Trendslation-September 2012-Issue#15

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Straight up fashion for real people

september 2012

OUR TOP 10 VIDEO GAMES LEARN HOW TO WEAR THE POLISHED AND POPULAR GEEK CHIC TREND IT'S MORE THAN JUST THEORY!

A LIST OF ALL OUR CLASSIC GEEKY FAVORITES

TAKE YOUR OUTFIT FROM THE OFFICE TO OUT-ON-THE-TOWN

FALL PLAID TWO WAYS. LEARN HOW TO LAYER WITH THIS SEASONAL STAPLE!


Straight up fashion for real people

Our September issue is full of great trends, tips and styles to get you through these first few weeks of back to school chaos, whether you're sending your kids off to class or heading there yourself. As a salute to education we've included a special article on Geek Chic this month, which we're excited to show you all how to incorporate into your everyday style as an easy way to try something au courant! We hope you find something to inspire your fashion sense within these pages, whether you decide to try your own sock bun or geek it up. And while video submissions for our Show Us Your Haul Contest end Sept.9th, there's still time to vote for your favorites until Sept. 16th!

september 2012

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pg.16

Tonal Layering PLAID PERFECTION pg.11

GET HER TO THE GEEK See how easy Geek Chic can be - it's more than just theory!

9 WHAT TO WEAR NOW Birds of a Feather and Nature's Knits Trendwatch. 11 PLAID PERFECTION Two plaids, two ways. Fall inspiration. 17 SEPTEMBER COLOUR CARDS It's 'tonally' a great trend for fall. 19

FOR THE BOYS

20

DAY TO NIGHT Make your wardrobe work double-time for you with pieces that will take you to the office and then out on the town!

Stay Stylish,

Kristy Lacroix Trendslation Editor

pg.4 Join real rewards to receive trendslation and other promotions, right in your inbox! Click here to sign up and see all the benefits.

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*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. Š2012. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #1&2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #15. For permissions and reprint requests, please email: trendslation@warehouseone.com.

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eat o r g ny wait t a m so an't e r a e e c s! r e W h ! T ions in w s o s i h subm see w

SEPTEMBERcontest

SHOW US YOUR HAUL CONTEST VOTE UNTIL SEPT. 16th VOTE NOW FOR YOUR FAVORITE VIDEO AND BE INSPIRED BY ALL THE DIFFERENT STYLES OF OUR CONTESTANTS!

VOTING ENDS SOON! HELP YOUR FAVORITES WIN! CLICK HERE TO VIEW THE VIDEOS! www.warehouseone.com/haul www.warehouseone.com

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Look at almost any celebrity and you will see that they have at some point recently been wearing the heavy black-rimmed glasses characteristic of the style of the moment, Geek Chic.

Read ahead to see our cute take on this super fun trend!

GET HER TO

THE www.warehouseone.com

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GEEK Trendslation

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WHATTOWEARNOW

This look is built around a classically geeky multicolour plaid shirt.

Mustard is a great fall shade and this purse helps bring out the yellow in the top.

Geek Glasses

THE

CHIC GEEK The Chic Geek is a look that lets individuality dictate trends. Here we see fall plaid, rich fall-tone colour blocking and of course the tucked-in shirt. Paired with oxford shoes this is a great autumn look.

Bold Watch solid colours take the lead colour blocking this outfit while the plaid lends great interest with it's bold palette.

High Heel Oxfords www.warehouseone.com

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WHATTOWEARNOW

A scarf is a great way to incorporate a pattern, just make sure the colours complement your complexion!

THE

DRAMA GEEK

The Drama Geek is a star and she knows it. Loving to draw attention to herself bold patterns are a must. Highlighters for marking her lines in the latest script are her favorite accessories, while skinny jeans that flaunt her figure are a wardrobe staple.

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Eye-catching Jewellery It's great to include subtle star details in this look.

Scripts socks are a great way to sneak a fun pattern into your outfit.

High Tops Trendslation

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WHATTOWEARNOW

a high-buttoned collared shirt is a must for this look.

subtle Houndstooth pattern is incoporated bythe bag.

Safety Goggles

THE Leggings give this more masculine shirt a feminine edge.

Research Materials

A Science Degree www.warehouseone.com

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SCIENCE GEEK

The Science Geek will assuredly be the most brilliant member of any social group they find themselves in. Dressed practically for their daily routines they don't spend a lot of time fussing over accessories that could be a potential hazard in a lab. They are the best people to consult when the earth is threatened by a giant meteorite or a zombie apocalypse approaches. Trendslation

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WHATTOWEARNOW

Layering with a contrasting top gives this look a colourful, playful edge.

the iconic hero tee

Alter Ego Disguise

THE

SUPER GEEK The Super Geek is a lover of all things comic book culture and hero related. They know the superpowers and archenimies of every major hero dating back into the 1940's. They also know the names of every spaceship ever shown in a science fiction film, and their fashion calling card is a collection of superhero t-shirts.

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The grey in both the pants and the top keep these two pieces from competing with each other.

A "Utility Belt"

Comic Books Trendslation

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Trendwatch

Feathers add a touch of ethnicity to any outfit, especially when drawn from a whimsical colour palette. This fall be inspired by our friends who fly south and try a top or jewellery with a dreamy feather motif, but remember not to overdo it. We want to look slightly bohemian with this trend, not like we just flew

the coop! Try one of these tops with a basic

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pair of jeans and subtle jewellery.

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Trendwatch

Nature's Knits Get a lesson in the great outdoors with this earthy trend. inspired by the soft browns and greys of fall, these colourway knit sweaters blend two shades in each strand of yarn, resulting in cozy wearability from a calming natural palette. add a tank top or tee underneath these Lightweight knits and you have the perfect pop of colour for a canadian autumn.

Rich , je w

Earthy colour palettes

ents acc e n to el

Lightweight knits for layering

Style Tip Layering a coloured tank under a neutral sweater adds interest to the outfit and prevents the neutral tones from appearing dull.

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Trendslation

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WHATTOWEARNOW

Fall Plaid Two Ways Plaid is always a great staple for the autumn season, but sometimes you need a little inspiration on how to wear it! Here are two cute multi-layered looks that are both practical and fashion-forward! YOu'll 'FALL' in Love with plaid all over again.

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Trendslation

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WHATTOWEARNOW

Early Fall

Late Fall

{ { In the bordeaux shade of the season, a lighweight cardigan is perfect for days when the temperature unexpectedly rises.

Don't layer a tank under the plaid shirt. just one top is enough for early fall.

Toggle coats are making a comeback, and are the perfect coat for early chills in the air.

It's almost time for socks again, and what better way to put a fun print into your outfit without overcommiting to it!

For ultra easy and casual, simple black ballet flats are perfect before the weather really cools off.

Accessorize Try wearing a wide black belt over the cardigan to emphasize your waist. www.warehouseone.com

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Lace up high heel booties keep this look feeling outdoorsy but give it a feminine boost. Trendslation

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HairApy

everyone is wearing these volumized buns, but how are they doing it? We show you how to style this look and the super easy (and money saving) way to do it! www.warehouseone.com

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Trendslation

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HairApy

Sock Bun

you will need: A brush Hairspray bobby pins THE SOCK ROLL (SEE NEXT PAGE...)

Style

1

2

fIRST, PULL YOUR HAIR INTO A PONYTAIL. iF YOU WANT MORE OF A SEXY MESSY LOOK, MAKE SURE YOU START WITH A MESSY PONYTAIL! pULL A FEW FACE-FRAMING STRANDS OUT OF THE PONYTAIL TO SOFTEN THE ANGLES OF YOUR FACE. www.warehouseone.com

nOW TAKE YOUR SOCK ROLL AND PULL THE TIP OF YOUR PONY THROUGH THE HOLE IN THE MIDDLe. yOU WANT TO PULL ENOUGH HAIR THROUGH THE ROLL TO BE ABLE TO TUCK THE STRANDS UP AND UNDER THE SOCK ROLL.

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BEGIN TUCKING THE STRANDS OF YOUR PONYTAIL AROUND THE SOCK ROLL THROUGH THE HOLE. IN THE MIDDLE. KEEP ROLLING YOUR HAIR UP INTO THE SOCKS UNTIL THE ROLL IS SITTING SECURELY AGAINST THE CROWN OF YOUR HEAD.

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SECURE WITH BOBBY PINS AND HAIRSPRAY AND YOU'RE DONE! PULL A FEW STRANDS OUT OF THE BUN TO HELP KEEP IT CASUAL, WE'RE NOT GOING FOR PRIMA BALLERINA WITH THIS LOOK!

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HairApy

Sock Bun Style

1

you will need: a pAIR OF GOOD SCISSORS A COUPLE PAIRS OF SOCKS IN A SIMILAR SHADE OF YOUR HAIR COLUR

2

Start with a brand new pair of socks that are close to your hair colour. Make sure that they aren't too wooly or you might have sock fuzz sticking through your hair. www.warehouseone.com

Cut off the toes of both socks, so you are just left with the foot and the ankle.

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3

Pull one sock inside the other and Start to roll the ends of the socks up into a doughnut shape. Continue rolling until the entire sock is curled up into a circular bun shape.

4

Voila! You now have your very own sock roll. This is the money saving way to ge this hairstyle, instead of paying full price for hair pieces that achieve the same look. Enjoy!

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FUNANDFrivolty

OUR TOP 10 VIDEO GAMES A LIST OF ALL OUR CLASSIC GEEKY FAVORITES (in no particular order...)

ou! Y From r a He ese o of th ld like to ? No t y n t a u ation us l tried u wo Wan u're aps yo Trendsu! Send ed e o y f W i n h i o ur r y w feat y r pe read om kno

e s! O you db ar fr t to ld b wan e game article nt to he ou cou ine, rea ward e z r a W som nd y aga n an k fo ew awe ment o t it is, w sions a ation m We loo l com er wha submisTrends nwide. ay! t s mat reader sue of le natio ave to r : you future isof peop of you h s at to u s in a sands hat all n issio thou aring w ubm e s m h r e o t e.co ad eon ur re s o u y d eho Sen war n@ o i t dsla tren

1. Legend of Zelda 2. Super Mario Bros. 3.PACMAN 4. Space Invaders 5. Donkey Kong 6. Dragon's Lair 7. Frogger 8. Tetris 9. Castlevania 10. DOOM

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Trendslation

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colourcardsSEPTEMBER

Cool Breeze

Caribbean Sea

Velvet Midnight

Tonal Layering Tonal layering is when you wear an outfit made up of different shades of the same colour. Notice how all three shades share a base of greenblue, but vary from dark teal to light turquoise.

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Trendslation

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colourcardsSEPTEMBER

THE STAPLE

The ideal of a tonal outfit is to dress in different shades of the same colour. Our dark teal cardigan is a shadowed compliement to the brighter blues used on the other two pieces used in this look. It is also an easy layer to remove if the temperature suddenly starts to get warmer. Always a possibility for a fall day in Canada! www.warehouseone.com

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THE BASIC

A long sleeve tee is the perfect transition top and also the ideal top for layering. This deep rich cerulean shade is a beautiful contrast to the light turquoise shade on the striped tee and the darker teal in the short sleeved cardigan.

THE STATEMENT

This turquoise striped tee is the perfect addition to our tonal layered look. The added interest of the design on the front makes it the focal point of this outfit and keeps the look from being too flat or basic.

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for the boys

Easy Style Long-sleeve tees are the perfect transition top. There's no point in wearing a jacket if you don't have to!

MILITARY GRUNGE Transition into the autumn/winter season with the MILITARY GRUNGE trend. Distressed fabrics with unfinished edges give a rock n' roll apocalypse feel to hoodies and tees. extremely distressed and detailed graphics are combined with military embellishments to create a blend of thunderdome-meets-Theater of War , giving an instant and easy edge to any outfit.

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Trendslation

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Day to Night Diva Go from a day at the office to a night on the town JUST BY quickly changing a few accessories!

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Trendslation

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WHATTOWEARNOW

F or Day

F or Night

{

{

{

Start With...

Quick Change Carry the clutch inside the larger bag during the day and just pull it out when you're ready to hit the town!

A simple knit shrug and brightly coloured flats dress this top down enought to wear to the office for day. Add neutral high heels, an edgy faux boa skin clutch and a bit of bling and you're ready to take this same look on a night out! www.warehouseone.com

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