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editor’s letter
PEPPER RODRIGUEZ
EDITOR NextHome
Edmonton shines in 2025
From all indications, Edmonton will be the hottest new home market in Canada in 2025. A strong local economy, continued affordability and many more new opportunities to enter the homeowning market make Alberta’s capital city the place to be.
Falling interest rates will help further spur the market, and new federal mortgage rules to help first time homebuyers will undoubtedly push demand further as more newcomers are attracted to the city. The Edmonton Builder & Developer Annual helps the reader make sense of all that’s going on and guide them in their choices for what type of home to buy and in which community to settle in.
We have our 2025 Outlook story that outlines the Edmonton story going into next year, what buyers can look forward to that can help them in their decision, and what experts think is likely to happen. We also gathered a group of leaders
in the industry to explain to us what they are doing to make the dream of homeownership in Edmonton a reality.
We also thought that with the influx of newcomers to the market, that it would be beneficial for them to have a handy guide into the different home types offered in Edmonton. From apartment condos to the estate home, we have a handy guide into the types of new homes offered in the city.
Edmonton’s housing market sprinted along for the last few years, and the breathless pace is expected to continue for the foreseeable future, so this annual issue will also give readers some of the expert advice they need to navigate the local homebuying market, and make them familiar with the choices open to them
As always, we at NextHome strive to give our readers all the options that are available as far as new home buying is concerned. And there is no shortage of that in Edmonton.
A world your own
For 45 years and counting, we’ve been building for how people truly live, hitting a milestone of over 135,000 homes as North America’s largest privately owned homebuilder.
Unlock the life you want in a home to make your own, a community that inspires you every day and a future that shines bright.
EXPLORE OUR EDMONTON COMMUNITIES:
Coventry Homes: Leading with flex-ability
FOR NEARLY FIVE DECADES, Coventry Homes has been a staple of Edmonton’s homebuilding scene. What started as a local builder focused on quality and customization has evolved into a true leader in the market, constantly redefining what homebuyers expect from a new home. In 2025, Coventry Homes is still leading the charge, blending innovation, “flex-ability”, and an unwavering commitment to meeting the expanding needs of today’s buyers.
“Flex-ability” isn’t just a buzzword with Coventry – it’s built into everything they do. Whether you’re a first-time homebuyer or looking to upgrade into your perfect home, Coventry provides a variety of adaptable options that cater to the diverse needs of their
clients. Offering three specification packages to choose from, homebuyers can streamline their buying process by ensuring their timelines and budget needs are addressed at the start of their experience. Their Pointe Specification Package is designed for those who want a high-quality home without the wait. It offers an economical finishing option that’s designed for quick possession homes, ensuring that buyers can move into their new home faster – without compromising on the quality Coventry Homes is known for.
For those looking for more customized options, there’s the Pinnacle and Prestige packages, offering top-of-the-line finishes and features that take personalization to the next level. “Our
mission is to deliver precisely what our buyers want,” says Tara Van Horn, Director of Marketing & Communications at Coventry Homes. “Flexibility is at the core of our offerings. Whether it’s perfecting our products or streamlining the homebuying journey, we are committed to evolving to meet the ever-changing needs of our customers.”
Coventry Homes isn’t here to build cookie cutter houses – they’re about building homes that reflect your personal lifestyle. Whether you’re a foodie who dreams of a kitchen worthy of a five-star chef or an eco-conscious buyer looking to reduce your carbon footprint, Coventry Homes has you covered. Their expertly designed Lifestyle Packages let buyers personalize their homes in a way that speaks to their passions, without having to worry about all the details. From advanced solar panels in the Radiant Series to the Executive Chef
Built-In package, these curated upgrades make it easy to create a home that feels uniquely yours.
One of the standout features Coventry Homes offers is the exclusive Oilers Fan Cave – a must-have for any Edmonton Oilers fan. This custom space has become one of Coventry’s most wellknown packages, and it’s not hard to see why. Celebrating their 10th year as the Official Homebuilder of the Edmonton Oilers, Coventry Homes is uniquely positioned to offer this exciting option, and it’s quickly become a fan favorite. So popular in fact, that they’ve added a second Oilers themed Lifestyle Package – the Team Player, which allows you to transform any room into your personal fan zone! You can expect to two new showhomes featuring Fan Caves in 2025 – one in the community of Rosemont, opening on March 1st and another in Crystallina opening on January 18th.
As lifestyles shift, so too do the needs of homebuyers. That’s why Coventry Homes has made the thoughtful decision to include side entrances in all new Quick Possession homes. This move speaks to Coventry Homes’ knack for staying ahead of homebuyer expectations – especially when it comes to multi-functional spaces and the opportunity for income generating properties. With these new side entrances, Coventry Homes is giving buyers the freedom to design their living spaces in a way that makes sense for them. This also means offering basement and garden suites for buyers to consider, which not only support revenue generation, but also align with buyers shifting towards homes that can accommodate generational living.
With homes across 23 vibrant communities in the Edmonton area, Coventry is helping to create spaces where people truly want to live. In 2025, expect to see more exciting developments, including brand-new showhomes in Crystallina, Keswick, Rivers Edge, Rosemont, West Secord, and Riverside in St. Albert. Plus, exciting new townhomes with revenue suites in the basement are planned for the community of West Secord with potentially more locations to be announced!
Coventry Homes’ commitment to community goes beyond just building houses. Through initiatives like the Building Futures program, in partnership with the Spruce Grove School Division, Coventry Homes is investing in the next generation of tradespeople. This hands-on program, which now spans multiple high school grades, gives students the opportunity to learn real-world
construction skills while earning credits. It’s just one of the many ways Coventry Homes is building a better future – not only for their homebuyers but for the city as a whole.
Another key partnership for the organization is with the Edmonton Humane Society (EHS). For over ten years, the Coventry team has been committed to supporting EHS programs through fundraising events, including the annual Coventry Homes Paws and Claws Gala and other special initiatives. The 2025 Paws and Claws Gala, scheduled for March 29, promises an exciting evening featuring live music, both live and silent auctions, and of course, some adorable animals. With over $1.5 million raised from past galas, the funds generated will continue to provide critical care for neglected, abused, and homeless animals in need.
Looking ahead, one thing is clear: Coventry Homes isn’t slowing down. They’re focused on delivering homes that are not just built to last but built to adapt. In 2025, expect even more flexible choices that give homebuyers the power to create homes that truly reflect their lifestyle.
With a legacy of nearly 50 years, Coventry Homes has proven that when you combine innovation, flexibility, and a commitment to quality, you don’t just build houses – you build homes that people love to live in.
To lean more about Coventry Homes, or for a list of showhomes, visit coventryhomes.ca
Big things ahead for Akash Homes in 2025
Akash Homes is going from strength to strength as the Edmonton-based homebuilder continues to grow amidst the strong new home industry in the province.
Akash is an established name in the Edmonton new home industry and is quickly growing its brand in Calgary and is also expanding its assets in land development and
commercial real estate throughout Western Canada as it continues to grow.
“We’ve been in business for roughly 20 years in the province of Alberta,” says Jacq Lakusta, Akash Homes Sales Manager. “We started small and have grown significantly over the last 10 years as we moved away from more custom homes, to spec, allowing us the ability to pass
on significant cost savings to our clients for quality homes.”
In 2025, Lakusta says Akash is looking to expand into more communities “as we develop and grow across divisions. We will continue to bring consistency and simplicity to every home we build and are looking to expand on that through 2025 as we enter new communities!”
CUSTOMER CARE FOCUS
She credits the homebuilder’s rapid growth to a tight knit team of professionals providing top-notch customer care.
“Our level of service I feel is second to none. Everyone collaborates and works together to make sure our clients have a flawless home-buying experience. From concept to possession and even after that, we work diligently to meet and exceed our clients expectations.”
And, of course, the lifestyleoriented, functionality-focused designs of their homes. “Our passion for building homes is the reason why we are able to give you an exceptional home at an affordable price. We take pride in every house we build and every community we build in,” Lakusta says.
With affordability in all buyers’ mind these days, Akash has found a solution in prioritizing a unique service experience and a streamlined process.
“We educate buyers on our home styles, consistent finishing standards, and overall home value; we are about simplicity and quality,” Lakusta says. “Simplicity is key, especially when markets get challenging. We keep our homes affordable because we offer finishes that are elegant and timeless. Our homes are designed
for our clients to make them their own. We give them the canvas; they paint the picture!”
A WIDE RANGE OF HOMES
In Edmonton, Akash Homes offers a wide variety of homes that fit all lifestyles and budgets. From townhomes, to duplex homes, to laned homes and front-drive garage homes. Many are available for quick move-ins.
Akash Homes’ newest condo community is coming in Keswick, which Lakusta expects to be fully built by the end of 2026. “We have two great floor plans available: the first floorplan is roughly 1,100 square-feet and features an attached single garage, 3 beds and 2.5 baths and our secondary model offers roughly 1,300 square-feet, a double attached garage along with 3 beds and 2.5 baths.”
These townhomes come in the $400K range for their single garage units. “These prices offer great affordability and in a community like Keswick, you’re close to newer schools, the ravine, plus all the nearby amenities of rec centres, shopping, and easy access to transit. It offers a great lifestyle and serves as a great gateway for first time buyers to enter the real estate market.”
FOCUS ON FIRST-TIME HOMEBUYERS
Akash Homes also has the perfectly tailored duplex for the first-time homebuyer. “First-time buyers and investors are the biggest purchasers of duplexes. From affordability to functionality, they’re a great way to get into the market or expand a real estate portfolio. In times of higher interest rates, duplexes offer a great access point for new buyers into the real estate market,” Lakusta says. In size and affordability, Lakusta says their duplexes are suited to answer the first-time homebuyers’ needs. “Our duplexes range from 1,300 to 1,700 square-feet. We offer four models across different communities, and they all offer 3 bedrooms and 2.5 baths!”
Both attached and laned duplex models are available, all on conventional lots and are sold in all communities that Akash builds in across Edmonton and Calgary.
CRAFTING STYLE
In Edmonton, Akash Homes builds in 11 communities, as well as in three in Spruce Grove and have duplex showhomes in Keswick Landing in the southwest. They also have a front-drive garage single-family showhome, the Jayne, in Crystallina Nera in the northwest.
“Our Jayne is one of our most popular models in the detached home category because of its floor plan and its price point. Our Soho duplex in Keswick Landing is definitely one of our best and again, it comes down to a great design, stylish finishes, and an affordability factor,” Lakusta says.
The Jayne showhome is 1,913 square-feet with three bedrooms and two-and-a-half baths, and the inherent flexibility of its design is its most appealing feature. The stunning kitchen with its grand central island is a focal point of the open concept main floor.
The Soho-D showhome is a duplex with front attached garage, and at 1,501 square-feet is just as spacious as some single-family homes. It has a bright, and airy main floor with the high ceilings and oversized windows that makes it look bigger than it actually is.
HOMEBUYER OPPORTUNITIES
Akash is one of the few Edmonton builders that maintains a healthy inventory of spec homes available for quick possessions, but Lakusta says demand is quite strong as more buyers opt for their move-in ready homes.
As for home design trends, Lakusta says they are seeing a slight shift toward more modern designs and a step back from previous years’ bold patterns and colours. “Neutral colours, like whites and sandy colours, and light-coloured wood grains are making a big splash right now with more bold accents like gold and black fixtures popping up. The trend for eco-conscious and green-friendly homes continues and we expect to see this continue to evolve.”
They are also continuing to see demand for more multigenerational homes and those that have the flexibility to be turned into rentals to help with the mortgage.
She says they are very excited with their expansion into Calgary and the surrounding municipalities of Airdrie, Okotoks and Cochrane.
Whether in Edmonton or Calgary, or anywhere else, she says Akash Homes remains selective about the communities they build in. “We want our clients to have the best of ‘live, work, play’ no matter the community they live in. Access to great schools, recreational facilities, parks, shopping, and transit are key points for every homeowner. We want to see families grow and well-planned communities are
instrumental for that to happen. Being a part of it is a privilege and not one we take lightly.”
ON THE PATH TO GROWTH
The painstaking care in choosing communities to build in is also reflected in Akash Homes’ business philosophy of reliability, innovation and inclusivity, and their unerring focus on customer care.
“We understand that the home buying process can be very complicated, and can leave many people confused and frustrated,” Lakusta says. “We strive towards creating an easy and stress-free home buying process through our turn-key mindset.”
As 2024 comes around, Lakusta says they are prepared for any challenge that may come up. “Growth is always part of our plans, and we are offering many of the same style of homes there as we do in Edmonton. Heading south felt like a natural part of our evolution, and it’s been a really great experience working with new teams there! Overall, we’re proud to be all over Alberta and look forward to having many more families, join ours!”
FIND OUT MORE AT AKASHHOMES.COM.
FWhite Eagle Homes Elegance Meets Innovation
OR OVER 29 YEARS, White Eagle Homes has been at the forefront of Edmonton’s custom homebuilding industry, creating some of the city’s most unique residences. As a family-owned business, White Eagle has built a legacy not only on exceptional craftsmanship but also on a deep-rooted commitment to personalized service, tailored to meet the evolving needs of today’s homeowners. Their reputation for excellence has earned them numerous accolades over the last two decades in both local and national categories, including multiple BUILD Alberta Awards and CHBA Awards that celebrate their exceptional designs and world-class techniques. In a competitive market, White Eagle Homes stands apart with its innovative approach to design, blending classic
European elegance with modern architectural trends. Their bespoke homes showcase timeless beauty, while also incorporating the cutting-edge features and forwardthinking design elements that are becoming increasingly essential in today’s luxury market. Whether it’s a stunning multi-story home, a spacious bungalow, or a thoughtfully designed duplex, each residence tells an exceptional story of sophistication and expertise.
In 2025, the demand for truly personalized homes has never been higher, and White Eagle Homes is leading the way in creating truly customized living experiences. From the moment you begin your journey with White Eagle, their dedicated team will ensure every detail of your home
reflects your vision and lifestyle –from the exterior and floor plans to the final finishes. Their process keeps homebuyers involved in every stage of the design and construction process, offering the opportunity to make changes and add custom features along the way. Whether it’s a home theater, a home office with cutting-edge tech, or a spa-inspired bathroom, White Eagle’s design team works closely with clients to incorporate their personal lifestyle needs into each of their home’s spaces. Committed to the highest standards of craftsmanship, White Eagle uses only the finest materials and construction techniques to create homes that will stand the test of time. You’ll see details like handcrafted cabinetry and standout custom stonework throughout their homes, all meticulously selected to create homes that are both beautiful and built to last.
The company’s most recent offering, a spectacular showhome at 4111 Whispering River Drive in Windermere, is nothing short of extraordinary. Set to open in January 2025, this threestory masterpiece is the culmination of everything White Eagle represents: innovation, luxury, and a deep understanding of what makes a home truly exceptional. At over 5,000 square feet, plus a finished basement, this home is the largest White Eagle has ever built, and its design is nothing short of breathtaking.
The home is designed for a modern family who demands both space and functionality. With five stops on its state-of-the-art elevator, this home offers unparalleled accessibility—from the garage to the rooftop patio. The elevator is just one of many features that set this property apart, allowing residents to easily enjoy views of the neighborhood and river from the tallest rooftop patio in Windermere. Every corner of the home is designed to offer the utmost in luxury: an expansive garage that fits up to six cars, a spa
Visit whiteeaglehomes.ca. or one of the following showhomes to see the White Eagle Homes quality firsthand.
SOUTHWEST EDMONTON: Westpointe of Windermere 4111 Whispering River Drive
room with a steam shower and jacuzzi, a finished basement complete with a home theater and full audio system, and an outdoor space that includes a pickleball court. The home also boasts balconies at both the front and back, maximizing the property’s stunning views and outdoor living potential.
What makes this home truly unique, however, is how it meets the needs of today’s multigenerational families. The thoughtful design ensures that every family member can enjoy their space while staying connected to one another. The elevator, capable of reaching all five floors, allows easy access to each level of the home, making it not only a luxurious residence but also an incredibly practical one for families of all ages.
White Eagle Homes continues to expand its footprint in some of Edmonton’s most sought-after communities, offering the flexibility to build on custom lots in virtually any location within Edmonton and surrounding areas. They also have a range of exceptional lots available in some of Edmonton area’s most desirable neighborhoods. In Fraser, a collection of lots backs onto a serene pond, offering tranquil views and ample space for a custom home. These lots offer an idyllic setting for those looking to build their dream home in a peaceful, nature-filled environment. You can discover the Fraser area and visit the beautiful showhome, complete with a legal suite, located within the community at 215 Fraser Way. For those who prefer the sophistication of a more established community, White Eagle Homes is also offering lots in the prestigious Windermere neighborhood, where the convenience of modern living meets natural beauty.
For those seeking even more exclusivity, White Eagle Homes has estate-sized lots available in Alan Ridge Estates, a highly sought-after community offering one-acre parcels with city services. These expansive lots are perfect for those seeking a more private, luxurious lifestyle, with the
added benefit of being only a short drive from the heart of the city. Whether you’re looking for a lot that offers privacy and space, or one that’s close to urban amenities, White Eagle Homes provides an array of options to suit every preference.
With an unwavering dedication to personalized service, inspired design, and the ability to create homes that are as functional as they are beautiful, White Eagle Homes has earned its place as a true leader in the luxury homebuilding industry.
For more information on White Eagle Homes’ award-winning designs, upcoming showhomes, and how to create your own luxury residence, visit their website at whiteeaglehomes.ca.
ALBERTA is still tops in 2025
by PEPPER RODRIGUEZ
Edmonton remains hot, Calgary is achieving a balanced market, and Alberta continues to rule as far as homeowning opportunities go in 2025.
Economists predict that Alberta housing markets will continue to outperform the rest of the country in terms of demand and price appreciation over the long term. But there are signs of caution popping up for 2025, particularly for Calgary.
Alberta markets will continue to outperform the rest of the country in terms of demand and price appreciation over the long terms, says Ben Rabidoux of Edge Realty Analytics.
“But 2025 will be a transition year for Calgary specifically. While Edmonton and other markets will perform better next year,” he says during his remarks at the BILD Alberta conference in Jasper last October.
START IT UP
Alberta housing starts continue to soar, rising to 37,971 as of October 2024, a 34 per cent increase over the same period last year.
Monthly data from the Canada Mortgage and Housing Corporation (CMHC) reinforces that Alberta continues to show strong success in increasing its housing supply, which will help stabilize costs and improve the housing outlook for Albertans across the province.
Edmonton’s housing starts were up 47 per cent to 14,976, while Calgary rose 24 per cent to 20,104. The cities of Red Deer and Lethbridge also saw significant increases, with the former going up 93 percent and the later up a remarkable 209 per cent.
“Alberta is seeing remarkable numbers of new housing starts as our province continues to grow,” says Jason Nixon, Minister of Seniors, Community and Social Services.
“These homes are an investment in Alberta’s future, and we will continue to work with our partners to make sure we continue to increase Alberta’s supply and strengthen our communities for years to come.”
“The 34 per cent increase in housing starts highlights the strength of Alberta’s housing market and the positive impact of ongoing efforts to reduce construction barriers,” says Scott Fash, CEO, BILD Alberta.
“With continued collaboration between industry and government, we’re building the homes Albertans need to thrive. BILD Alberta remains committed to supporting this growth and ensuring a strong, sustainable housing future for the province,” he adds.
RISING POPULATION
The rising housing starts though may be hard pressed to keep up with the swelling population in the province. Although new federal regulations are being put in place to stem migration to the country, Alberta will still be a prime destination for newcomers in 2025.
According to Statistics Canada population estimates for the second quarter of 2024, Alberta was the fastest-growing province or territory during this period, increasing by 46,200 residents for a rate of 0.9 per cent.
Alberta’s government says in a statement that it recognizes the need for more housing options as the population continues to grow. That’s why the province has been working to reduce barriers and empower its
housing partners to get more shovels in the ground, it adds.
As part of this work, government recently launched a new online portal to help in these efforts. The Stop Housing Delays online portal is now available for developers and municipal authorities to help identify areas that are preventing fast and efficient residential construction. This portal will help government identify and address barriers to building homes across the province so that Alberta can continue building homes as quickly as possible.
FALLING INTEREST RATES SPUR DEMAND
What may likely heat up the market further in 2025 is the falling interest rates. On Oct. 23, the Bank of Canada cut its key overnight lending rate to 3.75 per cent — dropping the figure by 50 basis points from the previous 4.25 per cent. Experts say even deeper interest rate cuts can be expected.
The favourable lending rates – which once stood at 5 per cent – give new homebuyers impetus in finding a lower mortgage and make the dream of owning their own home more attainable.
Not only are the interest rate cuts working in favour of the homebuyer, but the recently announced 30-year mortgage option that the federal government is making available to first-time homebuyers is going to spur homebuying in in 2025, particularly in Edmonton.
In late July, the federal government announced it would allow “30 year mortgages for first-time buyers of new builds”. This significant change to mortgage rules would allow an additional five years to pay off a mortgage, which is anticipated to help create more opportunities for the younger generations.
EDMONTON SHINES
It is no secret that Edmonton is already one of the most affordable cities in the country to buy a home, and the new interest rate cuts makes buying a home even more affordable now than just a few months ago.
In October, the average 5-year fixed insurable mortgage rate in Edmonton was 4.82 per cent, and there were some institutions that offered as low as 4.14 per cent. While the average 5-year variable insurable mortgage rate in Edmonton was 5.52 per cent, but there are some that are offered at 4.80 per cent. Mortgage rate cuts in Edmonton are likely to follow when the Bank of Canada cuts interest rates further.
Notably, Edmonton’s benchmark housing prices only increased 35 per cent over the past 15 years, less than the CPI inflation of about 41 per cent. This comes even as Edmonton’s population continues to grow by about 37 per cent from 1,175,919 to 1,607,518.
Wowa.ca real estate monitoring website says these mortgage rate cuts in Edmonton make the Alberta capital even more appealing, as the five-year price growth of homes in Edmonton (as of September 2024), 17 per cent, has been very modest compared to other major Canadian cities*, most notably 39 per cent for Toronto, 54 per cent for Montreal, 33 per cent for Vancouver, 40 per cent for Calgary, and 47 per cent for Ottawa.
CALGARY PLATEAUS
Clay Jarvis of finance advice website NerdWallet Canada, says Edmonton is poised for a better year, than the other major Alberta city to the south.
“I think Edmonton’s poised for a bigger year. Prices haven’t flared up to the same degree they have in Calgary, so there’s more room for growth. There’s also more upside for investors, who I think will devour as many properties as they can — in Edmonton and elsewhere — now that rates are coming down,” he tells NextHome.
“Calgary’s harder to read. On the one hand, prices there are getting awfully high. The average price for detached homes is already over $750,000 and could easily top $800,000 by this time next year if the market stays warm. That could knock many buyers out of the market or push them into the condo/townhouse segment.”
He does note that if rising prices spur “FOMO” (fear-of-missing-out) among the city’s buyers “they might charge into the market and start a real run on properties. If that’s the case, sales will rise, inventory will evaporate, and prices will spike across the board.”
ALBERTA REMAINS THE PLACE TO BE
Rabidoux of Edge Realty Analytics says Alberta markets remains well-positioned to perform well over the long term, as fundamentals are still very favourable. The robust market will be abetted by falling interest rates, which he thinks will fall further. Alberta will also continue to lead the country in population growth, but total population growth is set to slow sharply.
“Calgary is transitioning to a more balanced real estate market, but Edmonton and other markets will stay hot in 2025,” he says.
Excel Homes expands in Edmonton
Excel Homes is keeping the momentum going in 2025, as it looks to expand its share of an everhotter Edmonton new home market.
With the falling interest rates and new federal mortgage regulations to help first-time homebuyers into their new home, Excel is wellprepared to meet the expected surge in demand in the coming months and continue the swelling momentum it has generated in Edmonton over the past year.
“2024 was a spectacular year for Excel Homes, exceeding our sales targets and continuously
finding more effective and efficient ways to build homes in a 6–8-month time frame in both Calgary and Edmonton,” says Marketing Manager, Kristina Plank.
For more than three-and-a-half decades, Excel Homes, which operates in both Calgary and Edmonton, has played a huge role in the dynamic growth of the Alberta’s homebuilding sector. In 2025 they are making even bigger strides in providing buyers with an excellent range of options to make the homebuying dream come true.
“Since we first began in 1988, we’ve built over 14,000 homes in 85 communities across Alberta, and we have received over 75 awards for design and industry excellence,” Plank says.
“That experience has helped develop a refined homebuying experience that values our homeowner’s time, simplifies the big decisions, and minimizes any stress that can come with building a new home. We make the experience of building a brand-new home exciting, easy and memorable throughout the entire process,” she adds.
EXPANDING IN EDMONTON
Today, Excel Homes builds in five communities in Edmonton, including the latest in Alces in southeast Edmonton, where they offer laned and front-drive garage (FDG) homes.
They also build in The Orchards (duplex, laned and FDG homes), Keswick Landing (FDG homes), Edgemont (duplex, laned and FDG homes), and Vita Crystallina (duplex and FDG homes).
Affordability and style are the hallmarks of each Excel Home but their efforts to bring more sustainability is being rewarded and has appealed to today’s more environmentally minded buyers.
“At Excel Homes, we specialize in building a variety of flexible and versatile duplex, laned and front garage homes, and all are Built Green Certified with an EnerGuide rating,” she says.
KEEPING IT SIMPLE AND SUSTAINABLE
Excel Homes has managed to capture hearts and minds in Edmonton with their streamlined way of catering to its customers.
“At Excel Homes, our mission is to make the home buying journey simple. Homeowners can design the interior of their home in just one day at our convenient Design Centre located in each of our community Sales Centres. We offer designer-curated interior selections to make things simple,” Plank says.
“Additionally, all our homes are Built Green certified, and every homeowner receives access to our move-in concierge service, Virtuo and free legal fees when using our trusted legal partner.”
ALBERTA ADVANTAGE
Plank says the province of Alberta is the place to be if one is looking for a new home. “Alberta continues to be one of the best provinces in the country to live in with our lower cost of living, newly reduced interest rates and an abundance of beautiful natural landscape,” she says.
“We continue to see a substantial amount of migration to our province, so we are very optimistic that we will have another successful year in 2025. Excel Homes continues to grow in both Calgary and Edmonton, with plans in 2025 to expand into four new communities in Calgary and one new community in Edmonton called Alces.”
In Alces, Excel is now preselling front drive garage and laned home. This new, upscale southeast community is inspired by nature, with homes that are on more spacious lots.
The community features over 3.5 km of shared pathways, a natural exploration area, a playground for all ages, a bike pump track, and a basketball court. Just minutes from Anthony Henday Drive, South Edmonton Common, and The Meadows Rec Center, Alces offers easy access to everything you need.
“We have plans for a brand front drive garage showhome in Alces, expected to open in summer of 2025. Additionally, we will be opening 2 brand new duplex showhomes in the NW community of Edgemont and a brand new front drive garage show home in the SE community of The Orchards, both expected to open in spring of 2025,” Plank says.
For over 70 years, Qualico has been developing communities with pride. We understand that a solid foundation is always the key to greatness, which is why we put strong vision, planning, and ample resources behind every project. We know that we’re creating more than communities. We’re developing a place where you’ll make memories. So we go beyond the status quo.
As the largest developer in the region, we build communities using skilled expertise in technology, design, and service. By offering diverse new Home Styles and access to amenities such as soothing creeks, naturalized ponds and safe playgrounds, there’s truly a community for everyone built by the trusted name of Qualico Communities
We create a place for life. WE CREATE WHAT WE BELIEVE IN. We create exceptional communities for you to call home.
Visit QUALICOCOMMUNITIESEDMONTON.COM to learn more.
A MOCHA MOMENT: the 2025 home decor edit
by SALINA YARA HALABI
Mocha Mousse has the power to transform any space, bringing depth, a touch of glam, and a much-needed connection to nature.
Glass VASE. cb2.ca
NATURAL GLAMOUR
Adeliciously chic hue is in the spotlight this year. Pantone® has named Mocha Mousse its 2025 Colour of the Year, describing it as a “versatile shade infused with inherent sophistication and earthy refinement.” For the last 25 years, the Pantone® has selected a focal colour that reflects the global mood and influences design trends across industries – including home design and décor. For 2025, Mocha Mousse brings a sense of elevated comfort, with warm and natural undertones that have luscious qualities. It’s a step away from the neon and tech-inspired tones that have saturated our environments over the last few years. Feeling inspired? Add some Mocha Mousse to your home with curated pieces and unexpected applications that reflect this new era of understated luxury and comfortable design.
Pantone® Cortado CUP. pantone.com
CAFÉCORE
Influenced by the rich tones of coffee and chocolate, Mocha Mousse creates an alluring atmosphere that calls for indulgent cups of caffeinated sips.
Patterned WALLPAPER. spoonflower.com
A LUSH NEUTRAL
Offering a luxurious edit on a neutral, Mocha Mousse creates a dynamic backdrop that pairs well with both minimalist and eclectic designs.
COZY CLASSICS
This rich, coco tone speaks to the desire for moments of pleasure and relaxation, while also effortlessly balancing a modern and timeless feel.
RELAXED SOPHISTICATION
Whether it’s at the foundation of your interior design or used to complement a wide range of palettes and materials, Mocha Mousse delivers a look that is luxe yet unpretentious.
Dining CHAIR. anthropologie.com
Faux Fur Ruched THROW. potterybarn.ca
NEW RULES MAKE mortgage renewals easier for Canadians
by JESSE ABRAMS
The Office of the Superintendent of Financial Institutions (OSFI) recently announced a new rule for uninsured mortgages in Canada. Uninsured mortgages no longer require stress-testing at renewal, which could save Canadian homeowners thousands of dollars.
HERE’S WHAT YOU NEED TO KNOW ABOUT THE NEW RULE
For years, many Canadians felt bound to their current mortgage lender at renewal time. A key reason for this was the stress test, which is essentially an assessment designed to ensure borrowers can handle their mortgage payments in a rising interest rate environment. This stress test often prevented homeowners from switching lenders at renewal or refinance, leading many to accept renewal offers that weren’t necessarily in their best financial interest. With the recent policy change, the stress test requirement for uninsured mortgages was removed, which means homeowners can now switch lenders more freely without facing this additional hurdle. This change comes at a crucial time, with approximately $350 billion in mortgages set to renew next year – up from around $250 billion this year – making it essential for homeowners to take advantage of this opportunity.
IT’S IMPORTANT TO SHOP DIFFERENT LENDERS
At Homewise, we’ve already noticed a significant uptick in homeowners seeking better options at renewal, especially through our partner embeddable rate aggregators. As this trend continues, we expect even more Canadians to start shopping around for competitive alternatives and take the time to see what else is out there.
It’s crucial to keep in mind that lenders have teams focused on maximizing profits, which often leads them to offering you higher rates when it is time for renewal. That’s one of the reasons our team at Homewise emphasizes to never settle for your lender’s offer at renewal. By simply exploring other options, you could save a considerable amount of money. For example, our team has been able to consistently secure our clients new rates up to 0.4 per cent less than their existing lender at renewal.
To get the best deal, it’s essential to start shopping around at least four months before your renewal date. Begin by reviewing your current lender’s offer, then reach out to a mortgage broker to see what alternatives are available. A broker can provide access to a broader range of lenders, rates and features – making it easier to find a competitive deal compared to your home bank.
Edmonton in the spotlight in 2025
Last year, Edmonton stood alone in the spotlight as the hottest housing market in Canada, maybe the world, and it looks like it will be again in 2025. Alberta’s capital region held all the cards as far as housing market appeal goes, and the ace is its affordability. Compared to other major cities in the country, Edmonton remains one where owning a home is most attainable.
Challenges remain for 2025, but the local new home industry is well prepared to meet those.
In this issue of the Edmonton Builders Annual, we gathered a selection of movers and shakers in the local housing industry in our Expert Panel to speak of the challenges in the coming year and how they are preparing to face them.
These experts are the very people who would know – coming from industry associations to those in the forefront of homebuilding and land development themselves. They are the people who build the homes and communities in the greater Edmonton area, and they can speak with confidence and proficiency on everything about the market. Here’s what they have to say:
“The goal is to advocate for a regulatory environment that enables developers, homebuilders, trades, suppliers (and more) to create a range of communities and places to live.”
Kalen Anderson
CEO, BILD EDMONTON METRO
WHAT’S THE CHALLENGE FOR 2025 NEW HOME INDUSTRY? HOW IS BILD EDMONTON METRO ADDRESSING THEM?
There are many housing challenges that we face in the new home industry as we head into the new year. First-time homeowners are facing affordability challenges, rising costs, and investment rates while the city and province of Alberta continues to face labour shortages.
Our role at BILD Edmonton Metro is to address these issues by recognizing and bringing them to light.
Labour shortages are a big piece of the new home industry.
Escalating costs for building (from materials to regulatory hurdles) and tightening rental markets will continue to put pressure on builders, buyers and renters – particularly as migration into Alberta’s capital region continues apace.
The Stop Housing Delays portal, launched by the Government of Alberta in October 2024, is a prime example of aiming to address issues within the housing industry. It looks to identify and resolve practical barriers to meeting housing needs in Edmonton’s Metro Region and ensure that there is a sufficient supply of accessible land for affordable housing options.
HOW DOES FORMING BILD EDMONTON METRO HELP THE INDUSTRY? WHAT IS ITS IMPACT ON BUYERS?
BILD Edmonton Metro allows for the two previous important industry organizations (UDI and CHBA) to harmonize their goals, resources, and strategies to focus on the specific issues and areas of concern.
This amalgamation unifies our points of view and ensures that all aspects of the development industry are covered.
We have many members with different perspectives, so we can try and locate some common ground on specific issues and voice the urgent need for more housing.
A big part of development is telling stories. At BILD Edmonton Metro, we can unify resources and tell fuller stories about the homes, businesses and places where people invest to understand our contribution and purpose.
The goal is to advocate for a regulatory environment that enables developers, homebuilders, trades, suppliers (and more) to create a range of communities and places to live – We are focused on maintaining the region’s affordability advantage.
WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
Alberta is calling and Edmonton is answering. Demand remains strong in the Edmonton Metro Region as migrants from coast-to-coast choose to make this area their home. More people are moving to Edmonton, which means that we are successfully attracting people to move and work here. This allows for more investment and resources to expand the city and provide more opportunities for residents.
To leverage this positive momentum, these policies can help us build and give buyers confidence:
WHAT NEEDS TO HAPPEN FOR THE INDUSTRY TO KEEP GROWING IN 2025?
To keep growing in 2025, we need to continue to stay on top of issues, revisit past plans, and analyze current and future forecasts to see if they still align with the organization and city’s goals.
We will need to ensure our regulations, policies, and processes are not constraining development, so that our industry and its developers and homebuilders can build housing efficiently and effectively.
We must seek to remove any unnecessary barriers that emerge due to municipal development costs and charges, as well as outdated or expanding infrastructure requirements.
We must attract capital and talent to Edmonton with a concerted economic development plan.
Expert Panel
Brad Armstrong
VICE PRESIDENT, COMMUNITY DEVELOPMENT, QUALICO COMMUNITIES
WHAT’S THE CHALLENGE FOR 2025 NEW HOME INDUSTRY?
Even though we experienced a really strong year for home sales in 2024, much of which was driven by international and interprovincial migration, we always have to be concerned about the economic uncertainty. Such factors as inflation, interest rates and potential supply chain disruptions can have an impact on consumer confidence and their purchasing power. Recent announcements of potential trade tariffs following the Presidential election in the United States add to the uncertainty.
HOW ARE YOU FACING THEM?
At Qualico Communities we continue to collaborate with our builders to provide more compact and diverse housing options, creating greater opportunities for affordable and attainable housing across the spectrum. Community development sometimes feels more like gambling when dealing with outside forces, so we must be able to adjust our construction program based on significant changes in the economic climate.
CAN YOU TALK A LITTLE ABOUT AFFORDABILITY AND HOW YOU’RE DEALING WITH THAT PARTICULAR CHALLENGE?
One way we address this is by working with municipalities to provide zoning that allows for more compact development. However, some municipalities remain concerned about smaller Single Family products such as Front and Rear Zero-Lot Lines citing concerns related to on-street parking, snow clearing, and increased density. Striking a balance between offering smaller, more affordable housing
and meeting the practical needs of municipalities is essential.
WHAT NEW INNOVATIONS IN AMENITIES OR COMMUNITY DESIGN ARE YOU EXCITED TO TELL BUYERS IN YOUR NEW COMMUNITIES?
(DEVELOPERS)
This past fall, we unveiled Canada’s first Pure Hydrogen Home, HomeOne, in one of our Sherwood Park communities. This proof-of-concept project brings us closer to introducing pure hydrogen as a zero-emissions option for home heating and hot water. We believe that pure hydrogen is the safest, most reliable, and affordable way to achieve low carbon living.
WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
Certainly, a stable economic environment with lower interest rates would boost consumer confidence. However, homebuyers can also gain confidence by choosing reliable home builders who stand behind their products, like those under the Qualico brand. Using trusted builders such as Pacesetter Homes, Sterling Homes, and StreetSide Developments ensures quality and reliability in new home construction.
WHAT NEEDS TO HAPPEN FOR THE INDUSTRY TO KEEP GROWING IN 2025?
We need to maintain Edmonton’s advantage as the most affordable housing market of any major urban centre in Canada in order to keep growing. However, market affordable housing is in jeopardy as we see the ongoing introduction of higher than necessary construction standards, new levies for soft infrastructure services such as fire halls, and lack of municipal or provincial investment in new communities.
Striking a balance between offering smaller, more affordable housing and meeting the practical needs of municipalities is essential.
Expert Panel
Edmonton has seen considerable growth this year, and we look forward to bring more parks, pathways and homesites to our awardwinning communities of Edgemont, Chappelle Gardens and The Orchards.
Justin Castelino
MARKETING DIRECTOR, ALBERTA HOMES, BROOKFIELD RESIDENTIAL
WHAT’S THE CHALLENGE FOR 2025 NEW HOME INDUSTRY? HOW ARE YOU FACING THEM? CAN YOU TALK A LITTLE ABOUT AFFORDABILITY AND HOW YOU’RE DEALING WITH THAT PARTICULAR CHALLENGE?
As we move forward into 2025, we are dedicated to addressing the challenges facing the new home industry with thoughtful and practical solutions. We understand the importance of attracting and retaining skilled trades and labour, and we are working closely with our partners across the industry to meet the market’s demands across the province.
interested in becoming a resident in our communities. We have focused on creating new spaces for people to interact with our community through our ambassador program and sales experiences. The Livingston Show Home Village was a collaborative effort between the developer and builder partners to bring a centralized sales experience to the buyer, where they can learn about the community and all home options in one space.
Our commitment to affordability and quality remains a top priority. We strive to offer a variety of home styles across our communities to meet different budgets. Many of our homes have been designed to offer basement suites that help provide additional income. We offer energyefficient options that reduce monthly utility costs while lowering mortgage insurance costs. Additionally, we carefully select interior and exterior materials that offer exceptional quality and durability, such as triple pain windows, fiber-cement siding and luxury vinyl plank flooring.
2. QUESTION FOR BUILDERS: WHAT ARE THE BIGGEST HOME DESIGN TRENDS YOU’RE EXCITED TO SEE IN 2025? QUESTION FOR DEVELOPERS: WHAT NEW INNOVATIONS IN AMENITIES OR COMMUNITY DESIGN ARE YOU EXCITED TO TELL BUYERS IN YOUR NEW COMMUNITIES?
On the homebuilder side, we are continuing to rethink how people are living in their homes and providing options to match these needs. We are designing homes with 1- and 2-bedroom basement suites, main floor bedrooms, third storey lofts, and a number of pre-planned options that offer choice and flexibility.
On the developer side, when it comes to innovation, we are always looking to create new experiences both for our residents and people
Edmonton has seen considerable growth this year, and we look forward to bring more parks, pathways and homesites to our award-winning communities of Edgemont, Chappelle Gardens and The Orchards.
3. WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
We have seen a downward trend in mortgage rates, which helps with affordability for everyone. Additionally, we are really excited about two new master-planned communities in Calgary – Starling and Seton Ridge. On a larger scale, we are going to continue to see people moving to Alberta. Our economic outlook and job market is positive; add in housing that is more attainable than other major cities, plus attractions like sports teams, international airports, the mountains, and more, and it’s easy to see why Alberta is seeing such incredible growth. All together, it’s a great time to buy a new home in Alberta.
4. WHAT NEEDS TO HAPPEN FOR THE INDUSTRY TO KEEP GROWING IN 2025?
Our industry needs to attract and retain skilled trades to build the communities and homes for the province. There are really great opportunities for people to get started in a lucrative career where hard work is rewarded - not just financially, but also by creating something you can really be proud of.
Scott Fash
CEO, BILD ALBERTA
WHAT’S THE CHALLENGE FOR 2025 NEW HOME INDUSTRY IN ALBERTA?
We are really focused on two things: housing demand and streamlining housing approvals / reducing costs. Alberta’s population has grown by 406,533 people (9 %) over the past two years. This growth has led to a significant increase in housing demand and construction over the past three years. This growth is expected to slow, but by how much?
Streamlining housing approvals and reducing costs for new housing continues to be a challenge. While many municipalities in Alberta have made progress in streamlining processes, others have started to introduce new costs and delays. Merely outperforming Toronto and Vancouver in housing approvals and affordability is not an acceptable standard to ensure longterm housing affordability.
HOW IS BILD ALBERTA ADDRESSING THEM?
We focus on positioning the industry to be adaptable and efficient in the face of considerable unknowns. You do this by creating a predictable policy and regulatory environment at the provincial and municipal level. Ensuring there is adequate land supply, fast approvals, balanced development charges and consistent application of building codes all support an industry that can adapt in the face of rapid economic shifts.
HOW CAN THE INDUSTRY ACT TO HELP FIRST-TIME HOMEBUYERS?
It’s important that we continue to offer diverse housing types in complete communities, so residents have options in the communities they want to live in. Additionally, we have seen increasing popularity of semi-detached and townhouse units while more home buyers opt for a secondary suite which helps both with financing and monthly mortgage costs.
WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
Alberta’s homebuilders take pride in meeting high construction and
safety standards. When you choose a reputable builder, you can be confident that your new home will be built with quality materials, skilled craftsmanship, and great attention to detail. Plus, every new home comes with mandatory warranty coverage.
WHAT NEEDS TO HAPPEN FOR THE HOME BUILDING INDUSTRY TO KEEP GROWING IN 2025?
We need further regulatory changes to streamline approval processes to reduce delays, costs and accelerate project timelines. Our municipalities also need to increase the supply of serviced land to ensure we can rapidly meet growing demand. Lastly, maintaining a strong focus on attracting the next generation into skilled trades careers will help address labor shortages and build a resilient workforce for the future of the industry.
WHAT DID BILD ALBERTA ACCOMPLISH IN 2024?
Advocacy to the provincial government is our core focus and we are proud on some significant accomplishments in 2025. Policies were removed from City Charters that could have added between $25,000 and $60,000 to the cost of new housing units in Calgary and Edmonton. We also have made significant strides towards modernization of the Land Titles System.
WHAT WE’RE EXCITED ABOUT IN 2025
Alberta is poised for another strong year of housing starts and we are hopeful that more of that growth will be spread to some of our amazing mid-sized cities. We are extremely excited to continue our work with the provincial government in broader reforms to the housing approval and building code systems. If we are able to get some of these items across the finish line, Alberta will be poised to retain and protect housing affordability for generations to come.
Expert Panel
Alberta is poised for another strong year of housing starts and we are hopeful that more of that growth will be spread to some of our amazing mid-sized cities.
Expert Panel
We are eagerly anticipating 2025 and are looking to expand into more communities as we develop and grow across divisions.
Jacq Lakusta SALES
MANAGER, AKASH HOMES
WHAT’S THE CHALLENGE FOR 2025 NEW HOME INDUSTRY? HOW ARE YOU FACING THEM? CAN YOU TALK A LITTLE ABOUT AFFORDABILITY AND HOW YOU’RE DEALING WITH THAT PARTICULAR CHALLENGE?
The challenge for 2025 will be affordability and supply vs. demand across the housing market. Affordability is the buzzword in the housing industry lately, and when coupling factors like rate decreases and the new 30-year amortizations. It will be key for us to carefully assess the market demands and continue educating buyers about the market while guiding them through their home purchases with us. Ensuring our clients are well-educated on the current market conditions will help us (and buyers) through the challenges that lower interest rates and new housing policies will have on them.
QUESTION FOR BUILDERS: WHAT ARE THE BIGGEST HOME DESIGN TRENDS YOU’RE EXCITED TO SEE IN 2025? WHAT CAN BUYERS BE EXCITED FOR IN TERMS OF DESIGN INNOVATION?
We’re seeing a slight shift toward more modern designs and a step back from previous years’ bold patterns and colours. Neutral colours, like whites and sandy colours, and light-coloured wood grains are making a big splash right now with more bold accents like gold and black fixtures popping up. The trend for eco-conscious and green-friendly
homes continues and we expect to see this continue to evolve.
WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
Buyers are always looking for impact, and the biggest way we can impact buyers is to educate them well on the value of the homes they’re looking to purchase. Confidence comes from knowing their asset will appreciate in value over time. As housing costs rise, buyers seek long-term value and gains in their property purchases. Educating them on where that value comes from will be key.
WHAT NEEDS TO HAPPEN FOR THE INDUSTRY TO KEEP GROWING IN 2025?
Meeting housing demand and affordability is crucial for growth across the industry in 2025. Furthermore, well-informed housing policies from all levels of government and public policy to keep the cost of building down will be key contributors to the industry.
WHAT CAN BUYERS EXPECT FROM AKASH IN 2025?
We are eagerly anticipating 2025 and are looking to expand into more communities as we develop and grow across divisions. We will continue to bring consistency and simplicity to every home we build and are looking to expand on that through 2025 as we enter new communities!
Mark Rodier
PRESIDENT, COVENTRY HOMES
WHAT’S
THE CHALLENGE FOR 2025 NEW HOME INDUSTRY? HOW ARE YOU FACING THEM?
The biggest challenge for 2025 will continue to be affordability, driven by unstable interest rates and rising material costs. At Coventry Homes, we’re meeting this head-on by streamlining our building processes and offering innovative solutions like our fast-track, Pointe product line. This allows buyers to access thoughtfully designed homes at a more accessible timeline and price point. Our focus is on balancing quality, efficiency, and customization, ensuring that homeowners get exceptional value without compromising on what matters most.
WHAT
ARE THE BIGGEST HOME DESIGN TRENDS YOU’RE EXCITED TO SEE IN 2025?
Home design trends that we’re excited to continue to see revolve around how homeowners are maximizing their living space. Side entries for basement suites and development, selecting optional layouts with more bedrooms, adding main floor bedrooms or rooms – homeowners are working with us to design homes that work for their family needs now, and into the future. In 2025, interior design is all about creating spaces that feel personal, functional, and inviting. One trend we’re excited about is the rise of bold, statement-making colors. While neutral palettes like soft beiges and whites remain popular, many homeowners are adding personality with accents in deep blues, greens, and even earthy terracottas.
WHAT WILL GIVE BUYERS CONFIDENCE ABOUT BUYING A NEW HOME THIS YEAR?
Buyers can feel confident knowing that Edmonton’s housing market remains stable and that investing in a new home offers long-term value. Edmonton remains one of the most affordable major cities in Canada to purchase a home in
As a family run, local business, we’ve built a strong foundation in Edmonton and surrounding areas. Additionally, our flexible customization options allow clients to tailor their homes to fit their lifestyle, giving them confidence that their investment is truly a home designed for them.
WHAT NEEDS TO HAPPEN FOR THE INDUSTRY TO KEEP GROWING IN 2025?
For the industry to continue to grow, we need to see collaboration across all levels—builders, developers, and policymakers. Streamlining permit processes, supporting innovation, and increasing access to affordable housing will be key. It’s also crucial to address labor shortages by investing in training programs and attracting skilled tradespeople. Finally, listening to what buyers truly want—whether it’s affordability, flexibility, or sustainability—will drive growth by delivering homes that meet market demands.
WHAT IS COVENTRY EXCITED FOR IN 2025?
As we enter our 50th year of business in the greater Edmonton area, we’re excited to continue building homes that enrich people’s lifestyles. From our start in 1975, we have always been a flexible and customizable home builder allowing our clients to customize their homes to best fit their needs. As other builders begin to see the benefits of flexibility, we look forward to further streamlining our established processes to most benefit our homeowners.
At Coventry, we thrive on flexibility, helping clients design homes that fit their needs perfectly. We’re also excited about expanding into new communities and continuing our community partnerships, like our longstanding support for the Edmonton Humane Society. 2025 will be a year of growth, creativity, and meaningful connections.
Expert Panel
For the industry to continue to grow, we need to see collaboration across all levels – builders, developers, and policymakers
THE kitchen
social
by SALINA YARA HALABI
Forget the local Happy Hour –informally fabulous kitchen gatherings are here to elevate a weeknight or add a twist to your weekend itinerary. The kitchen is no stranger to impromptu gatherings. It’s a space where the senses are ignited with flavours and scents that activate memories and inspire adventures. Not to be confused with the formal dining area, the kitchen is where things get real, where people are comfortable, and often where the best conversations happen.
Play off the energy of this effortless social space by bringing in pieces that encourage lingering within the kitchen. Comfortable kitchen island seating or a bistro style table can make your kitchen space the “it” destination of the home. Don’t have the space for seating? Bring the kitchen experience to another level by using a stylish bar cart filled with the small bites and sips that pair perfectly with friends and catch-ups.
A social kitchen is a space where hors d’oeuvres are the main event – and they’re celebrated with interesting small plates with dedicated utensils. It’s where eye-catching glassware and unique coasters make a simple beverage feel curated, and little details like playful cocktail napkins or adorned appetizer picks turn a night-in to an intentional experience. The kitchen is where life lives in the home, so give it the details and accessories that make its energy thrive.
1. Strawberry thief paper napkins. simons.ca
2. Bormioli Rocco stone D.O.F glasses. heartofthehomeyeg.ca
BUILT FOR REAL LIFE, INSPIRED BY YOU: IMPACT HOMES
WITH OVER 20 YEARS OF EXPERIENCE, Impact Homes has established itself as a trusted and exceptional builder in the Edmonton market. Locally owned and operated, the company has earned a reputation for delivering homes that go beyond the ordinary – designing spaces that not only meet the needs of homeowners but evolve with them. Whether it’s crafting a custom home that reflects a buyer’s unique personality or building a family-friendly layout that accommodates future needs, Impact Homes is dedicated to offering homes built for real life.
As part of the renowned Coventry Group, which boasts over 60 years of combined expertise, Impact Homes brings a deep understanding of the homebuilding process to every project. The company’s success comes from an ongoing commitment to staying ahead of industry trends, anticipating buyers’ needs, and delivering homes that are as functional as they are beautiful. Impact’s focus on innovation and detailed craftsmanship goes beyond construction, creating homes that are truly curated to reflect the distinct lifestyles and personalities of their owners.
As homebuyers’ needs shift, Impact Homes has remained at the forefront by offering solutions that adapt to changing lifestyles.
Tara Van Horn, Director of Marketing & Communications at Coventry Group, notes, “Modern buyers are seeking affordability, quality, and flexibility. They desire homes that resonate with their values and can adapt to future changes.” With this insight in mind, Impact Homes has developed two specification packages, Essential and Essence, designed to meet a range of budgets without compromising on the stylish finishes and high-quality craftsmanship that Impact is known for. These packages provide buyers with the ability to personalize their homes while keeping costs down, making homeownership more accessible.
In response to growing demand for versatility, Impact Homes has also prioritized future-proofing their designs. New Quick Possession homes now include side entrances, providing homeowners with the option to add revenue suites or create multigenerational living spaces. These adaptable design elements ensure that buyers can modify their homes to suit their evolving needs, whether it’s for extended family,
rental income, or simply the desire for more private spaces within their home.
For those looking to start their journey in 2025, Impact Homes is excited to introduce its newest showhome in the vibrant Rosemont community. Opening on January 4th, the Vasa model will feature a bold loft-industrial design and an innovative basement suite, adding even more value and flexibility to the home. This latest offering reflects Impact’s commitment to blending modern design with practical functionality.
Impact Homes’ portfolio spans across 14 communities, including some of the most sought-after communities in Edmonton, Spruce Grove, and St. Albert. Homebuyers can find Impact Homes in Aster, Crystallina Nera, Marquis, Laurel Crossing, Hawks Ridge, Village at Griesbach, West Secord, SouthPointe, Easton, Copperhaven, Nouveau, and Riverside. Each community offers a unique living experience. Whether you’re searching for a quiet suburban
retreat or a vibrant, family-friendly neighborhood, Impact Homes offers homes in a variety of celebrated communities that reflect both your needs and aspirations.
As the market evolves, Impact Homes continues to innovate and adapt, ensuring that every new home they build is designed to meet the needs of today’s homebuyers. With a commitment to quality, versatility, and lasting value, Impact Homes continues to be the go-to builder for those seeking a home that’s exceptionally built and can evolve with family’s busy lives.
KNOW YOUR NEW HOME types in Edmonton
by PEPPER RODRIGUEZ
New homebuyers are the lifeblood of the homebuilding industry, but so are new home buyers. There is a difference between the two. The former is someone buying a home for the first time, and the latter is someone purchasing a newly-built home. Both are important to the industry, and in Edmonton there is a lot of them.
Newcomers to the city have come in droves attracted by Alberta’s thriving economy, and the continued affordability of homes in Edmonton. But whether it’s a local buyer going into the market for the first time, or someone new to the city and wanting to buy a new home to settle in, there are ample opportunities around.
Buying a new home will always be the best option, especially for first-time homebuyers. First of all, it is covered by a 10-year limited warranty that is not available with a resale home. You also don’t have to immediately renovate if you don’t like the previous owner’s style.
And if you’re new to the city or country, it is always recommend to look for a homebuilder that makes the purchase process easy. One that takes the stress out of buying the home. Having to make decisions about location, model, picking your finishes, buying appliances and window coverings, and worrying about landscaping can be overwhelming.
There is also the option of buyin a quick possession home for someone who is on a tight timeline. That way all the headaches and decision-making for selections are taken cared of.
Buying a new home is probably going to be their biggest investment and it is worthwhile to get a home that is already personalized to your needs, with better levels of efficiency than an older house.
With that in mind, there are plenty of new home types to choose from in Edmonton, and buyers would do well to know first which one would fit their lifestyle and budget needs best.
Apartment condo
APARTMENT CONDOS
Whether it’s a downtown tower, an inner-city midrise or a lifestyle-connected four-storey condo in the suburbs, single-level apartment style living offers a rich, fulfilling option for new home buyers.
Apartment condos have always been thought of as a perfect first-time homebuyer opportunity, but there is more to them than just that. Retirees looking to age in place also see the benefit in single-level living. It’s a tempting option for investors, as well, and even young families are finding a fit here.
Multi-level condo developments are communities in themselves, and there are plenty of opportunities in and around Edmonton to find single-level lifestyle home.
Not only are condo apartments the most affordable option to own a home they also offer the most convenient, lock-and-leave, maintenance-free lifestyle. It’s a good way to start earning equity as well or as an investment property.
TOWNHOMES
Whether upsizing or downsizing, for many, the townhome is about right-sizing. The townhome is the most versatile new home option in the market these days; it’s stylish, functional, and just makes sense. Most of all, it’s affordable.
New home buyers love the fact that they can get a two- or three-bedroom home for a lower price than is typical for a duplex or laned home, with the extra advantage of a low-maintenance lifestyle. Townhomes offer a single-family home lifestyle with multi-family home affordability.
Townhomes are offered in a wide variety of styles that work for different kinds of lifestyles. They may be stacked on top of each other; or side-by-side in a row; they can offer single-level living or a three-storey lifestyle; and they might have condo fees and there are those that don’t. Some even have attached garages or extra convenience.
Townhomes are hot on the homebuying market right now and are available in many of Edmonton’s newest communities.
DUPLEX
The future is duplex homes for many first-time homebuyers looking to settle into a single-family home. They are practical, affordable, and they are hotter than ever among many new home buyers today, and not just first-time homebuyers.
The duplex home used to be looked down upon as the poor cousin of the single-family home set. But through years of design innovation, sound-attenuation improvements, and evolving exterior looks, this twinhome design has become a favourite.
Homebuilders have different names for the duplex. Some call it a side-by-side home, or a semi-detached home, or even a paired home. No matter what it is called, its flexibility, functionality, and perhaps most importantly, its affordability has made it a perennial best-seller.
A duplex is a single structure featuring two residences, each with its own private entrance and one shared wall (there is a gap between homes to lessen sound transfer). Each home is individually owned, and unlike townhomes, have no condo fees. It’s twice the nice at half the price.
Sound transfer used to be the biggest knock against duplexes, but that is largely a problem in the past as the advances in sound attenuation technology and floorplan designs work to limit the creaks and cracks.
Besides its inherent affordability, the flexibility duplex homes offer homebuyers is just as integral to its appeal. There have been instances where families buy both units so the parents can live in one household and the kids in the next.
Duplexes continue to be a best-seller for homebuilders as they are seen as an attractive alternative to condos or townhomes, and many are readily available Edmonton’s best communities.
LANED HOMES
Laned homes have been the darling of the new homebuyer set for almost as long as there has been a
Duplex homes
Townhomes
new homebuilding industry. This type of home usually has a porch or veranda facing the street, or big front windows with unencumbered view of the front yard. It also has a parking pad or detached garage with rear lane access, and it has always been the preferred first home for many.
Traditional designs have typically been utilitarian with three bedrooms and two-and-a-half baths with an open concept main floor and a basement development option. But lately, there has been a noticeable change in the design.
Over the last decade or so, it was rare to see laned homes larger than 1,500 square-feet, but today, as lifestyle needs of buyers continue to evolve, laned homes have gotten bigger, offering more living space than ever before, many coming with options for spice kitchens, and main floor bedrooms, and more.
And as for curb appeal, nothing can beat the laned home, as they present a friendlied curb side presence, with much more architectural detail on its façade than most other homes.
FRONT-DRIVE GARAGE (FDG) HOME
For many of today’s families, the ideal home remains to be the front-drive attached-garage home. These types of homes are as ubiquitous as the suburbs they are generally found in and are at the apex of the homebuying cycle.
It is the home most everyone who has lived in an apartment suite, a duplex, or a townhome, aspire to live in eventually. Especially when they have children, and they see their families grow.
FDG homes come in many forms. In Edmonton, they are usually two storey homes with three-bedrooms, two-and-a-half baths, and a basement development options, and of course, a garage to fit two cars – or more. There are also now some that offer a third floor option.
The FDG home can also come in subsets like bungalows (single-level single-family homes) and estate homes (luxury homes some with triple car garages).
Homebuilders usually use the FDG home to showcase their skill and craftsmanship and they are usually the easiest to find in showhome parades. But since they are the biggest of all the home types, the FDG is the least affordable. Many builers however offer options now that can make the home work for the buyers.
By adding secondary suites with separate side entrances as an option, a new homebuyer can rent out the developed basement and use that to assist paying down the mortgage. Main floor bedrooms with full baths have also become a popular option to cater to the multi-generational household, where aging parents can live comfortably without having to negotiate stairs. These options are also available in som laned, and duplex models.
HERE TO HELP
There’s no shortage of new home options to choose from, and a ton of new communities are opening up with fantastic deals for the right buyer. Mortgage rates are coming down, and even the federal government is stepping in to assist first-time homebuyers with 30-year mortgage plans.
In Edmonton, even the municipal government is doing its part to encourage first-time homebuyers with its First Place Program. The First Place Program partners the City with banks and builders to develop vacant surplus school building sites into attractive townhomes targeted specifically at this market.
According to the program’s website, the homes are market priced, with a five- year deferral on the land portion of the mortgage, making them more accessible to first time home buyers.
Still, stepping into such a big life-changing commitment, it’s normal to have doubts. That’s why a lot of homebuilders offer further assurances that can help new home buyers make the decision. So check the showhomes and talk to the representatives, they are trained professionals that can give you the best advice for your new home for free.
Laned homes
Front-drive garage homes
Focal points enhance the visual appeal of your space
Wall-eyed
by AMAN THAN
photos MIKE CHAJECKI
Incorporating a focal or statement wall into your interior design is a wonderful way to enhance the visual appeal of a space. These walls are eye-catching, add distinctive character and can alter one’s perception of a room’s size and scale. Imagine: A vibrant colour or a striking pattern can instantly make a space feel more inviting and personal.
Creating these focal points is an effective strategy for improving the overall aesthetic of any area. Whether you’re aiming to highlight a specific corner or express your personality through decor, mastering the art of designing and implementing a decor statement can truly transform your interiors.
Focus wall or statement wall
Also known as an accent wall, a focus wall is a single wall that stands out due to its colour, texture, or design being different from the rest of the room. A statement wall goes a step further, often incorporating bold patterns, large artwork, or unique materials that make a significant impact. Both types serve to direct attention and can serve various purposes in a room.
Artwork and decor
Incorporating artwork or decorative elements is a fantastic way to enhance a focal or statement wall. Large-scale art can become the centerpiece and draw the eye, creating a conversation starter. An oversized painting, framed photographs, or even a gallery wall that features a collection of smaller works, are all good examples. Sculptural elements, such as wall-mounted shelves or 3-D wall art, can also add dimension. Mirrors are another effective option. They can reflect light and create the illusion of a larger space, while adding a touch of elegance.
How to choose
The first step in creating a focal or statement wall is selecting the right type for your taste and needs. Typically, you want to choose a wall that naturally attracts attention, such as the wall behind the bed in a bedroom, behind a sofa in a living room, or a wall that leads into a hallway. Avoid a stretch of wall interrupted with windows or doors, as this can dilute the impact.
Colour and texture
One of the simplest ways to create a focal wall is with colour. Bold, vibrant hues such as deep blues, rich reds, or earthy greens can instantly draw the eye. For a more subdued effect, consider using softer shades that still contrast with the rest of the room.
Texture plays an equally important role. A unique texture, such as reclaimed wood, brick, or stone, adds depth and interest. Wallpaper is another excellent option; it can introduce intricate patterns and textures that elevate the visual appeal. When choosing colours and textures, consider the overall palette and design style of your space to ensure cohesiveness.
Patterns and designs
For those who crave a more dynamic look, consider using patterned wallpaper or paint techniques. Geometric designs, florals, or stripes can all create a stunning visual effect. However, it’s essential to balance bold patterns with simpler elements in the room to avoid overwhelming the space.
If you’re feeling adventurous, you can also experiment with paint techniques or colour blocking. These methods allow you to blend colours creatively and can be tailored to suit your style.
Lighting
Lighting plays a crucial role in highlighting your focal or statement wall. Using sconces or spotlights to illuminate the wall can create a dramatic effect. Natural light also enhances the wall’s features.
Endless possibilities
Whether you want to spotlight a cosy reading nook or infuse your personality into the decor with meaningful artwork, knowing how to design and implement these walls can truly transform your home. It’s all about expressing who you are and creating an atmosphere that resonates with you — and offers a world of possibilities.
The most effective and personalized way to target consumers and their influencers
• Pay-per-click advertising
• Retargeting
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• Social
• Websites + Landing Pages
• Search Engine Optimization
• Geofencing
• Email Marketing
by LINDSAY THORNTON
How to select the right chairs and sofas Sitting pretty
Selecting the right sofas and chairs for your home can significantly influence the overall atmosphere and functionality of your living space. Before diving into the aesthetic elements, it’s essential to assess your space. Begin by measuring the dimensions of the room, including doorways, hallways and the height of windows off the ground, to ensure the furniture you choose fits comfortably. Consider the walking space in a room, such as around a coffee table or between sofa and chairs, as well as whether or not you want the room to feel open, or you prefer to use the furniture to create separate zones.
Functionality
Once you have a clear understanding of your space, think about the way you want to use it. This will help you
choose the furniture. For example, if you frequently entertain a lot of guests in your living room, two separate couches may be a better choice than one large sectional that tends to be shared by close family members.
Form
Next, consider the overall style and look you want to achieve. Are you aiming for a modern vibe with sleek lines, or do you prefer a cosy, traditional feel? When selecting a modern sofa, opt for a lower back construction that is typically closer to the floor and has a long benchstyle cushion as opposed to two or three individual cushions. A more traditional look will tend to have a higher back and more detailing on the feet, arms or stitching. Additionally, think about your fabric choices; leather offers a sophisticated vibe, while fabrics such as cotton or linen are more relaxing.
While the aesthetic is important, comfort and durability are equally important. When testing out seating, pay attention to the seat depth, height and back support. If the sofa will be used for lounging or entertaining, choose softer cushions and deeper seating; for primarily formal occasions, a firmer seat might be more appropriate.
Size
Scale is crucial when selecting a sofa and chair. A large sectional may overwhelm a small room, while a petite loveseat might look lost in a spacious area. It’s also not just about the size of a sofa, but how it’s constructed. If it has thick legs, a rich leather fabric and a high back, it will appear heavier than a linen, lowerback sofa of the same dimensions. It’s also a good idea to look at all of the pieces together in a room. For example, you may have a very chunky/
Photo: Nat Caron
pro-tip
A depth of 16 to 18 inches is common for dining chairs. For lounge chairs, look for a deeper seat of 20 to 24 inches.
dramatic coffee table, which would pair better with a less heavy sofa or chair set. The best rooms have a great mix of textures and scale.
pro-tip
When selecting a sofa, choose one with a sturdy frame made from hardwood (such as maple or oak) for durability. Check the joints. They should be reinforced and tight. Pay attention to the filling. Firmer filling may be more durable and hold its shape better over time. A blend of feather and foam filling is recommended.
Fabric
The material on your sofas and chairs affects its look and durability. Natural fabrics such as cotton and linen are breathable and comfortable, but may require more maintenance. Leather offers a timeless appearance and is often more durable, though it can be less forgiving in terms of scratches. If you have pets or young children,
look for stain-resistant fabrics or performance materials that can withstand wear and tear.
Long-term investment
Ultimately, choosing the right sofa and chairs combines practicality with personal style. Remember, you want your furniture to last for a long time, so take a moment to reflect and explore your options.
