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BRAND MANUAL AND GUIDELINES
INDEX IDENTITY STANDARDS LOGO DO’S AND DON’T S COLOS TYPEFACES
BUSINESS STANDARDS BUSINESS CARD LETTERHEAD ENVELOPE
MARKETING STANDARDS WEB PRINT ENVIRONMENTAL
Display Logo
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Logo Type Only
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White Orchid Interiors is a small consulting boutique located in Overland Park Kansas. They help you with your needs such as design consulting, design coaching or even building or remodeling. The logo is inspired by a modern look with a chic trending twist.
“We set the tone.�
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.125 inch border around all sides of the logo
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The logo is the first thing a viewer sees and should be the boldest part of the piece. The display logo should be used for print pieces such as billboards, posters, magazine ads and such things. The typeface logo should be used for stationary pieces like letterheads, envelopes, and business cards.
LOGO STANDARDS
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INTERIORS
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For the logo do not change the orientation, size, or colors. For the typeface logo do not change the orientation of the type. Do not change it to centered, justified left rag right. Do not change the background color behind the type.
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COLOR STANDARDS
C=49 M=53 Y=31 K=4 R=138 G=120 B=141
C=21 M=26 Y=18 K=0 R=201 G=184 B=190
C=71 M=62 Y=48 K=31 R=74 G=77 B=89
TYPE STANDARDS
AVENIR NEXT CONDENSED MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Avenir next condensed medium should be used for the big bold headlines. It should be used to show hierarchy with the other typeface.
AVENIR NEXT CONDENSED REGULAR ALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Avenir next condensed regular is used for subheadings and body text. It should be the most versatile text.
BUSINESS STANDARDS
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Business card is 3.5x2 inches with .125 inch bleeds
S Type logo should be right in the center of the back of the card
Name is the largest and the heading and position a bit smaller and directly under name header. No more than three lines for contact info.
RILEY ARMSTRONG OWNER
(785) 476-3993 rarmstrong@whiteorchidinteriors.com whiteorchidinteriors.com
All cards should print duplex with name on front and logo on back
BUSINESS CARDS
Left margin should be 2.25 from the left with a line
Logo should be about an inch from the top
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Dear Mr. Smith Apedis identi verem deles eaquia quas is utem ipsam lignatem lautatumque rem que sam, untissit, quam iur suntiscia dolectem is aliquis alis volupta tiusam consed quam, sandic tentur rersperum hit laboreh entiate cullabo. Lentur? Bus. Conse modit, core pa quidis reptaquiatus molor as susdae consent quiatum aut venihillis qui idianiae mos sequidemolum qui vellore mosant volo dolora vidit dolupta voluptae dis asimusame audit rersped utatess equidem non cum voloribus, que volenimporro eaquis imendan dipicaecea volorum qui ipsamus, commolut aborrum qui ut re ne est, nihiciet, ullorpos disqui offictiam, opta quaspe enditis cipsamendunt litaeces dolupid escias et volo tenissi nciisseque eos eariasin nihita sandit et magnimi lligenimil el maio exero modipit, suntis magnatiur sus sim fugit aut volestesent la doluptatus apicimi, tendi vitius elit explandus cus venitatias sum la volupient. Im quis et alibus estrum volorerum et faciaepro bea sam eos explaut autet volo te eici dolupide porpora voluptate sitecab orenime poratur ant est, sin pro dolupta tectemo odi digendunt. Nim qui iur ad ellandit, officium alisciume aut lam, tem. Neque officiet qu o omnimi, tem fugit ea cuptas secusdam ut que consed mo coruptatur sedi sed quiasimusam, con corporempor sunt lacerit atissiniae possequi volo maximi, sequam, cus aut invendu cipsandam rem que non re, quo magnima ioritas qui as que perspis vellorem dendunt as nient. Vitintiberi aditas et libusam la porest asperum eum eatem
Address and contact info should be 2 inches from bottom
LETTERHEAD
WHITE ORCHID INTERIORS 512 North 3rd ST
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Overland Park, KS 66086
Yours Sincerly,
whiteorchidinteriors@yahoo.com
Jane Doe
(785) 476-3993
Letterhead should be 8.5x11 inches with bleeds all around
Flap is an inch tall with type logo
Logo is .25 in from top of envelope along with the address
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512 North 3rd ST Overland Park, KS 66086
This envelope is a business size #10 measuring at 4x9.25 inches
ENVELOPES
Flower illustration is to be about half an inch from the edge
WEB MARKETING
PRINT MARKETING
ENVIRONMENTAL MARKETING
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