Schwanke-Kasten Fall/Winter 2023

SCHWANKE-KASTEN

SCHWANKE-KASTEN MILWAUKEE’S JEWELER SINCE 1899

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LOVE IN VERONA

417 E. Silver Spring Drive | Milwaukee, WI 53217 | (414) 964-1242 | info@schwanke.com

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CONTENTS

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A LETTER FROM THE DIXON FAMILY

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WISHES CAN COME TRUE

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MOST WANTED

Schwanke-Kasten Jewelers enters its 125th year with a new space and other exciting developments.

When it comes to choosing the perfect timepieces or gems, who better than our experts to offer inspiration?

It’s easy to be fashion forward and timeless with classic collections that cater to every taste. These pieces are sure to top her wishlist this season.

21 A LASTING TRIBUTE TO THEIR HISTORY AND TIME

The Tudor Black Bay pays homage to durability, precision and beauty of the brand’s storied divewatches from yesteryear.

F/W 2023

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SCHWANKE ‘EVER AFTER’

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TRUST US WITH ANY REPAIR

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THE BEAT GOES ON

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TOP 5 ENGAGEMENT RING TRENDS

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THE AUDACITY OF EXCELLENCE

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FOREVER SHINING

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PERFECT PARTNERS

Like a diamond, these couples have many radiant days ahead—and it all started with a little box.

We’re more than just your favorite local jeweler.

Since its beginning, Grand Seiko takes pride in precision as well as the beauty of each timepiece’s dial.

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Follow your heart to one of today’s favorite styles. They’re popular now but always timeless—after all, diamonds are forever.

The Oyster Perpetual Lady-Datejust is a “classic timepiece designed for a lady.”

Like the jewels that are at the heart of our success story, Schwanke-Kasten boasts a bright past—and brighter future.

These matches made in heaven will give any ensemble instant start quality.

44 NATURAL VERSUS LAB-GROWN DIAMONDS

At Schwanke-Kasten Jewelers, we believe “real is rare” when it comes to diamonds. Here are some reasons to consider natural mined diamonds.

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A FRESH START

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ADVENTURE STARTS HERE

Our new-and-improved space elevates your Schwanke-Kasten Jewelers experience.

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Elevate your outdoor experience with the best from Yellow Wood.

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Welcome Letter

Family owned and operated since 1899

124 YEARS In 2022, we completed a total remodel and second story addition to set the store up for success for the next generations to come.

This past year we have enjoyed utilizing the new store to shop

and beyond the joys and pleasures of fine jewelry and timepieces

alongside you as you commemorate life’s precious occasions, and

over the highs and lows of the past century and a quarter. Our

we enjoyed hosting a multitude of various events in the lounge.

goal remains to continue this dedication, while striving to surpass

Since the completion of the upstairs lounge, the space has won

experiences of those enjoyed in major markets. At the same time, we

awards from the Wisconsin Chapter of the American Institute of

want to remain sensible to our Midwestern roots as an approachable

Architects and the 2022 Interior Architecture and Spatial Design

neighborhood jeweler—one that you can count on, trust and feel

Award from the Boston Society of Architecture.

comfortable that you are being taken care of.

Now, as we conclude 2023 and settle into our new space, we look

That said, we look forward to celebrating our quasquicentennial

toward next year—the 125th anniversary of Schwanke-Kasten Jewel-

anniversary with you! We plan on launching an exciting new pro-

ers. I have taken it upon myself to begin archiving our advertisements,

gram with Rolex, the Rolex certified pre-owned Collection (RCPO),

announcements, editorials and custom jewelry designs from the past

which will focus on exceptional examples of retired, storied models.

124 years. What became evident was our unwavering commitment to

These watches will all come with a two-year warranty and their own

high quality, timeless selection and unprecedented service. Through

Rolex Certified Pre-Owned Box and Paperwork.

your support, we have brought to the excellent people of Wisconsin

Additionally, we plan on diving into the archives to recreate truly special, one-of-a-kind historic pieces of jewelry from Schwanke-Kasten Jewelers.

More importantly, we are here to continue to listen and to recommend high-quality choices worthy of celebration, no matter the size of the occasion while providing top-tier service. Jewelry should never be ordinary.

Sincerely, Charlie Dixon

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Staff Picks

WISHES CAN COME TRUE When it comes to choosing the perfect timepieces or gems, who better than our experts to offer inspiration?

An impossible test of will power—that’s how it would be for our staff not to fall in love with the exquisite jewelry and watches they are immersed in day after day. They’ve seen it all: the best of the very best. So, if you’re stumped and seeking inspiration for your own collection or a gift, consider what’s captured the eyes of our knowledgeable staff.

TOM n Rolex Cosmograph Daytona

(M126519LN-0006): The Cosmograph Daytona just celebrated its 60th anniversary this year with an improved case design and an upgraded movement, the caliber 4131. The sleek 18ct white gold case with an Oysterflex bracelet and steel color dial with black counters is my favorite example of the legendary watch. n Rahaminov Emerald Cut

Diamond Eternity Band (EB-2366): Not only does Rahaminov have beautiful diamonds, but their mountings are what truly set them apart. This very comfortable, low-profile, 7.22 carat total weight is simply stunning and can be worn as a replacement as your wedding set or a right-hand ring.

CASSIDY n SUNA Star Sapphire Ring

(R7278SSP): This is a gorgeous example of a star sapphire, especially one done that is lighter blue. Set in platinum with a diamond halo accentuating the 5.51 carat sapphire, this is a remarkable ring! n Ippolita Stardust Teardrop Crinkle

Earrings (GE2324DIA-B): These stunning teardrop disc drop earrings are beautiful. The approximately 0.70 carat total weight of diamonds set flush into the disc really make it pop!

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ANGELO n Grand Seiko

SBGH295: Grand Seiko makes remarkable dials paired with remarkable watches. This compact, 62GS inspired

CHARLIE n Rolex Perpetual 1908 (M52508-

0006): The Rolex Perpetual 1908 is an incredibly stunning watch, featuring an impressive 39mm, 18ct yellow gold case, gorgeous white dial and a divided bezel; part domed and part fluted, this reference is further enhanced with the green stitching in the interior of the strap and an exhibition case back. n A Link Double

Diamond Necklace (ANK34032NO-UQJ16): This is truly

case, Hi-Beat 36,000 movement features a light blue ‘Soko Frost’ dial and comes with an additional leather strap. n A LINK Paperclip Necklace

and Bracelet Set (ANK34033BO & ABR33139AP): This set, features an alternating pavé diamond set “paper clip” motif with a hidden clasp. The bracelet-extension allows you to wear it as a longer necklace or separately as a necklace, bracelet set.

a unique twist on the diamond line necklace. With one strand in 18K white gold, and the other strand in 18K yellow gold, you get the best of both worlds!

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Staff Picks

AMY n Roberto Coin

Cialoma Diamond Knot Link Bracelet (7773228AYLBX): This is Roberto Coin doing peak Roberto Coin designs. An absolutely gorgeous

MICHELLE

and intricate 18K knot link

n Marco Bicego Jaipur Link

dazzling diamonds between

(CB2667): Featuring the gorgeous

the links. However, what sets

and iconic hand engraving using

it apart is the beautiful and

the traditional “Bulino” tool really

fantastically functional clasp!

makes this necklace special. With

Approximately 2.45 carat to-

organic oval links and a hidden link,

tal weight of diamonds adorn

bracelet is intertwined with

this necklace can be worn as a lariat

this piece.

as well.

n Ippolita Polished Rock

n TUDOR Black Bay 31 S&G

Candy Mother of Pearl

(M79613-0007): The Tudor

Earrings (GE620MOPSL):

Black Bay 31 S&G with a

Gorgeous iridescence of

diamond bezel and dia-

mother-of-pearl is impact-

mond hour markers is

ful but offers a great value.

an absolutely stunning

Bezel-set in 18ky with a hook

watch that offers a

earring are a little over 2” in

remarkable value

length and 1.5” wide.

proposition. Using F-G / VVS diamonds, solid 18ct yellow gold bezel, endlinks and crown, this beautiful watch is also very functional. It features a T-fit clasp, an in-house movement and 70-hour power reserve.

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KAREN n FOPE Flex-It Rings

(62408APAVEM): As a huge fan of the “Flex’it” bracelets from FOPE, I was thrilled to see them incorporated in a line of rings.

These are fun, comfortable rings, easy to take off and put on, and they stretch! So, they will accommodate the changes in your finger size throughout the day. n Mémoire Serena Diamond Necklace

(CNDD12518008W72): A beautiful twist on the diamond line necklace, the Memoire Serena Necklace features 18K white gold bars that separate the 40 diamond prong-set stations (approximately 2 ctw, H/SI1) on the 18” classic chain necklace.

KAILYN n Rolex Lady-Datejust 28 (M279171-

0025): The Rolex Lady-Datejust 28 is a timeless classic that is quintessential to the Rolex heritage. It is comfortable, reliable and features many iconic staples of a Rolex, the fluted bezel, Cyclops date window, Jubilee bracelet and hidden Crownclasp. n Marco Bicego Marrakech Onde Earrings

(OG369-A-B): These fun dangle hoops also feature diamonds set in 18K white gold on the French hook to provide a little sparkle. However, what I like most is that they use Marco Bicego’s patented coil technique, which was passed down from his father.

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Trending Styles

MOST WANTED

It’s easy to be fashion forward and timeless with classic collections that cater to every taste. These pieces are sure to top her wish list this season.

DAINTY: Less is more has been a steadfast trend as of late. These dainty, but structurally intact, pieces are great to wear alone but even better to complement as a stack or layer. n Roberto Coin Love by the Inch Flower Necklace

(7773222AY17X): Using the iconic Princess Flower Motif on the exceptionally versatile and approachable Diamonds by the Inch Collection, this 18K yellow gold necklace, three floral motif (approximately 0.13 ctw diamonds) will quickly become an everyday staple. n FOPE ARIA Collection: This whole collection is inspired

by everyday athleisure wear; so it is minimalist and practical yet beautiful. The 17” 18k yellow gold Aria necklace (890CBBR) has a 18K white gold sliding rondel embedded with total diamond weight of approximately 0.11 carats. n Platinum Born Sunset Bar Necklace (PTN2037) is an

adjustable platinum necklace (18” – choker) featuring a curved, gently twisting bar of platinum with the resemblance of the sun rising and setting in the horizon.

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STACKABLE RINGS: n Roberto Coin Navarra Ring

(8883151AY65X): With a diamond accent (approximately 0.12 ctw), the narrow, link motif in 18K yellow gold makes it a stylish ring to stack or wear alone. n MÉMOIRE Vintage Ring (ERSUR07):

The vintage-inspired 18K yellow gold, slim ring features 19 brilliant round cut diamonds (approximately 0.07 ctw) with pear and round milgrain edge motifs. n Ippolita Stardust (GR023DIA) ring is

an artistic take on the diamond eternity band features approximately 0.60 carat total weight. n Platinum Born Limitless Ring

(PTR4003) features a row of sparkling faceted platinum beads that acts as a cuff around the finger. Perfect for stacking!

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Trending Styles

STATEMENT RINGS: At the same time, we are seeing opposing takes on jewelry with bold, statement rings. n Rahaminov Branch Ring (R1923): Tru-

ly one of the most stunning pieces we’ve seen is the Rahaminov Branch Ring. This stunning 18K white gold ring features eight pear-cut diamonds (approximately 3.75 ctw, F/G-color VS-clarity) set like leaves on a branch. n Ippolita Cherish Bypass Ring

(SGR959): This beautiful 925 sterling silver ring with a touch of 18K yellow gold features organic ovals created from wax-molds pressed against Ippolita’s body.

Very approachable and comfortable. n Marco Bicego Siviglia Ring (AB610-B-

AQ01): The hand-cut, gorgeous bezel-set aquamarine is really special as it features two of the three iconic tenants that Marco Bicego is known for; gemstones and hand-engraving. The 18K yellow gold ring is further accentuated with approximately 0.08 carats of diamonds.

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MEN’S JEWELRY & GIFTS: Beyond watches, there has been a resurgence of men’s jewelry and accessories. We’re seeing a rise in popularity with strands of pearls, whether cultured pearls or Baroque style, diamond tennis bracelets and necklaces, as well as some other classics below. n FOPE, known for their remarkably comfortable, patented “Flex’it”

bracelet, has created an entire line devoted to men’s jewelry. We particularly like their bracelets (although the rings and necklaces are great too) because they use Flex-It tech, which is easy to get on and off as well as comfortable, robust and stylish. The 62406-B-PAVE-L is a great example of this and features 18K white gold rondel set with black diamonds for a masculine look. n Marco Bicego also has a men’s line of jewelry, with motifs that use

Marco Bicego’s renowned hand-engraving for a chic minimalist look.

The Uomo Collection 18K Yellow Gold Coil Station Link Bracelet is a prime example (BGU1-Y-01). n Swiss KubiK watch winders are considered the pinnacle of watch

winders in the industry, producing branded products for Omega, Vacheron Constantin and others. Using locally sourced materials, these watch winders are 100% Swiss made and constructed of high-quality materials to last. n William Henry: The perfect gift for

any occasion for the gentleman in your life. Known for their beautiful ornate and special knives, William Henry also produces stunning pens, jewelry and other goods.

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417 E Silver Spring Dr | Whitefish Bay, WI 53217 414-964-1242 | info@schwanke.com

grand-seiko.com Evolution 9 Collection Mechanical Hi-Beat 36000 80 Hours

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BRILLIANCE & ELEGANCE

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Timepieces

A LASTING TRIBUTE TO HISTORY AND TIME The Tudor Black Bay pays homage to durability, precision and beauty of the brand’s storied dive watches from yesteryear.

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Timepieces

The omnipresent Black Bay in the TUDOR line is

Additionally, the modern Black Bays take aesthetic

technically just over a decade old but the origins

cues from the 1969 TUDOR Oyster Prince Subma-

of the Tudor staple line draw from a rich and

riner ref. 7016 with its highly legible “snowflake

storied histor y dating back to 1954.

hands.” The reference 79190 TUDOR Prince

The TUDOR Oyster Prince Submariner (ref. 7922) was the brand’s first divers’

Date Submariner offered the sapphire crystal, round hour markers and unidirectional rotat-

watch. Built with durability, legibility,

able bezel with notching.

reliability, precision and waterproofness

Fast for ward to 2012, TUDOR re-

in mind, the goal of the TUDOR Oyster

leases the first Black Bay in its iconic

Prince Submariner was to offer profession-

color ways, the bold burgundy red

als an outstanding instrument at a moder-

bezel. It was later followed with black

ate price. This reference was a self-winding

bezel and blue bezel options. In 2016, the

watch with a screw-down case-back and crown.

In 2023, TUDOR unveiled the Black Bay 54

Black Bay was given the Manufacture Caliber treatment. Now, in its third evolution, the

as the most true-to-form example of this legend-

Black Bay has further been refined aesthetically

ar y reference. This time it offers the exceptional,

and given a major movement upgrade, the Mas-

in-house, MT5400 caliber enclosed in a 37mm case with a proportionally sized crown (as opposed to

ter Chronometer certified, Manufacture Caliber MT5602-U!

the big-crown references). In addition to the case and

The new commands of the watch industr y’s most

crown size, the bezel, devoid of graduated hash marks,

stringent certifications, the METAS (Federal Insti-

is comparable to the ref. 7922 as well as the lollipop

tute of Metrology) Master Chronometer certification.

designed second hands. However, the TUDOR Black Bay

To earn this certification, the watch must be able to

features wonderful modern additions such as the “T-Fit

function within a 5-second range (0/+5) per day,

clasp”, 200M water resistance, tested fully-assembled

magnetic resistance of 15,000 gauss and waterproof

and enclosed with a tolerance of -2/+4 seconds per

to ISO standard 22810:2010. Additionally, the watch

day and a 70-hour power reser ve. It’s available on a

manufacturing must conform with the criteria of

steel bracelet without rivets or a rubber strap.

Swiss Made and the movement must be certified

In 1958, TUDOR released the Oyster Prince

by the Swiss Official Chronometer Testing

Submariner “Big Crown” ref. 7924, doubled

Institute (COSC). This new TUDOR Black

the water resistance of the first references to

Bay is available in three different bracelet

200m and provided a larger screw-down crown

configurations:

and a slightly larger case size to house the

1. An entirely satin-brushed, three-link

increased water resistance.

steel bracelet

Paying homage to the ref. 7924, the Tudor

2. A five-oval-shaped-link brushed

Black Bay 58 line offers a modern take to

and polished bracelet

this vintage. The Black Bay 58 features the

3. A rubber strap

Manufacture Caliber MT5400 and MT5402,

All feature the highly functional

which are both COSC certified movements

TUDOR “T-fit” clasp with allows for on-

that feature 70-hour power reser ves.

the-fly adjustments.

Over the years, various iterations of the TUDOR Oyster Prince Submariner presented themselves, with different dial and bezel colors,

Top: Black Bay (M7941A1A0RU-0003). Bottom: Black Bay 54 (M79000N-0001).

crown guard changes, movement enhancements.

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Engagements

SCHWANKE ‘EVER AFTER’

Like a diamond, these couples have many radiant days ahead—and it all started with a little box.

Their smiles sparkling like the diamonds they’re proud to wear, these future brides have what has sealed many a relationship: a symbol of lasting love.

Schwanke-Kasten Jewelers is always happy to get couples off to such a rock-solid start, contributing to these smiles the best way we know how.

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Our Services

TRUST US WITH ANY REPAIR We’re more than just your favorite local jeweler.

As Southeastern Wisconsin’s trusted jeweler for

WATCH REPAIR – Our watchmaker, Lars

lotions, sanitizer or hairsprays often, use mild soap

124 years, we offer a variety of services for you to

Neilson, is a CW21, WOSTEP, Rolex level 40. He

and a soft-bristle toothbrush in between visits.

preserve and enjoy your priceless jewelry for years

is the talent behind our Rolex plaque certification,

to come. Our services include appraisals, jewelry

which allows us to further ensure your watch al-

IS IT SAFE TO RE-SIZE MY RING?

and watch repair, custom designs and engraving

ways performs as perfectly as it did on its first day.

Depending on the setting, we can re-size most

and, of course, personalized shopping.

rings. It is important for the ring to fit you well TAKING CARE OF YOUR JEWELRY

so you can be confident in enjoying it! Ring size

JEWELRY REPAIR – Larry Shapiro is a

In order to keep your fine jewelry in its best shape,

changes seasonally, and even daily, so pay attention

third-generation goldsmith with over 50 years of ex-

there are a few things to be aware of when wearing

to how your ring feels in different temperatures

perience. With an arsenal of knowledge and tools at

and caring for it. Here are some commonly asked

and after a salty meal before we change the shape

his disposal, he has been our trusted expert to repair

questions we would like to cover.

of your ring. If you are pregnant, we don’t recom-

and restore your sentimental and priceless jewelry.

Can I wear my jewelry all the time?

mend sizing the ring until you notice a decrease in

APPRAISALS – Amy Bajdan is our GIA-certified

While it is safe to wear jewelry in most environ-

swelling postpartum.

gemologist with a rich background in jewelry

ments, ,you should be careful in chlorinated water!

I’ve heard opals and emeralds are soft, how do I

design. We appraise jewelry and watches for fair

Try to avoid taking any jewelry in pools or hot tubs

care for them?

current market replacement value.

as chlorine can corrode the metal.

There are specific gemstones that are at a higher risk

CUSTOM JEWELRY – Additionally, Amy Bajdan is

Another time to take your jewelry off is during

of damage than others. The jewelry industry uses the

able to create custom jewelry. Whether you are reimag-

active activities. Leave your rings in the jewelry

Mohs scale to determine the hardness of gemstones.

ining a family heirloom piece or starting from scratch,

box when you are gardening, moving furniture,

Emerald, opal, pearl, malachite and turquoise are

we are able to create the piece of your dreams.

rock climbing, lifting weights, swimming in pools

popular gemstones that are particularly low on the

ENGRAVING – With nearly 50 years of experi-

or saltwater or anything of the like.

Mohs Hardness Scale, so they need extra care. Gen-

ence, LeeAnn Hazlett has the ability to engrave

How often should I clean my jewelry?

erally speaking, these pieces should be the last thing

rings, watches, silver or pewter gift items, and

As often as you feel it needs! We recommend bringing

you put on before walking out the door, and the first

the famed St. Christopher medals purchased at

your jewelry into the store to ultrasonically clean at

thing you take off when you get home.

Schwanke-Kasten Jewelers, allowing you to add a

least every six months, especially rings. We can check

personalized touch to your special jewelry.

the prongs at these visits. If you find yourself using

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Have any other questions? Ask us! We are here to help.

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Timepieces

THE BEAT GOES ON

Since its beginning, Grand Seiko has taken pride in precision as well as the beauty of each timepiece’s dial.

Grand Seiko is a fascinating watch manufacturer based out of Japan; they are a vertically integrated producer known for a wide range of movements that power their beautifully crafted watches.

In 1881, a 21-year-old by the name of Kintaro Hattori opened up a shop selling and repairing clocks in Tokyo. He then opened

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Timepieces

his first factory, “Seikosha,” in 1892, which began man-

Grand Seiko SLGC001, is a prime example of a hi-beat

ufacturing wall clocks and pocket watches in 1895.

movement. This extraordinary watch features a

“Seiko” in Japanese has many meanings but can

power reserve of 72 hours with the chronograph

mean “exquisite,” “minute,” or “success,” while

function active, making it the longest-running

“sha” means house. The first Seiko branded

10-beat chronograph on the market today.

watch was produced in 1924 following the Great

Along with a case and bracelet made from

Kanto earthquake, which destroyed the original

high-intensity titanium, a ceramic bezel

factory. Following the destruction, Seikosha

and an exceptionally beautiful Mt. Iwate

was rebuilt. In 1937, Daini Seikosha, or “second

patterned blue dial, this Evolution 9 styled auto-

Seikosha,” was opened, and in 1959 Suwa Seiksha

matic mechanical hi-beat chronograph is perfect for

was formed. In 1960, Suwa Seikosha created the first

everyday, active use and legibility.

Grand Seiko and from there, the manufacturer began

Quartz movements: Conversely, Grand Seiko uses

their never-ending quest to create precise, legible, durable

quartz calibers to power their watches in some cases. As

and aesthetically beautiful watches.

mentioned before, Seiko introduced the first quartz watch

Powering their watches are an array of movement types

in the world, and its popularity took off due to its accuracy

that use traditional mechanical movements, quartz movements

and practicality. It uses a small battery to power a quartz crystal

(which Seiko introduced the world’s first quartz watch in the

oscillator, which vibrates at a specific frequency (typically 32,768

Quartz Astron in 1969), and the iconic Spring Drive movement

times per second). Grand Seiko’s quartz movements (9F cali-

(a 20+ year quest involving over 600 prototypes which combined

bers) are ± 10 seconds per year and, in some cases, ± 5 seconds

the inner-workings of a traditional watch, powered by a main-

per year. Additionally, Grand Seiko designs its quartz calibers to

spring but with the accuracy of a quartz watch.)

Mechanical watches are the oldest type of movement that powers wristwatches, which rely on a mainspring to store energy then

be serviceable, whereas other mass-produced quartz movements are discarded and replaced at the time of service.

Lastly and most importantly is the Grand Seiko Spring Drive

released via an escapement, which consists of an escape wheel,

movement—a movement over 20 years in the making which

pallet fork and balance wheel. As the mainspring unwinds, it

combines traditional mechanical movement with an electromag-

turns the escape wheel, which in turn moves the pallet fork.

netic regulator. The Tri-synchro regulator developed by Grand

The pallet fork then releases the energy to the balance

Seiko uses electromagnetic braking to control the speed of

wheel, which oscillates back and forth, providing the

the movement. By generating an electric current from

watch with its ticking motion.

The mainspring’s energy can either be created via

the glide wheel, which replaces the balance wheel, it generates a low-power quartz crystal oscillator

manual winding in such cases as the SBGW285, a lush

that can slow down or speed up the escapement

green dial, time-only watch powered by the caliber

of energy to a rate of ± 1 second per day or in

9S64, or automatically as we see in the caliber 9S66

some cases, ± 0.5 seconds per day! The new

which powers the iconic SBGM221, an elegant cream

SLGA019, for example, uses the revolutionary

dial watch with a date and GMT complication.

9RA2 caliber, which is ± 0.5 seconds per day and

Grand Seiko is also known for its hi-beat

a five-day power reserve (along with 100m water

movements, which can be seen printed on its dials

resistance, 4,800 A/m) housed in a hypoaller-

as Hi-Beat 36,000. A Hi-Beat movement, as the name

genic, comfortable Evolution 9-design titanium

suggests, beats at a higher frequency than a traditional

40mm case and bracelet.

mechanical movement. The movement beats at a rate of 36,000 beats per hour (bph) or 10 beats per second. The philosophy of this movement is that the faster or higher the

Top: SBGM221 Elegance. Bottom: SLGC001 Evolution 9.

Preceding page: SLGA019 Evolution 9.

oscillation rate of the balance wheel, the greater resistance to external shocks and better accuracy. The new Tentagraph, or the

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Retailer Name 417 E Silver Spring Dr, Whitefish Bay, WI 53217 414.964.1242 123 Address St, Anytown, ST 12345 schwanke-kasten.com retailerwebsite.com

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Facet Facts

TOP 5 ENGAGEMENT RING TRENDS

Follow your heart to one of today’s favorite styles. They’re popular now but always timeless—after all, diamonds are forever.

1. SOLITAIRE | Let the beauty of the diamond speak for itself! We’ve been seeing more interest in solitaire or three-stone rings

WHAT WE CONSIDER WHEN LOOKING

without hiding it behind the melee of smaller

FOR ENGAGEMENT RINGS?

diamonds.

Functionality: How does your partner wear

2. THREE-STONE | Why settle for one,

their jewelry, are they hard on their rings? Do

when you can get three! We’ve seen an increase

they work in a job that requires them to wear

in interest in three-stone engagement rings,

low profile settings? For example, if they work

particularly with oval-cut and cushion-cut

in the medical field and wear latex gloves, a

diamonds.

high center stone setting would likely not be

3. YELLOW GOLD | Yellow gold is back

conducive.

in full force, with no indication of leaving

Style: What you like may not be what your

anytime soon. The trend is shifting from stark

partner likes. Ask them what cut of stones

white to soft, neutral tones. We still like setting

they like or metal color they enjoy wearing.

the diamond in a white gold or platinum head

After all, they’ll be the one wearing it daily!

to maximize the scintillation of the diamond.

It is more than okay to clue them in on your

4. CUSTOM | You dream it, we can make

engagement ring shopping.

it! Let us build you a ring as unique and as

Budget: This is the awkward question that has

special as the love between you and your

to be asked. Gone are the days of two-months’

soulmate.

salary. However, it is important to have an idea

5. ELONGATED CUTS | These options

of what you’d like to spend based on com-

A CUT ABOVE THE REST

appear larger on the top and make your finger

fortability, where you are in life and expected

What is your favorite diamond engagement ring cut?

look more slender. Oval cuts, marquise cuts

wedding expenses.

Show us your ring at @schwankekasten

and radiant cuts have risen enormously in

Quality: Bigger isn’t necessarily better. Other

n Round

popularity.

qualities such as clarity, color and cut grade

Brilliant Cut

n Radiant

factor into what makes a diamond (and other

n Princess Cut

n Marquise

precious gemstones) shine and sparkle! Our

n Oval Cut

n Emerald

n Cushion

diamond experts are here to help you decide what is most important to you.

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OYSTER PERPETUAL LADY-DATEJUST

THE AUDACITY OF EXCELLENCE “A classic timepiece, designed for a lady.” This is how some may describe the Oyster Perpetual Lady-Datejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.

INSPIRING WOMEN

With their pioneering spirit and impressive achievements, Rolex Testimonees are inextricably linked to the core values of the brand.

Among these inspiring women are Mercedes Gleitze, Lara Gut-Behrami, Anna Nordqvist, Sylvia Earle, Yuja Wang and Garbiñe Muguruza.

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S

ince the earliest days of Rolex, women have inspired the creation and development of

special timepieces that would support their quest for empowerment. The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.

Grace and elegance

Unveiled in 1957, the Lady-Datejust concentrates all the attributes of the Datejust, the emblematic Rolex watch that has been a byword for

The Lady-Datejust is a celebration of those who dare to lead the way.

style and technical performance ever since its launch in 1945. The women’s

Precision and

Superlative Chronometer

version of this date chronometer, the

performance

Certification

Lady-Datejust carries the elegance of

The Lady-Datejust’s 28 mm Oyster

Like all Rolex watches, the Lady-Datejust

the Datejust in a smaller size perfectly

case is a perfect blend of proportion,

is covered by the Superlative Chrono-

suited to a slender wrist.

robustness and elegance. The distinct-

meter certification. This designation

ively shaped middle case is crafted

testifies that every watch leaving the

wearers can easily find one to reflect

from a solid block of highly corrosion-

brand’s workshops has successfully

their personality. Sunray-finish dials,

resistant Oystersteel or 18 ct gold. It

undergone a series of tests conducted

paved with diamonds or crafted from

is guaranteed waterproof to a depth

by Rolex in its own laboratories accord-

mother-of-pearl. Domed, fluted or

of 100 metres (330 feet) and provides

ing to its own criteria. The Superlative

diamond-set bezels. The many faces

optimum protection to the watch’s

Chronometer status is symbolized by

of the Lady-Datejust make this model

movement.

precise

the green seal that comes with every

It offers so many choices that

Exceptionally

one of the most varied in the Oyster

and reliable, it is fitted with a Syloxi

Rolex watch and is coupled with an inter-

Perpetual collection. It is available in

hairspring in silicon patented by Rolex.

national five-year guarantee.

Oystersteel, in 18 ct yellow, white or

Resistant to magnetic fields, the Syloxi

Everose gold, or in Rolesor versions

hairspring provides great stability in

that combine Oystersteel and one of

the face of temperature variations and

three varieties of gold (white, yellow

remains up to 10 times more precise than

and Everose).

a traditional hairspring in case of shocks.

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History

FOREVER SHINING

Like the jewels that are at the heart of our success story, Schwanke-Kasten boasts a bright past—and brighter future.

1899 – Charles J. Kasten, Hans P. Alsted and G.E.G. Kuechle create Alstead Kasten and Co. following

1982 – Malcom Dixon, William and

the sudden passing of Christian

Mercedes Schwanke’s nephew, buys

Preusser at self-titled jewelry firm.

the jewelry store.

1936 – William Schwanke, a rival

1984 – Malcom Dixon suddenly

jeweler and great-uncle to Tom

passes and his immediate family

Dixon, partnered with

runs the store.

C.J. Kasten, son of Charles J.

1991 – Thomas Dixon takes over.

Kasten, to form Schwanke-

2002 – Schwanke-Kasten Jewelers

Kasten Jewelers.

began carrying the iconic Roberto

1943 – Schwanke-Kasten

Coin Jewelry line.

Jewelers provide a 7-piece hand-

2005 – Schwanke-Kasten Jewelers

wrought silver tea set for the U.S.S.

moves to current location, 417 E.

Wisconsin for $4,290 to complete

Silver Spring Dr.

the 48-piece set.

2013 – Schwanke-Kasten Jewel-

1949 – Schwanke-Kasten Jewelers

ers become an Authorized Tudor

opens original Whitefish Bay

Dealer, as Tudor re-enters the U.S.

“Residential Store” at 236 E. Silver

market, and adds Rahaminov and

Spring Dr.

FOPE.

1951 – Schwanke-Kasten Jewelers

2019 – Charlie Dixon joins full-time

becomes an Official Rolex Jeweler.

as VP of marketing and advertising.

1957 – Schwanke-Kasten Jewelers

2019 – Schwanke-Kasten Jewelers

wins one of the 23 awards at Dia-

becomes an Authorized Grand

monds International, a worldwide

Seiko dealer.

competition, for a “spray-pin of

2020 – Schwanke-Kasten Jewelers

diamonds.”

begins construction on upstairs.

1958 – William Schwanke’s wife,

2021 – Schwanke-Kasten Jewelers

Mercedes, took over Schwanke-

begins carrying Ippolita and

Kasten Jewelers, making it a pro-

completes upstairs construction.

gressive woman-owned business

2022 – Schwanke-Kasten Jewelers

for the time. Schwanke-Kasten

begins carrying Marco Bicego and

Jewelers closes original 323 E.

completes first floor remodel.

Wisconsin Ave. location.

2023 – Charlie Dixon named president while Tom remains CEO and owner.

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"Discover An Engagement Ring As Beautiful And Special As Your True Love"

When only the best will do There is a perfect engagement ring that represents your true love.

Schwanke-Kasten Jewelers has your best interests at heart regardless of the size, style and budget. Discover your Schwanke-Ever-After

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Watches & Bracelets

PERFECT PARTNERS

These matches made in heaven will give any ensemble instant star quality.

Some say couples who dress together, stay together—we just know that they’ll always look great when they complement each other’s style with pieces like these.

Grand Seiko SBGH261 and 18K white gold oval-cut sapphires (6.21 ctw) and diamond (0.81 ctw)

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Tudor Royal (M28303-0008) and Marco Bicego Siviglia Mother-of-Pearl Station Bracelet (BB2652-MPW)

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Grand Seiko SBGW293 and Ippolita Wonderland 925 5-Station Brown Shell and Faceted Rock Crystals

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Tudor Black Bay 31 (M79600-0006) and FOPE Vendôme Bracelet in 18K white gold with approximately 0.10 ctw diamonds

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Grand Seiko STGF359 and Diamond “Tennis” Line Bracelet (14kw with approximately 5ctw diamonds)

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Tudor Black Bay-Fifty Eight M79030N-0002 and Roberto Coin Love in Verona Bangle in 18K rose gold, approximately 1.85ctw diamonds

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The Natural Choice

NATURAL VERSUS LAB-GROWN DIAMONDS

At Schwanke-Kasten Jewelers, we believe ‘real is rare’ when it comes to diamonds. Here are some reasons to consider natural mined diamonds: Earthly Origins: Natural diamonds are among the oldest things you will ever touch. They’re formed over 1 to 3 billion years under immense pressure deep within the Earth.

have appreciated in price by approximately 3 percent

Environmental Impact: The impact of a one-carat,

on average every year. On the other hand, the cost of

polished natural diamond is about the same as the envi-

lab-grown diamonds continues to decline due to mass

ronmental impact of manufacturing three smartphones.

production. According to Fortune, “About five years ago,

The benefit of buying a natural diamond is they last a

lab-grown gems sold at about a 20 percent discount to

lifetime and beyond. Researchers are using the rocks in

natural diamonds, but that has now blown out to around

which diamonds are found, called kimberlite, to absorb

80 percent as the retailers push them at increasingly

carbon dioxide from the atmosphere aimed to reach

lower prices and the cost of making them falls.” Only

carbon neutrality within this decade.

natural diamonds retain inherent value over time,

Rarity & Value: What makes a natural diamond more

making them an investment and an heirloom.

valuable than a lab-grown diamond is the fact they are

Sustainability: The natural diamond industry supports

rare and finite. The total amount of natural diamonds

the livelihood of 10 million people globally. Diamond

one carat and larger recovered in a year would only fill

producers create $16 billion in net positive socioeconomic

one exercise ball. Over the last 35 years, natural diamonds

and environmental benefits annually in the countries where they operate, 80 percent of which stays within local communities.

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VENETIAN PRINCESS

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Store Updates

A FRESH START

Our new-and-improved space elevates your Schwanke-Kasten Jewelers experience.

Shortly after finishing the award-winning upstairs addition, the Schwanke Lounge, we remodeled the first-floor showroom. The space has been reimagined with a more open floor plan showroom. Our associates now shop alongside you, assisting you with any questions, recommendations and with wearing the jewelry. It’s a sharp contrast from selling from behind a case line.

With the remodel came the addition of a secluded “VIP Room” to receive

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and pick out Rolex watches of your desires, a service take-in desk, a diamond engagement and bridal case line and vignettes for Tudor, Grand Seiko, Roberto Coin, Ippolita, FOPE and Marco Bicego.

Additionally, our offices were remodeled to give us extra space for wrapping gifts for holidays and various special occasions. With the remodel and the addition of several new lines, remain the familiar faces and the exceptional attention to service and selection that is synonymous with Schwanke-Kasten Jewelers.

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End Page

ADVENTURE STARTS HERE

Elevate your outdoor experience with the best from Yellow Wood.

Discover adventure and style at Yellow Wood, your premier outdoor gear boutique nestled in the heart of Whitefish Bay. A gateway to the world of exploration, we offer a curated selection of high-end outdoor brands to elevate your experience.

Whether you’re embarking on a grand expedition and traversing the globe’s most famous trails or simply strolling through your neighborhood, our hand-selected lines encompass all you need to do it well. You’ll find packs of all sizes, cutting-edge camping gear and fashionable outdoor apparel that seamlessly blend form and function.

Exceptional customer service is one of our guiding principles; our passionate team of outdoor enthusiasts looks forward to learning about your goals and adventures, then pairing you with the gear you need to get there safely, comfortably and in style.

From left to right: Deb, Moshe and Cyd Katz

Your adventure begins here, at 401 E. Silver Spring Dr. See you soon!

“We love our longtime neighbors for their excellent selection, service and dedication to our community.”

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—Schwanke-Kasten Jewelers SCHWANKE-KASTEN

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417 E Silver Spring Dr | Whitefish Bay, WI 53217 (414) 964-1242 | info@schwanke.com

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