Popular Logo Design Trends in 2017
LOGO IS AN IDENTIFICATION OF EXCELLENCE As brands are becoming aware of the significance of visual branding, logo de signers strive to come up with unique logo design trends that help in channell ing the right brand message to prospective customers. Like the past few year s, 2017 also has its own share of trends in ever-evolving logo design arena. A s an inherent part of designing industry, corporate logo identity plays crucial r ole in empowering a company’s brand identity
Logo fills in as a minute conspicuous confirmation of a brand and its things. Working with WALSTAR TECHNOLOGY PVT LTD. you get to see the long term vision around how we PROJECT YOUR BRAND to your target audienc e.We create a unique and conspicuous identity of businesses by designing the ir logos and make them grow through our effective branding strategies.
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The following trends are all set to swamp up the eCommerce market this year: –‘Simplicity’ is the key: Gone are those days, when designers were inclined to swap betwee n gradient colours, gloss, shadow effects and 3D effect for designing logos. Today, simplicity has turned synonymous with sophistication. Over the years, logo-design trends have evolved much; and in maximum cases, this evolution has been predominated by the ‘trend of simplicit y’. –Flat colour is here to stay: Not all the tricks in a designer’s palette have to be over-the-top; and colours are no exception either! Brightly hued logos are history. Logos painted in flat col ours is designer’s new fascination. The colour dial has gotten certainly pegged to make logos go easy-on-eyes. –3D effect is losing ground: No denying to it- this is an era of simple and flat logo design tr end. Eliminating 3D effects from logos has turned one of the hallmarks of this trend. The log o design industry experienced a sudden jolt when 3D effects started gaining grounds. 3D effe cts became popular in creating an out-of-the-box showcase of logo icons. Today, these once p opular 3D effects, no longer define the level of attractiveness of a logo. –Minimalism: The principles of minimalistic design aim to create logo without complicating it with gloss, 3D effects, gradient colours, shadow effects, striking shades etc. Inclusion of fl at shades, limited colour schemes, simple typography, straightforward wording, negative spac e and a few UI elements have always come up with rewarding results.
Popular brands like Nike, Canon, Adidas, Nokia, HP and Reebok etc. have formed their logos depending on this minimalistic ritual. Kudos to this minimal yet creative approach! It has turned these logos easily identifiable, almost iconic. These logos are and will always be great communicators to communicating the brands’ personality.
Conclusion ďƒź Logo design trends come and go. Every trend prĂŠcised above already exist in the design industry, and the future seems to be bright for each of them. The experts would preferably follow these up-and-dated principles of logo designs to create more evocative logos in 2017.
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