TOURS
Issue seven | Section Name
One step beyond Kim Benjamin looks at the rise of immersive travel and investigates some of the best new experiences for solos Gone are the days of travel defined by ‘been there, done that’. Today’s travellers are craving more engaging and increasingly authentic ‘immersive’ experiences – ones that resonate with them on an emotional level, where they can give back to a community or bring lasting memories home. For solo travellers, this concept is proving particularly attractive. With many immersive travel itineraries focusing on local culture, visiting areas off the beaten track or based on particular themes such as food, adventure SOLUSMAGAZINE.COM
and wellness, travellers can focus on a particular passion, all at their own pace and with like-minded people. “Travellers are seeking out more unique and immersive experiences across multiple areas in a destination,” says Brian Young, managing director at G Adventures. “They provide travellers with the opportunity to gain an understanding of the local way of life. Active-style trips are great for those looking to switch off, disconnect from everyday life and reconnect with themselves. People are opting for achievement-based
9
trips where they can challenge themselves both physically and mentally.” Exodus Travel launched Exodus Edits last November in response, it says, to a rise in requests from a younger demographic for experience-rich, small group tours and adventures with a similar age mix. Whether you are looking to boost your adrenaline levels, indulge in a food-themed tour, deep dive into a new culture or you simply want to kick back and relax, solo travellers will be spoilt for choice when it comes to immersive experiences.
