The inception of new technologies with the continuous improvisation of the features paved a way for online watch retailers. It is also a landmark in the world of online retail business n which going to a physical store holds less importance or inclination. It is the age when retail success depends on the number of visitors in a particular website viewing for the relevant merchandise and placing orders. There is a whole new direction observed in the ecommerce and economy of countries where Internet is regarded as the potential medium to promote business, products and services. To talk about the positive side of online shopping, it helps to think and choose with a clear mind without being manipulated by the sales executives at the counters.