Tiago Araújo Simões (James)
PA RCT O1M - PC
O SH MO PPS HO P
CHAMPION:
NIKE: Nike Pro Hoodie
• Loose fit for oversized feel. • High-stretch fabric and sweat-wicking power. It’s the best option for stay warm or hitting the gym.
• Soft, stretchy fabric with Dri-FIT Technology
moves sweat from your skin to help you stay warm, dry and comfortable.
• Toggles at the hood let you adjust your
coverage, while a ribbed back hem helps keep the hoodie in place as you move.
• Handy Storage with front pocket with invisible zip to keep everything safe.
• Fabric:
88% polyester/12% elastane Machine wash
• Price: £74.95 • Country of origin: Imported
Reverse Weave Hoodie
• Classic athletic fit. • Heavyweight fleece is cut on the crossgrain to resist vertical shrinkage.
• Double-layer hood with knotted drawcord and metal eyelets.
• Sturdy stretch ribbed cuffs and waistband. • kanga pocket on the front panel. • Embroidered Logo on chest and left cuff. • Fabric:
body: 82% cotton/18% polyester. rib: 78% cotton/22% polyester. Machine wash.
• Price: £47.95. • Country of Origin: Imported.
PA RCT O1M - PC
O SH MO PPS HO P
ADIDAS:
GYMSHARK:
Y-3 Swim AOP Jacket
• Regular Fit.
Maximize Hoodie
• Rubberised Half zip with high neck hood.
• Slim Fit.
• Lightweight nylon. • Elastic Backside hem. • Allover print. • Top-stitched elastic inside cuffs. • Zip flap pocket. • Fabric:
100% Mesh Wash inside out with like colours . Wash with fasteners closed. Don’t iron print. Use only non-chlorine bleach.
• Price: £279.95 • Country of origin: Imported
• Medium-weight knit hoodie with ribbed hem/cuffs.
• Double-layer hood with knotted
drawcord and no eyelets. Cord endings with painted metal detail.
• Printed Gymshark logo in white. • kanga pocket on the front panel. • Fabric:
60% Polyester, 35% Cotton, 5% Elastane.
• Price: £35
PA RCT O1M - PC
O SH MO PPS HO P
WHAT IS NIKE? Nike is an American multinational corporation that delivers a huge range of products within the high fashion, sportswear and activewear field.
In this slide i'll be exploring Nike pro (one of the sub brands of nike) and high fashion products of collaborations Nike has done with designers and other brands. Showcasing how different Nike is from the other competitors i’ll be exploring here.
Nike Pro? Why?
Jean Yves-Lemoigne shoots for Nike for Black Rainbow Magazine.
Showing versatility and contrasting their sportswear image with other styles is unique and very clever from such big corporation such as Nike.
Nike pro is one of Nike’s “subbrands” that is specified on a more high-performance level of training, using one of its most amazing materials, Nike DriFIT, a microfiber, polyester knit that moves sweat away from the body to the knits surface where it evaporates. Also Nike is very popular by a huge range of ages, since almost everyone uses Nike for training.
High Fashion The Nike x Windowsen is the best example that comes to my mind when it comes to making sportswear high fashion, this mini collection “Move to Zero” was made throughout Nike’s residues of previous collections. It was displayed at Nike house of innovation concept store in Shanghai
PA RCT O1M - PC O SH MO PPS HO P
Champion is also an American brand, mostly sold in America, but also sold in Europe, their target audience are teen-adults (15-25), well known for their embroideried colourful logo on the chest and left cuff. These consumers usually live in urban areas and are very into gym . Being comfortable and being fashionable is one on of Champions aims.
Champions fabrics are based in super-heavy high-cotton blended fleece fabrics (82% Cotton, 18%v Polyester) .
This brand was very popular in the 90’s, in nowadays, Champion has made a come back through social media with cut offf tops and new designs. Their colour pallet is vast in rich colours such as yellow, red, purple, green and more.
A photoshoot that reveals the more editorial side of Champion.
Champion’s seams are usually overlocked for a more sportswear, comfortable feel. Reverse Weave is a popular fabric found in Champion sweatshirts. The products are made with the grain of the fabric running sideways instead of vertically, and includes side panels to help maintain its shape and fight shrinking.
Colour Pallet
WHAT IS ADIDAS? Adidas is a German multinational c o r p o r a t i o n , b e i n g N i k e ’s d i re c t competition, what makes Adidas win some points is their range of products, Nike is more specified for training, with its exceptions, but Adidas has various amounts of styles. Their age group is as long as Nike’s, it has a big colourful pallet with vibrant colours and their consumers care as much for fashion as they do for sports, “sporty but keep it cool”.
PA RT CO1
ADIDAS X FASHION X SPORTSWEAR Adidas also made some collaboration such as ADIDAS ORIGINAL BY JI WON CHOI, in this collection with a monochromatic black and white palette, incorporating the exaggerated silhouettes and structural shapes that the designer Ji Won Choi is known for. This collection is for people that are not afraid to stand out. It's for those that celebrate individuality and creativity. The prices range from £100 to £200 (on this collection). The various amounts of fabrics used are all sustainable made of cotton, polyester based on plastic bottles and used garments, polystyrene (mostly used on their trainers) and nylon made from petroleum.
Another great example of a successful collaboration is ADIDAS X IVY PARK with different colour palettes not used often b y Adidas.
-C M POS M HO P
PSH OP
CO
Gymshark is a British brand dedicated exclusively for activewear and sportswear, mostly used by teenagers from the age group of 20-25, looking beautiful and working out is one of their aims. Their Knits are usually composed by Nylon, elastane (mostly for their leggings, tops, swimwear, shorts, base layers, undergarments (usually in combination with nylon and polyester) , most of them are lightweight knits. Also Gymshark has a huge selection of products for women with different categories when it comes to what they are looking for such as energy fit, lounge, vital, Camo and more. This is their latest collection featuring very stretchy fabrics, and not so vibrant colours. Their womenswear clothing seems to be more developed and more extra than menswear, which is something that is not the same within the other competitors product range. People buy this brand for their quality, looks and their social media impact. These people live in very urban areas. The price range goes from £20-£70 being very affordable in comparison to some of its competitors.
M
PS
HO P
CO
• • • • • •
HIgh quality .
America based.
Long age group.
Long selection of sizes.
Target audience lives in the city.
Activewear/ sportswear.
• • • • • • •
Trendy.
Big selection of colours
America Based
Age group 15-25.
Target audience lives in the city.
Sportswear.
Suits more body types.
• • • • •
• •
Thoughtful fabrics with sustainable properties .
Great range of products.
Germany Based
Long age group.
Target audience can vary from more rural places to more urban suburbs.
Versatile.
Activewear/ sportswear and streetwear.
• Strong in active wear • • • • •
for women.
United Kingdom based.
Age group 20-25.
City like people.
Affordable price.
Activewear mostly with a hint of sportswear.
M
PS
HO P
BRANDS
WHAT IS TENNIS? Has a base of inspiration for this project, I’m choosing tennis, being a sport played against a single player (1-1). Played in a rectangular court points as awarded to a player or team whenever the opponent fails to correctly return the ball. Created in Britain, the first matches were placed between 1859 and 1865 in Birmingham.
Why? Tis proposal is finding its inspiration in tennis, since it’s the most stylish sport amongst other sports. Known for the pleated skirts, wrist and hair bands, crisp polos, tennis dresses and men’s shorts.
Since there are 46.9% women and 54.5% men who practice this sport, I wanna create gender fluid/ nonbinary items that can be worn by this community and more.
This proposal will show an edgier more high fashion side of tennis.
Adidas x Palace tennis collection
Icons Jean René Lacoste French tennis player and creator of Lacoste;
Serena Williams N°1 female tennis player
Roger Federer
N° 4 in men’s single tennis, well known with his partnership with Nike
Half-volley Backhand
Posh People
Volley
Expensive Uniform
City People
SHOTS
LIFESTYLE
Ages Between 14-90 (around)
Serve
Lob Drop shot
Very Into Fashion City People City People
DETAILS
City People
Control racket
COLOURS
RACKETS
FASHION
City People City People
Uniform
Modern player’s racket
Tweener racket
FOR TOURNAMENT
SKILLS
Polos
Hair and wristbands
Medium
w
Clay
Hard
t
Pleated skirts
Fas
Tennis gear
Slo
Shorts
• Calibration ; Focus; • Strategy; • • Positioning;
SURFACES
Mostly white garments
Only one logo showing
Power racket
Grass
Fabrics: • Piquet knit; • Jersey knit • Plain fabrics;
Researched through the gender fluid elements, more feminine elements, racket shapes, the dynamics within tennis and some punk rock elements mixed with organic shapes.
Shapes taken by the movement each tennis technique provides, the dynamic and the thought on clothing to have a more practical feel to it. Inspired by shots such as drop shot, lob, volley, serve, half-volley and backhand shots.
TENNIS HIGH FASHION This proposal brings the edginess, punk, grunge, funky side of tennis, inspired by the movements created by certain techniques. Some catwalk shows that have base of inspiration on this project, mixture of dierent fabric with dierent textures.
The grunge/ punk style will be explored within this proposal, with addiction of spikes, long oversized shapes and over exaggerated tennis garments. Researched over what kind of spikes I could be using and some of the key elements within the punk and grunge cultures.
My intention is mixing the classic and the edgy funky styles and create a balance. Using the most seen colours in tennis, Dark blue, dark green, orange, pastel pink , magenta and orange.
For knitwear A/W 2020/21 the trends are based in large shapes, sustainable fabrics mixed with top stitches, hand work, multiple use of media and patch work. For concepts this proposal is finding inspiration in mesh construction (open work mesh with newer bicolour, double-layer, double-layered netting creating 3D optical eects) and refined retro (warm harmonious colours and patterns used for fine-gauge preppy designs).
ROGER FEDERER
R
oger belongs to the "sporty but keep it classy" community, usually these
people are very passionate about sports and love to wear more expensive garments with extra-quality. His top choice for clothing are garments that allow a lot of movement with the arm. Most tennis gear is white, Roger wears white most of the time and all-one brand uniforms. He prefers the grass fields which are considered for fast-played matches. He adds:" We have 12 different outfits a year and tennis has a lot of story and street cred (...) everything has to be breathable, durable, the shoes and everything". He also says he tries to bring fashion to the tennis court as much as possible.
Also, he enjoys wearing tennis gear outside the tennis court, his style icon is Tom Ford who is well known for his classic style and charm. Roger’s entire life style can be usually considered "premium" due to his high quality preferences in life. Roger wants to be reminded as a "good guy for tennis", loves to play with his children in his free time, so for that he shows a more casual side of his personality. He as also been seen on many red carpets such as met gala, wearing black suits with detailed backs.
Gender - Non-binary
Profession - Model and video game designer
Job - Model and video game designer
Job level - Beginning of career
Salary - ÂŁ30.000
They have their own studio head quarter, with some other employees, where all of them stare ideas and develop designs.
They live in a loft in Oslo, Norway. Where they leave often to get inspiration from the icy mountain environments of Norway.
Pretty futurist/ future forward, very experienced with technology, their entire job is high-tech involved.
Age range - 25-30
Location - urban areas with greenery escapes
Vibrant, not afraid to wear vibrant colours, funky garments and weird patterns. Medium to high spending spending power, they buy products for their quality and design, they have their savings for designer clothing.
This group is creative and enjoys exploring hidden places, absorbing inspiration from them and reflecting those inspirations on their wardrobe choices.
They find more inspiration in nature than in actual influencers, they post their fashion choices online and the places their visit alongside their creative work.
Make me cry is all about screaming feelings and being visible about it. The mixture of the classic style of tennis clashes with the punk and grunge extravaganza in these cultures. Targeted towards non-binary people or everyone in general who does like to have a label on their gender or just enjoys being feminine and masculine at the same time.
This proposal follows trends such as mesh construction and refined retro with warm harmonious colours and patterns used for finegauge preppy designs.
The special element about this project is how much can be done with sustainability by using non interesting garments and giving them a revamp into a whole new piece.
This project was definitely the hardest project for me to deal with, it’s was stressful and a whole mix of emotions, since doing a full project like this in an accommodation room/ kitchen gets very hard and tricky. I still managed to give my best to this project and express my emotions through ‘Make me cry", I found very interesting to be working for a community like the non-binary/ gender fluid community. After a very hard work I’m proud of what I’m presenting and I hope you feel as many emotions as I did while building this chapter, thank you very much for taking your time to appreciate my art!
Please do not share my work with other students, thank you very much :)