Visual Development Guide
Young Men’s Christian Association
Rebranding
Visual Development Guide
Young Men’s Christian Association
B YMCA
C
Brand Overview
Book 2 Young Men’s Christian Association Visual Development Guide
Visual Development Guide
Young Men’s Christian Association
D YMCA
E
Brand Overview
Young Men’s Christian Association Visual Development Guide
Visual Development Guide
Young Men’s Christian Association
YMCA
Book 2 Content
01 Brand Overview
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Our Mission Former Logos
02 Logo Development
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First Drafts Refined Drafts Digital Sketches
03 Final Logo New Signature Similar Logos
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Brand Overview
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Visual Development Guide
Young Men’s Christian Association
YMCA
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1
Brand Overview
Our Mission Former Logos
Brand Overview
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YMCA
Visual Development Guide
Young Men’s Christian Association
Our Mission We help people to overcome their uncertainty and integrate their body, mind, and soul for positive goals.
Brand Overview
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YMCA
THE HISTORY OF THE Y LOGO THE HISTORY OF THE Y LOGO
Former Logos
THE HISTORY OF THE Y LOGO 1881 – The Ninth Conference in London approves the first Y log
which highlights Y values by featuring a reference to John 17:21 1881 The Ninth Conference approves “That–they may all be one …inasLondon We are one.” the first Y logo, which highlights Y values by featuring a reference to John 17:21: “That–they be one …in asLondon We areapproves one.” the first Y logo, 1881 The may Ninthall Conference
History of our Logos
Visual Development Guide
Young Men’s Christian Association
which highlights Y values by featuring a reference to John 17:21: “That they may all be one … as We are one.”
YMCA was founded more than 130 years ago. We have a long history, and so does our logo. Below is the history and a little review of our logo.
1891 – Luther H. Gulick, M.D., proposes a red triangle as the Y symbol. The equal sides of the triangle stand for “man’s essentia
1891 – Luther H. Gulick, M.D., proposes a red triangle as the Y unity, body, mind and spirit, each being a necessary and eternal symbol. The equal sides of the triangle stand for “man’s essential part–of man, being neither one alone…” 1891 Luther H.he Gulick, M.D., proposes a red triangle asand theeternal Y unity, body, mind and spirit, each being a necessary symbol. equal sides neither of the triangle stand for “man’s essential part of The man, he being one alone…” unity, body, mind and spirit, each being a necessary and eternal part of man, he being neither one alone…”
1895 – The annual convention of the U.S. and Canadian Ys
1895 – The annual of to the U.S. Canadian Ys Insignia. authorizes adding convention the triangle the oldand World Alliance authorizes adding the triangle to the old World Alliance Insignia. 1895 – The annual convention of the U.S. and Canadian Ys authorizes adding the triangle to the old World Alliance Insignia.
THE HISTORY OF THE Y LOGO THE THE HISTORY HISTORY OF OF THE THE Y Y LOGO LOGO 1896 – The logo is simplified and a second ring is added. It is 1896 – The logo is simplified and a second ring is added. It is said the second ring represents friendship and love without end 1881 – The Ninth Conference in London approves the first Yring logo, said the second represents and without 1896 – the The logo Y is logo, simplified and afriendship second ring is love added. It is end 1881 1896 1881 The Ninth Conference in London approves first among individuals. This remains the Y’s official emblem. which – highlights Y values by featuring a reference to John 17:21: 1881 – The Ninth Conference in London approves the firstring Y logo, among individuals. This remains the Y’sand official said the second represents friendship loveemblem. without end which highlights Y values by featuring aone.” reference to John 17:21: “That they may all be one … as We are which highlights Y values by featuring a reference to John 17:21: among individuals. This remains the Y’s official emblem. “That they may all be one … as We are one.” “That they may all be one … as We are one.”
1891 – Luther H. Gulick, M.D., proposes a red triangle as the Y 1891 – Luther H. Gulick, proposes a redfor triangle the Y symbol. The equal sides ofM.D., the triangle stand “man’sas essential 1891 – Luther H. Gulick, M.D., proposes a red triangle as the Y 1897 – –The everyday logo from 1897 to 1967 is the symbol. The mind equal sides of the triangle for “man’s essential 1897 The everyday logo from 1897 to 1967 is red the triangle. red triangle unity, body, spirit, each beingstand a necessary and eternal 1891 1897 symbol. The equal and sides of the triangle stand for “man’s essential 1897 – The everyday logo from 1897 to 1967 is the red triangle. unity, body, mind and spirit, each being a necessary and eternal part ofbody, man, mind he being one being alone…” unity, and neither spirit, each a necessary and eternal part of man, he being neither one alone…” part of man, he being neither one alone…”
1895 – The annual convention of the U.S. and Canadian Ys 1967 TheY Y creates and trademarks logo with the triangle 1967 – –The creates and trademarks thethe logo with thewith triangle 1895 – Theadding annual convention ofthe the U.S. and Canadian Ys 1967 – The Y creates and trademarks the logo the triangle authorizes triangle to World Insignia. andAlliance bentbar. bar. 1895 – The annualthe convention of theold U.S. and Canadian Ys and bent authorizes adding the triangle to the old World Alliance Insignia. and bent bar. 1895 1967 authorizes adding the triangle to the old World Alliance Insignia.
1896 – The logo is simplified and a second ring is added. It is 1896 – The logoring is simplified and a secondand ring is added. It end is said the second represents friendship without 1896 – The logo is simplified and a second ringlove is added. It is said theindividuals. second ringThis represents friendship and love without end among remains the Y’s official emblem. said the second ring represents friendship and love without end among individuals. This remains the Y’s official emblem. among individuals. This remains the Y’s official emblem.
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Brand Overview
1881
The Ninth Conference in London approves the first YMCA logo, which highlights Y values by featuring a reference to John 17:21: “That they may all be one … as We are one.”
1891
Luther H. Gulick, M.D., proposes a red triangle as YMCA symbol. The equal sides of the triangle stand for “man’s essential unity, body, mind and spirit, each being a necessary and eternal part of man, he being neither one alone…”
1895
The annual convention of the U.S. and Canadian YMCA authorizes adding the triangle to the old World Alliance Insignia.
1896
The logo is simplified and a second ring is added. It is said the second ring represents friendship and love without end among individuals. This remains the YMCA’s official emblem.
1897
The everyday logo from 1897 to 1967 is the red triangle.
1967
YMCA creates and trademarks the logo with the triangle and bent bar.
YMCA
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Young Men’s Christian Association
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2010
YMCA’s last visual system reflected our identity: a caring, people-oriented organization that is devoted to the cause of strengthening communities. Our refreshed logo, for instance, is bold, active and welcoming, suggesting our determined commitment to social progress. The many colors reflected the vibrancy and diversity of our communities and activities.
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Brand Overview
All you need in this life is ignorance and confidence, and then success is sure. — Mark Twain American writer, entrepreneur, publisher and lecturer.
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Young Men’s Christian Association
8 YMCA
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Logo Development
First Drafts Refined Drafts Digital Sketches
Logo Development
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YMCA
The Impression of YMCA
Visual Development Guide
Young Men’s Christian Association
First Drafts
To create the best logo for YMCA, we started with a wide exploration. Based on our future vision, here are three key words: support, promise, and help. Each word represents one kind of feeling as following: Support—Bring together Promise—Going to happen Help—Have confidence
Logo Development
Support Support means people stand by each other, or one has some kind of connection/bond to another.
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YMCA
Promise
Visual Development Guide
Young Men’s Christian Association
Promise means good thing is going to happen, which feels like a bright and positive path if we have to visualize it.
Logo Development
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YMCA
Promise
Visual Development Guide
Young Men’s Christian Association
Promise means good thing is going to happen, which feels like a bright and positive path if we have to visualize it.
Logo Development
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YMCA
Help
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Young Men’s Christian Association
Help means having confidence in your mind and believe in yourself no matter what. A solid and sharp shape would be a good object to represent this abstract impression.
Logo Development
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YMCA
The Second Round of Sketches
Visual Development Guide
Young Men’s Christian Association
Refined Draft
After the first round of sketching, we would like to put more characteristic of YMCA into our logo. We started to use our initials like “Y” and “A” as the main point of our logo, and mixed the idea of support, promise, and help.
Logo Development
‘Y’ sketches
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Young Men’s Christian Association
20 YMCA
‘A’ sketches
Logo Development
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Young Men’s Christian Association
22 YMCA Rebranding
‘A’ sketches
Logo Development
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Young Men’s Christian Association
24 YMCA
‘A’ sketches
Logo Development
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Young Men’s Christian Association
26 YMCA
‘A’ sketches
Logo Development
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YMCA
The Third Round of Sketches
Visual Development Guide
Young Men’s Christian Association
Digital Sketches
The next step was to make pencil sketches into computer comps and refine more details with professional tools. We decided to stick to our new name ”the A” and created used triangle to stand for it.
Logo Development
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Young Men’s Christian Association
30 YMCA
Logo Development
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Young Men’s Christian Association
32 YMCA
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Final Logo
New Signature Similar Logos
Final Logo
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YMCA
Final Logo
Visual Development Guide
Young Men’s Christian Association
New Signature
The first part of our new logo is the symbol of YMCA. It is an triangle with a simplified ladder, which means “the A“ will lead you to reach your goal in a higher place. The second part of our new logo is the wordmark of YMCA. It is the initial of Young Man Christian Association(YMCA), which is also how people used to called us.
Ladder
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Triangle
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Final Logo
Symbol
Wordmark
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YMCA
Logo Research Visual Development Guide
Young Men’s Christian Association
Similar Logos
In order to make sure that our new logo has a special characteristics from other brands, we found some logos that also use “A“ as their symbol.
Final Logo
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YMCA
Whether you come from a council estate or a country estate, your success will be determined by your own confidence and fortitude. — Michelle Obama
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Young Men’s Christian Association
American lawyer, writer, and First Lady of the United States
Final Logo
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YMCA
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Citation Visual Development Guide
Young Men’s Christian Association
Photo Credit
History
www.ymca.net/sites/default/files/pdf/y-logo-history.pdf
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Final Logo
Young Men’s Christian Association Visual Development Guide
Design / WanTing (Katie) Ko Class / Nature of Identity Instructor / Hunter Wimmer Semester / 2016 Fall
Final Logo
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Believe in