Middlesex Health & Life: 2012 Media Kit

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L i v i n g

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b e r g e n | M i d d l e s e x | M o n m o u t h | M o r r i s & E s s e x | W e s tc h e s t e r

wa i n s c ot m e d i a . c o m

2012

2012

editorial overview

Welcome

to the new H e a lt h & L i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities.

We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers— has been outstanding.

Wainscot Media’s H e a lt h & L i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.

jennifer vreel and, editor in chief editor@wainscotmedia.com

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Middlesex

We are the “Good Living Magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.

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Monmouth

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11

2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL HIGHLIGHTS

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

SPRING

ANNUAL ULTIMATE SPA GUIDE

Ask Your Doctor

Q & A with Middlesex county’s leading doctors, dentists and healthcare practitioners. FF section.

The Complete Middlesex Home and Garden Resource Guide

Perfect for all types of home-design and renovation resources for inside and outside. Display advertising with complimentary advertorial.

S PEC SEC CLOSE :

02/03/2012 AD CLOSE :

02/17/2012 MATERIALS :

Rejuvenate, revive and restore with the Best Spas in Middlesex as selected by our editors in our second annual “Ultimate Spa Guide.”

AT HOME: How healthy is your bedroom?

CALL FOR ENTRIES:

03/09/2012

Best in Middlesex Our first annual Readers’ Choice Awards survey covering everything from the best restaurants and food shops to fashion and stationery.

SUMMER

HOME & GARDEN ISSUE

02/20/2012 MAILED :

S PEC SEC CLOSE :

04/30/2012 AD CLOSE :

05/14/2012 MATERIALS :

05/17/2012 MAILED :

06/10/2012

Filled with inspirational interior and exterior design and must-have home accessories “FAMILY SUMMER GETAWAYS”

Capture the excitement of summer vacation through a child’s eyes with our guide to the best places in New Jersey and beyond.

AT HOME: Bathroom updates HEALTH FOCUS: Dermatology­—sun damage and

your skin

CALL FOR ENTRIES:

Best in Middlesex Our first annual Readers’ Choice Awards survey covering everything from the best restaurants and food shops to fashion and stationery.

Cutest Pet Contest

SHAE MARCUS

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PUBLISHER

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856.797.2227

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M I D D L E S E X H E A LT H A N D L I F E . C O M SHAE.MARCUS@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 1 OF 4

2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL HIGHLIGHTS

FALL

BEST OF MIDDLESEX READERS’ CHOICE AWARDS

S PEC SEC CLOSE :

08/17/2012

We’ll profile the winners of our 1st annual survey— where you’ll discover your neighbors’ favorite restaurant, gourmet shop, nightlife spot, art gallery and more.

MATERIALS :

HEALTH FOCUS: Our guide to looking good, feeling

08/03/2012 AD CLOSE :

08/20/2012

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

Trend Report

Highlights news and trends relevant to any advertiser. Includes photo and professional write-up and layout.

great and staying fit! Top practitioners offer guidance on how to reach your personal health goals.

MAILED :

09/10/2012

AT HOME: Audio and theater equipment

Cutest Pet Contest Results Revealed

WINTER S PEC SEC CLOSE :

10/27/2012 AD CLOSE :

11/08/2012 MATERIALS :

HOLIDAY ENTERTAINING

Get inspired and get in the spirit of the holiday season with local decorating and entertaining ideas.

SHOP LOCAL HOLIDAY GIFT TRENDS:

Great local finds for everyone on your list.

HEALTH FOCUS: Podiatry health—get to know

11/09/2012

your feet

MAILED :

AT HOME: Creating a wine cellar

12/02/2012 CALL FOR ENTRIES:

“Ultimate Spa Guide” Our second annual guide featuring the best spas in Middlesex County as selected by our editors.

SHAE MARCUS

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PUBLISHER

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856.797.2227

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M I D D L E S E X H E A LT H A N D L I F E . C O M SHAE.MARCUS@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 2 OF 4

2012

editorial departments

IN EVERY ISSUE Local Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County

Wine & Spirits: Seasonal refreshments with a healthy twist

and recipes

Shop Local Leader: A spotlight on a local business owner and his or her involvement in the community

financial health

Financial Balance: Learn strategies and tips managing your

Exercise & Fitness: Easy and fun ways to stay fit and tone up

Bergen Living: What’s hot in local real estate

Fashion & Jewelry: Seasonal or eco trends and sporting

Gatherings: Photos from recent charity and social events in

gear for the entire family

the community

At Home: Seasonal, green or trend-worthy design ideas,

Things To Do: Local must-attend community events, runs,

inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more

fundraisers, theater and more Where to Eat: Fine, casual, family-friendly and farm-to-table

dining in Bergen County

Power Food: Discover the surprising history and health

Escapes: Insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more

benefits of a particular food and where to buy, try or grow— plus recipes Tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11

2012

CIRCULATION TOTAL CIRCULATION

 252,345

The H E A LT H & L I F E titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business.

H E A LT H & L I F E has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.

PUBLIC-PLACE COPIES With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, H E A LT H & L I F E maximizes exposure for your brand.

WESTCHESTER 75,000 BERGEN 50,500 MORRIS | ESSEX 44,000 MONMOUTH 40,000 MIDDLESEX 42,845

C I R C U L AT I O N HEALTH & LIFE

CIRCULATION

Bergen

50,500*

Westchester

75,000*

Morris | Essex

44,000*

Monmouth

40,000*

Middlesex TOTAL

42,845* 252,345

*December 2010 BPA Publisher’s Statement

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11

2012

READERSHIP DEMOGRAPHICS

 HIGHLY ENGAGED AND RESPONSIVE  FAVORITE MAGAZINE TOPICS

New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.

DEMOGRAPHICS

FAVORITE MAGAZINE TOPICS

PE AK E ARNING AND SPENDING YE AR S

13% 87% 66% 84% 92% $200,000 $750,000 MALE

FEMALE

OVER THE AGE OF 45

D I E T / E AT I N G R I G H T MARRIED

FITNESS FOOD AND RECIPES

OWN HOME

HOME IMPROVEME NTS LO C A L D I N I N G

MEDIAN ANNUAL HOUSEHOLD INCOME

LO C A L E V E N T S W O M E N ’S H E A LT H

MEDIAN INCOME-PRODUCING ASSETS

HIGHLY ENGAGED & RESPONSIVE

93% 91% 67% 3.5 950,000

SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE

READERS PER COPY

TOTAL AUDIENCE

PLANNING TO BUY IN THE NEXT SIX MONTHS:

• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES

SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R

2012

WHERE TO FIND US COMMUNITY

EVENTS

H I G H - I M PAC T

RETAIL LOCATIONS MIDDLESEX HEALTH & LIFE is delivered to key hot spots in

towns throughout Middlesex County for added exposure.

• AVENEL

• METUCHEN

MIDDLESEX HEALTH & LIFE

• CRANBURY

• PERTH AMBOY

is also prominently displayed at many Middlesex County community events.

• EAST BRUNSWICK

• PISCATAWAY

• EDISON

• WOODBRIDGE

• HIGHLANDS PARK

To view the complete list of locations where MIDDLESEX HEALTH & LIFE can be seen, visit MIDDLESEXHEALTHANDLIFE.COM/MIDDLESEX-HEALTH-LIFE/WHERE-TO-FIND-US

SHAE MARCUS

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PUBLISHER

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856.797.2227

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M I D D L E S E X H E A LT H A N D L I F E . C O M SHAE.MARCUS@WAINSCOTMEDIA.COM SUBJECT TO CHANGE | UPDATED 10/11 | 1 OF 4

2012

ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE: 8.375” x 10.875”

S PACE

DIMEN S ION S

Full Page: Bleed

Art Trim Live Area

8.625˝ x 11.125˝ 8.375˝ x 10.875˝ 7.325˝ x 10.375˝

Full Page Non-Bleed

7.325˝ x 10.375˝

2/3 Page Vertical

4.63˝ x 10.375˝

digital files must be accompanied by one set of high-quality color proofs.

1/2 Page Horizontal

7.325˝ x 5˝

DIGITAL REQUIREMENTS:

1/2 Page Vertical

3.47˝ x 10.375˝

•P referred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.

1/3 Page Square

4.63˝ x 5˝

1/3 Page Vertical

2.33˝ x 10.375˝

•A lternate file formats accepted: Illustrator, InDesign, and Photoshop.

1/4 Page

3.47˝ x 5˝

SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75”

from inside gutter.

PRINTING AND BINDING PROCESS: Web offset; perfect bound.

PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text.

MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All

• I mage Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format.

• Fonts: All printer and screen fonts must be included on disk.

FULL PAGE Bleed Art Trim

GENERAL INFORMATION

FULL PAGE Non-Bleed

COPY RESTRICTIONS: Publisher reserves the right, at its absolute

discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT. 1/4 P

COPY RESPONSIBILITY: Advertisers are solely responsible for the

content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

2/3 V

1/3 V

1/2 V

POSITION GUARANTEES: Position is guaranteed for covers only.

SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders,

camera-ready copy and proofs should be addressed to:

1/2 H

1/3 S

Advertising Department, Health & Life 110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: jacquelynn.fischer@wainscotmedia.com FTP upload instructions available upon request.

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11

online

2012

ADVERTISING OPPORTUNITIES WEB

 E-NEWSLETTER  BLOG  SOCIAL MEDIA  VIDEO

C USTOM WE B C HA NNE L

LO C A L S O C I A L C O N N E X I O N Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.

BLOG

Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE. COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.

BLOG

CHANNEL SPONSORSHIPS & RUN OF SITE

E-NEWSLET TER SPONSORSHIP NEWSLETTER

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Photo gallery

We found the best spas in Bergen County!

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New Contest: The Green Housewives of Bergen County Vote for your favorite Bergen County stores!

RESoURCES

fEatUREd aRtIClES spa MEnU

take ChaRgE

sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi.

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SERvE healthy cuisine

home IdEaS

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dIgItal ISSUES

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2

SPECIal ad SECtIon

Best of 2010: Readers’ Choice Awards

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Market Lady New Jersey Mom Blog Bergenation.com Off the Broiler Mommies Do it All Mom to Mom Columns Middlesex Health & Life Monmouth Health & Life Morris Health & Life Westchester Health & Life New York Spaces

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BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11

2012

CUSTOM PUBLISHING

Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.

SELECT YOUR STRATEGY

CHOOSE YOUR FORMAT

• Generate sales leads

• Magazine

• Build brand awareness

• Supplement

• Create brand preference

• Advertorial

• Educate prospects

• Events

• Acquire new customers

• Video

• Retain existing customers

• Newsletter

• Position yourself as an industry expert

• eNewsletter

• Educate your sales force

• Social Media

LAURA DOWDEN

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CUSTOM MEDIA PUBLISHER

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201.746.7800

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WAIN SCOT ME DI A . COM LAURA.DOWDEN@WAINSCOTMEDIA.COM

2012

CONTACT INFORMATION SALES BERGEN & MORRIS | ESSEX SHANNON STEITZ

Senior Vice President/Publisher 201-571-2221 Shannon.Steitz@WainscotMedia.com

MIDDLESEX & MONMOUTH SHAE MARCUS

Publisher 856-797-2227 Shae.Marcus@WainscotMedia.com

WESTCHESTER JANICE BROWNE

Publisher 914-263-2461 Janice.Browne@WainscotMedia.com

MARKETING & PRODUCTION J A C Q U E LY N N F I S C H E R

Manager of Advertising Services 201-746-7806 Jacquelynn.Fischer@WainscotMedia.com AMANDA THOROGOOD

Marketing Manager 201-782-5712 Amanda.Thorogood@WainscotMedia.com CHRISTINE HAMEL

Director of Production & Circulation 201-573-5541 Christine.Hamel@WainscoteMedia.com

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11