5 minute read
OfficeMaster takes on Promotive’s customer base
L to R: Jacqui Kielthy, David Cooke, OfficeMaster; Louise Ironside, Greg Tuohy, Cantec Group; Dervela Linehan, Mike Conway, OfficeMaster;
OfficeMaster takes on
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Promotive’s customer base
Promotive, a Cantec Group company, ceased trading on March 31st 2022 and is working with OfficeMaster to ensure a smooth transition for their customers.
Paula O’Gorman, Chief Marketing Officer at Cantec Group said, “We have teamed up with OfficeMaster’s Graphic Design, Print and Marketing team as an alternative supplier for our design and print customers. Our teams have worked closely together on previous projects so we know that our customers will be in excellent hands.”
FROM LITTLE ACORNS…
Following Cantec’s acquisition of SmartOffice in 2020 and the subsequent rebranding, we formed three divisions within the company. Docutec is the brand name of the managed print service while SmartOffice designs, develops and implements software automation solutions for backend business processes.
We launched Promotive as a full-service digital marketing agency providing the highest quality graphic design and marketing solutions. In addition, Promotive supported the marketing needs of the Cantec Group divisions of Docutec and SmartOffice. These internal divisions have grown, requiring greater input from the marketing team to devise and deliver the marketing strategy. We took the decision to fully divert the resources of the marketing team to support Docutec and SmartOffice exclusively.
Paula O’Gorman, Chief Marketing Officer at Cantec Group
L to R: Mike Conway, David Cooke, OfficeMaster; Greg Tuohy, Louise Ironside, Cantec Group; Megan Walsh, Dervela Linehan, OfficeMaster;
OFFICEMASTER – THE OBVIOUS CHOICE
Stemming from Cantec’s 30-year relationship with OfficeMaster, we turned to them to manage the design, print and marketing needs of our customers. A similar ethos and customer-centric approach ensured that our customers would be well looked after.
Speaking at the announcement, Paula O’Gorman stated, “The design and print department and my customers have been an integral part of my life for almost 20 years. I’ve had the pleasure of forming some wonderful friendships.”
Paula has worked with Dervela Linehan, Marina Murphy and Mike Conway of OfficeMaster to facilitate a smooth transition that will ensure all customers continue to receive the same great service that Promotive has always provided. The OfficeMaster team, led by Jacqui Kielthy and David Cooke, have embraced this opportunity and are looking forward to welcoming new customers.
THE FUTURE IS BRIGHT
Cantec Group was founded in 1994 as a photocopier dealership and has grown organically and through strategic acquisition. From three employees initially, we now have a team of 50 based between our offices in Cork, Limerick, Dublin and Mullingar in addition to our Waterford headquarters. Plans are well underway to meet our target
of 100 employees by 2025 and to achieve international expansion with the assistance of Enterprise Ireland.
OfficeMaster, like Cantec, continues to evolve. Previously known as Fieldmaster, in 2019 the company undertook a complete rebrand to become ‘OfficeMaster, Work Happy’. This was to embrace the company’s ethos and facilitated the merging of its Waterford and Cork operations.
OFFICEMASTER – DIFFERENT SUPPLIER BUT SAME EXCELLENT SERVICE
OfficeMaster, located on the Quay in Waterford, have provided highquality graphic design and printing since the early 1990s. They will celebrate the significant milestone of 50 years in business in 2023.
As a provider of office supplies and furniture, they have diversified to become a leading office fit-out specialist offering advice on space planning, ergonomics as well as a comprehensive graphic design service. With two full-time graphic designers available, they are excited to embrace the potential growth of their already established design & print business afforded by the closure of Promotive.
Dervela, Marina and Mike have worked closely with Paula and her team to learn about the needs and wants of the various customers and will continue the high standard of work required. They offer the full range of graphic design and printing while the support team provide many other ‘while you wait’ services such as photocopying, scanning, laminating, and binding.
Dervela Linehan, Retail Manager, is excited about the opportunity of welcoming new customers into the OfficeMaster store.
Dervela Linehan, Retail Manager at OfficeMaster
You can contact the OfficeMaster
team on (051) 876 995 or email to sales@officemaster.ie
URBAN FOREST
at Airport Business Park
By LYNDA LAWTON, Waterford Chamber
It’s no secret that Earth is rapidly losing its forests. In fact, between 1990 and 2015 the world lost 129 million hectares and deforestation is responsible for an estimated 5 billion tons, or 17 percent, of annual global carbon emissions, not to mention soil erosion and biodiversity loss.
This is of grave concern for Waterford man Niall Griffin, who owns Waterford Airport Business Park with this brother Padraig O’Griofa. Together the brothers have begun planting forests on site using the Miyawaki Method of forestry, popularised by a 2014 TED Talk, which promises to grow mature native forests 10 times faster and 100 times more biodiverse than conventional plantations.
According to Niall: “Growing forests has numerous benefits, as they remove vast amounts of carbon from the air and store it in leaves, branches, trunks, roots, and dirt. They cool the air and generate oxygen, plus they clean our waters and regulate precipitation and wind. They also house 80 percent of our terrestrial biodiversity, reduce soil erosion, halt desertification, and lessen the impacts of floods.
“Newly planted forests improve land degraded by mining, growing crops, and over-grazing livestock. It can also help reduce fertiliser runoff into rivers that causes algae blooms and create wildlife corridors between one isolated verdant bit and another. That’s why afforestation is critical to the continuation of life on our planet, which is rapidly heating while losing its ecological biodiversity.”
The Miyawaki Method is named after its creator, Akira Miyawaki, a Blue Planet Award-winning botanist from Japan who is celebrated for his very particular approach to afforestation — a soil, air, water and climate-remediating process by which trees are planted where no trees existed before.
Niall explains: “The core pillars of the method are density and diversity. Density creates undersoil co-operation and above soil competition. By planting native trees very close together the underground root network, “the wood wide web” establishes quickly. This undersoil root network provides many benefits to the trees including the ability to pass nutrients and water to the trees that need them most. Above ground, the trees stretch up faster as they are
