43 E 10, 5K - Selling with Tate Kelly

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Prepared for

DIANNE RUDO

43 EAST 10TH STREET, 5K

Presented by

When the local expertise of Warburg Realty’s real estate masters aligns with the prestige of Coldwell Banker and the reach of an international network in 40 countries and territories, the extraordinary is possible.

EXPERIENCED REPRESENTATION

LUXURY LEADERS

MARKETING MASTERS

GLOBAL CONNECTIONS

BRAND POWER

This is the Coldwell Banker Global Luxury program at its essence.

EXPERIENCED REPRESENTATION

Real estate isn’t just about properties; it’s about people, timing, and instinct. That’s where Tate Kelly stands apart. To begin with, his reputation for excellence is ironclad: over a decade of experience as a real estate broker and more than $300 million in total sales. In 2024, Tate received Coldwell Banker’s International President’s Premier Award, placing him among the top 1% of sales professionals. In 2023, he was recognized by RealTrends America as one of the Best Real Estate Professionals in the United States, ranking in the top 1.5% of more than 1.6 million licensed agents nationwide.

A trusted luxury real estate advisor, Tate has spent over a decade helping clients navigate the complexities of buying and selling in two of the most sought-after markets: New York City and Fairfield County, Connecticut.

Born and raised on the Upper East Side, Tate has an intuitive grasp of the New York City luxury market, from Park Avenue co-ops to West Village townhouses and Tribeca penthouses. He’s worked with everyone from first time homebuyers to executives and investors to athletes and creatives, always bringing a mix of discretion, negotiation prowess, commitment to exceptional client service and market expertise.

But Tate’s expertise doesn’t stop at the city limits. Dually licensed in Connecticut, he helps clients looking for more space, more land, or simply a change of pace in Fairfield County’s most desirable towns: Ridgefield, Weston, Wilton, Redding, and Westport. Whether it’s a historic Colonial, a waterfront estate, or a private retreat in the woods, Tate understands what makes these communities special and how to position homes for maximum value.

Tate’s success comes from more than just market knowledge; it comes from his ability to connect with people. His background is anything but ordinary: as a former minor league baseball pitcher and team leader, Tate learned to adapt, communicate, and build trust with teammates, coaches, and staff from all walks of life; a skill that now defines his real estate approach. Success on the field required strategy, quick decision-making, and the ability to anticipate the next move, just as success in real estate demands market insight, negotiation skills, and foresight. He knows that results aren’t achieved alone; they come from collaboration, preparation, and strong relationships. Whether working with clients, attorneys, or top industry professionals, Tate thrives in high-pressure environments, ensuring every transaction moves forward with precision and confidence.

Clients describe Tate as approachable, resourceful, and relentlessly committed; someone who gets deals done while making the process as stress-free as possible. He believes buying or selling a home shouldn’t feel like a transaction; it should feel like an opportunity.

EXTENSIVE SALES EXPERIENCE

EAST SIDE

1095 Madison Avenue

949 Park Avenue

1100 Park Avenue

1641 Third Avenue

200 E 61st Street (x2)

333 E 66th Street

315 E 69th Street

150 E 72nd Street

303 E 77th Street (x2)

430 E 77th Street

205 E 78th Street (x2)

135 E 79th Street

30 E 85th Street

305 E 85th Street

180 E 88th Street

40 E 94th Street

WEST SIDE

224 Riverside Drive

325 Riverside Drive

43 W 61st Street (x2)

62 W 62nd Street

2 W 67th Street

330 W 72nd Street

337 W 95th Street (x2)

235 W 102nd Street

245 W 107th Street (x3)

DOWNTOWN/MIDTOWN

100 Central Park South

230 Central Park South (x2)

49 Chambers Street (x2)

491 Greenwich Street

497 Greenwich Steet (x2)

240 Park Avenue South

2 Park Place (x6)

240 South Street

325 Fifth Avenue

421 Hudson Street (x2)

40 E 19th Street

121 E 23rd Street

31 E 28th Street

15 E 30th Street

114 E 36th Street

116 E 36th Street

120 E 36th Street (x2)

303 E 43rd Street (x3)

333 E 43rd Street

252 E 57th Street

200 E 59th Street (x2)

130 W 12th Street

22 W 15th Street (x2)

58 W 58th Street

UPPER MANHATTAN

57 Park Terrace West (x2)

BROOKLYN

105 Eighth Avenue

50 Greenpoint Avenue (x2)

58 Metropolitan Avenue

898 Metropolitan Avenue (x2)

57 Montague Street (x2)

111 Montgomery Street (x2)

908 Pacific Street

23 Stanhope Street (x2)

QUEENS

34-41 85th Street

TATE KELLY RECENTLY

FEATURED IN

1.25.2024

How Much Does It Cost to Stage a House—And Is It Worth It? 1.10.2024

Northern Cities Where Americans Fled During the Pandemic Are Now Hot for Home Seekers

Buying a House? Here’s What Can Stop You From Closing On Time 12.19.2023

Housing Market in 2024: Another Boom Or Another Bust?

TATE KELLY ALSO SEEN IN

EXPERT REPRESENTATION

Over the course of two years, Tate demonstrated unmatched dedication, expertise, and patience as he helped us navigate the competitive New York City luxury real estate market. Thanks to his relentless commitment, we found our dream home in a stunning new development on the Upper East Side.

Tate’s negotiation skills are truly unparalleled. He worked tirelessly to secure our home at the best possible price, paying attention to every detail and fighting for every dollar. Just when we thought his efforts couldn’t be topped, he seamlessly transitioned to helping us find a nearby apartment for my mother. His understanding of our needs and priorities made the process smooth and stress-free, even under tight timelines.

Tate’s professionalism, market knowledge, and genuine care for his clients set him apart from any broker we’ve worked with. He treated us like family and ensured every decision we made was well-informed and in our best interest. We couldn’t be happier with the outcome and wholeheartedly recommend Tate to anyone looking for the absolute best in luxury real estate.

When I started searching for an apartment on my own, I felt defeated after losing a place I thought was “the one.” Then a friend referred me to Tate Kelly, and everything changed. Tate immediately understood my needs, even with my family’s long list of criteria in a challenging market.

He didn’t just rely on listings—he got creative, researching individual apartments and reaching out to homeowners, even when properties weren’t on the market. After months of relentless effort, he found us the perfect apartment in a prime location—one that wasn’t even listed for sale!

Tate masterfully negotiated directly with the sellers, making the entire process seamless. Even when a board initially rejected our proposal, he uncovered the issues, revised our approach, and convinced them to approve the purchase. His determination, creativity, and expertise made our dream home possible.

Tate is more than just a broker—he’s a true partner. I can’t recommend him highly enough! — Steph

Working with Tate Kelly over the past 10 years has been nothing short of exceptional. From the very beginning, when he sold my first apartment, to helping my wife and me buy our first home together, and eventually guiding us to our “forever” home, Tate has been there for every milestone, offering unmatched expertise and unwavering support.

When our family grew with the arrival of our second child, it was time to sell our first home and find a place that fit our new needs. Tate handled the sale of our home with ease, securing an excellent deal for us while navigating the complexities of buying our next property.

Tate is dedicated with a deep understanding of the market, but what truly sets him apart is his ability to make the process feel seamless, no matter how challenging it gets. Tate will fight for you and guide you through every step with genuine care. He has been more than a broker to us—he’s been a trusted partner and advocate for our family’s future. We can’t thank him enough.

Tate is more than just a broker—he’s a true partner. I can’t recommend him highly enough!

— Sam

LEADERS IN LUXURY

Exceeding expectations and creating exceptional experiences.

SUCCESS BY THE NUMBERS

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2023, Coldwell Banker affiliated agents achieved tremendous results:

$200 MILLION in $1 MILLION+ sales EACH DAY *

$1.9 MILLION average sales price of $1 MILLION+ transaction sides*

39,339 SIDES $1 MILLION+ transaction sides*

MARKETING MASTERS

Bringing luxury to life with seamless representation.

360° MARKETING APPROACH

The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.

GO-TO-MARKET STRATEGY

Pricing & Pre-Marketing

Proper pricing through a detailed market analysis of comparable sold and active listings to achieve top dollar for your property.

Comprehensive go-to-market plan supported by our sales directors and marketing team to maximize exposure to qualified buyers.

Staging and virtual staging recommendations as needed.

Professional listing photography.

High-end property video and/or Matterport virtual tour.

Professional floor plan creation.

Original, detailed property description.

Custom brochures and show sheets.

Private showings by appointment.

Property Launch

When your listing hits the market, it is immediately syndicated through REBNY’s stateof-the-art system to 13,000+ agents serving the local New York marketplace. This process includes daily updates and ensures your listing gets optimal visibility from potential buyers throughout the city.

Your listing displays on Coldwell Banker Warburg’s website as well as hundreds of top regional, national, and global listing portals, including Zillow, StreetEasy, Realtor.com, Homes.com, Trulia, and more.

Your listing will be advertised on the Coldwell Banker Global Luxury website, a luxury consumer marketplace.

An email campaign will announce your new listing, communicate updates, and send open house invitations to the NYC brokerage community.

An AI-powered social media advertising campaign will be launched on Coldwell Banker Warburg’s Facebook and Instagram.

Your listing will be advertised to neighboring homes via a “Just Listed” postcard.

Personal outreach to select brokers who specialize in your listing area’s market and price range.

Feedback reported from brokers and prospective buyers on a regular basis.

PROPERTY MARKETING MATERIALS

Photography | Video | 360° Virtual Tours | Floor Plans | Copy Writing | Brochures | Email Campaigns Flyers | Property Websites | Advertisements | Social Media Assets | Postcards | Staging | Virtual Staging

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our in-house team of marketing experts works with a roster of highly vetted vendors to prepare a bespoke collection of digital and print materials for your property.

From direct mail campaigns and digital newsletters to displays in other affiliated Coldwell Banker offices, these elements are crucial to position your property in the competitive New York City marketplace.

CAPTIVATING PHOTOGRAPHY

Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.

HIGH-IMPACT LOCAL EXPOSURE

As the authoritative source of market information to premier real estate portals in New York City, the Residential Listing Service (RLS) distributes listings through an influential network of 100+ syndication partners to 13,000+ agents from 550+ local brokerages. Reaching millions of consumers online, the RLS offers maximum exposure for sellers and landlords while providing buyers and renters the most accurate inventory data. Working with an RLS-affiliated Coldwell Banker Warburg agent means high-impact visibility and more offers for your listing.

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury ® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

500

Impressions 1 across all media MILLION+

88.9

Engagements 2 MILLION+

1.1

Followers 1 on Coldwell Banker ® social media channels MILLION+

102

Total video views 2 MILLION+

8.6 Link clicks 2 MILLION+

1 Media Agency and Sprout Social Reporting, 2023. 2 Sprout Social.

STRATEGIC MEDIA PARTNERS

From Vogue to The New Yorker, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to readers the world over.

CONDÉ NAST

LUXURY GROUP

Architectural Digest

Condé Nast Traveler

GQ

Wired

Vogue

Vanity Fair

The New Yorker

Golf Digest

Bon Appétit

CITY LIFESTYLE & SPECIAL INTEREST

Modern Luxury

Unique Homes

LUXURY LIFESTYLE & GENERAL INTEREST

Ocean Home

Robb Report

Haute Living

Luxe Interiors + Design

FINANCIAL & NEWS

The Wall Street Journal

The New York Times

Financial Times

The Sunday Times (UK)

STAGING TO SELL

Staging a property opens up your prospective buyer pool, typically resulting in a quicker sale and a higher price. Most buyers need help seeing past specific decor to understand a space. Staging enables buyers to imagine a sense of a property’s layout and potential. Our team works with seasoned design consultants who can stage or virtually stage your listing to sell.

before after

REALVITALIZE ®

This innovative program offers a convenient way to make sure your listing is ready to impress buyers by assisting with home improvement costs, which are paid back when the property sells. Using the RealVitalize program to meet the expectations of sophisticated buyers is a smart way to attain top dollar for your listing and get it sold quickly.

With no hidden fees, markups or interest charges, and up to $50,000 available for project costs on $1 million+ properties, the program offers a remarkable opportunity to prepare your home for sale, with access to top-rated service providers from Angi, which harnesses both HomeAdvisor and Angie’s List networks.

*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.

Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services.

All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither Coldwell Banker Real Estate LLC nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Each affiliated agent and broker is responsible for complying with any consumer disclosure laws or regulations arising from participation in this program. Any affiliation by you with the Company is intended to be that of an independent contractor sales associate, not an employee. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

THE BEST IN BOARD PACKAGE PREPARATION

Coldwell Banker Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board package process. Buildings all over the city, real estate firm leaders, and competitors’ agents applaud the expertise with which Coldwell Banker Warburg prepares and submits board packages.

Andorra

Argentina

Aruba

Bahamas

Bermuda

Cambodia

Canada

Cayman

Islands

Chile

Costa Rica

Curaçao

Cyprus

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

Monaco

Netherlands

Paraguay

Portugal

Sint Maarten

Saudi Arabia

Spain

St. Lucia

Turkey

Turks and Caicos

United Arab Emirates

Unites States

Uruguay

Virgin Islands (U.S.)

Virgin Islands (British)

BRAND POWER

Commanding instant respect and trust in New York City and the world over.

WARBURG’S NEW YORK CITY LEGACY

Our heritage is part of the city’s cultural fabric.

FELIX & FRIEDA WARBURG Great grandparents to Warburg’s CEO and devoted patrons of the arts, both were actively involved in positively impacting New York through social work and philanthropy. Their influence resonates in many of today’s cultural and health-related institutions which they helped to establish.

THE

92ND STREET Y The new YMHA opened its doors at 92nd Street and Lexington, becoming a celebrated symbol of community, family, and personal growth. Felix M. Warburg was an integral founder of the institution, to which he donated the Heinsheimer Memorial Annex.

AMERICAN MUSEUM OF NATURAL HISTORY

Founded as Ulysses S. Grant laid the cornerstone for the first building on 77th Street. Today, the museum inspires and educates through its many exhibits, including the Felix M. Warburg Hall of New York State Environment.

THE METROPOLITAN MUSEUM OF ART

opened on Fifth Avenue with support from Jacob Schiff, Frieda Schiff Warburg’s father, a philanthropist and advocate for the arts, civil rights and the disadvantaged.

MoMA Edward Warburg, great uncle to Warburg’s CEO, originally co-founded MoMa as a club at Harvard University. As a founder of the Museum of Modern Art, Mr. Warburg served on the museum’s board of trustees for nearly three decades.

NEW YORK CITY BALLET was co-founded by Edward Warburg and first performed Balanchine’s famous “Serenade” at the family home in White Plains, NY. The following year, the NYCB held its first season at the Adelphi Theatre.
THE JEWISH MUSEUM Frieda Warburg donated the family mansion at 1109 Fifth Avenue to become New York’s Jewish Museum, dedicated to the enjoyment, understanding, and preservation of the artistic and cultural heritage of the Jewish people.

A CENTURY OF “FIRSTS”

The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation starting in San Francisco’s Financial District in 1906. Along Manhattan’s prestigious Madison Avenue in 1933, luxury real estate marketing was revolutionized by capturing fine estate homes on film. Today, we are a worldwide trailblazer in video, mobile, social media and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look. Our new branding elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

For the first time, prized estates are marketed through motion-picture technology. 1933

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel. 2010

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program. 2017

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*. 2020

Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists 2022

2023

Coldwell Banker enters New York City with the acquisition of Warburg Realty. The firm is the first real estate brokerage fully branded under the Coldwell Banker Global Luxury umbrella. 2021 *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by af filiates of the U.S. Coldwell Banker ® franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

An Invaluable relationship with WealthEngine© is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.

ESTIMATED CLOSING COSTS

FOR SELLERS Condos Co-ops

Townhouses

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