Monmouth Health & Life: 2012 Media Kit by Wainscot Media

T h e

G o o d

L i v i n g

M a g a z i n e s

b e r g e n | M i d d l e s e x | M o n m o u t h | M o r r i s & E s s e x | W e s tc h e s t e r

wa i n s c ot m e d i a . c o m

2012

editorial overview

Welcome

to the new H e a lt h & L i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers— has been outstanding. Wainscot Media’s H e a lt h & L i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.

jennifer vreel and, editor in chief editor@wainscotmedia.com

bergen

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Middlesex

We are the “Good Living Magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.

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Monmouth

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11

2012

editorial calendar Publishing Dates

 Special Advertising Section Details

Issue

Editorial Highlights

S pecial Adverti s ing Section s

Section Descrip tion / Adverti ser focus

February/ march

Set your wellness goals for the new year

Monmouth Foodie

Showcases great things in Monmouth’s healthy cuisine: restaurants, health food stores, and other eateries. FOB FF section.

Annual Ultimate Spa Guide

Ask Your Doctor

Q & A with Monmouth’s leading doctors, dentists and health practitioners. FF section.

The Complete Monmouth Home and Garden Resource Guide

Perfect for all types of home design, renovation resources for inside and outside. Display advertising with complimentary advertorial.

S pec sec close :

12/08/2011 Ad Close :

12/22/2011 Materials :

01/03/2012 Mailed :

01/18/2012

It’s a new year and a new you! Our experts offer guidance and tips to take control of your health, body, mind and spirit.

Rejuvenate, revive and restore with Monmouth’s Best Spas as selected by our editors in our second annual “Ultimate Spa Guide.” Health Focus: The latest information about prevention and treatment for those battling eating disorders. At Home: How healthy is your bedroom?

April/may S pec sec close :

02/16/2012 Ad Close :

03/01/2012 Materials :

03/02/2012 Mailed :

03/22/2012

Home & Garden Issue

Inspirational interior and exterior design and musthave home accessories.

Shop Local Monmouth

Discover the best resources for everything from fashion to stationery right in your own backyard with our second annual Shop Local Monmouth Guide. Health Focus: Understanding and managing food

Monmouth Foodie

FOB FF section highlighting healthy Monmouth cuisine.

allergies

The latest in autism research At Home: Bathroom updates

Local real estate trends and what to buy now Call for Entries:

B e st of Mo n m o u th Our 4th annual Readers’ Choice Awards survey

Shae marcus

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Publisher

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856.797.2227

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m o n m o u t h h e a lt h a n d l i f e . c o m Shae.Marcus@WainscotMedia.com SUBJECT TO CHANGE | UPDATED 10/11 | 1 OF 4

2012

editorial calendar Publishing Dates

 Special Advertising Section Details

Issue

Editorial Highlights

S pecial Adverti s ing Section s

Section Descrip tion / Adverti ser focus

June/july

Live your best life

Monmouth Foodie

FOB FF section highlighting healthy Monmouth cuisine.

Monmouth Foodie

FOB FF section highlighting healthy Monmouth cuisine.

Best of Monmouth Recap

Sponsor showcase of October event. Display advertising with complimentary advertorial.

S pec sec close :

04/22/2012 Ad Close :

05/02/2012 Materials :

05/03/2012

Thriving adult (55+)-focused topics from bone health and long term care to senior living. Health Focus: Podiatry health—get to know

your feet

At Home: Creating outdoor living and playing spaces “Family Summer Getaways”

05/22/2012

Capture the excitement of summer vacation through a child’s eyes with our guide to the best places in New Jersey and beyond.

August/ september

Monmouth Health & Life Readers’ Choice Awards

Mailed :

S pec sec close :

06/15/2012 Ad Close :

06/29/2012 Materials :

We’ll profile the winners of our 4th annual Best of Monmouth reader survey, where you’ll discover your neighbors’ favorite spa, gourmet shop, nightlife spot, art gallery and more are and why. Health Focus: Dermatology—sun damage and

07/02/2012

your skin

Mailed :

Sticking to your fitness regimen

07/23/2012

At Home: Porch, patio, and poolside furnishings Back-to-School Shopping Savings:

Tips and great local finds Call for Entries:

C u te st Pet C o nte st

October/ November

S pec sec close :

08/17/2012 Ad Close :

08/31/2012 Materials :

your personal best!

Our guide to looking good, feeling great and staying fit! Top practitioners offer guidance on how to reach your personal health goals. Health Focus: What you might not know about your

hospital’s many offerings and community programs

09/03/2012

Alzheimer’s awareness and brain health

Mailed :

At Home: Audio and theater equipment

09/21/2012

C u te st Pet C o nte st R e su l ts R eve a l e d

Shae marcus

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Publisher

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856.797.2227

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m o n m o u t h h e a lt h a n d l i f e . c o m Shae.Marcus@WainscotMedia.com SUBJECT TO CHANGE | UPDATED 10/11 | 2 OF 4

2012

editorial calendar Publishing Dates

 Special Advertising Section Details

Issue

Editorial Highlights

S pecial Adverti s ing Section s

Section Descrip tion / Adverti ser focus

Dec/Jan

Holiday Entertaining

Trend Report

Highlights news and trends relevant to any advertiser. Includes photo and professional write-up and layout.

S pec sec close :

10/08/2012 Ad Close :

10/22/2012 Materials :

Get inspired and in the spirit of the holiday season with local decorating and entertaining ideas. Shop Local Holiday Gift Trends:

Great local finds for everyone on your list

10/25/2012

Health Focus: Antiaging dental care

Mailed :

At Home: Creating a wine cellar

11/15/2012 Best of Monmouth wrap-up coverage Call for Entries:

“U l ti m ate S pa G u i d e” Our third annual guide featuring the best spas in Monmouth County as selected by our editors.

Shae marcus

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Publisher

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856.797.2227

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m o n m o u t h h e a lt h a n d l i f e . c o m Shae.Marcus@WainscotMedia.com SUBJECT TO CHANGE | UPDATED 10/11 | 3 OF 4

2012

editorial departments

IN EVERY ISSUE Local Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County

Wine & Spirits: Seasonal refreshments with a healthy twist

and recipes

Shop Local Leader: A spotlight on a local business owner and his or her involvement in the community

financial health

Financial Balance: Learn strategies and tips managing your

Exercise & Fitness: Easy and fun ways to stay fit and tone up

Bergen Living: What’s hot in local real estate

Fashion & Jewelry: Seasonal or eco trends and sporting

Gatherings: Photos from recent charity and social events in

gear for the entire family

the community

At Home: Seasonal, green or trend-worthy design ideas,

Things To Do: Local must-attend community events, runs,

inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more

fundraisers, theater and more Where to Eat: Fine, casual, family-friendly and farm-to-table

dining in Bergen County

Power Food: Discover the surprising history and health

Escapes: Insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more

benefits of a particular food and where to buy, try or grow— plus recipes Tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more

bergen

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Middlesex

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Monmouth

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11

2012

CIRCULATION TOTAL CIRCULATION

 252,345

The H E A LT H & L I F E titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business. H E A LT H & L I F E has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.

PUBLIC-PLACE COPIES With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, H E A LT H & L I F E maximizes exposure for your brand.

WESTCHESTER 75,000 BERGEN 50,500 MORRIS | ESSEX 44,000 MONMOUTH 40,000 MIDDLESEX 42,845

C I R C U L AT I O N HEALTH & LIFE

CIRCULATION

Bergen

50,500*

Westchester

75,000*

Morris | Essex

44,000*

Monmouth

40,000*

Middlesex TOTAL

42,845* 252,345

*December 2010 BPA Publisher’s Statement

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11

2012

READERSHIP DEMOGRAPHICS

 HIGHLY ENGAGED AND RESPONSIVE  FAVORITE MAGAZINE TOPICS

New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.

DEMOGRAPHICS

FAVORITE MAGAZINE TOPICS

PE AK E ARNING AND SPENDING YE AR S

13% 87% 66% 84% 92% $200,000 $750,000 MALE

FEMALE

OVER THE AGE OF 45

D I E T / E AT I N G R I G H T MARRIED

FITNESS FOOD AND RECIPES

OWN HOME

HOME IMPROVEME NTS LO C A L D I N I N G

MEDIAN ANNUAL HOUSEHOLD INCOME

LO C A L E V E N T S W O M E N ’S H E A LT H

MEDIAN INCOME-PRODUCING ASSETS

HIGHLY ENGAGED & RESPONSIVE

93% 91% 67% 3.5 950,000

SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE

READERS PER COPY

TOTAL AUDIENCE

PLANNING TO BUY IN THE NEXT SIX MONTHS:

• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES

SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R

2012

WHERE TO FIND US COMMUNITY

EVENTS

H I G H - I M PAC T

RETAIL LOCATIONS MONMOUTH HEALTH & LIFE is delivered to key hot spots in

towns throughout Monmouth County for added exposure.

MONMOUTH HEALTH & LIFE

is also prominently displayed at many Monmouth County community events.

• ASBURY PARK

• MATAWAN

• BRADLEY BEACH

• MIDDLETOWN

• BRIELLE

• MORGANVILLE

• EATONTOWN

• NORTH BELMAR

• ENGLISHTOWN

• RED BANK

• FREEHOLD

• RUMSON

• HOLMDEL

• SEA GIRT

• KEANSBURG

• SHREWSBURY

• LONG BRANCH

• SPRING LAKE

• MANALAPAN

• TINTON FALLS

• MANASQUAN

• WALL

To view the complete list of locations where MONMOUTH HEALTH & LIFE can be seen, visit MONMOUTHHEALTHANDLIFE.COM/MONMOUTH-HEALTH-LIFE/WHERE-TO-FIND-US

SHAE MARCUS

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PUBLISHER

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856.797.2227

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M O N M O U T H H E A LT H A N D L I F E . C O M SHAE.MARCUS@WAINSCOTMEDIA.COM

2012

ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE: 8.375” x 10.875”

S PACE

DIMEN S ION S

Full Page: Bleed Art Trim Live Area

8.625˝ x 11.125˝ 8.375˝ x 10.875˝ 7.325˝ x 10.375˝

Full Page Non-Bleed

7.325˝ x 10.375˝

2/3 Page Vertical

4.63˝ x 10.375˝

digital files must be accompanied by one set of high-quality color proofs.

1/2 Page Horizontal

7.325˝ x 5˝

DIGITAL REQUIREMENTS:

1/2 Page Vertical

3.47˝ x 10.375˝

•P referred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.

1/3 Page Square

4.63˝ x 5˝

1/3 Page Vertical

2.33˝ x 10.375˝

•A lternate file formats accepted: Illustrator, InDesign, and Photoshop.

1/4 Page

3.47˝ x 5˝

SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75”

from inside gutter. PRINTING AND BINDING PROCESS: Web offset; perfect bound. PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text. MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All

• I mage Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format. • Fonts: All printer and screen fonts must be included on disk. FULL PAGE Bleed Art Trim

GENERAL INFORMATION

FULL PAGE Non-Bleed

COPY RESTRICTIONS: Publisher reserves the right, at its absolute

discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT. 1/4 P

COPY RESPONSIBILITY: Advertisers are solely responsible for the

content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

2/3 V

1/3 V

1/2 V

POSITION GUARANTEES: Position is guaranteed for covers only. SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders,

camera-ready copy and proofs should be addressed to:

1/2 H

1/3 S

Advertising Department, Health & Life 110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: jacquelynn.fischer@wainscotmedia.com FTP upload instructions available upon request.

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11

online

2012

ADVERTISING OPPORTUNITIES WEB

 E-NEWSLETTER  BLOG  SOCIAL MEDIA  VIDEO

C USTOM WE B C HA NNE L

LO C A L S O C I A L C O N N E X I O N Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.

BLOG

Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE. COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.

BLOG

CHANNEL SPONSORSHIPS & RUN OF SITE

E-NEWSLET TER SPONSORSHIP NEWSLETTER

CLICK HERE t h E

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