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b e r g e n | M i d d l e s e x | M o n m o u t h | M o r r i s & E s s e x | W e s tc h e s t e r
wa i n s c ot m e d i a . c o m
2012
2012
editorial overview
Welcome
to the new H e a lt h & L i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers— has been outstanding. Wainscot Media’s H e a lt h & L i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.
jennifer vreel and, editor in chief editor@wainscotmedia.com
bergen
Middlesex
We are the “Good Living Magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.
Monmouth
wain scot me di a . com M o r r i s & E s s e x W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11
2012
EDITORIAL CALENDAR PUBLISHING DATES
SPECIAL ADVERTISING SECTION DETAILS
I S SUE
EDITORIAL HIGHLIGHTS
S PECIAL ADVERTI S ING SECTION S
SECTION DESCRIP TION / ADVERTI SER FOCUS
FEBRUARY/ MARCH
SET YOUR WELLNESS GOALS FOR THE NEW YEAR
Mind, Body and Soul
A section dedicated to mind, body and soul centers: Spas and medi-spas, yoga and Pilates studios, gyms and holistic stores. Display advertising with complimentary advertorial.
ANNUAL ULTIMATE SPA GUIDE
Ask Your Doctor
Q&A from Morris and Essex’s leading doctors, dentists and healthcare practitioners. FF section.
S PEC SEC CLOSE :
12/23/2011 AD CLOSE :
01/12/2012 MATERIALS :
01/13/2012 MAILED :
02/03/2012
It’s a new year and a new you! Our experts offer guidance and tips to take control of your health, body, mind and spirit.
Rejuvenate, revive and restore with the Best Spas in Morris and Essex counties as selected by our editors in our second annual “Ultimate Spa Guide.” HEALTH FOCUS: The latest information about
prevention and treatment for those battling eating disorders. AT HOME: How healthy is your bedroom? CALL FOR ENTRIES:
The Green Housewives of Morris | Essex Nominate the most earth-minded local woman you know. Best in Morris | Essex 2012 Readers’ Choice Awards Mother & Daughter Makeover Challenge 2012 Tell us why you deserve to win a customized program from our Makeover Advisory Panel. Grill & Chill Our second annual grilled food recipe contest and live cook-off challenge
SHANNON STEITZ
PUBLISHER
201.571.2221
M S X H E A LT H A N D L I F E . C O M SHANNON.STEITZ@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 1 OF 4
2012
EDITORIAL CALENDAR PUBLISHING DATES
SPECIAL ADVERTISING SECTION DETAILS
I S SUE
EDITORIAL HIGHLIGHTS
S PECIAL ADVERTI S ING SECTION S
SECTION DESCRIP TION / ADVERTI SER FOCUS
APRIL/MAY
HOME & GARDEN ISSUE
Decorator Showcase
FF section for designers who want to attract new customers with their expertise and skill
The Complete Morris/ Essex Home and Garden Resource Guide
Perfect for all types of home design and renovation advertisers for inside and outside. Display advertising with complimentary advertorial.
Homes of Distinction
Showcasing a fine collection of homes for sale from the area’s real estate power brokers
Outdoor Oasis
The source for creating the perfect escape at home: Landscaping, pools, paving and deck advertisers. Display advertising with complimentary advertorial.
Health and Wellness Resource Guide
FF section showcasing local health practitioners.
S PEC SEC CLOSE :
02/26/2012 AD CLOSE :
03/12/2012 MATERIALS :
Inspirational interior and exterior design and musthave home accessories. THE GREEN HOUSEWIVES OF MORRIS
HEALTH FOCUS: Understanding and managing
03/15/2012
food allergies
MAILED :
The latest in autism research
04/04/2012
| ESSEX
What they’re doing that makes a difference
AT HOME: Bathroom updates.
Local real estate trends and what to buy now SPECIAL:
Winning Mother & Daughter Makeover Challenge team is announced with “before” photos
JUNE/JULY S PEC SEC CLOSE :
04/26/2012 AD CLOSE :
05/10/2012 MATERIALS :
05/13/2012 MAILED :
06/04/2012
MORRIS | ESSEX HEALTH & LIFE READERS’ CHOICE AWARDS
We’ll profile the winners of our 3rd annual Best of Morris|Essex reader survey—where you’ll discover what your neighbors’ favorite spa, gourmet shop, nightlife spot, art gallery and more.
LIVE YOUR BEST LIFE
Thriving adult (50+)-focused topics from bone health and long term care to senior living HEALTH FOCUS: Podiatry health—get to know
your feet
BEST OF MORRIS | ESSEX: Post event coverage AT HOME: Creating outdoor living and playing spaces “FAMILY SUMMER GETAWAYS”
Capture the excitement of summer vacation through a child’s eyes with our guide to the best places in New Jersey and beyond.
SHANNON STEITZ
PUBLISHER
201.571.2221
M S X H E A LT H A N D L I F E . C O M SHANNON.STEITZ@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 2 OF 4
2012
EDITORIAL CALENDAR PUBLISHING DATES
SPECIAL ADVERTISING SECTION DETAILS
I S SUE
EDITORIAL HIGHLIGHTS
S PECIAL ADVERTI S ING SECTION S
SECTION DESCRIP TION / ADVERTI SER FOCUS
AUGUST/ SEPT
SHOP LOCAL MORRIS | ESSEX
Ask your Doctor
Q&A from leading doctors, dentists and healthcare practitioners in Morris and Essex counties. FF section.
Education Planner
Morris | Essex leading schools, camps, colleges and continuing education programs. Display advertising with complimentary advertorial.
The Health List
Medical-and dental-professional profiles in a fixed format
Financial Health & Wellness
Promoting fiscal “fitness” and preparation for the upcoming year. Perfect for financial advisers, banks, mortgage companies and insurance agents. Display advertising with complimentary advertorial.
The Region’s Finest Medical Centers
The region’s finest hospitals and medical centers reveal why they are recognized as leaders in the community. Fullpage ad with a full-page advertorial that includes a profile, specialties and research listing and noteworthy accomplishments.
S PEC SEC CLOSE :
06/29/2012 AD CLOSE :
07/13/2012 MATERIALS :
07/16/2012 MAILED :
08/03/2012
Discover the best resources from fashion to stationery, right in your own backyard with our second annual Shop Local Morris | Essex Guide.
GRILL & CHILL
The results are in for the best grilled food recipe contest, plus reader recipes and menus to create your own backyard soiree. HEALTH FOCUS: Dermatology—sun damage and
your skin
Sticking to your fitness regimen AT HOME: Porch, patio and poolside furnishings BACK-TO-SCHOOL SHOPPING SAVINGS:
Tips and great local finds CALL FOR ENTRIES:
Cutest Pet Contest
OCT/NOV S PEC SEC CLOSE :
08/29/2012 AD CLOSE :
09/12/2012 MATERIALS :
09/16/2012 MAILED :
10/04/2012
YOUR PERSONAL BEST—OUR ANNUAL HEALTH & WELLNESS ISSUE Our guide to looking good, feeling great and staying fit! Top practitioners offer guidance on how to reach your personal health goals.
2012 MOTHER & DAUGHTER MAKEOVER CHALLENGE The winners reveal their new look!
HEALTH FOCUS: What you might not know about
your hospital’s many offerings and community programs Alzheimer’s advances and brain health AT HOME: Audio and theater equipment
Cutest Pet Contest Results Revealed
SHANNON STEITZ
PUBLISHER
201.571.2221
M S X H E A LT H A N D L I F E . C O M SHANNON.STEITZ@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 3 OF 4
2012
EDITORIAL CALENDAR PUBLISHING DATES
SPECIAL ADVERTISING SECTION DETAILS
I S SUE
EDITORIAL HIGHLIGHTS
S PECIAL ADVERTI S ING SECTION S
SECTION DESCRIP TION / ADVERTI SER FOCUS
DEC/JAN
HOLIDAY ENTERTAINING
Shop local holiday/gift guide
Advertiser gift-giving ideas and promotions for Morris | Essex Health & Life readers. FF section.
S PEC SEC CLOSE :
10/17/2012 AD CLOSE :
10/31/2012 MATERIALS :
11/02/2012
Get inspired and in the spirit of the holiday season with local decorating and entertaining ideas. SHOP LOCAL HOLIDAY GIFT TRENDS:
Great local finds for everyone on your list HEALTH FOCUS: Antiaging dental care AT HOME: Creating a wine cellar
MAILED :
11/21/2012
CALL FOR ENTRIES:
“Ultimate Spa Guide” Our third annual guide featuring the best spas in Morris and Essex counties as selected by our editors.
SHANNON STEITZ
PUBLISHER
201.571.2221
M S X H E A LT H A N D L I F E . C O M SHANNON.STEITZ@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 4 OF 4
2012
editorial departments
IN EVERY ISSUE Local Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County
Wine & Spirits: Seasonal refreshments with a healthy twist
and recipes
Shop Local Leader: A spotlight on a local business owner and his or her involvement in the community
financial health
Financial Balance: Learn strategies and tips managing your
Exercise & Fitness: Easy and fun ways to stay fit and tone up
Bergen Living: What’s hot in local real estate
Fashion & Jewelry: Seasonal or eco trends and sporting
Gatherings: Photos from recent charity and social events in
gear for the entire family
the community
At Home: Seasonal, green or trend-worthy design ideas,
Things To Do: Local must-attend community events, runs,
inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more
fundraisers, theater and more Where to Eat: Fine, casual, family-friendly and farm-to-table
dining in Bergen County
Power Food: Discover the surprising history and health
Escapes: Insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more
benefits of a particular food and where to buy, try or grow— plus recipes Tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more
bergen
Middlesex
Monmouth
wain scot me di a . com M o r r i s & E s s e x W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11
2012
CIRCULATION TOTAL CIRCULATION
252,345
The H E A LT H & L I F E titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business. H E A LT H & L I F E has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.
PUBLIC-PLACE COPIES With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, H E A LT H & L I F E maximizes exposure for your brand.
WESTCHESTER 75,000 BERGEN 50,500 MORRIS | ESSEX 44,000 MONMOUTH 40,000 MIDDLESEX 42,845
C I R C U L AT I O N HEALTH & LIFE
CIRCULATION
Bergen
50,500*
Westchester
75,000*
Morris | Essex
44,000*
Monmouth
40,000*
Middlesex TOTAL
42,845* 252,345
*December 2010 BPA Publisher’s Statement
BERGEN
MIDDLESEX
MONMOUTH
WAIN SCOT ME DI A . COM M O R R I S & E S S E X W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11
2012
READERSHIP DEMOGRAPHICS
HIGHLY ENGAGED AND RESPONSIVE FAVORITE MAGAZINE TOPICS
New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.
DEMOGRAPHICS
FAVORITE MAGAZINE TOPICS
PE AK E ARNING AND SPENDING YE AR S
13% 87% 66% 84% 92% $200,000 $750,000 MALE
FEMALE
OVER THE AGE OF 45
D I E T / E AT I N G R I G H T MARRIED
FITNESS FOOD AND RECIPES
OWN HOME
HOME IMPROVEME NTS LO C A L D I N I N G
MEDIAN ANNUAL HOUSEHOLD INCOME
LO C A L E V E N T S W O M E N ’S H E A LT H
MEDIAN INCOME-PRODUCING ASSETS
HIGHLY ENGAGED & RESPONSIVE
93% 91% 67% 3.5 950,000
SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE
READERS PER COPY
TOTAL AUDIENCE
PLANNING TO BUY IN THE NEXT SIX MONTHS:
• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES
SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.
BERGEN
MIDDLESEX
MONMOUTH
WAIN SCOT ME DI A . COM M O R R I S & E S S E X W E S TC H E S T E R
2012
WHERE TO FIND US COMMUNITY
EVENTS MORRI S
ES SE X
H I G H - I M PAC T
RETAIL LOCATIONS MORRIS | ESSEX HEALTH & LIFE is delivered to key hot spots in towns throughout Morris and Essex County for added exposure. MORRIS BASKING RIDGE BOONTON CEDAR KNOLLS CHATHAM CHESTER DENVILLE DOVER EAST HANOVER FLORHAM PARK KINNELON MADISON MENDHAM MONTVILLE MORRIS PLAINS MORRISTOWN MOUNTAIN LAKES PARISPPANY
MORRIS | ESSEX HEALTH & LIFE
is also prominently displayed at many Morris and Essex County community events.
ESSEX PINE BROOK POMPTON PLAINS RANDOLPH ROCKAWAY TOWACO WHIPPANY
CALDWELL CEDAR GROVE ESSEX FELLS FAIRFIELD FLANDERS GLEN RIDGE LIVINGSTON MILLBURN MONTCLAIR NORTH CALDWELL ROSELAND SHORT HILLS SOUTH ORANGE UPPER MONTCLAIR VERONA WEST ORANGE WEST CALDWELL
To view the complete list of locations where MORRIS | ESSEX HEALTH & LIFE can be seen, visit MSXHEALTHANDLIFE.COM/MORRIS-HEALTH-LIFE/WHERE-TO-FIND-US
SHANNON STEITZ
PUBLISHER
201.571.2221
M S X H E A LT H A N D L I F E . C O M SHANNON.STEITZ@WAINSCOTMEDIA.COM
2012
ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE: 8.375” x 10.875”
S PACE
DIMEN S ION S
Full Page: Bleed Art Trim Live Area
8.625˝ x 11.125˝ 8.375˝ x 10.875˝ 7.325˝ x 10.375˝
Full Page Non-Bleed
7.325˝ x 10.375˝
2/3 Page Vertical
4.63˝ x 10.375˝
digital files must be accompanied by one set of high-quality color proofs.
1/2 Page Horizontal
7.325˝ x 5˝
DIGITAL REQUIREMENTS:
1/2 Page Vertical
3.47˝ x 10.375˝
•P referred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.
1/3 Page Square
4.63˝ x 5˝
1/3 Page Vertical
2.33˝ x 10.375˝
•A lternate file formats accepted: Illustrator, InDesign, and Photoshop.
1/4 Page
3.47˝ x 5˝
SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75”
from inside gutter. PRINTING AND BINDING PROCESS: Web offset; perfect bound. PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text. MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All
• I mage Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format. • Fonts: All printer and screen fonts must be included on disk. FULL PAGE Bleed Art Trim
GENERAL INFORMATION
FULL PAGE Non-Bleed
COPY RESTRICTIONS: Publisher reserves the right, at its absolute
discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT. 1/4 P
COPY RESPONSIBILITY: Advertisers are solely responsible for the
content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.
2/3 V
1/3 V
1/2 V
POSITION GUARANTEES: Position is guaranteed for covers only. SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders,
camera-ready copy and proofs should be addressed to:
1/2 H
1/3 S
Advertising Department, Health & Life 110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: jacquelynn.fischer@wainscotmedia.com FTP upload instructions available upon request.
BERGEN
MIDDLESEX
MONMOUTH
WAIN SCOT ME DI A . COM M O R R I S & E S S E X W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11
online
2012
ADVERTISING OPPORTUNITIES WEB
E-NEWSLETTER BLOG SOCIAL MEDIA VIDEO
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LO C A L S O C I A L C O N N E X I O N Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.
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We found the best spas in Bergen County!
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New Contest: The Green Housewives of Bergen County Vote for your favorite Bergen County stores!
RESoURCES
fEatUREd aRtIClES spa MEnU
take ChaRgE
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SERvE healthy cuisine
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dIgItal ISSUES
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Best of 2010: Readers’ Choice Awards
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INTERACTIVE ElizabEth Rand MARKETING trunk show UNIT 300X250 I n v I t e s yo u t o
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BERGEN
MIDDLESEX
MONMOUTH
WAIN SCOT ME DI A . COM M O R R I S & E S S E X W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11
2012
CUSTOM PUBLISHING
Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.
SELECT YOUR STRATEGY
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• Generate sales leads
• Magazine
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LAURA DOWDEN
CUSTOM MEDIA PUBLISHER
201.746.7800
WAIN SCOT ME DI A . COM LAURA.DOWDEN@WAINSCOTMEDIA.COM
2012
CONTACT INFORMATION SALES BERGEN & MORRIS | ESSEX SHANNON STEITZ
Senior Vice President/Publisher 201-571-2221 Shannon.Steitz@WainscotMedia.com
MIDDLESEX & MONMOUTH SHAE MARCUS
Publisher 856-797-2227 Shae.Marcus@WainscotMedia.com
WESTCHESTER JANICE BROWNE
Publisher 914-263-2461 Janice.Browne@WainscotMedia.com
MARKETING & PRODUCTION J A C Q U E LY N N F I S C H E R
Manager of Advertising Services 201-746-7806 Jacquelynn.Fischer@WainscotMedia.com AMANDA THOROGOOD
Marketing Manager 201-782-5712 Amanda.Thorogood@WainscotMedia.com CHRISTINE HAMEL
Director of Production & Circulation 201-573-5541 Christine.Hamel@WainscoteMedia.com
BERGEN
MIDDLESEX
MONMOUTH
WAIN SCOT ME DI A . COM M O R R I S & E S S E X W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11