Straight up fashion for real people
July 2011
by
The secret is out
we are loving everything crochet this summer
Guys take a cue from mother nature Charming necklaces that have stolen our hearts
Welcome to
So here we are, five issues in and enjoying every minute. Before jumping into everything we've packed into this fabulous issue, we'd like to say thanks. Since our first issue, you've visited the magazine to learn about fashion tips and trends over 10,000 times. To thank you for your tremendous support, and reward you for sharing this quick read fashion mag, we've put together the little contest below. So, on to July, which is all about fun, easy and pretty (for the ladies anyway). We dish on why we love our trusty tanks and help you rock that long charm necklace. Plus, we decode simple, striped tops and keep you in the loop on crocheted everything! Guys, embrace earth tones and live in olives, browns and oatmeals. The best part? No one can see the grass stains from wrestling on the front lawn. See you next month, The Trendslation Team For more deals and promotions, visit us on Facebook or Twitter
Little Black Dress
We asked you which dress was your fave and you weren't shy at all. With 39% of the votes, you guys went with our version of the little black dress.
*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. Š2011. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #5. For permissions and reprint requests, please email: service@warehouseone.com.
on t a P a f l e s r u o give y 0 5 2 $ h it w k c a b the To say thank you for all your support we're giving away a $250 gift card
thought that was it? If any, yeah any, even just one, of your friends signs up, we'll send you a coupon for $10 off your next purchase.*
There isn't much to it, really! Just click the link and fill out the ballot and you're done.
there's more! Since we know how much you love Trendslation, we're gonna reward you for simply spreading the word. For every friend you share the magazine and contest with, we'll give you one more entry into the draw.
click here to enter
Contest closes August 2nd, 2011. Winner will be determined by random draw August 8th, 2011 and will be contacted via email. Odds depend on number of entries. *Coupon is for $10 off a purchase of $50 or more and is valid in store only.
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guysgear
Not sure how to show off a sweet belt without ruining that sloppy-chic style you've perfected? Enter the Half-Tuck. Tuck your favourite tee shirt into the front of your waistband leaving it untucked at the sides and back. Make sure it's tucked more on one side than the other and you're done. You may now return to pretending that looking this awesome happens by accident.
Grounded Take a cue from mother nature this spring with earthy browns, olives and oatmeal colours. Bring a bit of that laid back campsite vibe to the weekend barbeque with vintage screenprints and tonal tie dye effects. Subtle stripes and heather fabrics add a bit of style while keeping things laid back and easygoing.
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Horizontal stripes aren't for every body shape. If you aren't comfortable with horizontal stripes, mix it up with colour blocking or try stripes on different angles. Avoid vertical stripes completely this season.
When accessorizing, wear solid items that match one of the stripe colours. If you want to be adventurous, choose a different print, such as a floral, in the same colours as the stripe. Be cautious: more than one stripe pattern in an outfit could be considered criminal.
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Choose clean jewellery that complements the stripes with posts or long beads but avoid striped jewellery.
A longer length top hitting your hips will help stop stripes from looking wide on the body. Keep your hem at this length, longer striped tops can be very overpowering.
e f a s g n i y a st . s r a b d n i beh
er and big this summ is e rip st rm unifo The two tone trend while lock down this u yo lp e h to the rules we're here imes. Play by cr n io sh fa r jo e ma scene. avoiding som t will steal the a th k o lo r e ill ak and you'll have
Pair uniform stripes with a dark, straight leg jean to keep the look modern and avoid looking sloppy.
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Thinktank
Bring in the
tanks
Trendslation hearts summer’s unsung hero, the tank top - Anna Matthes, Fashion Writer We all have those few pieces in our closet we adore, clothes for whom we have an inexplicable love and feel we’d be lost without. I would like to pay homage to a wardrobe warrior who is overworked and undercredited. Summer just wouldn’t be the same without them. We live in them, we sleep in them and we work out in them. Our closet wouldn’t be complete without a sufficient supply of tank tops. Though I wouldn’t champion wearing these treasures to a formal affair, they can go pretty much anywhere else. They keep us covered under sheer tops and conceal our bra straps effortlessly. They can hold their own and play well with others. They’ve dined with gladiators and shopped with hobos, napped on the beach and curled up in our carryon. From military geek to boho chic, they are always
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up to the task. And let’s not forget low maintenance. These guys are out of the wash and back on the field in no time. There’s no bench warming for these work horses either, they’re the underdog of winter layering, ever shying away from the limelight. This summer, wear your tanks with pride, and marvel at how truly fabulous they can be. Just don’t forget the perfect accessory for bare arms; sunblock. Beloved tanks, we salute you. �
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Keep your cool in crocheted tops, cardigans and hats. Though we're not all ready for the crocheted mini skirts and boots which were all over the runway this season, adding a cute crocheted hat on a cool day or picking up a pretty top with some crocheted details is a fabulous way of incorporating this trend into your unique style. Create a style that is pretty and sweet, and all your own.
The secret is out! Stay cool and block the sun in layers of crochet.
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Trendwatch
Summer is all about effortless style. We adore long, charm necklaces for their throw on and go appeal. Worn alone, or in groups, they add a touch of easygoing style to any outfit. Pair these gems with crew necks or for a retro feel, a turtle neck. Feel free to wear them with chunkier silver rings but keep other jewellery very simple and clean.
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Keep your length in check, any longer than a librarian's pen and your necklace will be hitting your belt every time you walk anywhere. Just below your bra line to an inch above your belly button is a safe range.
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Charmed life
1. Graphic butterflies 2. Rose necklace with loop and post closure 3. Wings and heart pendant 4. Open owl with dangle charms 5. Graphic feather with beads
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