Visual Order

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Visual Order and Visual Relationship

visual Design booklet by Anindya Sundar Biswas


This visual Design booklet is a compilation of tasks given as class assignments at Industrial Design Centre, IIT Bombay. All models are friends of mine. A sincere thanks to my faculty Prof. Mandar Rane and all of my friends. I hope this booklet will help you to understand the visual order and visual relationship in practice.


First task is to select one model and shoot 4 consecutive images of him having increasing order of interest. The images must be in black and white and the model must wear black tee shirt. There must not be any props and images must be shot against a complete white background. Please see the diagram to get a clear idea.







The images shot in previous task would be translated in typographic composition. The objectives of this task are: (1) understand positive and negative space interaction, (2) translate expression of the content through type, (3) retain increasing visual interest.







Second task is to select two models who are quite different in visual appearance. One should have distinguished and prominent features than the other. Shooting Criteria will remain same. The task is to set one obvious and one reverse order separately in two different images. Afterward the images will be translated in typographic composition. Please see the diagram to get a clear idea.

1

2

2

1





In the previous task second image where “1” is having interest order of “2” is little bit confusing. so an extra shot was taken. As stated earlier, all of them will be translated into typographic compositions.





In this task we have to choose three models having three different levels of visual appearance. The shooting criteria will remain same. In this case order must be 1-2-3 and 3-2-1 in two different images. Please see the diagram to get a clear idea.

1

2

3

3

2

1





PRE

RAK

PRE RAK

PR

E R AK

PR ER A


What we observed: Depending on the arrangement of objects in a given space we can create visual hierarchy. Visual Design always gives emphasis on the content(s) and space interaction to produce a successful order. When multiple objects are required to show i.e. more than one information has to be shown at a time, we can set the order depending on priority. Even for a single object we can achieve a more interesting composition by taking consideration of positive and negative space interaction.


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