2 minute read
Swarovski Atelier
/ 07
► Architectural interiors & bespoke furniture
Since its inception in 2007, Studiofibre has spent 10 years designing and crafting experiential spaces globally for a host of iconic luxury brands including Farfetch, YOOX NET-A-PORTER GROUP and Mary Katrantzou. Headed by Fiona and Ian Livingston, Studiofibre is a talented team of architects, interior designers and bespoke furniture makers who bring brands to life in 3D, creating spaces as luxurious and unique as the brands that commission them.
Be it a workplace, retail unit or a pop-up installation, each new project begins with an in-depth analysis of a brand’s identity, which is then expertly woven into a design narrative, enveloping those using or visiting the space in the very essence of the brand. This very ‘human’ approach to design ensures that clients are able to maximise their two key assets: their brains (workforce) and their brand. Design details are included in every scheme which serve to nudge the brain into different modes, helping to optimise both productivity and wellbeing. A new collaboration between Studiofibre and a highly respected doctoral researcher, and brain scientist now ensures that a client’s space allows their team and their business to thrive. “Studiofibre were my chosen design-partners to develop the striking designnarrative for the NET-A-PORTER spaces globally. Their talent lies in delivering design solutions that are born out of a deep understanding of brands, and they challenge conventional ideas of what a space should be. I am a big supporter of their work.” Dame Natalie Massenet. Specialising in creating memorable, tailor-made brand experiences in bricks and mortar, Studiofibre also designs and makes bespoke furniture and fittings for every project, ensuring each space has its own, beautifully branded identity, expertly crafted from the highest-quality raw materials. Recent projects include a London HQ, and a series of workspaces and showrooms globally for pioneering digital luxury brand Farfetch. The brand’s roots in luxury fashion and technology inspired Studiofibre to create a design language which treated each space as an installation, resulting in a series of stylishly deconstructed gallery-style areas. Bespoke statement furniture pieces, featuring ‘sliced’ details inspired by the Farfetch logo, provide the finishing touches. Today’s world of rapid change means that every space is designed to flex and adapt to engage returning shoppers (retail spaces), to accommodate growth and neighbourhood-style working (workspaces) or to be refreshed to drive both sales and digital engagement (pop-up installations). Having recently celebrated 10 years, Studiofibre is proud to embark on its next decade by launching a capsule range of contemporary furniture, available by special order. The latest addition to the capsule range is a modern ‘phone booth’ which elevates plywood to a luxurious level and provides a stylish, practical solution to the lack of privacy in open plan spaces.
Opposite ► Selected Studiofibre projects including workplace (Farfetch HQ London), retail (Mary Katrantzou, Chaos, Concept Store) and Furniture (Meeting Booths, Phone Booths and Button Bench).
Below ► Pretzel Rocker.