STRAIGHT UP FASHION FOR REAL PEOPLE
FEB 2011
by
SECRET GARDEN:
BREAKING DOWN A BOHEMIAN LOOK VALENTINE’S DAY POLL: TELL US YOUR PERFECT DATE FIND THE PERFECT PAIR OF JEANS FOR YOUR LIFESTYLE GREAT FUNNY GUY TEES... FOR THE OTHER 27 DAYS IN FEBRUARY
Welcome to
Spring is in the air, almost. Though we still have snow on the ground and find ourselves discussing the windchill, we can’t wait for tank tops and capris. This issue breaks down a bohemian look with a Victorian twist. The perfect look to usher in spring while it’s still too chilly for your favourite capris. Our center spread is packed with tips to help you care for your blues, blue jeans that is. Thanks to the great response, Trendslation has grown and our second issue is twice as big. That means twice the tips and twice the trends. Our back page features some gorgeous lace back tops and our favourite “Funny Guy” tees. With February just around the bend we want to know your ideal Valentine’s day. Take our Facebook poll find out how your dream day measures up. Keep warm,
On the cover:
The Trendslation Team FOR MORE DEALS AND PROMOTIONS, VISIT US ON FACEBOOK OR TWITTER *Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. ©2011. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #2. For permissions and reprint requests, please email: customerservice@warehouseone.com.
DRUM ROLL PLEASE... The winner of our Facebook Review contest is:
Jessalynn Trakalo “This Season’s trend of Sparkle and Sequins can be overbearing to “Plain Janes” such as myself, however with the help of Trendslation magazine and the great tips they offered anyone can pull it off with confidence! Thanks for a magazine that applies to EVERYONE, with tips we can use and clothes we can afford, Trendslation offers more than the bigger mainstream magazines. What other magazine is able to dedicate a page to ‘’comfy’’ clothes? We all know it’s not Christmas Morning if you don’t can’t spend it in your favorite pajamas! It’s a great touch that it can be picked up in store or viewed online, for those of us with busy lifestyles (especially during the holiday season) that’s perfect! Trendslation really has all the bases covered! This was a Terrific First issue, I’m looking forward to the next one! “ Thanks to everyone who submitted a review. We look forward to hearing what you think of the February issue.
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TRENDSLATION | Issue 02 | Feb 2011
Mix old and new to suit your style and budget. Start with jeans, a bright tank and a cardigan (87.97 plus tax) and build on from there.
FACEBOOK POLL
Your Perfect Valentine’s Day VISIT OUR FACEBOOK POLL PAGE AND TELL US YOUR DREAM VALENTINE’S DAY AND SEE WHICH DATE IS THE TOP PICK.
a. A hot air balloon ride and picnic in the park b. A romantic dinner and dancing the night away c. Breakfast in bed and an afternoon couples massage d. A night in with popcorn, Pj’s and a romantic flick VISIT US ON FACEBOOK TO TAKE THE POLL.
Bohemian meets Victorian. A floral story with mystery and charm. Ease into spring with accessories in soft vintage hues, antique brass and pewter with the weathered feel of a forgotten paradise.
GET THE LOOK SWEET AND CONFIDENT, THIS LOOK IS SOFT AND BEAUTIFUL AS WELL AS STRONG. DON’T BE AFRAID TO MIX ACCESSORIES, OLD AND NEW, RAID YOUR GRANDMOTHERS JEWELRY BOX AND COMPLEMENT WITH NEW PIECES. KEEP IN MIND THIS LOOK IS A BIT CLUTERED. KEYS, FLOWERS AND HEARTS IN PEWTER AND WORN BRASS GIVE THIS LOOK SOME UNPOLISHED APPEAL. KEEP HAIR SOFT AND NATURAL, BRAIDED, SWEPT TO THE SIDE OR DOWN IN SOFT
THELOOK
Tying the look together: A floral neck scarf is a key part of this look. If you don’t want to hide your great necklace(s), try wearing it as a belt or head band. Just make sure you pull it through all the belt loops and don’t leave it hanging. A great trick to wearing a head scarf if you have bangs is to pull your hair into a loose ponytail at the back of your neck. Place the scarf above your forehead where it feels the least likely to slide around, then tie it under the ponytail, it will cover about half of your ears. Make sure it feels secure then slide off the elastic and you’re good to go. See front cover shot for example.
WAVES OR STRAIGHT. TRY PUTTING YOUR HAIR IN TWO SLIGHTLY DAMP BRAIDS BEFORE GOING TO BED. TAKE THEM OUT IN THE MORNING, COMB THROUGH WITH YOUR FINGERS AND YOU’RE OFF. www.warehouseone.com
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LIFESTYLE
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DENIM
RESOLUTIONS
January is all about a new year so why not some new jeans? This year, treasure your denim, take care in choosing the right pair of jeans for your lifestyle and make sure to treat them well in the laundry room.
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DENIM DISSECTION DARK DENIM CHEAT SHEET essential to Denim care tips from effortless and attention. those requiring a bit more time and
er. Keep them 2. Do not put your jeans in the dry to dry. inside out and hang or lay them flat , always wash new 3. To protect your other clothes washes. denim on its own for the first few
1. SPADE POCKET: Standard pocket on the back of most jeans. Named after the garden tool of the same shape.
2. BELT LOOP: May not be present on some dressier styles. If you plan to pick up a pair of jeans with more than 2% lycra or spandex, make sure they have belt loops in case the waist expands a bit after a few wears.
bly a dark formula. Just make 4. Use a liquid detergent, prefera urs in the same load. sure you only wash other dark colo
3. YOKE SEAM:
sible to get 5. Use as little detergent as pos your jeans reasonably clean.
4. WAISTBAND:
JEAN FAN ATIC
RECOMME NDED
BASIC TIP S
inside out. Always. 1. Always turn your dark denim
The most common denim elements defined.
er. Only do this if you are 6. Wash your denim in cold wat does not dissolve as well using a liquid detergent. Powder states otherwise. in cold water unless the packaging y jeans, add a cup of 7. If you can wash a load of onl vent fading. salt to a medium load to help pre washing machine once it is full 8. Time permitting, turn off the soak in the salt water for 10 of water and allow your jeans to chine’s pre-soak feature. minutes, or use your washing ma for Click here for a printable version
the laundry room
The yoke seam helps prevent the waistband from gaping open at the back. The waistband can be a straight piece of fabric or it can be a curved, contour waistband, which is ideal on low rise denim.
5. COIN POCKET: Not as useful now that jeans are tighter but this pocket was originally designed to keep change from bouncing around the larger pocket.
6. FRONT RISE: The length of the rise is what is referred to when choosing between low, mid or high rise pants. The height of the rise could be chosen based on comfort or fashion.
7. INSEAM: When sizes are indicated in 2 measurements, the second measurement refers to the inseam length. This may also be referred to as regular, long or short.
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TRENDSLATION | Issue 02 | Feb 2011
LIFESTYLE FIND THE JEAN THAT BEST SUITS YOUR LIFESTYLE
THE 9 TO 9 GIRL
THE FRESHMAN
FIT: MID RISE SKINNY
FIT: MID RISE FLARE
WASH: DARK INDIGO
WASH: DARK VINTAGE
Off to work then heading out for dinner or drinks? Dark Denim skinnies are for you. Pair with a blazer, woven white shirt and flats for day. Follow up with a great pair of heels and swap the white shirt for a black tank and long earrings and you’re off to dinner.
The dark vintage wash will hold up longer in the washing machine than a really dark jean and requires less maintenance in the long run. The dark vintage wash however still feels young and modern and the more it fades out, the better it looks..
The wash of these jeans is a little more high maintenance but should be manageable if you’re only washing laundry for one person (if his mom didn’t teach him to do his own laundry, this is not your fault.)
The flare leg as well as the mid rise are both comfortable and curve flattering while directing attention away from the mid section. From a late night out with friends to an early morning class, even if you fall asleep studying on the couch, these jeans will always look great and feel comfy.
THE WEEKEND WARRIOR
THE SOCCER MOM
FIT: MID RISE RELAXED
WASH: DARK VINTAGE
WASH: DARK ANTIQUE A destroyed wash is ideal for an outdoorsy girl. For camping, gardening or playing ball with the guys, the distressed look of these jeans are waiting to take a beating. The uneven antique colour really shines the more you wash them, and you wash them a lot.
After work you’re off to pick the kids up at school, then there’s volleyball or ballet or piano, and you find you’re spending more time in the car than anywhere else. A low rise jean with a relaxed leg is perfect for sitting all day at work or all evening in the car. The roomier boyfriend fit wont bunch up under your knee when sitting for long periods.
The relaxed fit ensures you’ll always be comfortable and the mid rise will make sure your tush stays hidden while bending over weeding or diving to make the catch of the game.
With all the driving and working you do we’re sure there isn’t much time to focus on laundry and a dark vintage wash is low maintenance and looks better as it starts to fade out.
DESTROYED
FIT: LOW RISE BOYFRIEND
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BACKSTORY
L ACE
Bring a little romance back to spring with lace back tanks, tees and cardigans, just in time for Valentine’s Day.
Try layering a bright tank underneath for a pop of colour.
A delicate lace pattern or thick embroidery, the choice is yours.
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TRENDSLATION || Issue Issue 02 02 || Feb Feb 201 2011 1 TRENDSLATION
A lace back wrap cardigan is perfect for cooler spring days.
If your date has a great sense of humour, the tuxedo tee could be acceptable if paired with chocolates or roses.
GUYSGEAR
FUNNY GUY We all love a guy with a sense of humour. With our seal of approval for the other 27 days in February, here are our top six funny-guy tees. Wear at your own risk on February 14th.
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