WINTON & WAKEFIELD PARK
CORPORATE AND SPONSORSHIP INFORMATION 2015
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Winton Motor Raceway | Wakefield Park
INTRODUCTION www.wakefieldpark.com.au
Corporate & Sponsorship Information
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Contents
04-05 Why Motorsport?
06-07 Race Events
Winton Motor Raceway and Wakefield Park Raceway are two of Australia’s premier purpose-built motorsport facilities. Each venue hosts many national, state and club-level race meetings, as well as sprint days and other events. Both venues are also used extensively for driver training, testing and other activities during week days. Both facilities offer valuable exposure opportunities to businesses to reach potential customers.
Platforms for exposure include trackside signage, event sponsorship and through media communications produced by the circuits, such as race programs, e-mail distribution and online/social media channels. Both circuits can also provide tailored corporate packages for client entertainment.
08-09 Corporate packages
10-11 Corner Naming Rights
12-13 Event Naming Rights
14-15 Premium Advertising
www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
COVERAGE OF EVENTS AT THE TWO CIRCUITS ATTRACTED WELL OVER
5,000,000 VIEWERS ON TELEVISION AND LIVE STREAMING
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Corporate & Sponsorship Information
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WHY MOTORSPORT? Motorsport sponsorship has benefits that allow it to reach well beyond other marketing platforms including:
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Being part of the action – brands in motorsport become intertwined with competitors, events and spectators. Networking opportunities – race events create the perfect environment for businessto-business and business-to-customer relationships to form.
Reciprocal support – motorsport competitors and up to 80 per cent of fans actively support brands that support the sport. Corporate entertainment possibilities – motorsport is an exciting arena for entertaining guests or providing clients with special access to drivers, cars and exclusive areas.
www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
WINTON EVENTS
Also: Victorian Motor Racing Championship & HQ Holden 4 Hour www.wakefieldpark.com.au
Corporate & Sponsorship Information
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WAKEFIELD PARK EVENTS NSW STATE CHAMPIONSHIP
ANTRO
AUSTRALIAN NATIONAL TRUCK RACING ORGANISATION
Also: AASA NSW & ACT State Championship www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
www.wakefieldpark.com.au
Corporate & Sponsorship Information
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CORPORATE PACKAGES Let our corporate hospitality deliver unforgettable trackside experiences Lasting relationships begin with a shared experience. That’s why so many organisations choose to enjoy first class corporate hospitality experiences at Winton Raceway and Wakefield Park. The partnership between Winton Motor Raceway and/or Wakefield Park and your organisation offers the opportunity to strengthen the positioning of your brand
through the utilisation of our facilities. Both venues successfully host corporate days for Melbourne, Sydney and Canberra-based companies and their agents. Our corporate packages can include the following options, which may be used as stand-alone functions or as an inclusive package, tailored to your individual needs.
Package Options
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Private test days Media launch days Venue branding and signage Venue hire Driver training On-site accommodation at Wakefield Park Scenic tours of the region www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
CORNER NAMING RIGHTS Maximise brand visibility with a corner at one of our circuits Prominent corner branding is available at both Winton and Wakefield Park through wall signage and strategically mounted billboards. Corner naming rights packages offer exceptional value for money as part of a year-round deal or for specific events and allow fans to associate your brand with a part of the circuit. Signage is positioned to maximise exposure in television coverage, photography and be visible to trackside patrons. Our corner naming rights packages offer a range of benefits including:
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Corporate & Sponsorship Information
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PACKAGES INCLUDE:
Corner naming rights
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Branding – painted wall signage or corner signs Branded flags and banners Display advertisements in event programs and schedules Mentions on track commentary
TV Coverage
Online Coverage
Other Inclusions
»» Winton televised events include:
»» Advertising on Winton/
»» Guest passes »» Corporate hospitality (at
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V8 Supercars, Superbikes, Shannons Nationals, Trucks and the Winton 300. Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championship events.
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Wakefield Park websites Branded posts and advertising on Winton/Wakefield Park social media channels Events televised on Speedweek are available for download on demand
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available events) Catering services Race car passenger rides (at available events)
www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
EVENT NAMING RIGHTS SPONSORSHIP Available Events
Take ownership of our marquee events and optimise branding opportunities Naming rights sponsorship for some of Wakefield Park and Winton’s popular events are available and present an ideal method for businesses to increase brand awareness and recognition while building an association with particular demographics. Along with exposure at the event through branding, signage and commentary mentions, we take a
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proactive approach in pre-and-post event publicity through mainstream, motorsport and social media channels to ensure your business receives the best possible return on investment. Our sponsorship enables businesses to target specific groups of customers, including both participants and spectators.
Winton
Wakefield Park
NSW STATE CHAMPIONSHIP
Victorian Motor Racing Championship & HQ Holden 4 Hour
Corporate & Sponsorship Information
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PACKAGES INCLUDE:
Event naming rights signage in a »» Trackside prominent location podium »» Branded backdrop flags and »» Branded banners corporate »» Designated display area on all »» Signage competitors’ vehicles
TV Coverage
Online Coverage
Other Inclusions
releases »» Press announcing event
televised events »» Winton include: V8 Supercars,
»» Advertising on Winton/
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»» Guest passes hospitality (at »» Corporate available events) »» Catering services car passenger rides (at »» Race available events)
sponsorship, distributed to local and motorsport media Advertisements in event programs and schedules Mentions on track commentary and interview with sponsor representative
Superbikes, Shannons Nationals, Trucks and the Winton 300. Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championships.
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Wakefield Park websites Branded posts and advertising on Winton/ Wakefield Park social media channels Events televised on Speedweek are available for download
www.wintonraceway.com.au
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Winton Motor Raceway | Wakefield Park
500,000 PEOPLE VISIT WAKEFIELD PARK AND WINTON EACH YEAR
www.wakefieldpark.com.au
Corporate & Sponsorship Information
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PREMIUM ADVERTISING Wakefield Park and Winton offer custom premium advertising packages to suit your advertising needs and budget. The following activities and display possibilities can be combined into any package to maximise your brand exposure:
»» Trackside signage »» Branded uniforms for staff members/officials
»» Branded flags and banners »» Trade displays »» Sponsorship of individual classes in the Wakefield and Winton 300 endurance races
»» Event program advertising »» Live-streaming advertising »» Big screen advertising (Winton V8 Supercar event only)
»» Website advertising (Wakefield Park & Winton websites)
»» Social media advertising and competitions
»» Corporate Hospitality »» Race car passenger rides (selected events)
»» Local community promotions »» Other promotional events or
activations to market your brand
»» Advertising in annual circuit calendars
For more information on corporate, sponsorship and advertising packages, please contact: Tony Cavanagh – Commerical Manager tony@wakefieldpark.com.au Lachlan Mansell – Event Promoter lachlan@wakefieldpark.com.au (02) 4822 2811
www.wintonraceway.com.au
CONTACT US For more information on corporate, sponsorship and advertising packages, please contact: Tony Cavanagh – Commerical Manager tony@wakefieldpark.com.au Lachlan Mansell – Event Promoter lachlan@wakefieldpark.com.au (02) 4822 2811