GAMIFICATION
LOGIC ROOTS REINVENTING HOW KIDS PRACTICE MATHS In Logic Roots, the company was running with three different names unintentionally due to the perception of the customers/users. We replaced them with a single proposition and overall branding. For gamification our target was how to sharpen the skill in maths of a kid by engaging him/her in doing more and more practice. We developed physical as well as online games for kids.
CHEW n CHEW Game box and board design
Gold RUSH Box and card design
Clue Traders Box and card design
Brochure Design
Brochure Design Back & open spread
Trophy, Certificate and Invitation card design For BrainX National Maths Contest 2013
DALMAI (BHARAT) CEMENT Advertising, Promotion and Event
Main creative We did it in 7 different languages
Different press ads.
Bihu typeface design
Memento
Quality leaflet
Dalmia all around‌ Airport, premium properties, more than 100 hoardings, 50 bus shelters , stores, signage
EVENTS
Launch And Sales Meet
Frame 1
Frame 2
Story board Product reveal during launch event
Launch Event
Pressconference
Frame 3
Frame 4
Frame 5
ELEVATION Annual sales and marketing meet : Event Design
Teaser
Certificate dsign
Emailer
Event schedule: Map design
Trophy design
Tabloid design 4 page tabloid circulated with morning newspaper after the event
Dalmia got North East Popular Brands Award for Best Print Creative
RAICHAK ON GANGES ATL , BTL, PROMOTION
Dewali booklet
Wedding brochure
Christmas hoarding
New year hoarding
HOLI emailer
GODREJ SECURITY SOLUTIONS Visual Merchandising Guideline creation
Godrej Security Solutions I have developed a pictorial guide line for Godrej Security Solution ons how to create attractive visual merchandising by using printed materials and arranging products.
Pages from inside
BRANDING
LIGHTKRAFTS COMPLETE BRANDING SOLUTION Lightktafts is a company dealing with world’s leading lighting solutions, such as XAL, FLOS, SIME, etc. Challenge was to match the quality which will go with these mega companies Keeping in mind that the market is mainly Eastern zone of India. All the big personalities from industries would be the clients.
Corporate collaterals
Identity design (matching colors with Pantone color code)
Using brand language‌ (gift bag, coffee mug, shop-boy uniform, marketing person uniform)
Main brochure design: ( example of different layouts in a 3 column grid structure)
Gift box concept
Free standing board concept
Reception concept
Branding on wall concept
NOCODE REVAMPING OF EXISTING BRNAD
NO CODE is a fabric and accessories brand for girls. We had to show the management how they can revamp their brand to cope up with the current trend. This was a research work on identity, visual language, color scheme, illustration and photographic style which will be followed gradually by the marketing team and management as well in future. 3D modeling was not done by me.
New identity and how it could be modified for corporate stationeries
magazine ad. & Website
Tag ,magazine ad. & Website
Sample hoarding
CONCEPTS PRESENTATION
Creation and Implementation of Visual Language
IDENTITY | ROUTE 1
Different views of interior
IDENTITY | ROUTE 2
Different views of interior
Guidebook
CORPORATE COMMUNICATIONS Promotional Accessories Design
Vector illustrations for Green Building Consultancy Services Change magazine cover and inner
Know your company
Know your company
Code of conduct
CD cover
THANK YOU Contact: +919433841288
Email: asbiswas@gmail.com
Website: http://asbiswas.com Copyright: Anindya|2013