L to R: Jacqui Kielthy, David Cooke, OfficeMaster; Louise Ironside, Greg Tuohy, Cantec Group; Dervela Linehan, Mike Conway, OfficeMaster;
OfficeMaster takes on Promotive’s customer base
P
romotive, a Cantec Group company, ceased trading on March 31st 2022 and is working with OfficeMaster to ensure a smooth transition for their customers. Paula O’Gorman, Chief Marketing Officer at Cantec Group said, “We have teamed up with OfficeMaster’s Graphic Design, Print and Marketing team as an alternative supplier for our design and print customers. Our teams have worked closely together on previous projects so we know that our customers will be in excellent hands.” FROM LITTLE ACORNS… Following Cantec’s acquisition of SmartOffice in 2020 and the subsequent rebranding, we formed three divisions within the company. Docutec is the brand name of the managed print service while SmartOffice designs, develops and implements software automation solutions for backend business processes. We launched Promotive as a full-service digital marketing agency providing the highest quality graphic design and marketing solutions. In addition, Promotive supported the marketing needs of the Cantec Group divisions of Docutec and SmartOffice. 24
Paula O’Gorman, Chief Marketing Officer at Cantec Group
These internal divisions have grown, requiring greater input from the marketing team to devise and deliver the marketing strategy. We took the decision to fully divert the resources of the marketing team to support Docutec and SmartOffice exclusively.
NETWORK • Q2 2022
