’s premier agents. After graduating from Whitworth University in Spokane, Washington with a degree in Communications and moving back home to Maui, Jordan was offered the opportunity to learn Real Estate. Working for Tom Tezak: Broker/Owner of Wailea Realty in 2012, Jordan experienced handling marketing, transaction coordination, and social media and found a connection with helping others achieve their real estate goals. In 2015, Jordan took on the role of full-lead-sales agent for Tom Tezak. With Jordan’s behind the scenes experience, he quickly catapulted into being one of the top -producing Realtors on Maui.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 4
MEET OUR TEAM Michelle Rodriguez, Customer Care Liaison Michelle is the team’s Customer Care Liaison and ensures that each and every client is satisfied. Michelle grew up in Long Island, New York and moved to Maui after living in Orlando for seven years. She has a Bachelor’s degree in Hospitality and an extensive resume that will ensure our clients are guided through the Maui real estate process with care and ease. Additionally, Michelle manages a portion of the Team’s marketing, ensuring that your property is marketed to as many potential buyers and real estate agents as possible. Michelle will utilize direct mail marketing, newsletters, email blasts, and social media to gain maximum exposure on your listing. Outside of work, Michelle enjoys hiking, swimming and dancing.
Liza Pierce, Social Media Liza brings an extensive background in online marketing, social media management, blogging, and digital marketing strategy. She also has experience in project management, having helped a range of clients increase their operational efficiency. In her role as an interactive media strategist, Liza oversees the development and coordination of Lifestyle Maui's digital efforts, while maintaining the team's digital presence. A Maui resident since 1994, Liza has nearly 20 years of experience in the real estate industry, and as a result, she is intimately familiar with local market trends. In 2006, Liza launched A Maui Blog, which has been voted “Best Blog on Maui” by the readers of Maui Time for four consecutive years. Also, she is the founder of the Maui Bloggers Network, co-founder of Maui Social Media Users Group (MauiSMUG) and was named one of Hawai‘i’s Top Five Social Media Influencers in 2013.
Michele Gibson, Transaction Coordinator Michele is our transaction coordinator, and will upload files to an online management program, create a transaction timeline indicating contact information, dates, and deadlines, and communicate with clients, escrow, and other third parties.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 5
WELCOME LETTER Welcome to Wailea Realty Tom Tezak Broker/Owner Wailea Realty + Windermere Real Estate 3750 Wailea Alanui Dr Ste B-16 Kihei, HI 96753 Dear New Intern: Welcome aboard! On <DATE> you will be beginning Wailea Realty’s internship program. The main purpose of this letter is to confirm the details of your internship position. The second objective is to give you an idea of what to expect as you begin your training, as well as make sure that you arrive feeling prepared for your first day. Position Confirmation To confirm, the details of your internship placement are as follows: Position title: Real Estate Marketing Intern Start date: TBD End date: TBD Compensation and benefit plan: TBD Location: Wailea Realty in the Shops at Wailea Parking: Free parking at the shops Weekly hours: TBD Supervisor: Michelle Rodriguez, Marketing Coordinator Supervisor contact information: Phone: 808-280-7383 | email: Michelle@wailearealty.com Feel free to contact your supervisor prior to your start date if you have any questions or concerns.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 6
WHAT TO EXPECT ON YOUR FIRST DAY What to Bring on Your First Day When reporting to work on your first day, make sure to bring with you the following items:
If you have your own laptop, it would be good to bring it A notebook for taking notes A great attitude Business casual attire
Your first day is a time for you to get comfortable and become orientated with the company. With that said, we are happy to have you as part of our team, and we look forward to working together. Sincerely,
Michelle Rodriguez, Executive Assistant & Tom Tezak, Broker/Owner
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 7
TIME SHEET Intern name:
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The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 8
WHAT IS A VMA? VMA: VISUAL MARKET ANALYSIS
The Visual Market Analysis features a map of a community which shows a visual example of all of the listings that are active, pending, and sold over a given timeframe. This is a great tool for owners to use to estimate the value of their property. Realtors may use this as a marketing tool by sending it out to clients. To create the Visual Market Analysis, we use the MLS (Multiple Listing Service) System to search for the property and timeframe we want. We will gather the data and use it to create the VMA. There will be stepby-step instructions on this process.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 9
MARKETING THE VMA Now that we have created a VMA, it is time to market with it. The objective of Tom sending these VMA’s out is to find a seller. The VMA serves as a tool for the seller to analyze the value of properties in their neighborhood. If someone is ready to sell, they might pick up the phone and call Tom. We will market the VMA by using mailings and blog posts. We will print and mail these to the owners in the neighborhood it is for. There is a system we use to get that list of owners. We will also post the VMA’s on the Lifestyle Maui Blog along with a brief overview and description. We will learn some SEO strategies to ensure that people come across this blog post.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 10
GLOSSARY
VMA: Visual Market Analysis: This is the map that represents the market data we search for. MLS: Multiple Listing Service: This is the system that realtors use to look at listings. SEO: Search Engine Optimization: This encompasses marketing strategies that can ensure the best results for our pages to come up on google or other search engines. If someone searches “Maui real estate,” it would be ideal to be as high up in the results as possible.
The Shops at Wailea, 3750 Wailea Alanui B-16, Wailea, Maui, Hawaii, 96753 11
CONNECT ONLINE! LifestyleMauiRealEstate.com Facebook.com/LifestyleMauiRealEstate LinkedIn: www.linkedin.com/in/mauirealestateagent @Lifestyle_Maui on Instagram @Tom_Tezak_Maui_Realtor @JordanKamikwa_MauiRealEstate Lifestyle Maui Real Estate on YouTube
Be sure to check out our
Taste of Paradise series
on Facebook, YouTube, and IGTV, where we give you an inside look at some of the best restaurants and experiences on Maui!
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