SELLING TIP – Break the cost into a per-day price and highlight all the inclusions to show the value
HOW TO SELL
Luxury cruise Jane Archer is the authority on all things cruise. This issue, luxury
Truly all-inclusive
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Ultra-luxury
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Premium options
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The luxury sector has put on a massive growth spurt in the past two or three years, not only building outstanding new ships but also refurbishing existing vessels to cater for travellers looking to splash money on experiences rather than possessions. These people expect space, personal service and
exceptional cuisine as standard. When it comes to cruise, they want small ships with luxurious suites and to be able to relax with friends without waiters hovering with bar bills to sign. While many cruise lines call themselves luxury, only a handful of small-ship companies deliver a truly luxurious service. We look at
CRUISE-ADVISER.COM
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options for clients who want so much included in the fare that they can leave after a two-week cruise with nothing to pay, as well as focusing on ultra-luxury lines that charge for excursions, flights and more. The final section spotlights premium lines that offer more affordable luxury by including less in the price.
