PORTFOLIO
PORTFOLIO BY PRISCILLA WANDA CHANDRA
School Academy of Art University School of Graphic Design 79 New Montgomery St. San Francisco, CA 94105 Print & Binding PT. Bintang Sempurna Š 2018 Priscilla Wanda Chandra Written and designed by Priscilla Wanda Chandra. All rights reserved. No part of this publication may be reproduced without prior approval from Priscilla Wanda Chandra.
CONTENTS The Seekers Bertolli Noir City Hermes Rain Nike Tesla Yuri
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THE SEEKERS Priscilla Wanda Chandra selected works
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THE SEEKERS // BRANDING
THE SEEKERS IDENTITY BRANDING SYSTEMS I SPRING 2017
Designing a branding system for The Seekers. The Seekers is a new start up travel company based in San Francisco. The company provides travel planning services that allows users to create their own itinerary, discover new places, book/reserve hotels, attraction and local transportation and share their experiences at each destination. As a company that provide a travel itinerary service, the design objective is to create a user friendly website that allows users to be able to browse, create and save their itineraries with ease. DELIVERABLES 1 Website 1 Stationery set 1 Brand Guidelines in app format
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THE SEEKERS // BRANDING
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THE SEEKERS // BRANDING
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BERTOLLI Priscilla Wanda Chandra selected works
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BERTOLLI // IDENTITY
BERTOLLI OLIVE OIL PACKAGING & IDENTITY PACKAGING 2 I SPRING 2016
Rebranding for Bertolli’s olive oil product line. Bertolli is an Italian food brand that started their business with producing and selling olive oils. Over the years, the company has expanded to include more product lines which includes pasta sauces, frozen meals and vinegars. As a company that embraces the Italian tradition and quality in their products, the design objective is to give Bertolli olive oil a more modern look with hints of the tradition. DELIVERABLES 3 Olive oil bottle & cap labels 1 Gift box
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BERTOLLI // IDENTITY
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NOIR CITY Priscilla Wanda Chandra selected works
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NOIR CITY
NOIR CITY // INVITATION
NOIR CITY INVITATION TYPOGRAPHY 2 I FALL 2015
Design a poster and a matching brochure for the annual San Francisco based Noir Film Festival. The San Francisco Noir film festival, NOIR CITY is an annual film festival celebrating the Noir film genre. Viewers can indulge themselves in the rare film classics that have been forgotten. As a Noir festival, the design objective is to create a poster and a matching brochure with a crime scene theme that also portrays the thrill of the movies. DELIVERABLES 1 Poster 1 Brochure
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NOIR CITY // INVITATION
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NOIR CITY // INVITATION
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HERMES Priscilla Wanda Chandra selected works
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HERMES // PRODUCT LINE
HERMES PRODUCT LINE PACKAGING 2 I SPRING 2016
Create a paint product line for Hermes. Hermes is a luxury fashion brand specializing in leather. Over the years, the company has evolved many times. From producing leather horse riding accessories to their iconic handbags. Since then, Hermes has been expanding their product line to include shoes, clothing, jewelry, scarves, perfumes. With home products being the latest addition in their product line. With the constant product line addition, the design objective is to create a new luxury paint product line called Les Chevaliers that translates the luxurious Hermes image well. DELIVERABLES 2 Large paint cans 2 Small paint cans 1 Spray paint
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HERMES // PRODUCT LINE
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RAIN Priscilla Wanda Chandra selected works
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RAIN
RAIN // EDITORIAL
RAIN EDITORIAL VISUAL COMMUNICATION 1 I FALL 2015
Create an editorial that speaks about the natural phenomenon, Rain. Rain is a common natural phenomenon that occurs all around the world. Just like how the rain brings new life, it also brings destruction yet we need rain to survive. With this, the design objective is to create a digital and print editorial that educates the viewers on the different types of rain and the importance of rain. DELIVERABLES 1 Brochure 1 Website 1 Digital Publication
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RAIN // EDITORIAL
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RAIN // EDITORIAL
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NIKE Priscilla Wanda Chandra selected works
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NIKE
NIKE // PRODUCT LINE
NIKE PRODUCT LINE PACKAGING 3 I FALL 2017
Create a skincare product line for NIKE.INC. Nike is an American sports goods manufacturer and is also the world’s largest supplier of athletic goods. Over the years, Nike has been constantly expanding their product lines to include various sporting equipment, sportswear, accessories and specialty footwear. Nike products are known for their high quality and the use of bold color combinations. With this, the design objective is to create a skincare product line under the brand name Hydrate. This line is specially formulated to help maintain, improve and restore an athlete’s skin. DELIVERABLES 1 1 1 1 1 1 1
Body Lotion Foam Cleanser & Toner Cream Cleanser Moisturizer Face Mist Sunblock Display
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NIKE // PRODUCT LINE
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TESLA Priscilla Wanda Chandra selected works
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TESLA // EDITORIAL
TESLA EDITORIAL VISUAL DESIGN 3 I FALL 2017
Create a Corporate Social Responsibility (CSR) Report for Tesla. Tesla is a fairly new automobile manufacturer company. Today, it is the only full electric automobile manufacturer. Since its begining, Tesla has been very bold in advancing their technologies as well as investing in many different projects that promotes the use of alternate energies. The latest addition to the Tesla product line includes semi-electric trucks, solar roof tiles, solar panels, trains and many more. Being a young automobile company that specializes in producing alternate energy products, Tesla’s CSR efforts have been unnoticed. The design objective is to create a CSR report that highlights the efforts that Tesla has made for the cunsumers to use sustainable energy products. DELIVERABLES 1 1 1 2 1 1
CSR Report Print Website App format Website Ads Social Media Ad Sticker
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TESLA // EDITORIAL
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TESLA // EDITORIAL
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YURI Priscilla Wanda Chandra selected works
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YURI // PRODUCT LINE
YURI PRODUCT LINE PACKAGING 3 I FALL 2017
Rebranding for Yuri’s household cleaning product line. Yuri is a local Indonesian household cleaning product brand. Locally, the brand is famous for its affordable and good quality cleaning products. Over the years, Yuri has successfully gained a number of loyal customers due to their consistent quality and affordable price. Today, Yuri is one of Indonesia’s largest local household cleaning product supplier. Being in the business for over a decade, the company has gained the trust of many local consumers. The objective for this project is to create a new look for their existing cleaning products and their brand logo. DELIVERABLES 2 2 3 1 1 1 1 1
Dish Wash Liquid Hand Wash Liquid Floor Cleaner Glass Cleaner Linen Spray Sponge (set of 3) Dish Towel Hand Towel
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YURI // PRODUCT LINE
wandachandra94@gmail.com www.priscillawchandra.com