1 minute read
Safety and Ecology for Everyday Driving
Nokian Tyres’ premium winter tires are appreciated by generations of drivers who want to feel safe driving in all conditions.
Complited by Bartosz Grzybiński
Not everyone knows that Nokian Tyres invented the world’s first winter tyre.... in 1934! The winter tire was developed in response to a real need for safety on the roads. Since then, Nokian tires have ensured safe travel in snow and rain, on ice and in the sun all over the world.
“We develop winter tires using decades of knowledge of winter conditions. Each new generation builds on the previous one, as we are constantly learning and developing new ways to adapt to a changing world”, says Anu Moisio, brand manager of Nokian Tyres.
Today, however, safety is not only limited to everyday driving on the road. Through its actions, the company can contribute to improving the condition of the planet and all that lives on it.
“We want drivers who choose Nokian Tyres products to know that they can not only make their family journeys safer, but also respect the world we all live in”, says Moisio.
Care for the planet is evident in all aspects of Nokian
Tyres’ operations, from research and development to production. The manufacturer selects raw materials from environmentally sustainable sources, reduces emissions and production waste, and carefully considers logistics and sales channels. Nokian Tyres develops tires with maximum fuel efficiency in mind and makes them from durable, environmentally friendly materials. Its commitment to making the world safer also means that it creates a safe environment for its employees and builds thriving communities around it.
