White Orchid Interiors Branding Manual

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BRAND MANUAL AND GUIDELINES

INDEX IDENTITY STANDARDS LOGO DO’S AND DON’T S COLOS TYPEFACES

BUSINESS STANDARDS BUSINESS CARD LETTERHEAD ENVELOPE

MARKETING STANDARDS WEB PRINT ENVIRONMENTAL

Display Logo

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Logo Type Only

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White Orchid Interiors is a small consulting boutique located in Overland Park Kansas. They help you with your needs such as design consulting, design coaching or even building or remodeling. The logo is inspired by a modern look with a chic trending twist.

“We set the tone.�

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.125 inch border around all sides of the logo

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The logo is the first thing a viewer sees and should be the boldest part of the piece.

The display logo should be used for print pieces such as billboards, posters, magazine ads and such things. The typeface logo should be used for stationary pieces like letterheads, envelopes, and business cards.

LOGO STANDARDS

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For the logo do not change the orientation, size, or colors. For the typeface logo do not change the orientation of the type. Do not change it to centered, justified left rag right. Do not change the background color behind the type.

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C9B8BE

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COLOR STANDARDS

C=49 M=53 Y=31 K=4 R=138 G=120 B=141

C=21 M=26 Y=18 K=0 R=201 G=184 B=190

C=71 M=62 Y=48 K=31 R=74 G=77 B=89

TYPE STANDARDS

AVENIR NEXT CONDENSED MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Avenir next condensed medium should be used for the big bold headlines. It should be used to show hierarchy with the other typeface.

AVENIR NEXT CONDENSED REGULAR ALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Avenir next condensed regular is used for subheadings and body text. It should be the most versatile text.

BUSINESS STANDARDS

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Business card is 3.5x2 inches with .125 inch bleeds

S Type logo should be right in the center of the back of the card

Name is the largest and the heading and position a bit smaller and directly under name header. No more than three lines for contact info.

RILEY ARMSTRONG OWNER

(785) 476-3993 rarmstrong@whiteorchidinteriors.com whiteorchidinteriors.com

All cards should print duplex with name on front and logo on back

BUSINESS CARDS

Left margin should be 2.25 from the left with a line

Logo should be about an inch from the top

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Address and contact info should be 2 inches from bottom

LETTERHEAD

WHITE ORCHID INTERIORS 512 North 3rd ST

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Overland Park, KS 66086

Yours Sincerly,

whiteorchidinteriors@yahoo.com

Jane Doe

(785) 476-3993

Letterhead should be 8.5x11 inches with bleeds all around

Flap is an inch tall with type logo

Logo is .25 in from top of envelope along with the address

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512 North 3rd ST Overland Park, KS 66086

This envelope is a business size #10 measuring at 4x9.25 inches

ENVELOPES

Flower illustration is to be about half an inch from the edge

WEB MARKETING

PRINT MARKETING

ENVIRONMENTAL MARKETING

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