STRAIGHT UP FASHION FOR REAL PEOPLE
JULY 2012
GETTING THE GREEN LIGHT
OUR MENSWEAR HEATS UP WITH THIS HOT SUMMER COLOUR
BLUE RHAPSODY COOL DOWN JULY WITH THIS DREAMY COLOUR CALLOUT
7 Summer Essentials SEE OUR TOP PICKS FOR YOUR SUMMER WARDROBE
CANADIAN CHIC LOOK GREAT AND PATRIOTIC THIS MONTH WITH OUR RED AND WHITE STYLES
STRAIGHT UP FASHION FOR REAL PEOPLE
It's finally summer! And we couldn't be happier, because that means we can pack our bags and head out on our fabulous summer vacations, whether we're going somewhere abroad or staying closer to home. We'd better remember to pack our essentials though, as talked about in our story 7 Summer Essentials on, coincidentally, page 7. For packing purposes, gotta love those convertible cargos!
JULY 2012
CONTEST WINNER
Our Trendwatches for this month feature Blue Rhapsody to help us keep cool on stiffling July days and a few very red and white styles in honour of Canada's 145th birthday. We're also celebrating (and congratulating) our Pinterest contest winner on page 3! Thank you to everyone who participated; don't worry, we'll have another contest soon! We're also introducing our new colour card combos this month. Check out our colour pairings and the clothing that goes with them on page 13! Stay stylish,
Kristy Lacroix
Blue Rhapsody Pg. 4
Trendslation Editor
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CONTENTS
Pg. 3
3
PINTEREST WINNER Thanks to all who participated! We have our winner!
4 7
WHAT TO WEAR NOW Blue Rhapsody andCanadian Chic Trendwatches
12
FUN AND FRIVOLTY Our list of the top 10 things people forget to bring on vacation
13
COLOUR CARDS Our top colour combo for July
15
FOR THE BOYS Our cool green colour callout
7 SUMMER ESSENTIALS
*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. Š2012. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #1&2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #13. For permissions and reprint requests, please email: trendslation@warehouseone.com.
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TRENDSLATIONCONTEST
Congratulations to Our
Contest Winner
Marissa Corrie Thanks to everyone who participated and we hope Marissa enjoys her $250 Warehouse One giftcard!
Need an invite to Pinterest? Email us at trendslation@warehouseone.com
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WHATTOWEARNOW
Blue Rhapsody Shades of blue can be both dynamic and dramatic or calm and serene. Paired with deep and rich purple tones the colour blue creates a cool and whimsical attitude while delicate silver accents ripple throughout keeping this dreamy duo from drifting away. Black helps bring subtlety to bolder blues by softening the impact of the more powerful shades, like cobalt and deep turquoise. Achieve harmonious style with the effortless looks of Blue Rhapsody.
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les g sty owin Fl
Keep Your Cool! ONE BENEFIT TO THE COLOUR BLUE IS THAT LOOKING AT IT CAN HELP LOWER YOUR BODY TEMPERATURE; IT'S FASHION PSYCHOLOGY!
Delicate silver embellishments
WHATTOWEARNOW
Pair a simple black tank with a whimsical scarf www.warehouseone.com
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TRENDSLATION
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TRENDWATCH
Canadian Chic CELEBRATE BEING A CANADIAN GIRL THIS MONTH WITH A FEW OF OUR RED AND WHITE LOOKS! WEAR A PATRIOTICALLY FASHIONABLE RED TANK TOP FOR DAY AND COVER UP IN THE EVENING WITH A WHITE SUMMER KNIT WRAP, PERFECT FOR A BBQ OR WATCHING LATE NIGHT FIREWORKS.
Did You Know...? UNTIL 1983 CANADA DAY WAS CALLED DOMINION DAY. JUST DOESN'T SOUND LIKE AS MUCH FUN, DOES IT?
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7
Summer Essentials
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Every wardrobe can be built around a few staple basics, and a summer wardrobe is no exception. From the classically inspired to casual comfort, check out the top items we're stocking our closets with to get us through even the longest summer afternoons.
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The Lightweight Cover Up
A any mens B ou fed try orrow tfit ca ora in this you sua sta look r boy lly c ntly ! frie lass ma nd's y. kes am d
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Less than half the weight of a regular sweater with just the right amount of summer protection, the cover up is versatile without being overbearing. Perfect for the poolside or an evening sitting by a bonfire in the wilderness.
1ATeeComfy
A flattering cut and a classic style, a solid colour tee can be either dressed up or down. Basic neutral tones such as grey or white will work with almost anything while we are suggesting navy here as an alternative to black.
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A Graphic Print Tube Top Expose those shoulders and minimize tan lines with a fun tube top. Floral prints add a flirty and feminine flair and liven up this summer stand-by!
Beauty Tip Don't forget the sunscreen! Try a fun tropical scented lotion and bring a hint of Hawaii to your style!
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4
The Striped Tank This classic piece gets a new lease on life in this seasons vibrant colour palette! From the favorite blue and white to graphic zig-zags, we're loving mixing and matching with these cute and fun tanks!
Style Tip T-strap sandals are great for day to night wear as they can be dressed either up or down easily,
If you're like us and love the crochet trend without wanting to commit to an entire top of it, then just look for delicate crochet details! www.warehouseone.com
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Belted Cargo 5The Pant
Super comfortable and convertable on top of that, these cute pants can be cuffed into capris as well! Perfect for camping, they also come with a belt so you don't even have to worry about finding one to match.
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The Well-Worn Denim Short Okay, so it's actually brand-new and only looks well-worn, but you get the idea. Light wash denim screams summer, and distressing says "I'm ready for adventure!" without having to make a sound. We just know they're up for anything and love them for it.
7
The Bohemian Tunic Top
Style Tip Add a belt to this tunic to accent your waist! www.warehouseone.com
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The open crochet top on this tunic will help keep your back and shoulders cool while the more structured bottom flatters and gives an hourglass figure. Accent your waist by adding a belt to this top, and wear with shorts, leggings or skinnies.
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FUNANDFRIVOLTY
ing br to No o t e t lik on? us o d g t ti for jus sla en ed er uld end u! S atur y v b u e o Tr yo fe yo ou w d in rom d be read ard g l rw in s y ea r f u e, t th rhap ou r hea u co azin ok fo s r y g o o o wo r pe cle nt t d y ma e l he ? O arti wa s an tion e. W y! t t is on an we on la id sa ha ati on is, ssi ds nw to at: W vac ent at it bmi Tren atio ave us o on mm wh r su e of le n ou h st co atter ade issu eop of y ion l p e s l r f e m s m ur tur i o ta .co bm e yo a fu nds wha u n rs eo in ousa ring de us a o th hea e r reh ur to yo wa d @ n ion Se lat s nd tre
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COLOURCARDSJULY
Wind Chime
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Riveting Raisin
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Honeydew
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COLOURCARDSJULY
THE STATEMENT
THE ACCENT
A refreshing dose of mint works beautifully with deep purples and keeps the mint shade from looking washed-out or boring.
Purples play well with greens and allow you to wear a daring colour combination without looking guady or overdone.
ABOVE: Short Sleeve Hoody
ABOVE: Double Scoop Tank
THE STAPLE
Greys with a heavy tan base flatter purples and work to ground the more vibrant shade in a complimentary fashion match.
ABOVE: Convertible Canvas Capri www.warehouseone.com
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FOR THE BOYS
Style Tip WEAR THIS BUTTON DOWN BY ITSELF IN THE SUMMER, THEN LAYER A SOLID COLOUR UNDERSHIRT BENEATH IT TO TRANSITION INTO FALL.
GETTING THE GREEN LIGHT CRUISE INTO THE HEAT OF JULY WITH THE STAPLE COLOUR OF A CANADIAN SUMMER (WHEN WE SEE LEAVES, IT'S TIME TO BREAK OUT OUR SHORTS). THE COLOUR GREEN RELAXES MENTALLY AS WELL AS PHYSICALLY, WHICH MAKES IT THE PERFECT STYLE COMPANION TO WEAR ON VACATION . PAIRED WITH BLUE JEANS, GREEN IS A VIBRANT COLOUR THAT CAN MAKE A SIMPLE OUTFIT OUTSTANDING.
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