Wanjiao Fu Portfolio

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04:08:92

PROJECT

CATEGORY

Beer Packaging

Beverage

1001

A collection of

Instants

This portfolio is a record of all the significant moments of my design process and the finished pieces.

CATEGORY

DESIGNER

Graphic Design

Wanjiao Fu

COURSE

KEY WORDS

Senior Portfolio

Fun / Colorful / Dynamic

1002

Instants

Selected Works of Wanjiao Fu

00:00:01

PROJECT

CATEGORY

Beer Packaging

Beverage

1003

1004

Instants

Selected Works of Wanjiao Fu

00:00:01

PROJECT

CATEGORY

Beer Packaging

Beverage

What we see makes us who we are. How we see guides us to what we do.

I see life, desire, emotion and connection. I see the world through color, line, shape and movement.

I am a graphic designer with the sensitivity to discover, and the passion to create.

1

2

Instants

Selected Works of Wanjiao Fu

Contents 00:00:01 ENERGY

00:00:02 RIDING HIGH

00:00:03 CONNECTION

PROJECT

PROJECT

PROJECT

Beer Packaging

Logo Redesign

Scientific Book Design

COURSE

COURSE

COURSE

Packaging Design 3

Branding 2

Typography 3

PAGES

PAGES

PAGES

004 – 019

020 – 037

038 – 053

00:00:06 RENEWAL

00:00:07 DISCOVERY

PROJECT

PROJECT

Logo Redesign

Logo Redesign

COURSE

COURSE

Branding 2

Branding 1

PAGES

PAGES

084 – 099

100 – 115

00:00:01

00:00:04 NOSTALGIA

PROJECT

CATEGORY

Beer Packaging

Beverage

00:00:05 UNDERSTANDING

PROJECT

PROJECT

Promotional Items

User Interface

COURSE

COURSE

Visual Systems 2

Visual Systems 1

PAGES

PAGES

054 – 071

072 – 083

00:00:08 GROWTH

00:00:09 FLAVOR

00:00:10 HAPPINESS

PROJECT

PROJECT

PROJECT

Garden Tools Packaging

BBQ Products Packaging

Group Packaging Project

COURSE

COURSE

COURSE

Packaging Design 3

Packaging Design 2

Packaging Design 4

PAGES

PAGES

PAGES

116 – 129

130 – 143

144 – 177

3

004

Instants Instants

Selected Works of Wanjiao Fu

Melbourne

05/10/2015

00:00:01

00:00:01

Energy

PROJECT

CATEGORY

Beer Packaging

Beverage

005

An Instant of

This project is a redesign of Temple Brewing Company’s product, unifying their packaging style and bringing freshness and energy.

PROJECT

CATEGORY

Beer Packaging

Beverage

COURSE

CLIENT

Packaging Design 3

Temple Brewing Company

INSTRUCTOR

KEY WORDS

Thomas McNulty

Exciting / Playful / Happy / Illustrative

PROJECT CONCEPT

Temple Brewing Company was launched in 2011. It is both a working brewery and a place to eat and drink. It is where you can recharge and be inspired by the food, the beer and people. All the magical things in the brewery are illustrated on the bottle, introducing the place and the spirit that it holds.

DESIGN CONSIDERATIONS

Starting from the ingredients to finally serving the beer to the customers, Temple is proud of its product. It is like a machine that contains fun and energy. With the idea of the Rube Goldberg Machine, a visually appealing 3-dimensional illustration is created for the bottle. The details and continuity attract the viewer’s curiosity, and tell the company story.

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PROJECT

CATEGORY

Beer Packaging

Beverage

TEMPLE BREWING COMPANY

007

008

Instants

Selected Works of Wanjiao Fu

00:00:01

PROJECT

CATEGORY

Beer Packaging

Beverage

009

BREW

I

CO

G

N

M

N PA Y

CO

G

M

M

N CO

CO

G N

M

I

N PA Y

BREW

M

I

CO

N PA Y

N PA Y

BREW

N PA Y

EMPLE T T

EMPLE T

T

EMPLE T

EM

EM

EMPLE T

I

G

N

CO

I

N

CO

I

M

BREW

N PA Y

EMPLE T

G

I

M

BREW

BREW

N PA Y

EMPLE T

N

G

PL E

N

I

M

BREW

BREW

N PA Y

MPL E

N

G

CO

G

I

M

BREW

N PA Y

EMPLE T

N

G

CO

00:00:01

PROJECT

CATEGORY

Beer Packaging

Beverage

013

014

Instants

Selected Works of Wanjiao Fu

IN

M

P

EW

G

CO

K R A d R E G A l BRUNSWICK. AUS

5%

brewing company

black

larger 5%

brewing company

PROJECT

CATEGORY

Beer Packaging

Beverage

EMPLE

I

M

BREW

N PA Y

T

CO ALC/VOL

G

5%

017

N

K R A d R E G A l BRUNSWICK AUStralia 12 oz

EMPLE

BREW

N PA Y

T

I

N

M

e l a p R E G A l G

CO

00:00:01

5% ALC/VOL

BRUNSWICK AUStralia 1 2 oz

DA L AR K GER LE SS MO OF RE A RE OF L A C IGIO UL N, T.

12

K ICA LI SW A N U TR BRUS A

OZ

.

EMPLE BREW

N PA Y

T

I N

G

M

CO

5% ALC

/VO

L

DA L AR K GER LE SS MO OF RE A RE OF L A C IGIO UL N, T.

OZ

EMPLE

T

EMPLE BREW

BREW

N PA Y

T

.

N PA Y

12

K IC WLIA S UNTRA BRUS A

I

N

G

CO

M

DA L AR K G ER LE SS MO OF RE A RE OF L A C IGIO UL N, T.

M

L

CO

/VO

G

ALC

N

I

5%

5% ALC

/VO

L

DA LARK GER LE SS MO OF RE A RE OF L A C IGIO UL N, T.

00:00:01

PROJECT

CATEGORY

Beer Packaging

Beverage

019

020

Instants Instants

Selected Works of Wanjiao Fu

Hawaii

05/10/2015

00:00:01

00:00:02

PROJECT

CATEGORY

Beer Packaging

Beverage

021

An Instant of

Riding High

ISA is one of the world’s biggest surfing associations.

This project is a redesign of its present identity.

PROJECT

CATEGORY

Logo Redesign

Sports

COURSE

CLIENT

Branding 2

ISA

INSTRUCTOR

KEY WORDS

Thomas McNulty

Passionate / Professional / Energetic / Dynamic

PROJECT CONCEPT

ISA celebrated its 50th anniversary in the year 2015, which makes it a good time for ISA to be reintroduced with a fresh, modern and powerful look. The new logo shows a congregation of brave young minds, healthy physiques and the aloha spirit.

DESIGN CONSIDERATIONS

A customized typeface is designed for “ISA”. The bold weight and slightly slanted angle add energy to the type. Holding “ISA” in a shape gives the letters protection and emphasis. A wave nicely blends into the letter forms. It acts as a recognizable symbol for surfing and creates a visual dynamic for the logo.

022

Instants

Selected Works of Wanjiao Fu

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

023

024

Instants

Selected Works of Wanjiao Fu

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

025

026

Instants

Selected Works of Wanjiao Fu

INTERNATIONAL SURFING ASSOCIATION

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

027

028

Instants

Selected Works of Wanjiao Fu

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

Hungwei Chen 1323 Polk Street. San Francisco CA 94109

029

030

Instants

Selected Works of Wanjiao Fu

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

031

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

035

036

Instants

Selected Works of Wanjiao Fu

00:00:02

PROJECT

CATEGORY

Logo Redesign

Sports

037

038

Instants Instants

Selected Works of Wanjiao Fu

San Francisco

08/05/2014

00:00:03

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

039

An Instant of

Connection

The parrot is the most colorful bird and has a lot of similarities to humans. This book explores the mysteries behind this beautiful being.

PROJECT

CATEGORY

Scientific Book

Education

COURSE

CLIENT

Typography 2

Dorling Kindersley

INSTRUCTOR

KEY WORDS

Ariel Grey

Colorful / Experimental / Playful / Informative

PROJECT CONCEPT

Often times when people see parrots, they think about their beautiful feathers and their ability to talk like humans. We mostly only see their surface without knowing more about them. The book will study parrots from deeper angles, such as their living areas, body structure, brain anatomy and intelligence, and their relationship with humans.

DESIGN CONSIDERATIONS

Parrots have the most colorful feathers among all birds. They are very active when playing and talking with humans. The lively colors and mood of the book are inspired by their personality.

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

041

THE BEEK

movements were consistent enough that they were unlikely to have arisen through chance.

bat

animal

magpic

bowerbird

lyrebird

sparrow

srub bird

blackbird

seal

finch

crow

belbird

whale

hummingbird

bird of paradise

bird

starling

dolphine

parrot

elephant

cockatoo

budgerigar

macaw

conune

lovebird

parakeet

african grey

Search Term (query=specific term+”dancing”)

fit the bill, and only those of 15 species – 14 types of parrots and the Asian elephant. In at least 9

The melanin pigments responsible for the black, brown, and grey in the plumage of parrots are shared with most animals.

10

The subtle pinks in the plumage of some cockatoos are caused by low concentrations of red psittacofulvins.

0

The blues in parrot feathers are structural colors.

ular. She found almost 4,000 videos of animals moving to music and analysed each for any sync

20

30

40

50

BRAIN VOLUMN

VOCAL MIMICS

movements that might be generously described as dancing. She found that only videos featurin

Total Number of

Schachner (a scientist study about animal) did test on YouTube, where dancing animals are parti

pigments found only in parrots.

frequencies in the sound of human voice which are amplified by the tongue and lips.

Congenital deformities from genetic or incubation abnormalities can show up soon after hatching. These may include variation in curvature and size of the beak. Developmental deformities may also occur during growth and are more common in hand-fed macaws and cockatoos. In macaws, a lateral deviation of the upper beak occurs, also known as scissors beak.

CERE

RHINOTHECA

These amplified frequencies allow us to distinguish vowels. Surprisingly, it turned out that songbirds also make use of formants when singing. And just like people, parrots for instance, use primarily the tongue. ‘This might explain why parrots are able to imitate human speech,’ says Ohms.

The function of the parrot beak is for climbing, as well as manipulating and crushing objects.

COMMISURE

&

vocal learning milestone

PARROT’S INTELLEGENCE

PARROT PIGMENT

O

Historically, species have been classified into the binary categories of vocal learner or vocal non-learner

02 VOCAL LEARNING Parrot feather pigments appear to have properties that promote resistance to bacterial degradation, reports a group led by Edward H. Burtt Jr. of Ohio Wesleyan University (Biol.

Lett., DOI: 10.1098/rsbl.2010.0716).

Most birds get their feather coloring from carotenoids in ingested food, but parrots synthesize their own pigment molecules in the form of polyenal lipochromes called psittacofulvins. Scientists believe that the brilliant parrot colors arise from either supramolecular or covalent interactions of the psittacofulvins with structural proteins in feathers, with shorter chain psittacofulvins producing yellow colors and longer chains producing red.

A birds song

H

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n=6-9

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)n

n=6-9

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)n

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O

(

The red, yellows, and oranges in the plumage of many parrots are caused by psittacofulvins–a class of colorful pigments found only in parrots.

)n

n=6-9 human speaking

Historically, species have been classified bi- of The subtleinto pinks the in the plumage The melanin pigments responsible some cockatoos are caused by low for the black,of brown, and grey in the nary categories vocal learner or vocal non-learner

The green in many parrots is thought to be a result of a blue structural color and a yellow pigment.

plumage of parrots are shared with most animals.

concentrations of red psittacofulvins.

AS A SOCIAL ANIMAL

abilities and their ability to talk.

There are two They tend to relate sounds to relationships more than the African Grey Parrots, and therefore abilities and thei therefore abilities and thei There are two domesticated spe- There are two domesticated species of which the Timneh Afri cies of which the Timneh Afri (Psittacus timneh) tends to learn to (Psittacus timneh) tends to learn speak at a younger age than They to speak at a younger age than tend to relate sound They tend to relate sound tionships more than the African tionships more than the African Grey Parrots, and therefore outper- Grey Parrots, and therefore outform the African Grey Parr perform the African Grey Parr cial environments. The African Grey cial environments. The African Parrots (Psittacus) are particularly Grey Parrots (Psittacus) are particnoted for their advanced c ularly noted for their advanced c abilities and their ability to talk. abilities and their ability to talk.

VOCAL LEARNING COMPLEXITY PHENOTYPE

Historically, species have been classified into the binary categories of vocal learner or vocal non-learner

human speaking

Historically, species have been classified into the binary categories of vocal learner or vocal non-learner

By the end of three months: Smile when you appear Startle upon hearing loud sounds Make "cooing" sounds Quiet or smile when spoken to Seem to recognize your voice Cry differently for different needs

The third stage is now involved in picking up more words and figuring out how to use them to increase communication skills.

By the end of six months: Make gurgling sounds when playing Babble and make a variety of sounds Use voice to express pleasure and displeasure Move eyes in the direction of sounds Respond to changes in the tone of your voice Notice that some toys make sounds Pay attention to music

The 'sensitive period' of language development last about 6 months.

The developing parrot should be exposed to as much human language, as well as its own species' vocalizations, as possible.

AUDITORY SEQUENCE LEARNING PHENOTYPE By the end of 12 months: Try imitating words Say a few words, such as "dada," "mama" and "uh-oh" Understand simple instructions, such as "Come here" Recognize words for common items, such as shoe Turn and look in the direction of sounds Respond to "no"

There are two They tend to relate sounds to relationships

Historically, species have been classified into the binary categories of vocal learner or vocal non-learner based on their ability to produce novel vocalizations or imitate other species, with evidence from social isolation, deafening studies, and cross-fostering experiments.

A birds song

At about three months parrots babble the sounds 'ello' and 'ioveu.'

These babbles get feedback from us that creates 'hello' and 'I love you.'

The 'sensitive language-learning period' for the average parrot starts three days before the baby hatches and finishes at about six months.

20 WHY WE MIMIC? n=6-9

They tend to relate sounds to relationships more than the Parrots, and therefore outperform the African Grey Pa cial environments. The African They tend to relate sounds to Grey Parrots (Psittacus) are partic- relationships more than the ularly noted for their advanc Parrots, and therefore outperform abilities and their ability to talk. the African Grey Pa There are two They tend to relate cial environments. The African sounds to relationships more than Grey Parrots (Psittacus) are particthe African Grey Parrots, and ularly noted for their advanc

VOCAL LEARNING COMPLEXITY PHENOTYPE

O

However, vocal learners exhibit a great deal of plasticity or variation between species, resulting in a spectrum of ability. The vocalizations of songbirds and whales have a syntactic-like organization similar to that of humans but are limited to Finite-State Grammars (FSGs), where they can generate strings of sequences with limited structural complexity

AUDITORY SEQUENCE LEARNING PHENOTYPE

They tend to relate sounds to relationships more than the African Grey Parrots, and therefore outperform the African Grey Parrots in more social ability to talk. There are two They tend to relate sounds to relationships environments. The African Grey Parrots They tend to relate sounds to relationships more than the African Grey Parrots, and therefore outperform the African Grey Parrots in more social environments. The African Grey Parrots (Psittacus) are particularly noted for their advanced cognitive abilities and their ability to talk. There are two They tend to relate sounds to relationships more than the African Grey Parrots, and therefore abilities and their ability to talk. There are two domesticated species of which the Timneh African Grey (Psittacus timneh) tends to learn to speak at a younger age than n

They tend to relate sounds to relationships more than the African Grey Parrots, and therefore outperform the African Grey Parrots in more social ability to talk. There are two They tend

Here we investigated neu the protein product of th to auditory learning in th parrot. Budgerigar males Japanese words spoken b to the two discriminanda the caudomedial pallium untrained birds that were exposed to words. Neuro of the experimental birds with the percentage of co These results suggest tha is involved in auditory le humans, analogous brain for auditory learning and

r ' fo lan riod ts ar by ve pe siti ing ot st e ba 'sen learn parr th at The age- age fore ishes gu aver ys be fin s. the e da s and onth thre tche x m ha out si ab

A birds song

The blues in parrot feathers are structural colors.

brains

HUMAN PARROT

human

human speaking

untraine

silence

differences and similarities.

AS A SOCIAL ANIMAL

abilities and their ability to talk.

There are two They tend to relate sounds to relationships more than the African Grey Parrots, and therefore abilities and thei therefore abilities and thei There are two domesticated spe- There are two domesticated species of which the Timneh Afri cies of which the Timneh Afri (Psittacus timneh) tends to learn to (Psittacus timneh) tends to learn speak at a younger age than They to speak at a younger age than tend to relate sound They tend to relate sound tionships more than the African tionships more than the African Grey Parrots, and therefore outper- Grey Parrots, and therefore outform the African Grey Parr perform the African Grey Parr cial environments. The African Grey cial environments. The African Parrots (Psittacus) are particularly Grey Parrots (Psittacus) are particnoted for their advanced c ularly noted for their advanced c abilities and their ability to talk. abilities and their ability to talk.

There are two They tend to relate sounds to relationships

parrot

Ohms focused in her research on so-called formants. These are frequencies in the sound of the human voice which are amplified by the tongue and lips. These amplified frequencies allow us to distinguish vowels. Surprisingly, it turned out that songbirds also make use of formants when singing. And just like people, parrots for instance, use primarily the tongue. ‘This might explain why parrots are able to imitate human speech,’ says Ohms.

They tend to relate sounds to relationships more than the Parrots, and therefore outperform the African Grey Pa cial environments. The African They tend to relate sounds to Grey Parrots (Psittacus) are partic- relationships more than the ularly noted for their advanc Parrots, and therefore outperform abilities and their ability to talk. the African Grey Pa There are two They tend to relate cial environments. The African sounds to relationships more than Grey Parrots (Psittacus) are particthe African Grey Parrots, and ularly noted for their advanc

trained

Parrots, hummingbirds, and songbirds, along with humans, are among a small number of animal groups to display vocal learning.

We are studying the brain structures used when learning and producing vocalizations. Similarities in the brains of these two groups may reveal constraints on the evolution of brain structures necessary for vocal learning.

vocal learning milestone

20 WHY WE MIMIC?

sound spectrogram

02 VOCAL LEARNING

They tend to relate sounds to relationships more than Our the African Grey Parrots, and therefore outperform the African Grey Parrots in more social ability to talk. There are two They tend to relate sounds to relationships environments. The African Grey Parrots (Psittacus) are particularly noted for their advanced cognitive abilities and their ability to talk. There are two They ten d to relate sounds to relationships

sound spectrogram

Although there are a few exceptions, parrots are monogamous breeders which nest in cavities and hold no territories other than their nesting sites.

[34][40] The pair bonds of the parrots and cockatoos are strong and a pair remains close even during the non-breeding season, even if they join larger flocks. As with many birds, pair bond formation is preceded by courtship displays; these are relatively simple in the case of cockatoos. In Psittacidae parrots common breeding displays, usually undertaken by the male, include slow deliberate steps known as a "parade" or "stately walk" and the "eye-blaze", where the pupil of the eye constricts to reveal the edge of the iris.

[34] Allopreening is used by the pair to help maintain the bond.

Cooperative breeding, where birds other than the breeding pair help the pair raise the young and is common in some bird families, is extremely rare in parrots, and has only unambiguously been demonstrated in the Golden Parakeet (which may also exhibit polyamorous, or group breeding, behaviour with multiple females contributing to the clutch).

sniarb

BREEDING AND NEST

HUMAN PARROT

GNATHOTHECA

At pa abou so rrots t th The unds babb ree feed se 'ello' le mon crea ba babb an the ths love tes ck fr les ge d 'io ve yo 'hello om us t u.' u.' ' an th d 'I at

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human infant

ths: three mon end of ar By the n you appe loud sounds Smile whe hearing upon ds Startle en to ing" soun Make "coosmile when spokvoice or Quiet recognize your rent nee Seem to rently for diffe diffe Cry

The third stage is now involved in picking up more words and figuring out how to use them to increase communication skills.

parrot

By the end of six mo Make nths: gur Babble gling sou Use voi and make nds when playin a Move ce to express variety of eye pleasur sound Respon s in the e and dire dis Notice d to change ction of Pay atte that some s in the ton sounds toys ma e of ntion to mu ke sou you sic nds

By Try the en Sa im d Un y a fe itatin of 12 Rec der w w g w mon th Tu og stan ord ord s: Res rn an nize d sim s, su s pon d wor ple ch d to look ds fo inst as "d "n in th r co ruct ada, o" e d mm ion " "m irec on s, su am tion item ch a" an of s, su as "C d "u so un ch om h-o ds as e h h" sh er oe e"

BODY SHAPE

LOWER MANDIBLE

ARCH

PREFRONTAL PROCESS

The other thing that helps in identifying parrots is their unique body shape. A strongly curved bill, large head, and short neck give parrots a distinctive silhouette.

The parrot bill is one the great multipurpose tools of the animal kingdom. The tip of the downward-curving upper mandible fits over the upward-curving lower mandible. The base of the upper mandible has a fleshy covering called a cere and articulated with the skull. In concert with a muscular tongue and well-developed jaw muscles, the parrot bill provides strength and dexterity.

Abseriform Birds

Telencephalon Volu

COLORATI

AUDITORY MEATUS

A plot of telencephalon volume versus overall brain volume shows that the telencephalon is disproportionately large in parrots, songbirds (i. e., oscine passerines), and anseriform birds (ducks and geese) compared with galliform birds and diverse other avian species.

a

Galliform Birds Other Birds

4

10 9 8 7 6 5

a

4

a

3

a 2

a

a a a 3

10 9

a

8 7 6

a

5

9

Name

ADELAIDE ROSELLA

Weight

Length

10

3

2

3

4

5

6

7

8

9

10

Brain Volumn (mm 3 )

4

Region

COLORS OF PARROTS Green plumage appears to have the obvious advatages of making birds less conspicuous among the forest canopy and thus less vulnerable to predators.

Parrot’s BRAIN

WHY ARE SO MANY PARROTS GREEN? The blues in parrot feathers are structural colors.

While intuitively correct, the camouflage value of green coloration is difficult to prove. Circumstantial

AND INTELLEGENCE

evidence comes from a study of Eclectus Parrots

The red, yellows, and oranges

(Eclectus roratus) in the rainforests of northern

in the plumage of many parrots

Australia. Eclectus Parrots exhibit reversed sexual

are caused by psittacofulvins–a

dichromatism, the red-and-blue female being

class of colorful pigments found

more brightly colored than the green male.

only in parrots.

Intrigued by this anomaly, Rob Heinsohn and colleages set out to find an explanation. Setting up camp in the Cape York rainforest, they spent several years unraveling the lifestyles of males and females. Males spent more time foraging than female and did not have access to the nest

The green in many parrots is

hollow for refuge. The green coloration of males

thought to be a result of a blue

appeared to have evolved in response to their

structural color and a yellow

heightened risk of predation, their plumage being

pigment.

less conspicious against a leafy background compared to that of the female. Females competed

The color produced by pigments is a result of the extent to which they absorb particular wavelengths of light and the density at which they occur.

with other females for nest hollows, a scarce resource. They displayed high in the canopy where

<Parakeet>

the contrast between their plumage and the green leaves made them more conspicuous..

The subtle pinks in the plumage of some cockatoos are caused by low concentrations of red psittacofulvins.

Cape York rainforest

The melanin pigments responsible for the black, brown, and grey in the plumage of parrots are shared with most animals.

L2

MLd

NIDL

CMS

ACM

NCM

CMM

light blue regions indicate auditory regions

TRAINED

UNTRAINED

SILENCE

Red regions and dotted arrows indicate proposed anterior vocal pathways;

The second smartest non-human animal

NAoc Brain activity of birds.

mMSt

nXII

nXII

DM

NLC

AAC

AM

DMm

AN

brains

trained

/////////////////

parrot

untrained

----------------

“ 1,2,3,4

I WANT PEANUT

EXCUSE ME SIR,,

{

..............

/////////////////

“

}

Y O U A R E B E AU T I F U L T O D AY

I’M HEAR

\\\

SINGING

Here we investigated neuronal activation, measured as expression of the protein product of the immediate early gene ZENK, in relation to auditory learning in the budgerigar (Melopsittacus undulatus), a parrot. Budgerigar males successfully learned to discriminate two Japanese words spoken by another male conspecific. Re-exposure to the two discriminanda led to increased neuronal activation in the caudomedial pallium, but not in the hippocampus, compared to untrained birds that were exposed to the same words, or were not exposed to words. Neuronal activation in the caudomedial pallium of the experimental birds was correlated significantly and positively with the percentage of correct responses in the discrimination task.

These results suggest that in a parrot, the caudomedial pallium is involved in auditory learning. Thus, in parrots, songbirds and humans, analogous brain regions may contain the neural substrate for auditory learning and memory.

Silence

Hearing Only

Singing Only

Hearing and Sining

The diagram shows how different parts of the brain react to different activities.

for d' lan io ts ve g per star by t ba siti en nin ro the at e 's lear par Th age- age fore ishes gu aver ays be fin s. the e d and onth thre ches x m hat out si ab

THE BRAIN Light blue regions indicate auditory regions.

It might turn out that birds and humans have the most complex of all communication systerms in the animal world.

Yellow regions and black arrows

Red regions and dotted arrows

Dashed lines show connec-

indicate proposed posterior

indicate proposed anterior vocal

tions between the two vocal

vocal pathways；.

pathways.

pathways.

Largely unnoticed by nonbirds, a vast, invisible network of avian

human infant

Their chirping, squwking, and singing are not mindless utterances but meaning-laden sounds directed at a mate, a friend, or a flock. They can be simple messages such as, “The food’s here on this branch,” “I’m leaving now,” or “let’s get back to the nest; it’s getting dark.” or a complicated enticement to a serious relationship.

Just as a Bostonian’s dialect will differ from a southerner’s, even birds that speak the same language will have different dialects, depending L2

MLd

CMS

ACM

NCM

NIDL

and complex social structures.

CMM

on where they live. These different accents enable birds to form and maintain flock systerm and are a sign of sophisticated communication

It isn’t only in communication that birds excel. They are complex through and through. For example, aside from humans, birds are the only other animals to invent tools they use on a daily basis. Some primates use objects they find, but none have avtually created tools the way birds have. Crows and finches bend twigs to hook food out of places too deep for them to reach with their beaks, an ability that has been replicated in a laboratory. In repeated tested, New Caledonian crows provided with only straight pieces of metal wire spontaeously created hooked tools each time they needed to reach inaccessible Moc

food down a hole. Scientists studying them likened their tools to those of Paleolithic man.

NAoc mMSt DMm

nXII

nXII

DM

AN

Try the en Sa im d Un y a fe itatin of 12 Rec der w w g w mon th Tu ogn stan ord ord s: Res rn an ize d sim s, su s pon d wor ple ch d to look ds fo inst as "d "n in th r co ruct ada, o" e d mm ion " "m irec on s, su am tion item ch a" an of s, su as "C d "u so un ch om h-o ds as e h h" sh er oe e"

NLC

“The food’s here on this branch,” “I’m leaving now,” “let’s get back to the nest; it’s getting dark.”

By

AAC

By the end of six mo Make nths: gur Babble gling sou Use voi and make nds when playin a Move ce to express variety of g eye pleasu sounds Respon s in the re and dire displeas Notice d to change ction of ure Pay atte that some s in the ton sounds toy e ntion to mu s make sou of your voi sic ce nds

sniarb

&

past a noisy, bird-filled tree, and you’re hearing a coffee klatch of exchanges between conspecifics (members of a species, or a flock).

ths: three mon end of ar By the n you appe loud sounds Smile whe n hearing upo ds Startle en to ing" soun Make "coosmile when spokvoice or Quiet recognize your rent needs Seem to rently for diffe Cry diffe

parrot

Is Tráma coitianta go leor agus is minic mar thoradh ar créachta greim ó éan eile. Tá cockatoos Fireann ionsaitheach le linn an tséasúir goir, agus tá ionsaí maité cúis coiteann de croibh brúite agus díobháil leis an duine agus ceann. Is féidir le héin níos mó inflict gortuithe níos tromchúisí ar éin bheaga; Dá bhrí sin, ba cheart ealtaí measctha a mheas go cúramach. Má tá cuid de na cnámh bunúsacha a bhaint, beidh an gob cneasaigh go fóill ach beidh fás ach amháin os cionn an cnámh ghiorrú agus is minic a fhásann i cruthanna neamhghnách (féach eolas breise i gCúram ghob)

communication exists all around us in cities, suburbs, and parks. Walk

brains

vocal learning milestone

Is Tráma coitianta go leor agus is minic mar thoradh At par abou ar créachta greim ó éan eile. Tá cockatoos Fireann so rots t th ba ree tá ionsaí Th undsagus ionsaitheach le linn an tséasúir goir, bb feed ese 'ello' le mon the th ba crea ba bb andíobháil s maité cúis coiteann de croibh brúite agus leis love tes ck fr les ge d 'io om t vemó yo 'helloníos u.' an duine agus ceann. Is féidir le héin inflict u u.' ' an s th at gortuithe níos tromchúisí ar éin bheaga; d Dá bhrí sin, ba 'I cheart ealtaí measctha a mheas go cúramach. Má tá cuid de na cnámh bunúsacha a bhaint, beidh an gob cneasaigh go The third stage is now fóill ach beidh fás ach amháin involved os cionn an cnámh ghiorrú in picking up more words agus is minic a fhásann i cruthanna neamhghnách (féach and figuring out how to use eolas breise i gCúram ghob) them to increase communication skills.

Trauma on üsna levinud ning enamasti tingitud hammustushaava teisest lind. Mees kakaduud on agressiivsed pesitsusajal ja mate agressioon on d' of ühine põhjus purustatud nokad ja vigastusi näo ja perio nt tive opme 'sensi pea. Suuremad linnud võivad tekitada The age devel tõsisemaid nths. langu out 6 mo parrot ab vigastusi väiksematele lindudele; segatud to as oping last Seetõttu devel exposed age, The Kui gu be karjades tuleb hoolikalt kaaluda. osa aluseks luu lan should human n its ow tions, kasvab üle much ll asainult eemaldatakse, nokk ikka terveks aga iza as we s' vocal lühendada luu ja sageli kasvab ebatavalise kujuga (vt speciessible. as po lisateavet noka Care)

UMAN ARROT

MIMIC

COMING

L AU G H

Trauma on üsna levinud ning enamasti tingitud hammustushaava teisest lind. Mees kakaduud on agressiivsed pesitsusajal ja mate agressioon on ühine põhjus purustatud nokad ja vigastusi näo ja pea. Suuremad linnud võivad tekitada tõsisemaid vigastusi väiksematele lindudele; Seetõttu segatud karjades tuleb hoolikalt kaaluda. Kui osa aluseks luu eemaldatakse, nokk ikka terveks aga ainult kasvab üle lühendada luu ja sageli kasvab ebatavalise kujuga (vt lisateavet noka Care)

vocal learning milestone

VOICE

SCREAMING

silence

human

human speaking

;

:::::::

Our differences and similarities.

Ohms focused in her research on so-called formants. These are frequencies in the sound of the human voice which are amplified by the tongue and lips. These amplified frequencies allow us to distinguish vowels. Surprisingly, it turned out that songbirds also make use of formants when singing. And just like people, parrots for instance, use primarily the tongue. ‘This might explain why parrots are able to imitate human speech,’ says Ohms.

GOOD MORNING

\

EMOTION

Parrots, hummingbirds, and songbirds, along with humans, are among a small number of animal groups to display vocal learning.

We are studying the brain structures used when learning and producing vocalizations. Similarities in the brains of these two groups may reveal constraints on the evolution of brain structures necessary for vocal learning.

UMAN ARROT

&

HUMAN PARROT

Yellow regions and black arrows indicate proposed posterior vocal pathways；;

AM

BRAIN VOLUMN

Moc

sniarb

g

out of a storybook lineup. What is it about parrots that make them as recognizable as dogs, ducks, and dinosaurs?

Their brilliant coloration is part of the explanation. Parrots are mostly green, with splashes of red, yellow, and blue.

Males and females are usually similar in appearance, though males are more brightly colored than females in a quarter of species.

trained

parrot

untrained

Parrots, hummingbirds, and songbirds, along with humans, are among a small number of animal groups to display vocal learning.

We are studying the brain structures used when learning and producing vocalizations. Similarities in the brains of these two groups may reveal constraints on the evolution of brain structures necessary for vocal learning.

silence Here we investigated neuronal activation, measured as expression of the protein product of the immediate early gene ZENK, in relation

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

047

048

Instants

Selected Works of Wanjiao Fu

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

049

050

Instants

Selected Works of Wanjiao Fu

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

051

052

Instants

Selected Works of Wanjiao Fu

00:00:03

PROJECT

CATEGORY

Scientific Book Design

Education

053

054

Instants Instants

Selected Works of Wanjiao Fu

Portland

05/18/2015

00:00:04

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

055

An Instant of

Nostalgia

Coast to Coast Vintage is a traveling vintage shop that carries inspiration and memories from the ’80s.

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

COURSE

CLIENT

Visual Systems 2

Coast to Coast Vintage

INSTRUCTOR

KEY WORDS

Eszter Clark

Bright / Playful / Pop / Bold / Happy

PROJECT CONCEPT

The uniqueness of the store is in its pop colors and playful patterns on the apparel. It immediately brings us back to the quirky, crazy, yet very fascinating ’80s days. This project is to design promotional pieces for the store. The theme is to capture the bold, colorful, and playful spirit of the 1980s.

DESIGN CONSIDERATIONS

The design is image driven. Bright colors and geometric shapes overlaid with ’80s popular goods draw the viewer’s attention and bring back many happy memories.

056

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

057

058

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

059

060

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

061

062

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

063

066

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

067

068

Instants

Selected Works of Wanjiao Fu

00:00:04

PROJECT

CATEGORY

Promotional Items

Fashion / Goods

069

072

Instants Instants

Selected Works of Wanjiao Fu

Paris

11/20/2014

00:00:05

00:00:05

PROJECT

CATEGORY

User Interface

Education

073 073

An Instant of

Understanding

Wordcamp is a language study tool that makes the learning process fun and efficient.

PROJECT

CATEGORY

User Interface

Education

COURSE

CLIENT

Visual Systems 1

Wordcamp

INSTRUCTOR

KEY WORDS

Megumi Kiyama

Interactive / Fun / Functional / Easy

PROJECT CONCEPT

Learning languages can be hard, especially when you are on your own. Wordcamp brings playfulness and interaction to the process. It was invented for people who like to travel and explore the world.

DESIGN CONSIDERATIONS

The pop colors create a fun and happy atmosphere. Icons and illustrations are designed in simple styles for easy understanding, and also add personality and playfulness to the app.

074

Instants

Selected Works of Wanjiao Fu

00:00:05

PROJECT

CATEGORY

User Interface

Education

Wordcamp Training World Explorers

077

00:00:05

PROJECT

CATEGORY

User Interface

Education

077

078

Instants

Selected Works of Wanjiao Fu

00:00:05

PROJECT

CATEGORY

User Interface

Education

079

080

Instants

Selected Works of Wanjiao Fu

130,000

Every day, our users from all around the world are learning new languages and communicating with people from other countries.

Word

Training Wor

My Camp

I am back ID

I am new I speak

Š2014 Wordcamp. All rights reserved.

To

00:00:05

90,000

200,000

dcamp

rld Explorers

About

our

10,000 Password

Enter I want to learn

Next

PROJECT

CATEGORY

User Interface

Education

081

082

Instants

Selected Works of Wanjiao Fu

Wordcamp

My Camp

Account

About

Tour

Help

ACTIVITIES

MUSIC

MOVIE

GAME

STUDYMATE

Listen to Music Learn Lyrics Practice Pronunciation

Watch Moive Learn Dialogues Study Scenes

Compete with others Visual learning Memorize words

Real Experience Make Friends Learn Cultures

Wordcamp

My Camp

Sam

About

Tour

Bordeaux

LES COURS: La JournĂŠe

La Calandre

Aujourd'hui: 15

Octobre

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

demain

Help

Toulouse

00:00:05

Wordcamp

My Camp

PROJECT

CATEGORY

User Interface

Education

083

Sam

About

Tour

LES COURS

Help

AUJOURD'HUI Jeudi 15/10/2015

Lille

Bordeux 23 ̊C

Cherbourg

ACTIVITÉ

Paris Nancy

Brest

Strasbourg

FRANCE

Nantes

Music

Movie

Game

Studymate

Dijon

Lyon Bordeaux

Wordcamp

My Camp

Tour

Account

About

APP Connect with web account Take us with you wherever you go More fun applications

Help

084

Instants Instants

Selected Works of Wanjiao Fu

Poole

05/10/2015

00:00:06

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

085

An Instant of

Renewal

This project brings a new branding style to Lush, an organic skin care company.

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

COURSE

CLIENT

Branding 2

Lush

INSTRUCTOR

KEY WORDS

Thomas McNulty

Simple / Modern / Pop / Playful

PROJECT CONCEPT

Lush is a strong voice for 100% handmade and natural products. The messages on the packages are always simple and bold. For the logo redesign, I want to show a hint of organic feeling and give the brand a cleaner, more cohesive and more refined look, yet at the same time still show some personality.

DESIGN CONSIDERATIONS

A customized organic typeface, inspired by plants is used for the new logo. On the packages, I keep their main black and white contrast, and use bold colors to bring out the playfulness. These are important elements of Lushâ&#x20AC;&#x2122;s original brand recognition.

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

087

088

Instants

Selected Works of Wanjiao Fu

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

089

090

Instants

Selected Works of Wanjiao Fu

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

091

094

Instants

Selected Works of Wanjiao Fu

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

095

096

Instants

Selected Works of Wanjiao Fu

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

097

098

Instants

Selected Works of Wanjiao Fu

00:00:06

PROJECT

CATEGORY

Logo Redesign

Skin Care / Hygiene

099

100

Instants Instants

Selected Works of Wanjiao Fu

Amsterdam

05/12/2015

00:00:07

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

101

An Instant of

Discovery

The project is to redesign the logo of Fotopedia, which is a platform for travelers and photographers to share moments of their adventures.

PROJECT

CATEGORY

Logo Redesign

Photography

COURSE

CLIENT

Branding 1

Fotopedia

INSTRUCTOR

KEY WORDS

Andrew Cambouris

Colorful / Narrative / Dynamic / Expressive

PROJECT CONCEPT

Through the different perspectives of every photographer, we experience different stories. Everyone has a unique eye exploring things in this world. The concept for designing the new logo is to show different themes for the photos, such as people, nature, plants, buildings, colors, etc.

DESIGN CONSIDERATIONS

The gray box represents a photo, with a speech bubble coming from the back, as it is telling the story behind the image. The bubble on the main logo has multiple colors that represent different themes.

The organic shapes inside create a playful visual dynamic.

102

Instants

Selected Works of Wanjiao Fu

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

103

104

Instants

Selected Works of Wanjiao Fu

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

105

106

Instants

Selected Works of Wanjiao Fu

WOMEN

WILDLIFE

EUROPE

HERITAGE

ASIAN

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

Fotopedia

R HE

GE I TA

AS

IA

EU

RO

PE

W

IL D

LIF

E

W

OM

AN

107

108

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00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

109

110

Instants

Selected Works of Wanjiao Fu

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

111

112

Instants

Selected Works of Wanjiao Fu

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

113

114

Instants

Selected Works of Wanjiao Fu

00:00:07

PROJECT

CATEGORY

Logo Redesign

Photography

115

116

Instants Instants

Selected Works of Wanjiao Fu

Hamburg

04/08/2015

00:00:08

00:00:08

PROJECT

CATEGORY

Garden Tools Packaging

Tools

117

An Instant of

Growth

Blume is a German brand that makes garden tools. The package design expresses the intimate relationship between humans and nature.

PROJECT

CATEGORY

Garden Tools Packaging

Tools

COURSE

CLIENT

Packaging Design 3

Blume

INSTRUCTOR

KEY WORDS

Thomas McNulty

Organic / Elegant / Natural / Illustrative

PROJECT CONCEPT

In schreberg채rten (allotment garden), people build a small community full of gardening sections, where they keep animals, grow flowers, vegetables, fruits and other kinds of plants. It is all about living a healthy life and building a green city together.

DESIGN CONSIDERATIONS

An abstract plant-like pattern is used to express the idea of gardening communities and the process of spreading this idea.

The curvy patterns with soft earthy colors work seamlessly with the shapes of the tools to give an organic and natural feeling.

00:00:08

PROJECT

CATEGORY

Garden Tools Packaging

Tools

119

00:00:08

PROJECT

CATEGORY

Garden Tools Packaging

Tools

121

124

Instants

Selected Works of Wanjiao Fu

Blume

Blume Blume

T3750

T3750

T3750

Hand Trowel

Hand Hand Trowel Trowel

2.5"W*12.8"L Steel Blade Wood Handle

2.5"W*12.8"L2.5"W*12.8"L Steel Blade Steel Blade Wood Handle Wood Handle Product of Germany

Product of Germany

Lifetime Warrenty

Lifetime Warrenty Product of Germany Lifetime Warrenty

Blume Blume

Blum

T3750 T3750

T3750

Hand Hand Trowel Trowel

Ha Tr

2.5"W*12.8"L 2.5"W*12.8"L Steel Blade Steel BladeWood Handle Wood Handle

2.5"W*1 Steel B Wood H

Lifetime Warrenty Product of Germany

Product of Germany

00:00:08

nd lwel

PROJECT

CATEGORY

Garden Tools Packaging

Tools

125

Blume

Blume Blume

Blume Blume Blume

T3750

T3750

T3750 T3750

T3750

T3750

Hand Trowel

Hand Hand Trowel Trowel

Hand Hand Trowel Trowe

e

2.5"W*12.8"L Steel Blade Wood Handle

2.5"W*12.8"L 2.5"W*12.8"L Steel Blade Steel Blade Wood HandleWood Handle

2.5"W*12.8"L 2.5"W*12.8"L 2.5"W*12.8"L Steel SteelBlade Blade Steel Blade Wood WoodHandle HandleWood Handle

nty Lifetime Warrenty yWarrenty

Product of Germany

Lifetime Warrenty

Product of GermanyProduct of Germany

Productof ofGermany Germany Product Pro

Lifetime Warrenty Lifetime Warrenty

Lifetime Warrenty

126

Instants

Selected Works of Wanjiao Fu

00:00:08

PROJECT

CATEGORY

Garden Tools Packaging

Tools

127

128

Instants

Selected Works of Wanjiao Fu

00:00:08

PROJECT

CATEGORY

Garden Tools Packaging

Tools

129

130

Instants Instants

Selected Works of Wanjiao Fu

San Francisco

12/15/2014

00:00:09

00:00:09

Flavor

PROJECT

CATEGORY

BBQ Products Packaging

Food

131

An Instant of

Rox is a new brand that works with local farms to bring healthy food, new flavors and fun experiences to a barbecue.

PROJECT

CATEGORY

BBQ Products Packaging

Food

COURSE

CLIENT

Packaging Design 2

ROX

INSTRUCTOR

KEY WORDS

Christine George

Appetizing / Fun / Happy / Illustrative

PROJECT CONCEPT

On a sunny weekend in San Francisco, people gather with their families and friends for fun activities. A barbecue is one of the most popular choices. At BBQ parties, different types of people come together, so a diverse and creative group is formed.

DESIGN CONSIDERATIONS

A character named Rox is created for the brand. He is full of enthusiasm and attitude. Rox can always bring fun topics to the conversation, just like the sauce adds special flavor to the meal.

132

Instants

Selected Works of Wanjiao Fu

Instants

Selected Works of Wanjiao Fu

BBQ

RS

I C FA M

meats

about rox

FRANC

CO

AN

18 oz (510g)

Rox is a San Francisco food company that specializes in BBQ food, sauces, rubs and cooking wares. Launched in 1992, we cooperate with local farms and industries to provide the best product to our citizens.

meat

AN

I C FA

healthy

Ground Rib

INGREDIENTS: Sugar, Tomato Puree (Water, Tomato Paste), Vinegar, Molasses, Apple Cider Vinegar, Modified Food Starch, Salt, Contains Less Than 2% of Natural Hickory Smoke Flavor, Dried Onions, Dried Garlic, Spice, Mustard Flour, Potassium Sorbate (To preserve Freshness), Paprika

chicken

contact 333 9th Ave. San Francisco.

CA 94118. United States

415-832-9750 www.roxsf.com

burger healthy / fresh

BBQ

contact 333 9th Ave. San Francisco.

CA 94118. United States

415-832-9750 www.roxsf.com

SAUCE FRANC

SA

N

FRAN

N

Sweet / sMOKY meat healthy AN

Net Wt. 18 oz (510g)

AN

RS

about rox

Rox is a San Francisco food company that specializes in BBQ food, sauces, rubs and cooking wares. Launched in 1992, we cooperate with local farms and industries to provide the best product to our citizens.

INGREDIENTS: Sugar, Tomato Puree (Water, Tomato Paste), Vinegar, Molasses, Apple Cider Vinegar, Modified Food Starch, Salt, Contains Less Than 2% of Natural Hickory Smoke Flavor, Dried Onions, Dried Garlic, Spice, Mustard Flour, Potassium Sorbate (To preserve Freshness), Paprika

ORG

I C FA M

meats

CO IS O R G

CO

ORG

AN

FRANC

RS

N

IS

SA

SAUCE

burgers

salmon

chicken

Nutrition Facts

Sercing Size 2 Tbsp (36g). Amount Per Serving: Caloties 60. Fat Cal 0.

Total Fat 0g (0%DV). Sat Fat 0g (0%DV). Trans Fat 0g.

Cholest 0mg (0%DV). Sodium 350mg (15%DV).

Total Carb 15g (5%DV). Fiber 0g (0%DV). Sugars 3g.

Protein 0g. Vitamin A 0%. Vitamin C 0%. Calcium 0%. Iron 0%. Percent Daily Values (DV) are based on a 2,000 caloriediet.

SA

SAUsages

BBQ

vy / spicy

8 oz (510g)

N

IS

ORG

et / creamy

SA

SAUCE

burgers

Nutrition Facts

Sercing Size 2 Tbsp (36g). Amount Per Serving: Caloties 60. Fat Cal 0.

Total Fat 0g (0%DV). Sat Fat 0g (0%DV). Trans Fat 0g.

Cholest 0mg (0%DV). Sodium 350mg (15%DV).

Total Carb 15g (5%DV). Fiber 0g (0%DV). Sugars 3g.

Protein 0g. Vitamin A 0%. Vitamin C 0%. Calcium 0%. Iron 0%. Percent Daily Values (DV) are based on a 2,000 caloriediet.

FRAN

N

ORG

SAUsages

SA

134

I C FA

I C FA M

Ground Rib

chicken

333 9th Ave. San Francisco.

CA 94118. United States

415-832-9750 www.roxsf.com

This is a sweet and savory rub works well on pork ribs. You can adjust the heat by changing the amount of cayenne.

Net Wt. 3.5 oz (99.2g)

SAUCE sweet / creamy

about

The highNet black Wt.pepper 18 ozcontent (510g) is going to give this rub a nice heat without a lot of the chili pepper effect. This is a great rub for ribs or pulled pork..

N

AN

FRANC

CO

contact

BBQ

SPARE RIB BBQ rubs

IS

Rox is a San Francisco food company that specializes in BBQ food, sauces, rubs and cooking wares. Launched in 1992, we cooperate with local farms and industries to provide the best product to our citizens.

INGREDIENTS: Sugar, Tomato Puree (Water, Tomato Paste), Vinegar, Molasses, Apple Cider Vinegar, ModiďŹ ed Food Starch, Salt, Contains Less Than 2% of Natural Hickory Smoke Flavor, Dried Onions, Dried Garlic, Spice, Mustard Flour, Potassium Sorbate (To preserve Freshness), Paprika

about

ORG

about rox

meats

Nutrition Facts

Sercing Size 2 Tbsp (36g). Amount Per Serving: Caloties 60. Fat Cal 0.

Total Fat 0g (0%DV). Sat Fat 0g (0%DV). Trans Fat 0g.

Cholest 0mg (0%DV). Sodium 350mg (15%DV).

Total Carb 15g (5%DV). Fiber 0g (0%DV). Sugars 3g.

Protein 0g. Vitamin A 0%. Vitamin C 0%. Calcium 0%. Iron 0%. Percent Daily Values (DV) are based on a 2,000 caloriediet.

I C FA M

135

about rox

burgers

CATEGORY

Food

RS

SAUsages

PROJECT

BBQ Products Packaging

SA

00:00:09

SAUsages

INGREDIENTS: Brown Sug

Pepper, White Pepper, Ca burgers Powder, Onion Powder www.roxsf.com meats

333 9

IN P F H S F

Rox is a San Francisco food company that specializes in BBQ food, sauces, rubs and cooking wares. Launched in 1992, we cooperate with local farms and industries to provide the best product to our citizens.

INGREDIENTS: Sugar, Pap White Pepper, Cayenne, D

basic pork

low fat / low s

BBQ rubs Net Wt. 3.5 oz (99.2g)

www.roxsf.com

333

136

Instants

Selected Works of Wanjiao Fu

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PROJECT

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BBQ Products Packaging

Food

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BBQ Products Packaging

Food

100% linen

APRON

Best b (KEE y: DEC/2 P RE FRIG 7/2015 ERAT ED)

steak

RS

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100% linen

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pork

RENEWABLE / SUSTAINABLE HARDWOODS

APRON

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beef

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pork

extra long large pockets handmade

Rox is a San Francisco food company that specializes in BBQ food, sauces, rubs and cooking wares. Launched in 1992, we cooperate with local farms and industries to provide the best product to our citizens.

esh

139

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Utility and style, w great apron. Featu fit so you’ll be ful

pre-washed neck strap fu

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BBQ Products Packaging

Food

141

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handmade

pot holders

steak

FR ANCI

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pork beef

Rib beef F RANCI

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salmon

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chicken

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pork

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steak

Best by: DE C/27/2015 (KEEP REFR IGERATED )

beef

144

Instants Instants

Selected Works of Wanjiao Fu

Cameroon

12/19/2015

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CATEGORY

Group Packaging Project

Donation / Retail

145

An Instant of

Happiness

Fifty is a new way to structure donation based companies. We deliver basic life products to third world countries and sell their crafts in the United States.

PROJECT

CATEGORY

Group Packaging Project

Donation / Retail

COURSE

CLIENT

Packaging Design 4

Fifty

INSTRUCTOR

KEY WORDS

Thomas McNulty

Love / Caring / Happy / Helpful

PROJECT CONCEPT

The project was first started in Cameroon. We deliver basic life necessities and educational goods to rural tribes across the country, and partner with local small business owners there to help sell their products in the United States. The â&#x20AC;&#x153;two-stationâ&#x20AC;? idea builds a strong link between us and them.

Fifty initiates a new way to structure donation based companies by equally balancing philanthropy and autonomy. We build partnerships, broaden community and strengthen the economy.

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Instant

Selected Works of Wanjiao Fu Selected Work of Wanjiao Fu

DESIGN CONSIDERATIONS

The reason why we package donation goods is that we want people to receive these items as if they were receiving gifts from us.

Packages also have the function of protection. Things like clothes and hygiene products need to be kept clean during transport. The information shown on the packages is minimalized to the basics. We want people to easily understand and use these goods. Simple icons and illustrations are also being used to help us deliver the message.

We branded the crafts as high end products because we respect and admire African culture and traditions. People there have special talents and we appreciate that what they have produced is very precious, beautiful and original.

MAIN BRAND NAMING

We believe that the current outlook of only donating for immediate relief is fifty percent of the solution to help poor areas. The other fifty is to provide opportunities for people to create their own success. Combining these two ideas together makes the half into a whole. This is the Fifty solution.

Fifty makes the relationship equal and balanced. We are creating benefits for each other and learning from each other.

SUB BRANDS NAMING

The sub brands are divided into two parts, donation and retail.

The donation brands are life supplies that we give to people in Cameroon. We use simple verbs that are basic, friendly and easy to understand. The words encourage people to take action and be a part of this relationship.

The two retail brands are located in the United States and sell beautiful hand-crafted goods from Cameroon. We gave some African flavor to the names, which brings the cultural aspect to the brands. Akila is a name that is often given to baby girls and has the meaning of intelligence. Ma Ndemi is a volcano in Cameroon. The name means â&#x20AC;&#x153;mountain of the greatnessâ&#x20AC;?. We use it as a symbol of the land and the lives that it holds.

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Group Packaging Project

Donation / Retail

DONATING TO CAMEROON

NAME

NAME

NAME

NAME

Wear

Cure

Wash

Learn

CATEGORY

CATEGORY

CATEGORY

CATEGORY

Clothing

Medicine

Skin Care / Hygiene

Education

KEY WORDS

KEY WORDS

KEY WORDS

KEY WORDS

Comfortable / Soft / Durable / Clean

Easy / Basic / Simple / Safe

Clean / Simple / Calming / Organic

Colorful / Playful / Geometric / Easy

RETAIL IN THE U.S.

NAME

NAME

Akila

Ma Ndemi

CATEGORY

CATEGORY

Home Decor

Fashion

KEY WORDS

KEY WORDS

Refined / Modern / Organic / Earthy

High End / Modern / Personalized / Tribal

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Donation / Retail

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Donation / Retail

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Donation / Retail

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Donation / Retail

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Thank You

PROJECT

CATEGORY

Beer Packaging

Beverage

185

MOM & DAD

INSTRUCTORS

For your love and support across the ocean.

For your guidance, patience and encouragement.

TEDDY

Mary Scott Thomas McNulty Ariel Grey Andrew Cambouris Megumi Kiyama Eszter Clark Christine George

For your love, support and understanding.

FRIENDS

For your company and making me laugh.

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COPYRIGHT Š2016 BY WANJIAO FU

All right reserved. No part of this book can be

reproduced, distributed, or transmitted without the prior permission from the owner.

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Beer Packaging

Beverage

BINDERY

TITLE

The Key Printing & Binding

Instants

PRINTER

DESIGNER

Giant Horse

Wanjiao Fu

TEXT STOCK

SCHOOL

Finch Fine, 100 lb Text

Academy of Art University

COVER STOCK

COURSE

CM Arrestox B

Senior Portfolio

PHOTOGRAPHY

INSTRUCTOR

Wanjiao Fu

Mary Scott

PHOTO CREDITS

Join The Lights. p146 Dustin Soriano. p150 – p179 TYPEFACES

Circular Digital Dismay Athelas SOFTWARES

Adobe CC 2015

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CATEGORY

Beer Packaging

Beverage

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