Using Twitter and Marketing Your Business Successful use of twitter for business means you have to uncover targeted followers. How businesses use twitter is to target the suitable followers. You cannot just sit back waiting for people to follow you. Visit twitter search and make a search for topics associated to what our business does and then follow the people who come up in the search result. Take a visit to Google and do a search for the term twitter directory so you can find the places where you can find people who share an interest in what your company does. You can provide customer service, many companies find that a good way to use twitter as a marketing tool. Making your customers informed of your company twitter address and have it watched by the customer service staff is a good way to get started. Complaints and problems can be nipped in the bud with twitter. You can show you care about your customers since today so much of a company’s actions are available online and you can project your good reputation. However valuable it is to announce specials and sales online it is important to also add value to your customers’ experience. Publish industry news and even remark on current events as a way to develop rapport. Show a little personality. Keep an eye on what is important to your customers by paying attention to what they are talking about. You can save time and manage your twitter with applications like Hootsuite. If you genuinely want to make money with twitter then visit that link. Oneforty com is another site where you can see many programs and applications for business use. This is how businesses use twitter and I hope you find it helpful.