Issue eight | Check-in
WELCOME This, of course, is not the welcome note we were expecting to write you. In previous issues of Solus magazine, we have used this space to talk about the wonderful world of solo travel, how it continues to grow exponentially and how attitudes and operators are changing around it. But, as Why travel matters the Covid-19 pandemic has seen airlines ground entire fleets, companies suspend tours and the Foreign Office do the once unthinkable, advising against all but essential travel indefinitely, it’s difficult to write confidently about the future of the industry or the holiday in general. No one really knows what the world will look like after the lockdown finally ends and the coronavirus pandemic finally abates – but one thing is for sure: we will travel again. It’s important during this period when we can’t travel that we remind ourselves why we do and how you, as travel agents, bring joy to so many. This issue of Solus, therefore, is about the difficulties we face, but it’s also a celebration of the solo holiday. If you’ll indulge us for one moment, we’ll quote Hilaire Belloc, the Anglo-French writer and historian, who said: “We wander for distraction, but we travel for fulfillment.” Take care of yourselves and we’ll see you all soon.
Solus is brought to you by Waterfront Publishing
ISSUE EIGHT
Celebrating the travel industry during these difficult times
How we are helping you during the pandemic
Across Waterfront Publishing titles, which include Solus, Cruise Adviser and ABTA Magazine, our aim is to report, reassure and rebuild. That is: report news as it happens, reassure the trade, and help to rebuild confidence in the industry. We will be inviting industry leaders to share their thoughts on what the future of tourism looks like, to pressure the government to take urgent measures to protect the travel industry, and to educate and reassure agents. As the government now advises those who can to work remotely, we have produced this special digital-only version of Solus magazine to ensure it is not landing in empty shops.
Publisher Sam Ballard sam@cruise-adviser.com Publisher Anthony Pearce anthony@cruise-adviser.com
Senior sales manager Bryan Johnson bryan@cruise-adviser.com 020 3865 9338 Sales manager Rory Collins rory@waterfront-publishing.com 020 3865 4815 Graphic design Matthew Coles Sub-editor Nathaniel Cramp Waterfront Publishing 12-18 Hoxton Street London N1 6NG info@cruise-adviser.com 020 3865 9360
----Waterfront Publishing is an award-winning independent magazine publisher based in central London. It creates print, mobile and online media and provides editorial, design, proofreading and marketing. Trade magazines Waterfront has two in-house magazines: Cruise Adviser, a multi-award winning cruise magazine, and Solus, the only travel trade publication dedicated to solo travel, both of which are aimed at travel agents. Waterfront also produces ABTA Magazine on behalf of ABTA, the Travel Association. The magazine forms the centrepiece of a range of ABTA publications including an ABTA Magazine World Travel Market special edition; a series of ABTA Magazine destination and trend supplements; ABTA Golf and the ABTA Country Guides. In October 2019, ABTA Magazine won Trade Publication of the Year at the Travel Media Awards. Contract publishing Waterfront offers contract publishing services and has produced magazines for Travelzoo; Emerald Waterways, the Cruise Lines International Association, UK and Ireland (Clia); Cruise & Maritime Voyages; The Travel Village, JV Pastor Groupe and Advantage Travel Partnership. The Studio In September 2018, Waterfront launched a new creative agency. The Studio by Waterfront specialises in design solutions across print, web and social media. The Studio offers a tailored approach for all clients, with copywriting, proofreading and design elements available. Trend forecasting In summer 2019, Waterfront Publishing formed a joint venture with Globetrender, a trend forecasting agency dedicated to the future of travel. It specialises in forward-looking, consumer-facing editorial, as well as trend reports, research and consulting services for the travel industry. See Globetrender.com
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