portfolio | MARTIN FLORDELIZA
March 2012 - present
ART DIRECTOR Lowe Open Philippines 16/F Rufino Pacific Tower, 6784 Ayala Avenue, Makati City, Philippines • Winner, Cannes Young Lions Developing and Emerging Market Creative
Scholarship sponsored by Unilever. Participated at the Young Creative Academy at the Cannes Lions Festival of Creativity 2013 • Lowe Open representative for the local competition of Young Lotus (2013), Young Lions (2013) and Young Spikes (2014) • Involved in conceptualizing Ad campaigns (ATL and BTL) for Rexona Do: The Moves (2014), Axe Gold Pass (2014), Canon Philippines, 7-Eleven Breakfast, Rexona Run 2012 (Unilever), Nissan Almera • Designed the AirPhil Express website and online materials for its 2012 relaunch • Designed the brand identity for Scarsdale Doughnuts and Delights - a newly opened artisinal doughnut shop by Go Nuts! Donuts! • Spearheaded the website redesign for the following brands: Alaska Milk Corporate website and Alaska Aces (Sports hub) website • Member of the concept team for AXE APOLLO: Be the First Filipino Astronaut campaign of Axe (Unilever). Created materials for the launch and sustaining campaigns • Created artworks for 7-Eleven Philippine’s wall decals for its newly opened concept stores • Designed merchandising and trade collaterals for Alaska, 7-Eleven, Canon Philippines and Unilever Brands
portfolio | MARTIN FLORDELIZA
portfolio | CAMPAIGNS
REXONA RUN 2012
portfolio | MARTIN FLORDELIZA
PROJECT Rexona Run 2012 CLIENT Unilever Philippines DATE August 2012
REXONA RUN 2012
PROJECT Rexona Run Mobile App
CLIENT Unilever Philippines
DATE August 2012
portfolio | MARTIN FLORDELIZA
SURF CAMPAIGN
PROJECT Surf Habagat FB Campaign
CLIENT Unilever Philippines
DATE August 2012
REXONA DO: THE MOVES
portfolio | MARTIN FLORDELIZA
PROJECT Rexona DO: The Moves
CLIENT Unilever Philippines
DATE April 2014
REXONA DO: THE MOVES
portfolio | MARTIN FLORDELIZA
portfolio | MARTIN FLORDELIZA
AXE APOLLO CAMPAIGN
portfolio | MARTIN FLORDELIZA
PROJECT Axe Apollo Campaign
CLIENT Unilever Philippines
DATE January 2013 -2014
AXE APOLLO CAMPAIGN
portfolio | MARTIN FLORDELIZA
portfolio | MARTIN FLORDELIZA
YOUNG SPIKES BRIEF
portfolio | MARTIN FLORDELIZA
IMC COMPETITION Young SpikesCompetition 2014 Election 2014 DATE July 2014
AXE ANARCHY RAID
portfolio | MARTIN FLORDELIZA
AXE ANARCHY RAID
portfolio | MARTIN FLORDELIZA
SEXY SAVES BORACAY
portfolio | MARTIN FLORDELIZA
POND’S MEN
PROJECT POND’S Men OOH
CLIENT Unilever Philippines
DATE December 2013
portfolio | MARTIN FLORDELIZA
BYO CUP DAY PH PROJECT 7-Eleven Philippines BYO Cup Day CLIENT 7-Eleven Philippines DATE September 2013
portfolio | MARTIN FLORDELIZA
AXE GOLD PASS
PROJECT Axe Gold Pass CLIENT Unilever Philippines DATE April 2014
portfolio | MARTIN FLORDELIZA
AXE GOLD PASS
PROJECT Axe Gold Pass Promo CLIENT Unilever Philippines DATE April 2014
portfolio | MARTIN FLORDELIZA
PROJECT Oreo Pitch
CLIENT Kraft Philippines
DATE October 2013
PEPSODENT
portfolio | MARTIN FLORDELIZA
PROJECT Pepsodent Brand Identity
CLIENT Unilever Philippines
portfolio | MARTIN FLORDELIZA
PROJECT Pepsodent Brand Identity CLIENT Unilever Philippines
portfolio | MARTIN FLORDELIZA
PROJECT Nissan Almera Christmas Print Ad CLIENT Nissan Philippines DATE December 2013
portfolio | MARTIN FLORDELIZA
PROJECT Nissan Almera Christmas Print Ad CLIENT Nissan Philippines DATE December 2013
portfolio | DESIGN
portfolio | MARTIN FLORDELIZA
PROJECT Scarsdale Doughnuts Brand Identity CLIENT Doughnut People Inc. DATE January 2014
YOUNG LIONS
portfolio | MARTIN FLORDELIZA
portfolio | MARTIN FLORDELIZA
DESIGN COMPETITION Young Lions Competition 2013 Philippine Branding DATE March 2013
SPIKES BAG
PROJECT Spike’s Bag
CLIENT LOWE Asia Pacific
DATE September 2013
portfolio | MARTIN FLORDELIZA
portfolio | MARTIN FLORDELIZA
7-ELEVEN MURAL PROJECT 7-Eleven Store Mural Design CLIENT 7-Eleven Philippines DATE June 2012
JINGLE QUIZ PROJECT LOWE Jingle Quiz App released during Lowe’s 35th anniversary CLIENT LOWE Philippines DATE September 2013
portfolio | MARTIN FLORDELIZA
portfolio | WEB DESIGN
ALASKA MILK
PROJECT Alaska Website *Unpublished
CLIENT Alaska Milk Corp.
DATE June 2012
portfolio | MARTIN FLORDELIZA
ALASKA MILK
PROJECT Alaska Aces Website *Published
CLIENT Alaska Milk Corp.
DATE October 2012
portfolio | MARTIN FLORDELIZA
ALASKA MILK
PROJECT Alaska Website Approved Design
CLIENT Alaska Milk Corp.
DATE June 2012
portfolio | MARTIN FLORDELIZA
PROJECT Krem-Top’s Creamylicious Moments Facebook App CLIENT Krem-Top DATE July 2013
portfolio | MARTIN FLORDELIZA
PROJECT AirPhil Express Web Design Ver1 *Published CLIENT AirPhil Express DATE December 2012
AIRPHIL EXPRESS WEB REDESIGN
portfolio | MARTIN FLORDELIZA
PROJECT PAL Express Web Design Ver2 CLIENT AirPhil Express DATE 2013
AIRPHIL EXPRESS WEB REDESIGN 2
portfolio | MARTIN FLORDELIZA
MAYBANK PROJECT Maybank Website *Unpublished
CLIENT Maybank Private Wealth
DATE September 2012
portfolio | MARTIN FLORDELIZA
AVON PROJECT AVON Web Redesign *Unpublished
CLIENT AVON Philippines
DATE July 2013