PORTFOLIO Wang Xinyao wxy26wxy@gmail.com
Hello. I'm Xinyao. Major in Psychology & Industrial Design
Index BUSINESS
ERGONOMICS
TECHNOLOGY
01 Starbus
03 Drying Rack
05 Puzrick
02 PoreTea
04 Economy Class Seat
06 Radiation Detector
07 MusiClean
08 One
INFORMATION
CONCEPT
OTHER
09 Infodesign
13 GreenTape
17 Breath
10 Visualization
14 Planar Tableware
18 Mission Impossible
11 Westlake
15 Anti-Slipping
华 丰 北發园
回 协 路
丁 桥
丁 桥 东
嗥 亭
新天地
12 Subway Map 沈半路⼝口 ⼤大关北
⾹香积寺
朝晖⼋八区 ⻄西湖⽂文化⼲⼴广场 武林⼲⼴广场
凤起路 ⻰龙翔路
定 安 路
Click and drag
城 站 婺 江 路
1号线
You 近 江
天 都 城
星 桥
3号线
16 Fresh Bend-aid
BUSIN Starbus 07/2014-08/2014
NESS PoreTea 09/2013-12/2013
This project is for a class called, making business from ideas. We represented members of staff from Starbucks. We analyzed how Starbucks deals with 4 components, which are important to operate business and make a design that have business sense. Then use the information and lessons learned to create more new businesses with new design concepts for Starbucks and come to the final concept by consolidating all ideas generated.
Circle of Competitor It has positioned itself in China as a daily luxury and an affordable premium experience.However, the last few years have seen a market share drop of Starbucks. Some competitive competitors like Costa have shown their potentials.The border has been BLURRED, there are more stores providing coffee,space and experience. Learning from the outer circle of the competitors, there are some innovation points.
Trends There are several trends of Starbucks. The first one is better service. The staff write down the names of customers on the coffee cup to identify different customers. The second one is that users want experience and high quality coffee, rather than just a cup of coffee. The third one is the diversification of the business model. The last one is to apply high-tech.
Bussiness Design for Starbucks 7/2014-8/2014 Group work with Liu Xingsuo, Li Jiangchun, Pan Yue, Hong Yihan, Dai Yong Responsible for concept creation, video edition, animation, report.
Visual Brand Language Starbucks tried to combine the brand with some scenarios which Chinese people are quite familiar with. If Starbucks can strengthen these connections, it will bring a powerful effect.Nowadays, the Interior decoration style is business casual style, this kind of decoration have less attraction to nonbusiness people. If Starbucks decide open some experience stores for other kinds of people in the future, we will try to use some different style to decorate the stores.
Business Model Customer segment: white collar, high income people, tourists, students. Customer relationship: personal assistance, communities, sell service. Channels: coffee & food, coffee shop, coffee glasses, periferal products Revenue: company-operated stores, licenced stores, CPG, foodservice, others Key activities: location, environment, staff training, quality control, events Key partners: wifi supplier, raw material supplier, government, e-pay company, device supplier, pepsi.
Senior Community Location Distribution in Hangzhou
Transport 5 Tourism Attraction 7
Wait too long
No seat
Too noisy
High-Income People
3
Value Proposition Target group Consumer insight
Observation Women/Men Age Kind of the order Behavior Relationship
User Analysis We used three different methods to conduct user analysis. According to the research, we determined that our target users are tourists, whose population in China are keeping growing. Also, we decided to focus on lowinvolved tourists.
Wifi
Seat Smell Fan
Tourists
Shopping Mall 30
Users Insight
Coffee
Office building 14
Business People
Low Involvement
High Involvement
Brand
Interviews Basic information Interval/Length of stay/Expense Advantages/Disadvantages Brand Impression Starbucks culture
Why: Starbucks exists in many cities and towns and its marketing size is constantly growing larger. Meanwhile, many people go to Starbucks because they need a familiar place to help them accommodate any unfamiliar cities.
How: So, we are always seeking to a connection between familiarity and unfamiliarity. It is a place to make people feel safe, familiar and comfortable.
What: Stores everywhere as sign for visitors, English-speaking
staffs as consultants for visitors, hometown-flavor coffee as a gift for visitors; and, what’s more, we made a bus to provide a short tour for the visitors. We named it Starbus.
Stores everywhere as sign for visitors, Hometown-flavor coffee as gift for visitors, English-speaking staffs as consultants for visitors; But they are not enough. Watch the video of “Starbus” https://vimeo.com/112702143
Starbus
Connection between familiarity and unfamiliarity
PoreTea
A general office staff member - Lau Sinpo's usage scenario. And how Pore Tea works in this scenario.We’re dedicated to developing upscale tea-boiling machine for companies and institutions in Singapore. In Singapore, Chinese takes up for a large part of the population. Tea is a kind of beverage that has a fantastic culture and multiple health benefits.
Work Process
Requirement Analysis M o s t c o m p a n i e s a n d i n s t i t u t i o n s a re equipped with tea room or coffee room,but prefer to drink coffee, a beverage refreshing but not that healthy.
PoreTea Group work with Pan Yue, Liu Xingsuo, Xie Chenghong. Responsible for concept generation, Research, 3D Model, Rendering, prototype implementation.
Emotional Mapping After market investigation and analysis, based on their funtions and model, we map the current products .
Elegant
Multifunctional
Specialized
Normal
Category Mapping
Function Structure
A multi-functional tea-boiling machine with elegant appearance
The function structure of Pore Tea has 6 layers, based on different hierarchies of needs.
Button
Tea Residue Exit
Tea Capsules
Buttons are categorized by functions, locating on the side.
Click the button to bring up the box with tea residue.
Open the lid and place 3 different coffee capsules.
ERGON Drying Rack 3/2014-6/2014
NOMICS Economy Class Seat Design 09/2013-04/2014 3rd Prize
Drying Rack 3/2014-6/2014 Group work with Guo Ruizhen, Liu Mengyi, Shi Le. Responsible for concept creation, ergonomics research, 3D moderl, rendering, stucture design.
The current products available seem to show certain limits in mobility and appearance according to our investigation. Besides, they occupy large area even if folded. Thinking of those defects, we base our design on two main additional functions, that is saving space and being moved easily. While, other problems occur when we take those two functions into consideration, such as balance maintenance, clothes capacity and the load-bearing capability of the stressed point. Finally, the current project is adopted after full consideration.
Market research
Material
Force Analysis
ST Aerospace Economy Class Seat Design 9/2013-4/2014 Group work with Wang Yong, Chen Jiangnan, Guo Ruizhen（ZJU）, Wang Yingbei, Jia Yifan（SUTD） Responsible for concept creation, ergonomics research, 3D moderl, rendering, stucture design. This project is for competition hold by ST Aerospace. To make consumers enjoy the time in the airplanes becomes a quite critical problem for all airline companies. And our chair is designed under the consideration of how to relax passengers during the travel period. Ideas of the chair are based on ergonomics which is to improve the degree of comfort, aesthetics which is the contour and appearance of the chair, innovation, functionality, material, cost and weight.
1week Background Information
09/27 Registration
1 month Concept Generation
10/11 Q&A Session
Survery &Observation 1 week
11/22 Submission
Concept Development 1 week
Head Pillow Use "cutting" method to make it a U-shape head pillow whose height can be adjusted manually. 1 month Physical Prototype
2 week Design&Report
11/25 Presentation1
01/09 Feedback
03/22 Prototype
04/11 Presentation2
Design Refine 2 week
Walking out CUT
Cutting a triangle from the seat pan is the easiest way that can solve the problem that passengers who sit inside have difficulties to walk out.
Cup Holder Cup holder is designed to prevent drink spillage from cup. Whichever direction of sachet shaking, tri-axis design would keep the hemisphere inside stable.
SHAKE
Adjustable Tray Table When press the side button, the tenon will be back into the axis,then the table can rotates. After adjust to suitable position, the tenon will go out and fixed the table.
Small Net Add a small net to the table, which can hold small things but won’t disturb other usages.
PUSH
TURN
LOCK
Aesthetic Sketch
Prototype
To make the customers have the best feeling when they first entry the plane cabin, we take some time to design the out looking.
Considering about the reality and trying to make the best use of its function, we finally decided to use the traditional way but do some improvement.
3D Model
Rendering
We try to make it has the simplest out looking to make the plane cabin look clean and neat. We choose grey as the main color not only because it won't get dirty quickly, but also the dark color will give passengers a sense of security.
Considering about the reality and trying to make the best use of its function, we finally decided to use the traditional way but do some improvement.
TECHO Puzrick
Radiation Detector
01/2013-02/2013
01/2013-02/2013
ONOLGY MusiClean
MusiClean
07/2014-08/2014
07/2014-08/2014
Puzricks 1/2013-2/2013 Group work with Shi Le, Chen Jiangnan, Xing Lu, Chen Jian, Hong Yihan Responsible for concept creation, 3D model, animation, This project is for a class called, from play to innovation design. The target group is kids. After grouping the picture of kids, and analyzing the kids' behaviors, we started brainstorm. From 6 design concepts, we finally chose Puzricks. Building block is almost every kid's favorite game. However, with the development of technology, electronic devices make bad influence on kids. Puzricks is a combination of tradition and technology. We try to make hands-on activities back to their life.
Interaction & Technology Location Intelligence Puzricks can remember where and how you build the shape with every single brick.This kind of location identifying and recording is achieved by built-in gyroscopes.
Interactive ColorPicker 06
Change the tone of brick color P i c k c o l o r f ro m another brick Brush brick with iPad or iPhone
Puzrick has a totally new i n te ra c t i o n m o d e l o f co lo r picker, which based on kids’ natural behaviors. By slithering your finger, double click the bricks, or just brush the bricks, kids can easily get the color they expected.
Step 1 Welcome Page Choose Albums Pre-set models Or create a new model
Step 3 Scan the 3D model Wake up your bricks Detailed information of the model
Step 2 Choose a model from the store
Step 4 Build the model Real time monitoring
Interface & Procedure Watch the video of “Puzricks� https://vimeo.com/113035053 You can wake up your bricks or make them fall asleep whenever you want.After choosing a specific model in Puz store. Just wake your bricks up by a single hit with your iPad or iPhone. And those bricks which are needed to make the model will light up, and instruction of how to build the model will show on the surface of these bricks.Of course, when you finished your Puzricks time today, another hit will give puzricks a sweet dream.
Based on game program, we grouped pictures of playing kids.
Photo Grouping 1day
According to different groups, we analyzed behaviors.
Analysis
Classification 1day
Process design, interaction design, and interface design.
Check and development.
Product Concept 2day
Design 2day
Paper model and 3D model.
Modeling 1day
Idea Generation
After a thorough brains idea sharing among the te we find that wearable become a trend, so we d our product a wearable is convenient to achieve From the Pugh chart, we Radiation device and C have similar value
Radiation Detector Wrist Band 10/2013-11/2013 Group work with Yifan Jia(SUTD),Ting Shou Heng(SUTD) Responsible for 3D model, material selection, design refine. With the increase of health issues associated with pollution, people start to pay attention to the harmful radiation and air pollution in the environment. Designing wearable devices, the radiation detectors are light and portable that allows users to better understand their surroundings. Similarly, despite all these prototyping constraints, we want to prove that the concept of inventing such a device is possible especially with its low cost and ease of production. We hope similar kind of wearable device can improve people’s lives and we can use what we have learnt in class to make the world a better place.
Materials
The Ti—Nb—Zr base alloy alloy in which the principa form a strong and dense to exhibit high biocomp also the alloy has super shape memory properti workability, and high low properties.
storming and eam members, e device has decide to make device, which the functions. evaluated that CO detectors
y is a practical al components oxidation film patibility, and elasticity and ies, high cold w-temperature
Structures
It is important to determine the orientation of the element that produces the maximum normal stresses and the maximum shear stress. Therefore, this part will be where the product is thin and most easily to bent, and this part will determine how strong the device is, since this is where the largest deformation will occur when the user wears it.
Circuits
Our objective is to use the MOSFETs to act as a control to switch on lights and activate the buzzer according to the output given by the sensors. Ultimately, we want the device to lit up in blue which indicates low level of pollution level and lit up in red (with buzzer sound off) when pollution reaches hazardous level.
Mode Selection DIY Mode is to create your own music. According to natural movements, vibration sensor, pressure sensor, angle sensor and distance sensor can change the tone and beats. Professional Mode is to remix an existing song. MusiClean remix the selected song according to the frequency of your movement.
Instrument Selecton The instrument type of each small device can be controled by Docking Plantform. There is a screen on the top of the Docking Plantform.By dragging the icons on the screen, the function of the devices can be controled.
Docking Platform Docking Plantform is responsible for functions of speaker, charger,and central computing.Each time the device be moved, the sensor will send signals to the Docking Plantform.
Clip-Music Composer The music composers are the devices of the MusiClean. Make the devices in the same shape with clip. So they can be simply fastend to all kind of cleaning supplies. One MusiClean has more than four small devices.
7/2014-8/2014 Japan Group work with Jinbee(Seoul National University), Benjamin(Nanyang Technological University), Souma(Chiba University), Zhou Jingchu(The Hong Kong University of Science and Technology) Responsible for concept creation, 3D moderl, rendering, animation, Arduino. This project is design for Asia Summer Joint Design Workshop. MusiClean is a new kind of musical interaction for more than 3 people. We tried to combine music with human natural behavior. After brainstorms, we decided to focus on family. Our goal was to make doing housework a pleasant activity by setting up a band among family members. Thus, we used Arduino to implement functionality in our final demostration.
Watch the video of “Puzricks� https://vimeo.com/115518583
Vibration Sensor
Pressure Sensor
Angle Sensor & Distance Sensor
Angle Sensor & Distance Sensor
ONE 11/2014 Group work with Zhu Qi, Yi Linnan, Li Zehui Responsible for concept creation, 3D Model.
Target User Target user: Office worker,single,hard-worker,much pressure Lifestyle:most of time home to office to home, sometimes entertainment Requirement: safe, comfortable, convenient and modern less time on the way, more time for work or rest Problem:terrible traffic and crowded garage
Feature Two Model:to work,frequent lines setting to free time,individual setting or hand drive Save time:best line selection by GPS Modern:car window is the interface of the instrument board Safety: Magnetic levitation keep the cap balance and reduce the crash from other cars Save space: small size for one person open car door by rolling up Personal space: provide a place not only for drive, also for a Personal space between office and home to refresh and relax
Inform Infodesign
Visualiazation
03/2014-06/2014
03/2014-06/2014
mation Subway Map Infodesign Westlake 03/2014-06/2014 04/2014-05/2014 03/2014-04/2014
Infodesign 4/2014-5/2014 Group work with Liu Xingsuo, Pan yue.
Attendance-count Application
Visualization 3/2014-4/2014 Group work with Liu Xingsuo, Pan yue.
Food that can not be eaten together Fruit Seafood Meat Vegetable Bean Product Others
Detailed Information
Route Selection
Restaurant Selection
Restaurant Introduction
Human Traffic
Westlake 3/2014-4/2014 Individual Work In the contemporary era of information explosion, an increasing number of people feel panic when they have to make decision, including which way to go or what to eat. In this case, apps provide different clues to help people make choices. However, as the demands are increasing, it is harder for people to understand presenting information. Inspired by radiation chart, this intuitive interface provides multidimensional information, which users can filter the information by slider buttons in the radiation chart.
Station
Line 华 丰 北發园
回 协 路
丁 桥
丁 桥 东
嗥 亭
新天地 沈半路⼝口 ⼤大关北 ⾹香积寺 朝晖⼋八区 ⻄西湖⽂文化⼲⼴广场 武林⼲⼴广场
凤起路 ⻰龙翔路
定 安 路
Click and drag
城 站 婺 江 路
1号线
You 近 江
天 都 城
星 桥
3号线
Price 华 丰 北發园
回 协 路
丁 桥
丁 桥 东
天 都 城
嗥 亭
星 桥
新天地 沈半路⼝口 ⼤大关北 ⾹香积寺 朝晖⼋八区 打 ⻄西湖⽂文化⼲⼴广场 铁 关
闸 弄 ⼝口
武林⼲⼴广场
古 墩 路
古 荡
⻩黄 ⻰龙 体 育 中 ⼼心
⽕火 ⻋车 东 站
彭 埠
九 和 路
九 堡
凤起路 ⻰龙翔路
定 安 路
城 站 婺 江 路
You 近 江
Click and drag
Subway Map 4/2014-5/2014 Individual Work As the number of subway lines increase, there are more people feel confused, in face of the complicated lines and transfer stations, especially when they move on a new place. Actually, people don’t need to know how the lines look like. All they have to know is where are they now, which station to transfer and to get off, how much they should pay for trip, and some detail information. Based on these demands, I design a new interface and a new interaction mode for subway map.
CONC Green Tape
Planar Tableware
07/2013-09/2013 Red Dot Award
01/2013-02/2013 2nd Prize in ZJU 4th Industrial Design Competition
CEPT Anti-Slipping
Fresh-Bend aid
01/2013-02/2013
07/2013-09/2013
Green Tape
7/2013-9/2013 Group work with Chen Jiangnan, Cao Jin, Guo Ruizhen, Zeng J Responsible for concept creation, design refine.
12
This design is for the Red Dot. Green Tape is a problem-orient There are lots of creeper on the walls in China, which become the room. We discussed about the structure to make Green Tap
With the increase of high buildings and large mansions, the quality and other pollutions. However, conventional ways of ve manpower, spot, etc.In comparison, Green Tape is easy and co
Tape in Variable Lengths and Patterns More Convenient and Efficient More environmentally friendly Easier to Transport
Jinghua, Li Jingyuan, Xu Changke
ted design. And aim at solving problems of air pollution, etc. beautiful views. Therefore, we tried to transplanted them into pe easy and convenient to use.
e green space is decreasing sharply, which worsens the air ertical planting are not always accessible due to limit of cost, onvenient to use with great greening effect.
Image is from Focus
Planar Tableware 2/2012 Group work with Chen Jiangnan. Responsible for concept generation and prototype implementation.
This project is for Industrial Design Competition, hold by Zhejiang University. Planar Tableware is cut from a whole piece of bamboo. At first, to find the best way to cut, we tried to cut up a piece of paper. Then we found bamboo is a kind of green environmental material. Because of simple technology and low cost, this kind of production suits to scale manufacture. Finally, we used laser cutters to implement our design concept.
The design is a whole piece of bamboo consisting of a complete set of tableware (spoon, fork, chopsticks & knife) in an orderly way without waste, which makes full use of the materials and has higher economic efficiency. • Less work preocedures needed • Good flexiblity of the material • Close to nature and eco-friendly • Easy to transport and deliver
Fresh Bend-aid
7/2013-9/2013 Group work with Chen Jiangnan, Guo Ruizhen. Responsible for concept creation, design refine, 3D Model. The main functions of band-aid, an indispensible emergency supply in daily life, are to absorb the exudation infection. But nowadays, while using the band-aid it happens to have overlapping of fabric, which prevents and sweat from penetrating. That will make it less comfortable and easy to cause infection. The new produ increases the breathability and save the materials. The circle on the back will turn into red while be expo remind the users to change the bend- aid in time.
n, keep the wound dry, and prevent s the normal exudation of moisture uct has a H shape tape, which can osed to the air for a certain time to
Oth Breath 09/2014-12/2014
M
hers
Infodesign Mission Impossible 10/2014 03/2014-06/2014
Breath 9/2014-12/2014 Group work with Zhu Qi, Xu Zhuopu, Shi Le. We deconstruct the traditional earth building and apply them in contemporary design. The performance of raw soil materials include adsorption to particles, optimum moisture retention, and temperature adjustment, which give us a feeling that it can breathe and it is alive. Based on this feature, we made a humidor for plant, cakes with smell of grain, and specimens to present it.
Point A
Minimu
Mission Impossible
10/2014 Group work with Zhang Shaodong, Guo Ruizhen, Jia Shenfeng, Wu Xiaoliang Transfer a ball in the air from point A to B with limited plastic straw and thin steer line in 24 hour.
Brainstorm Bridge structure
“Tornado” structure
Sea urchin structure
Simple Pendulum Structure
Big Feet
Slide Block Structure
Grou
1.2m
Struc
Transfe r
um dis
Point B
tance 1
.2m
Minimu
m heig
ht 1m
und lin
e copy rig
ht hidei
cture basic form
chi miso
no
t