When the local expertise of Warburg Realty’s real estate masters aligns with the prestige of Coldwell Banker and the reach of an international network in 40 countries and territories, the extraordinary is possible.
EXPERIENCED REPRESENTATION
LUXURY LEADERS
MARKETING MASTERS
GLOBAL CONNECTIONS
BRAND POWER
This is the Coldwell Banker Global Luxury program at its essence.
EXPERIENCED REPRESENTATION
COLDWELL BANKER WARBURG #1 SALES TEAM IN 2023
As two of Manhattan’s most prominent real estate brokers, Arlene Reed and Rebecca Blacker have created a one-of-a-kind real estate team that combines traditional networking with modern marketing tactics, providing their clients optimal results. Their team specializes in working with high-end buyers and sellers in some of Manhattan’s most iconic neighborhoods. Their mission is to bring New York’s luxury real estate to even greater heights.
Established in 2022, Blacker & Reed was founded by real estate duo Arlene Reed and Rebecca Blacker to provide their clients with unparalleled customer service. With over 40 years of collective experience, their team consists of some of Manhattan’s most knowledgeable luxury brokers.
Arlene Reed, one of New York’s most prominent industry leaders, is an established agent with unrivaled connections and a top-notch reputation in the real estate world. Arlene is an exceptional negotiator who gives her clients the best terms possible. Rebecca Blacker, a rising star in New York’s real estate scene, is often recognized for her creative marketing techniques.
At Blacker & Reed, Arlene and Rebecca attribute their success to being serviceoriented, client-focused, and industry-savvy. They believe in the importance of staying on top of market trends. Because they genuinely value lasting relationships with their clients, most of their business comes from repeat customers and referrals.
Visit blackerandreed.com
ARLENE S. REED
LICENSED ASSOCIATE REAL ESTATE BROKER, NYRS ® 212-439-5180 | areed@cbwarburg.com
Arlene Reed was ranked Coldwel Banker Warburg ’s #1 top producing broker in 2018 and named one of America’s Top Real Estate Agents by Sales Volume in the 2019 REAL Trends ranking. Arlene is one of the firm’s highest-performing brokers for over 25 years, and has an impressive sales record, having represented and sold many of New York’s premier properties.
An accomplished specialist in the luxury market, she has sold coops on Fifth Avenue, Park Avenue, and Central Park
West, townhouses off Fifth Avenue and in Gramercy Park, as well as condominiums uptown and downtown. Arlene is diligent, dedicated, an excellent negotiator, and highly knowledgeable about the local New York marketplace.
She is a member of the Real Estate Board of NY, and holds Bachelor of Science and Bachelor of Arts degrees. Arlene was formerly CEO of her own apparel company, and is also an interior designer with impeccable vision and creativity.
REBECCA BLACKER
A rising star in residential brokerage, Rebecca Blacker is a native New Yorker from a real estate family following in the footsteps of her father’s investment and management business. Her tenure in the real estate industry provides an expert knowledge of buildings and the New York City market. This expertise coupled with her warm confidence and composed demeanor has amassed her a loyal following of clients.
Rebecca currently lives on Upper East Side with her husband and two children and serves on the board of directors of her co-op. She attended The Horace Mann School from kindergarten to 12th grade followed by Lehigh University where she received a B.S. in Finance. She was a competitive gymnast for 15 years which
Rebecca is a regular real estate contributor to US News and World Report. LICENSED ASSOCIATE REAL ESTATE BROKER 212.439.4507 | rblacker@cbwarburg.com
Rebecca attributes to be the foundation of her work ethic and perseverance. Anyone who has worked with Rebecca can attest to her spot-on instincts, professionalism, and personal warmth. Widely recognized by her colleagues, Rebecca brings innovative marketing ideas, data-driven information, negotiation skills, and bespoke client service. She is a great listener and communicator making her a top agent with first-time buyers.
Her industry expertise is frequently published in national news outlets including The New York Times, Forbes, Business Insider, Marie Claire, and Apartment Therapy.
OUR 480 PARK AVENUE EXPERIENCE
We have been doing business in this building since 2006. We know the resident manager James Purcell very well as well as the board president.
The building has an amazing staff with terrific service as well as a beautifully landscaped roof deck and a gym.
We have sold the following apartments: 3C 8C 11B 11H (sold twice) 15H
We love the building and would be happy to do a co exclusive with Marina to sell 18H.
Apartment 3C
Apartment 8C
EXTENSIVE SALES EXPERIENCE
How to Find a Real Estate Agent in New York City
Making the right choice means a smoother transaction in this complex real estate market.
Written by Rebecca Blacker
US News & World Report
The New York City real estate market is dynamic and complex. There are nuances in selling property in New York that you do not find in other places in the country. Therefore, it is essential that you choose a skilled real estate agent when buying or selling property. That decision is not always straightforward, especially because there are more than 80,000 active licensed real estate agents in New York. How do you choose the right one? Follow this guide, because whether you are a first-time homebuyer or an experienced investor, choosing the right agent can significantly impact the success of your transaction.
• Referrals and Research
• Experience
• Network
• Communication, Compatibility and Trust
• Marketing Strategy
• Negotiation Skills
REFERRALS AND RESEARCH
Begin your search by gathering recommendations from friends, family, colleagues or other agents that you trust outside of New York. Personal referrals can provide the most valuable information from people that you can count on. They can tell you their firsthand experience working with that agent and provide honest insight into the agent’s professionalism, experience, negotiation skills and so on. Reviewing online platforms such as real estate websites and social media can also allow you to better understand an agent’s track record and success. Don’t be afraid to ask an agent that you are considering to speak to past clients that they’ve worked with as a reference.
EXPERIENCE
New York’s real estate landscape is intricate, with various neighborhoods, property types and regulations. Look for an agent with ample experience in that specific area and property type. For example, if you are selling your condo in Tribeca, you should consider choosing a reputable broker who has sold many condos in Tribeca rather than an agent that only sells co-ops in Brooklyn. It will usually make for a much smoother transaction. It’s also important to work with someone who’s very active in the market, meaning they are transacting regularly and they’re familiar with other listings on the market. An agent who understands the competition can more effectively communicate why something is a good buy or why your listing is better than another listing in that neighborhood. Additionally, New York is constantly changing. New retail is opening, construction is taking place on various streets, and new buildings are being built. The brokers who are busy in that market and really know their area will best be able to communicate and educate you on those factors.
NETWORK
A reputable real estate agent often has an extensive network of local industry professionals, including mortgage brokers, attorneys, inspectors, contractors, the list goes on. A well-connected agent can streamline the buying or selling process by recommending reputable service providers. Lastly, the agent should have good relationships with other brokers in the area. Many transactions occur where the buyer is represented by an agent and the seller is represented by a different one. It is sometimes overlooked just how important that relationship is with the other agent. Your agent should be able to work with others to achieve each of their client’s goals.
COMMUNICATION, COMPATIBILITY AND TRUST
Clear and effective communication is vital throughout the buying and selling process. A reliable agent should promptly respond to your inquiries, provide regular updates and address your concerns. I recommend assessing their communication style during your initial interactions to ensure they’re attentive and responsive. Building a strong rapport with your real estate agent is crucial. You’ll be working closely with them so you should like them. You will also be discussing financial matters, and allowing them to help you make very important decisions. You should feel comfortable that your agent will keep everything confidential and put your best interests first. They should provide accurate information, and inform you of potential issues and market conditions, even if it might affect their commission. Trust your instincts – if you feel comfortable and confident in their abilities, it’s a positive sign that you’ve found the right match.
MARKETING STRATEGY
For sellers, a strong marketing strategy is essential to attract potential buyers. Your agent should be able to think outside the box when it comes to marketing your home and should be able to tailor their marketing strategies to your specific property. For example, maybe your property has something unique, like a showstopping outdoor space, where drone footage of the exterior might be a great way to feature that space. Or maybe the property has a lot of history or celebrity ties that would be great to feature in a local publication. Inquire about the agent’s approach to marketing properties, including their use of professional photography, virtual tours, staging, social media and online listings.
NEGOTIATION SKILLS
Real estate transactions involve negotiations, whether you’re buying or selling. A skilled negotiator can secure the best deal for you, navigating counteroffers and contingencies while keeping your interests at the forefront. A skilled negotiator is prepared. They understand your goals and they have done research on the other side such as what motivates them, timing constraints, etc. Great negotiators are ones who are confident but not arrogant, good listeners and thoughtfully strategic.
The process of buying or selling real estate in New York can be challenging, but with the right real estate agent, it becomes significantly more manageable. Take your time to research, meet with multiple agents, and assess their qualifications, experience and compatibility with your goals. Remember that finding the perfect agent might take a little effort upfront, but the benefits of a successful and smooth real estate transaction will be well worth it in the end.
How to Prepare Your Home for Sale in New York City
If you want to sell your apartment or townhouse soon in New York City’s complex market, you need to prepare to get the best price and best results.
Written by Rebecca Blacker US News & World Report
Over 43,000 homes were sold last year in New York City, according to Statista. If you are expecting to sell your apartment or townhouse sometime soon in the unique New York City market, you will need to do some preparation in order to get the best price and have the most successful outcome. Here’s a guide to help you through this process.
• Preparing Your Home
• Clean, Clean and Clean Again
• To Stage or Not to Stage
• Pricing Strategy
• Honesty Is the Best Policy
• The Market and Its Impact
• Remember, It’s Not Personal
PREPARING YOUR HOME
First impressions are very important when putting your home up for sale. The first step is to conduct a thorough review of your entire home and make sure everything works well, and then take care of all minor necessary repairs. You should repair small cracks, fill holes, tighten loose doorknobs or handles and address scuffs on flooring and walls.
If you’ve been in your home for several years, chances are there’s been some wear and tear, and the property would benefit from a fresh coat of paint, a deep clean, a window cleaning,and a thorough decluttering. You want the apartment to come across as light and spacious. If a potential buyer looks in your closets and sees them stuffed to the gills, it gives the impression that your home lacks closet space.
Most people who live in apartments, especially those with kids, have a lot of clutter (toys, magazine piles, exercise equipment, etc.) which does not make a good impression on a potential buyer. If you can’t part with some of these items, bag them up and store them somewhere else while you are having showings to make your home look as minimalist as possible.
You should also remove any personal photos placed around the house. To begin with, this is to protect your identity as people visit your home. Moreover, sometimes potential buyers can get distracted by adorable family photos and forget to look around your space. The same goes for religious iconography, political posters and the like. You want the visitor to envision themselves living in your home, and these types of things could, at best, impact their ability to envision themselves living there, and, at worst, be a complete turnoff.
CLEAN, CLEAN AND CLEAN AGAIN
Unless you miraculously get an offer on the first day you show your home, chances are you will have several open houses, as well as some scheduled private tours. Your home should be neat and clean every time there’s a prospective buyer visiting. No dishes in the sink, beds made, bathrooms spotless, garbage pails empty, counters clean and clear. Those with young children can find that challenging, resulting in a wild goose chase to hide all the toys strewn about the home at the last minute. You will also need to leave your home for all viewings, so have a plan. Some sellers wait in their lobby or go to the building’s playroom with their children, or visit a friend. Communication with your broker is crucial to help manage these visits so everything goes smoothly.
TO STAGE OR NOT TO STAGE
Having your home professionally staged might be something to consider. Staging involves removing your current furnishings and temporarily replacing them with other, usually more simple and modern pieces. If your current furniture and decorations are dated and/or feature very large pieces, a professionally staged apartment might give a much more open or streamlined appearance. Again, you want to present your home as a blank canvas for a buyer to imagine their own furniture or style, and if your current furniture is too dated or stylized, that could make it difficult for a wider range of buyers to envision living there.
If your decor is somewhat dated or your furniture is mismatched, you might also consider having it minimally staged: adding colorful pillows or throws, an additional lamp to brighten the space, an accent rug, perhaps even having your bookshelves styled. A few small items added by a good stylist can make a big difference in the impression a home gives off without a large expense.
PRICING STRATEGY
The market in New York City is constantly changing, but one thing that is always true is your home should go on the market priced correctly, based on its condition, size, location and building. The first two weeks a home goes on the market are the most crucial and is the time when it will see the most interest and traffic. If you price it way beyond comparable properties on the market, you will more than likely not receive any offers. Once a property sits on the market for long, interest wanes, people assume there’s a reason it’s been sitting, and eventually the price must be lowered to generate more traction.
It is crucial to work with a professional and experienced broker who will conduct a thorough competitive market analysis by researching comparable properties in the building and the neighborhood to help ensure that your home is priced appropriately.
HONESTY IS THE BEST POLICY
Communicating with your broker about any upcoming changes in your building is essential during the selling process. If you know your building is redecorating the lobby or hallways, or updating/expanding the gym or playroom, conveying this is important. Your broker can market this to potential buyers and help improve the appeal of your home.
On the other hand, if you know that the building plans to add a significant assessment charge in the coming months to cover a new furnace or replace elevators, you must share this with your broker as well. While your instinct might be to hide what might be viewed as bad news, the buyer’s real estate lawyer will conduct a thorough review of the building’s board meeting notes and this news will come to light regardless. Depending on the issue, it could anger the buyer, who might withdraw the offer, or require the seller to make a financial concession on the sale price at the last minute. Working through all these details as part of the negotiation process will save you time and grief in the long run.
THE MARKET AND ITS IMPACT
Rising mortgage rates have recently influenced many buyers’ ability to purchase homes in New York City. In addition to the increasing cost of borrowing money, many buildings have raised monthly maintenance or carrying costs, and there was an increase in the mansion tax on homes over $1 million, making home buying an even more expensive proposition. On the flip side, be aware that the seller must pay both New York City and New York State transfer taxes on the sale of their home, as well as the broker’s fee. This generally amounts to approximately 8% of the sale price.
REMEMBER, IT’S NOT PERSONAL
If you lived in the home you are selling for many years, you most likely have an emotional attachment. It could be the place where you raised your children or lived when you got married. Our homes are full of memories, and the process of preparing to sell can bring a surprising array emotions. Our homes are also a reflection of our personal style and taste.
Keep in mind that your broker views your home as a product that needs to be marketed and presented in the most appealing way to a wide range of customers. Try not to take the broker’s suggestions personally. Asking you to remove certain objects or furniture, or making certain decorating suggestions, should not be taken as an insult. Separating our emotional attachment to our homes is difficult, and the broker provides some necessary objectivity. However, you both share the same goal – to try to sell your home for the best possible price. Try to work as a team, but defer to the professional when necessary. In most cases, the broker’s recommendations will help increase the value of your home and help make a successful sale.
LEADERS IN LUXURY
Exceeding expectations and creating exceptional experiences.
SUCCESS BY THE NUMBERS
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2022, Coldwell Banker affiliated agents achieved tremendous results:
$288 MILLION in $1 MILLION+ sales EACH DAY *
$2.2 MILLION average sales price of $1 MILLION+ transaction sides*
48,444 SIDES $1 MILLION+ transaction sides*
354 SIDES $10 MILLION+ transaction sides*
MARKETING MASTERS
Bringing luxury to life with seamless representation.
360° MARKETING APPROACH
The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.
GO-TO-MARKET STRATEGY
Pricing & Pre-Marketing
Proper pricing through a detailed market analysis of comparable sold and active listings to achieve top dollar for your property.
Comprehensive go-to-market plan supported by our sales directors and marketing team to maximize exposure to qualified buyers.
Staging and virtual staging recommendations as needed.
Professional listing photography.
High-end property video and/or Matterport virtual tour.
Professional floor plan creation.
Original, detailed property description.
Custom brochures and show sheets.
Private showings by appointment.
Property Launch
When your listing hits the market, it is immediately syndicated through REBNY’s stateof-the-art system to 13,000+ agents serving the local New York marketplace. This process includes daily updates and ensures your listing gets optimal visibility from potential buyers throughout the city.
Your listing displays on Coldwell Banker Warburg’s website as well as hundreds of top regional, national, and global listing portals, including Zillow, StreetEasy, Realtor.com, Homes.com, Trulia, and more.
Your listing will be advertised on the Coldwell Banker Global Luxury website, a luxury consumer marketplace.
An email campaign will announce your new listing, communicate updates, and send open house invitations to the NYC brokerage community.
An AI-powered social media advertising campaign will be launched on Coldwell Banker Warburg’s Facebook and Instagram.
Your listing will be advertised to neighboring homes via a “Just Listed” postcard.
Personal outreach to select brokers who specialize in your listing area’s market and price range.
Feedback reported from brokers and prospective buyers on a regular basis.
Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our in-house team of marketing experts works with a roster of highly vetted vendors to prepare a bespoke collection of digital and print materials for your property.
From direct mail campaigns and digital newsletters to displays in other affiliated Coldwell Banker offices, these elements are crucial to position your property in the competitive New York City marketplace.
CAPTIVATING PHOTOGRAPHY
Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.
IMMERSIVE VIDEO & VIRTUAL TOURS
Professional property videos and 360 ° virtual tours are essential for maximizing consumer engagement and exposure in today’s digital marketplace. They invite buyers to experience a more interactive inside look of your home before ever stepping foot in it. We work with the industry’s top talent utilizing cutting-edge technology and will oversee the development of these powerful marketing tools for your listing.
scan or visit bit . ly / cbwarburgvideo
scan or visit bit . ly / cbwarburgvr
HIGH-IMPACT LOCAL EXPOSURE
As the authoritative source of market information to premier real estate portals in New York City, the Residential Listing Service (RLS) distributes listings through an influential network of 100+ syndication partners to 13,000+ agents from 550+ local brokerages. Reaching millions of consumers online, the RLS offers maximum exposure for sellers and landlords while providing buyers and renters the most accurate inventory data. Working with an RLS-affiliated Coldwell Banker Warburg agent means high-impact visibility and more offers for your listing.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites.
ELITE INTERNATIONAL SYNDICATION
The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and highperforming real estate syndication websites to maximize the global exposure of your luxury home.
79 + PORTALS 51+ COUNTRIES
73.56 MILLION POTENTIAL BUYERS*
16 LANGUAGE TRANSLATIONS
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.
*Number provided is an approximation due to frequent syndication changes.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury ® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
623
Impressions 1 across all media MILLION+
33.8
Engagements 2 MILLION+
718
Followers 1 on Coldwell Banker ® social media channels THOUSAND+
99.5
Total video views 2 MILLION+
5.7 Link clicks 2 MILLION+
1 Media Agency and Sprout Social Reporting, 2022. 2 Sprout Social.
STRATEGIC MEDIA PARTNERS
From Vogue to The New Yorker, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to readers the world over.
CONDÉ NAST
LUXURY GROUP
Architectural Digest
Condé Nast Traveler
GQ
Wired
Vogue
Vanity Fair
The New Yorker
Golf Digest
Bon Appétit
CITY LIFESTYLE & SPECIAL INTEREST
Modern Luxury
Unique Homes
LUXURY LIFESTYLE & GENERAL INTEREST
Ocean Home
Robb Report
Haute Living
Luxe Interiors + Design
FINANCIAL & NEWS
The Wall Street Journal
The New York Times
Financial Times
The Sunday Times (UK)
EXTENSIVE GLOBAL REACH
Across oceans, continents and language barriers, the Coldwell Banker Global Luxury ® name commands instant respect and trust the world over. As the global standard in luxury real estate, the program boasts an impeccable worldwide reputation.
• Our exceptional Luxury Property Specialists are well recognized as masters of their craft, showcased in our distinctive, national Craftsmanship advertising campaign featuring several powerful and customizable elements, including ad spots, social media assets, print ads and eCards.
• Multi-faceted digital partnerships, such as Modern Luxury, provide additional reach to high-end clientele.
• Our website coldwellbankerluxury.com connects an affluent audience to some of the world’s finest homes.
• With over 88,000 subscribers, the Coldwell Banker Global Luxury® blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries and style-setters.
• A dedicated and expert social content team showcases exceptional properties to a vast audience — in 2022 our channels garnered 623 million+ impressions across all media, 5.7 million link clicks and 33.8 million engagements*.
*Sprout Social and Media Agency Reporting, 2022.
COLDWELL BANKER GLOBAL LUXURY BLOG
The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries, and style-setters.
*Google Analytics 2022.
240
88 THOUSAND+ PAGE VIEWS IN 2022 THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER
MEDIA RELATIONS
Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes’ unique narratives through the media.
As part of a bespoke marketing plan, we work closely with regional marketing teams to leverage strategic media relationships to showcase your home to the broadest possible audience. Harnessing the global influence of key media players has historically generated exposure for our most notable listings in top-tier outlets such as The Wall Street Journal, Forbes, and CNBC.
STAGING TO SELL
Staging a property opens up your prospective buyer pool, typically resulting in a quicker sale and a higher price. Most buyers need help seeing past specific decor to understand a space. Staging enables buyers to imagine a sense of a property’s layout and potential. Our team works with seasoned design consultants who can stage or virtually stage your listing to sell.
before after
REALVITALIZE ®
This innovative program offers a convenient way to make sure your listing is ready to impress buyers by assisting with home improvement costs, which are paid back when the property sells. Using the RealVitalize program to meet the expectations of sophisticated buyers is a smart way to attain top dollar for your listing and get it sold quickly.
With no hidden fees, markups or interest charges, and up to $50,000 available for project costs on $1 million+ properties, the program offers a remarkable opportunity to prepare your home for sale, with access to top-rated service providers from Angi, which harnesses both HomeAdvisor and Angie’s List networks.
*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.
Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services.
Coldwell Banker Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board package process. Buildings all over the city, real estate firm leaders, and competitors’ agents applaud the expertise with which Coldwell Banker Warburg prepares and submits board packages.
Andorra
Argentina
Aruba
Bahamas
Bermuda
Cambodia
Canada
Cayman
Islands
Chile
China
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Netherlands
Portugal
Sint Maarten
Singapore
Spain
St. Kitts and Nevis
Thailand
Turkey
Turks and Caicos
United Arab Emirates
Unites States
Uruguay
Virgin Islands (U.S.)
Virgin Islands (British)
BRAND POWER
Commanding instant respect and trust in New York City and the world over.
WARBURG’S NEW YORK CITY LEGACY
Our heritage is part of the city’s cultural fabric.
FELIX & FRIEDA WARBURG Great grandparents to Warburg’s CEO and devoted patrons of the arts, both were actively involved in positively impacting New York through social work and philanthropy. Their influence resonates in many of today’s cultural and health-related institutions which they helped to establish.
THE
92ND STREET Y The new YMHA opened its doors at 92nd Street and Lexington, becoming a celebrated symbol of community, family, and personal growth. Felix M. Warburg was an integral founder of the institution, to which he donated the Heinsheimer Memorial Annex.
AMERICAN MUSEUM OF NATURAL HISTORY
Founded as Ulysses S. Grant laid the cornerstone for the first building on 77th Street. Today, the museum inspires and educates through its many exhibits, including the Felix M. Warburg Hall of New York State Environment.
THE METROPOLITAN MUSEUM OF ART
opened on Fifth Avenue with support from Jacob Schiff, Frieda Schiff Warburg’s father, a philanthropist and advocate for the arts, civil rights and the disadvantaged.
MoMA Edward Warburg, great uncle to Warburg’s CEO, originally co-founded MoMa as a club at Harvard University. As a founder of the Museum of Modern Art, Mr. Warburg served on the museum’s board of trustees for nearly three decades.
NEW YORK CITY BALLET was co-founded by Edward Warburg and first performed Balanchine’s famous “Serenade” at the family home in White Plains, NY. The following year, the NYCB held its first season at the Adelphi Theatre.
THE JEWISH MUSEUM Frieda Warburg donated the family mansion at 1109 Fifth Avenue to become New York’s Jewish Museum, dedicated to the enjoyment, understanding, and preservation of the artistic and cultural heritage of the Jewish people.
A CENTURY OF “FIRSTS”
The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation starting in San Francisco’s Financial District in 1906. Along Manhattan’s prestigious Madison Avenue in 1933, luxury real estate marketing was revolutionized by capturing fine estate homes on film. Today, we are a worldwide trailblazer in video, mobile, social media and smart home technology.
In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look. Our new branding elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program. 2017
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*. 2020
Coldwell Banker enters New York City with the acquisition of Warburg Realty. The firm is the first real estate brokerage fully branded under the Coldwell Banker Global Luxury umbrella. 2021 *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by af filiates of the U.S. Coldwell Banker ® franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
