3 Tools Social Media Management Companied Need As the many components of digital marketing continue to evolve into their own complex industry segments, those who work in online advertising have had to adapt an arsenal of tools to assist in the development and execution of a successful and comprehensive strategy. This is especially true for social media management companies who want to make achieving their client’s goals much easier and much more effective. It is becoming increasingly difficulty to operate on a day to day basis without the assistance of some social media tools, whether they help with initiatives like content creation of post scheduling. Here are a few tools social media management companies should be familiar with – if they aren’t already.
Sprout Social Based on the idea that businesses and their customer should be freely communicating, Sprout Social is an essential tool that provides social media management company an effective way to engage with team members and customers across multiple networks and devices. The platform allows users to schedule, publish and analyze their social media content – an invaluable tool for continued growth.
Tailwind If you are an avid Pinner, Tailwind is for you! As the official partner of marketing on Pinterest, Tailwind is the easiest way to manage multiple Pinterest accounts at once, as well as schedule bulk pins to post to those accounts. Not only can you see and schedule your Pinterest content, Tailwind also analyzes your account – including your follower’s demographics and what times they are the most active – to help you optimize the time and type of content you are posting to the platform.
Every post Sometimes you need to get one message out across all of your social media platforms, which is where Every post comes in handy. The free app allows you to compose a message from wherever you are, include images and hashtags, and then send it out to any and all of the major social platforms you have a presence on. The app also allows you to manage your platforms and is equipped with a text shortened to accommodate character requirements for Twitter. Despite a few glitches, many social media management companies are finding the app to be useful and convenient.