portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
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8mX`cXYc\ kn`Z\ X p\Xi1 J\gk\dY\i Xe[ DXiZ_ ]fi G)0,% Kf dfi\ jn\\k k`\j# fecp n`k_ k_\ Y\jk eXd\ `e n\[[`e^j%
portfolio / MARTIN FLORDELIZA
MARTIN BRYAN PANGILINAN FLORDELIZA Martin Bryan Flordeliza is an Advertising Management graduate from De LaSalle University-Manila. In the year 2011, he worked for TAO Corporation as a Senior Graphic artist under the Marketing and Branding Department. He also became a part of Summit Media from 2008-2010 where he worked as a Creative Artist under the In-Magazine and Promotions group of the said publishing company. Aside from his day job, Martin also do freelance work and his most notable accounts include Howard Rosenthal Photography — a photography studio based in New York and Travellers Autobarn — a car sales and rental business in Australia. Martin is also a hobbyist photographer and a travel blogger. In the year 2009, he started his blog “The Walks of Kulot” (http:// thewalksofkulot.wordpress.com) which features different places he visited around the Philippines. His travel photos and write-ups were published in Travelbook.ph, Destination Palawan and Lonely Planet Philippines. Aside from this, some of his photos were also included in an exhibit and was hailed winner during the first Immunizers Travel Shots Photo Contest. His other interests include: photography, traveling, lay-outing & typography, conceptualizing ideas and pop culture. Being a passionate individual, Martin yearns to learn more about his craft; create more graphic designs; join more contests; take more stunning photos from his travels and blog about it.
portfolio / MARTIN FLORDELIZA
January 2011 - August 2011 SENIOR GRAPHIC ARTIST MARKETING AND BRANDING DEPARTMENT Tao Corporation
19/F, Citibank Tower, 8741 Paseo de Roxas Makati City, Philippines 1226 • Developed initiative campaigns for the company’s products and subsidiaries such as Philips, Nokia, Promina (cereal), Nutri-C (powdered juice drink), and Clinic ng Bayan (satellite clinic). • Worked on advertising collaterals and promotional materials for the above mentioned brands. • Conceptualized and developed brand identity (logo) and branding materials (business cards, letterheads, presentation templates and kits) for Primary Care Plus (health & wellness business), Auto Hygiene Science (cleaning substance), Revere Beauty (health & beauty business) and Bamata Project (non-profit organization).
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
Health friend forever!
NOW OPEN! May bagong best friend na ang kalusugan mo! Sa Clinic Ng Bayan, may gamot at serbisyo na kalidad at sigurado, sa presyong kaibigan!
l Consultation (Family Medicine and Specialists) l Laboratory (including HIV and Drug Testing) l Diagnostics (X-Ray, Ultrasound, ECG, etc.) l Dental l Pharmacy l Counseling l Annual Physical Examination l Occupational Health l Community Health
709-4142 873 Upper Ground Floor, Diamond Arcade, Aurora Blvd., Cubao, Quezon City
project Clinic ng Bayan Opening collaterals date July 2011
CLINIC NG BAYAN
portfolio / MARTIN FLORDELIZA
project Clinic ng Bayan Cards
date 2011
portfolio / MARTIN FLORDELIZA
peDIAtrIcS
DeNtAL
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cHecK-Up
pHArMAcY
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cArDIoLoGY
INterNAL MeD
oB-GYNe
ecG
LAB teSt
coUNSeLLING
reGIStrAtIoN
StAFF AreA
recorDS
DIABetoLoGY
ULtrASoUND
project CNB Clinic Icons and Signages
MeDIcAL recorDS
portfolio / MARTIN FLORDELIZA
CLINIC NG BAYAN
project CNB Services Brochure + Icons
portfolio / MARTIN FLORDELIZA project Clinic ng Bayan Health and Info Cards
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
project PHILIPS Product Flyers date May 2011
portfolio / MARTIN FLORDELIZA
PHILIPS
project PHILIPS Hot Summer Deals POS Flyer and Wobbler
date April 2011
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
project Health Solutions Exhibit Banners date June 2011
HEALTH SOLUTIONS
portfolio / MARTIN FLORDELIZA
project Chicharritos (Combrands) “Altanghapsnak” Campaign Initiative
date January 2011
portfolio / MARTIN FLORDELIZA
CHICHARRITOS
project Chicharritos (Combrands) “Altanghapsnak” Booth Design, POS Wobblers and Price Card
portfolio / MARTIN FLORDELIZA
project Island Fruits (Combrands) Mixed and Fruits & Nuts Packaging Design
date January 2011
ISLAND FRUITS
portfolio / MARTIN FLORDELIZA
project Island Fruits (Combrands) Proposed Packaging Design for PAL’s In-flight Magazine
date January 2011
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
GODIVA project GODIVA Product Brochure
date February 2011
GODIVA
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
project GODIVA Print Ads
date January 2011
portfolio / MARTIN FLORDELIZA
YAMAHA MEGAVIA
project YAMAHA-MEGAVIA ‘ASENSO KA!’ Campaign
date February 2011
portfolio / MARTIN FLORDELIZA
project YAMAHA-MEGAVIA Tactical Posters
date 2011
portfolio / MARTIN FLORDELIZA
project YAMAHAMEGAVIA Campaign initiative date 2011
portfolio / MARTIN FLORDELIZA
YAMAHA MEGAVIA
project MEGAVIA First Year Anniversary Poster and Merchandising collaterals
date 2011
portfolio / MARTIN FLORDELIZA
PROMINA
portfolio / MARTIN FLORDELIZA project PROMINA ‘Walang Sayang’ Campaign
date June 2011
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
PROMINA
project PROMINA ‘Walang Sayang’ Campaign
date June 2011
portfolio / MARTIN FLORDELIZA
project NUTRI-C “Go, Grow and Glow” Flash Cards
NUTRI-C
portfolio / MARTIN FLORDELIZA
project NUTRI-C Healthy Eating Chart
date February 2011
portfolio / MARTIN FLORDELIZA
project Nutri-C Power Cards (Trading Cards)
NUTRI-C
portfolio / MARTIN FLORDELIZA
project NUTRI-C Fun Lab K-Zone Magazine Insert Samples date February 2011
NUTRI-C
portfolio / MARTIN FLORDELIZA
project (Clockwise) Nutri-C Van Wrap Design, Nutri-C Fun Lab Booth, Nutri-C Fun Lab Shot Glasses, Nutri-C Merchandise Bundling (Robot Tumblr) date January 2011
portfolio / MARTIN FLORDELIZA
project BAMATA Project Logo Design
date 2011
portfolio / MARTIN FLORDELIZA
project Revere Beauty Logo Design
project Aero Pro Logo Design
portfolio / MARTIN FLORDELIZA
project Auto Hygiene Formula Logo and Label Design
portfolio / MARTIN FLORDELIZA
March 2008 – July 2010 CREATIVE ARTIST FOR IN-MAGAZINE AND PROMOTIONS Summit Media Publishing Co. Inc.
7th Floor Cybergate Tower 3, Robinsons Pioneer Complex, Pioneer St. Mandaluyong City 1550 • Conceptualized In-Magazine promo ideas that help generate sales of the magazines. • In-charge of brainstorming ideas and lay-outing promo pages and/or advertising features of brands such as Nokia, Pond’s, Premiere Condoms, Creamsilk etc. which was published in leading titles of Summit Media Magazines. • Created event collaterals and promotional merchandise for Summit Media initiated events such as the Annual Preview Best Dressed Ball and the Candy Fair. • Worked on advertising features for Pond’s Perfect Bride Promo and Project Runway Philippine’s which was published in Preview Magazine. • Created media brand bugs which was aired in the ETC channel.
portfolio / MARTIN FLORDELIZA
PREVIEW
portfolio / MARTIN FLORDELIZA
The Preview Best Dressed Ball is an annual event of PREVIEW Magazine which hails the Top 10 “Best Dressed� from different industries in the Philippines. This prestigious event is attended by celebrities, socialites, and fashionistas in the country.
project Preview Best Dressed Ball Invitation & Coverage Ad
date June 2008
portfolio / MARTIN FLORDELIZA
project Preview Best Dressed Ball Invitation Studies
date June 2008
portfolio / MARTIN FLORDELIZA
AL
ORI T R E
ADV
project POND’S Perfect Bride Announcement Ad in Preview Magazine date October and November 2008 The POND’S Perfect Bride advertorial is a series of magazine spread published in Preview Magazine for three consecutive months. It featured POND’s newest products and a write-up on Pam So’s (Pond’s Perfect Bride winners) wedding preparations.
portfolio / MARTIN FLORDELIZA
The Project Runway Philippines Coverage ad is a 4-page feature about the show, the contestants from the first season and an interview excerpt from the top three finalist. It also includes a fashion showcase from the top three.
project PROJECT RUNWAY PHILIPPINES Coverage Ad date December 2009
portfolio / MARTIN FLORDELIZA
candy
project CANDY 10th Year Anniversary Brand Identity
date March 2009
(L) Logo Design for the Anniversary (R) Announcement ad
portfolio / MARTIN FLORDELIZA
project CANDY BFF CAMP 2010
candy
portfolio / MARTIN FLORDELIZA
date May 2010
The CANDY BFF Camp is an annual event of Candy Magazine which includes workshops for the participants. (L) The Announcement Ad published in the April and May issue of CANDY mag. (Top-R) The official Candy Camp shirt (Above) Button pins were given as freebie during the event.
portfolio / MARTIN FLORDELIZA
(Top-R) The photo border specially designed for the event (Above-L) Streamer design for the BFF Camp (Above-R) Freedom Wall
portfolio / MARTIN FLORDELIZA
candy The CANDY Fair is an annual event of CANDY Magazine for its readers. (L) Logo and Announcement Ad (Below) Official CANDY Fair Logo and T-Shirt
project CANDY FAIR 2010
date September 2010
portfolio / MARTIN FLORDELIZA
(Above) Streamer designs for the fair (L) “Iam a CANDY cute-tee” statement shirt specially design for the event.
portfolio / MARTIN FLORDELIZA
MSW
portfolio / MARTIN FLORDELIZA
project Martha Stewart Weddings Bridal Coupon Booklet
date March 2010
portfolio / MARTIN FLORDELIZA
MSW
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8mX`cXYc\ kn`Z\ X p\Xi1 J\gk\dY\i Xe[ DXiZ_ ]fi G)0,% Kf dfi\ jn\\k k`\j# fecp n`k_ k_\ Y\jk eXd\ `e n\[[`e^j%
project Martha Stewart Weddings House Ad + Launch Coverage Ad
date September 2009
portfolio / MARTIN FLORDELIZA
project Martha Stewart Weddings House Ad + Trade Collaterals
date March 2010
(Top-L) Wobbler (Top-R) March 2010 issue print ad (L) Web banners
portfolio / MARTIN FLORDELIZA
project BridalBook.ph Print Ad + Launch Collaterals * Bridal Book logo and bride illustration are made by another artist.
BRIDAL BOOK
date June 2010
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
H
project MyProperty.ph Launch Collaterals * Does not own myproperty.ph logo
(R) Event Invitation (Below) myproperty.ph board play money
date September 2010
R MYP
O
TY.P R E P
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
PRINT/PROMO ADS
project Bar One’s Biggest Buns Published in FHM
date 2008
project Lipton Milk Tea mock-up promo
date 2008
portfolio / MARTIN FLORDELIZA
project Coca-Cola Hong-Kong mock-up promo
date 2008
portfolio / MARTIN FLORDELIZA
PRINT/PROMO ADS
project Sangobion Mom Promo AD Published in Good Housekeeping Magazine
date July 2010
portfolio / MARTIN FLORDELIZA
project Nokia “Supernova and Slide” promo Published in COSMO and PREVIEW
date December 2008
portfolio / MARTIN FLORDELIZA
project Premiere Condom’s Sexy Stickies Published in COSMOPOLITAN Philippines
date December 2008
project Summit Books: Table for Two
portfolio / MARTIN FLORDELIZA
date 2010
project Knorr’s Meaty Ginisang Gulay Fill-in-the-blanks mock-up promo
date 2008
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
FREELANCE PROJECTS + ACCOUNTS
portfolio / MARTIN FLORDELIZA
LOGOS/BRAND IDENTITY
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
LOGOS/BRAND IDENTITY
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
BRAND IDENTITY/BRAND MANUAL project Brand Manual/ Marketing Collaterals
CLIENT Travellers Autobarn Sydney, Australia
DATE 2009
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
BRAND IDENTITY/BRAND MANUAL project BFF Photoshoot
CLIENT Howard Rosenthal Photography, NYC
DATE 2009
portfolio / MARTIN FLORDELIZA
BRAND IDENTITY/BRAND MANUAL project Beautiful Baby Photoshoot
CLIENT Howard Rosenthal Photography, NYC
DATE 2010
portfolio / MARTIN FLORDELIZA
SOUVENIR PROGRAM project Sto. Ni単o Feastday Souvenir Program
CLIENT Sto. Ni単o Church, Mandaluyong City
DATE 2009 - present
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
DULAANG LAKSAMBAYANAN Posters
portfolio / MARTIN FLORDELIZA
project Promotional Posters for May Pakpak ang Oras: A stage play
CLIENT Dulaang Laksambayanan
DATE 2011
portfolio / MARTIN FLORDELIZA
DULAANG LAKSAMBAYANAN Posters project DLB Production Posters
CLIENT Dulaang Laksambayanan
DATE 2011
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
MISCELLANEOUS GRAPHIC DESIGN
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
MISCELLANEOUS GRAPHIC DESIGN
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
Travel Writing and Photography BLOG: http://walksofkulot.wordpress.com •
CONTRIBUTING WRITER AND PHOTOGRAPHER Lonely Planet Magazine Philippines
•
CONTRIBUTING WRITER AND PHOTOGRAPHER, TRAVELBOOK.PH www.travelbook.ph
•
WRITER AND PHOTOGRAPHER, JUAN’S TOP BEACHES FEATURE
Juan Magazine Philippines •
WRITER AND PHOTOGRAPHER, PALAWAN: A SIGHT FOR SORE BUTTS
Destination Palawan
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
project The Walks of Kulot date 2009
G BLO
/
VEL A R T
G
W
N RITI
The Walks of Kulot is my personal travel blog which features different places I’ve visited in the Philippines. Some of my articles and photos were published in Destination Palawan, Juan Magazine Philippines and Travelbook.ph.
portfolio / MARTIN FLORDELIZA
portfolio / MARTIN FLORDELIZA
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portfolio / MARTIN FLORDELIZA
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8mX`cXYc\ kn`Z\ X p\Xi1 J\gk\dY\i Xe[ DXiZ_ ]fi G)0,% Kf dfi\ jn\\k k`\j# fecp n`k_ k_\ Y\jk eXd\ `e n\[[`e^j%