Li Yuhui _ Portfolio Service Design I 2016-2019
Li Yuhui
Phone: +86 15801502574
1993.09.11
Email: yuhui.li0911@outlook.com
Service Designer From Beijing, China
Education & Work Experience Industrial Design
Product Service System Design
North China University of Technology Beijing, China 2011.9 - 2015.7
Summer School
Hanyang University Seoul, South Korea 2012.6 - 2012.7
Assistant (Intern)
Beijing CIEC International Exhibition Construction Co. Ltd Beijing, China 2015.3 - 2015.5 Job Description Help the exhibition design team to check design blueprint and relevant project tasks.
Politecnico Di Milano Milan, Italy 2016.9 - 2019.4
Bachelor Degree NCUT Beijing, China 2015.7
Master Degree
Polimi Milan, Italy 2019.4
Project Assistant
Intern
Natural Resources Defence Council Beijing, China 2015.7 - 2016.7
Creative Industries Lab (Polimi) Milano, Italy 2018.5 - 2018.8
Job Description Help to finish the report in Coal Cap team including layout, infographic, data research, preparing conferences and collaborations with communication team.
Job Description Help to finish ‘Co-Design’ project report (an EU project which helps to train SMEs with design thinking), and do the research of China Design Centres (Master thesis).
Main Projects 2015. 07 - 2016. 07 - Beijing, China China Coal Consumption Cap Project
NRDC collaborated with over 20 leading Chinese stakeholders, including government think tanks, research institutes, and industry associations. This collaboration has been conducting comprehensive research and providing policy recommendations to reduce coal consumption .
2018. 05- 2018. 08 - Milan, Italy Co-Create
The project aims to support SMEs from the selected sectors (furniture, mechanics and building) to generate innovative projects through the co-creation with CCIs. Creative Camp is a model of pilot action with the aim to support the innovation capacity of the European SME and companies in the Creative and Cultural Sector. Co-create consortium planned to have 18 Creative Camp in 10 regions in Europe, and 13 have been held.
Software & Design Skills
Ai Keynote
Id Rhino
Ps
Pr
Marvel
MS Office
Xd
#User Journey Map #Personas #System Map #Storyboard #Offering Map #Service Blueprint #Mind Map
#Business Model Canvas
Interests
Game
Reading
Movie
Travel
#Experience Prototyping
Music
Doodle
Content 1. Design Centres in China Master Degree Thesis 2018.3 - 2019.3 P. 1 - P. 9
2. My Way
Course Project 2017.9 - 2017.12 P. 10 - P. 18
3. Giardino della salute Course Project 2017.5 - 2017.6
4. Mobo
Course Project 2016.10 - 2017.1 P. 25 - P. 30
5. Salmoiraghi & Viganò Course Project 2017.10 - 2017.12 P. 31 - P. 36
6. Other Works
2016.10 - 2018.3 P. 37
P. 19 - P. 24
AR es ea
inaGuideline
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Ch
Keywords / #Design #Service Design #Design centres #Guideline #China
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Master degree thesis Type / Independent work Period / 2018.3 - 2019.3 Description / The thesis is a combination of the research and development of design centres in China, which discovered and defined design centres which will be a driver to develop design and CCI, and gives a tool collection to promote the conclusions and methods from this paper.
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1
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Design Cent res Situation an t n e r r d E i Cu
Process
Theoretical Research
Original Definition
Internati
ep 4 Insights
2
Guidebook
ls
inese
Case Study
Final Definition Services Participators
6
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al
Ch
on
Context
5 St
Liter
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ry sto Hi
es ur
Brief
The output of this thesis is the guidebook. It consists of 5 steps guide and 6 tools to help users from any backgrounds to build a design centre in China together. All tools designed based on the research and conclusions in the thesis.
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Theoretical Research & Case Study Case Study
Due to the lack of theories about design centres, the theoretical research could provide basic theory to define what design and design centre is from literature and history, also the particularity under the Chinese political context.
The case study part analyses and evaluated 6 existing design centres selected from 34 that locate in China and overseas, which includes their backgrounds, services, business models, supporting policies, participators and service systems.
o na ati n r
Int
e
Theoretical Research
History
Academy
l Literature Design + Centre
Industry
Poilicy
a
in Ch
71 Offerings 4 System maps
6 Evaluations 4 Business models
Insights
Original Definition
1) ‘Official ‘but also ‘social’ 2) Not ‘The more the better’ 3) ‘Public participation’ and also ‘Public contribution’ 4) Physical interaction is necessary
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Examples of Research Content Offering maps
System maps Red Star Design Award
CCI Talent Training Centre
Administrative service
Promote international communication Design Master Workshop Cultivate local cultural and creative brands
Financial service
Creating training
Public service
Creative industry incubator
Beijing Science and Technology Commission
3D printing and digital quick printing service IPR service
BIDC
Users
Color Materials Laboratory
Brands growth zone
Industrial service
Nanjing Design Gallery Creative concept bookstore
Design trading (China Design Market)
Industry counselling service
Product trading
Industrial centre
Creative design exhibition
Education
Beijing government
Incubator services (Design Resource Cooperation)
Display and experience Factor trading
Network suppliers
Website
Legends: Information Finance Labour Product
Business Model Canvas
Key Partners - Beijing Science and Technology Commission - Beijing Municipal People's Government - China Design Market (CDM) - Beijing Design Resources Cooperation (DRC) - Beijing International Design Week Co.,Ltd
Key Activities
Evaluations
Value Propositions
Customer Relationships
- Design promotion - Design competetion - Design training - Desgin Research - Incubator - Design trading services
Customer Segments - CCI enterprises - Designers - Design Students - Universities - Start-up CCI companies - Public - CCI relevant producers - Governmental departments
Key Resources
Channels
- Professional mployees - Brand - Government support - Design Resource Cooperation - China Design Market
- Design centre space - Social media - Website - Design promoting events - Museum
Communication
International
Openness
InfluenceI
nitiative
Connection Cost Structure - Financial support to enterprises/induviduals - Organizing events (materials, invitation) - Research - Salaries
Revenue Streams - Financial support from the government - Service fee - Income from parteners (DRC, CDM) - Trading incomes
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Research Outputs Final Definition
Offerings
An official organisation with a space that open to the public, which uses design as a tool to help the development of local economy and culture, and promotes design to the public, develop the design industry.
The offerings are sorted by the priority which according to the frequency they appeared on the service list of each design centre and rates that users requested them. Functions with less priority could be added in the service list once the design centre has enough resource to support them.
Participators Map
Required - Training/ Wrokshop Service - International Communication - Promoting Service
Besides the centre itself and user, there are 10 actors involved in the system, including invitros, governments, design participants, universities and other services providers.
- Collaborative Platform - Design Counselling - Exhibition/ Event
Recommend
Investors
- Competitions - Collaborative with Universities - Technical Support - Trading Service
Governmental Departments Property Management Providers
- Law/ Policy Counselling - Counselling Service - Working Space - Library
Design Centre
Optional
Design Professionals Technology Supporters
Network Providers
- Financial Service - IPR Service - Incubator
Universities
Design Service Providers
Design Industry Participators
Communicators
- Research - Gallary
Trying - Publications
Users
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- Newsletters
Guidebook 5 Steps I 6 Tools The guideline refers to the 'Double Diamonds' design model, and at the design centre, training in design thinking goes hand in hand, allowing participants from non-design backgrounds to understand the design process better. There are 5 steps with 6 tools to show the guide.
Step 2 Step 1 Exploration and orientation
Find actors
Step 3 Define offerings
Step 4
5 Steps
Planning business
The guidebook split the whole process into five steps which help those regions where there is a need for design centres to establish centres that meet their conditions.
Step 5 Pilot Project
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Tools Step 1
Tool 1 This is our city
Step 2
Tool 2 Actor Cards
Tool 3 Actor Map
Step 3
Tool 4 Offerings Ladder
Tool 5 Offerings Map
Step 4 Step 5
6 Tools With the help from tools in each step, users can quickly figure what the method in the current situation is. Thanks to the logical functions of tools, people from different backgrounds could work together without barriers by following the instructions and process. Although the ultimate goal of mentoring is to create a new design hub, the tools can also be used independently. The purpose of using the toolkit alone is helping to refine or improve an established design centre to make this guideline a permanent toolkit. 8
Tool 6 Business Model Canvas
Launch
Application and Future
People can find the toolkit from both online and offline resources, and they could be design centres, design institutions or even local creative organizations. With different purposes of using this guidebook, organizers can decide the numbers of co-design sessions and periods. Also, the tool they would like to use. The design process for the design centre could be a line or a circle, which depends on the outcomes from each step and overall reviews before launch the pilot project. The future vision of China Design Centres could be a network that links almost all design centres that would open to everyone, connect and share resources and information in the network. With this kind of system, the development of design in China would be smoothly and quickly.
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"An affordable, flexible and professional solution for young adults' mental health."
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My Way Type / Group work Period / 2017.9 - 2017.12 Description / Myway is a service designed for helping young adults deal with mild to moderate common mental health disorders. The service provides verified information about symptoms, diseases and different type of therapies. Keywords / #Mental Health #Mental Disorders #Health #Online Therapy
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Process
27
Cases
10
Cases
Find Opportunities
Desk Research
50
Ideas
Case Study
Idea Pool
3
Concepts
Exploration
Concept Generation
29
Interviewees
258
128
Answers
Insights Questionaries
Business Model
Research Conclusions
Fast Prototyping
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User Research
Service Idea Personal Path
Psychologist Support
Myway network includes different kind of psychological supports: private studios, consultorio, online therapy, single session therapy and other approaches to satisfy every user demand and need.
Thanks to the help of Li the user will be able to create his own path, filtering among the activities available with Myway the ones that best suit his needs.
My Way
This is Li, Myway bot assistant. She is in charge of supporting the user, creating his path and making sure he is taken care of.
On the website the user can find information about mental health build his personal path and discover the Myway network partners.
APP
Myway app is a tool to help the user manage his routine, offering a set of pocket training (exercises, games) and the opportunity to write a diary and share it with the psychologist.
Parallel Activities
The premium app will let him chat with our trained volunteers whenever he is seeking for support.
Myway network includes several facilities that offer different kind of activities (massages, meditation, yoga, pilates,...) that aim at reaching the wellbeing of the individual.
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App and Website Service channels
Website
Chatbot Li
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Research Outputs 1 every 10
young people have been diagnosed with a mental disease.
Desk Research Mental Health is deeply affected by stigma and considered as a non-disease due to its noncommunicable aspect: it cannot be showed or easily proved as other diseases (e.g. paralysis).
Only one sixth (16.9%) of people dealing with mental issues actually used health services.
A good Mental Health does not exist, it should be seen more like a sprecturm of different “color� grandiends.
single largest contributor to global disability. Depression is ranked by WHO as the
Field Research Our 29 interviewees 29 have an age between 22 and 32, some of interviewees are potential users, experts of the topic, and providers of service related to Mental Health. The research aimed at finding some patterns that repeat even in different contexts, in order to find useful insights with a global relevance.
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Insights
Problems
Goals
The expensiveness of long-term support
Break the stigma of mental health
The social stigma and discrimination.
Provide a clear and efficient wellbeing service network
The lack of clarity about mental health and its care system
Raise the awareness about mental health
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Prototyping Paper Prototyping
APP Mock-up
Desktop Walkthrough
Storyboards
Experience Prototyping
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Service System
In order to offer a valuable service, My Way needs to have access to quality existing services (from consultor to private professionals) to select and partner with the best ones. Donors, organizations, and Milan municipality itself will support the service that will receive a small percentage fee by partners. Thanks to developer and staff, it will be able to offer to users a net of partners, an app and website which will include the offering explained before.
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Business & Influnce Money to start
Future influnce
Revenue & Net earnings
Revenue segmentation
The business plan is based on the business canvas and our marketing research. With the approx. number, we try to make the service reliable and sustainable. And we also estimated the numbers of people would be benefited by My Way in order to emphasize its value.
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3
Giardino Della Salute Type / Group work Period / 2017.5 - 2017.6 Description / Everyone is different and there is no one way to reach balance: Giardino della salute allows women to explore health 360° round without giving them the solution but providing the tools and knowledge to find their path. Keywords / #Health #Maternity #Women #Mothers #Cityhub
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Process
Health Desk Research
Find Opportunities
Field Research
Insights
Define Problem
Brain Storming
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Concept Genration
Design tools for Co-Design Session
Co-Design Session
Concept Refienment
Giardino della salute
Service Idea
Giardino della Salute
Simplified Offering Map Formu/Blog
Physical
Hub
Occupational Support
Giardino Della Salute is a support and recovery center for women who’re experiencing maternity. Starting from postpartum condition, it helps them to achieve wellbeing, meant as state of balance.
Self Monitoring Digital Platform Join/Create Events
Working Facilities Mind/Soul Well-being
Phycological
Postpartum Assistance
A no-profit organization manages and connects all the other services within the hub. It orients women towards the healthcare offering, the community and progress in achieving balance.
Discover Community
Booking Appointments
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User Journey
after the delivery, doctors tell mom about Gds
at one joint, mom registers to Gds with a small fee
mom joins Gds platform and books a check up
at Gds gets her member card and discover services
at Gds mom get her medical check up in the provided space
Needs
orientation & professional support
easy reachable stations
intuitive use & privacy
feel comfortable & integrated
privacy & trustworthy experts
Touchpoints
information pack
partners
digital platform
reception & badge
healthcare experts
on the website mom can register to some groups and events
she attends a seminar kept in one of the Islands
mom is asked to evaluate her progress and then gets feedback
she attends a workshop while her child took care by ababysitter
mom keeps going to Gds as she finds everything
Needs
find events/ moms with same interests
easy reachable locations & knowledge
regular motivation & flexibility
see maternity as a growth opportunity
safety, quick access to everything she needs
Touchpoints
digital platform
groups & events
adaptive website
partners
communal spaces
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Co-Design Session
Goals
Tools & Activities For users-
Role-Play Time: 2-3 mins Materials: Identity Cards
Needs Podium Time: 2-3 mins Materials: Podium, need labels, camera, post-its
Deeper in Concept Time: 3 mins Materials: Environment boards, activity cards, camera, post-its
Un Giardino della Salute è... Time: 1 mins Materials: Printed cards
UsersTest our concept comprehensibility and get feedback. Understand moms’ predominant needs that the hub could satisfy. Activities that moms prefre from a given list. StakeholdersSee if any women healthcare support centre could be integrated, if any sports associations would make partnership with us, and if municipality would grant its support.
For stakeholders-
Garden Map - Stakeholder Time: 15 mins Materials: Map, activity cards
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Interviews Time: 30 mins
Garden Map Time: 3 mins Materials: Map, activity cards, camera, post-its
Co-Design Session Interactions
Evaluation
Participation Tools effectiveness Involvement Expression of ideas & needs Understanding Interaction Goals achivements Outcome insights Impacts
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4
Mobo Type / Group work Period / 2016.10 - 2017.1 Description / Mobo is a kit for pregnant womens wellbeing. Mobo includes some tools that facilitate a safe physical activity and an app that support the women giving them useful informations about pregnancy, offering them the possibility to track their activities and progresses, guiding them with a daily routine. Keywords / #Health #Pregnant #Women #Mothers #Physical excercise
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Design Process
Exploration 'Health'+ 'Women'
4 areas: 'Period', 'Pregnancy' 'Maternity'and 'Menopause'
Focus areas: 'Pregnancy'
Research
Design 'pregnant' issue
8 interviewees 13 cases 48 surveys 4 issues
5 scenarios 5 personas 2 main issues
brainstorming sketching paper prototyping
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media mix Hi-Fi prototype usability test iteration
Product & Service
One Box
One App
The box includes some tools that facilitate a safe physical activity.
Mat
Balance Ball+Pump
Elastic Band
The app supports women during pregnancy, becoming their personal guide assistant.
Dumbbells
Support Belt
Every tool is specifically designed for pregnant women, caring about the safety and comfort of the future user.
Diary & Progress
Info
Daily Routine
Exercise Introductions
Community
Q&A
The app is easy to use and it provides the user specific functions that can be helpful in case of need.
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Prototyping
Prototyping We tested different materials to make different tools in the box, also the box itself. We'd like to find cheap and firm materials to make practical products. Except for the elastic band and support belt, rest tools were handmade in the prototyping phase. We tested the usability and improved several times.
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Digital Strategy 3 Target groups We divided target people into 3 groups: users, marketing targets and communication targets. In different catalogues, we made different personas to meet their needs and achieve our goals. Media mix According to the targets, we analyzed the channels we could get in touch with them and show our products. We split them by different properties.
Strategy With the information we own about targets and channels, we made a detailed plan to start the promotion. In a different phase, we have different content to release, and we will control the information that targets will receive in order to match their unique requests.
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Digital Strategy
The promotion content includes Facebook page, posts relate to healthy advice, healthy issues, event information, social issues and commercials. Additionally, there would be some advertisements on other social media platforms (ex. Youtube banners) to improve the reputation of Mobo. Besides the commercial goal, we'd also like to raise awareness among people to pay more attention to pregnancy and moms.
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Salmoiraghi & Viganò Type / Group work Period / 2017.10 - 2017.12 Description / The project aims to find the issues of the online and offline retailing channel of the glasses dealer Salmoiraghi & Viganò. We redesigned the experience of the online shop to match the physical stores in a new way, which could give the customer a fresh impression. Keywords / #retailing #shopping experience #glasses #online shopping
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Design Process
Desk Research
Field Research
Analysis of the existing service, including offerings, actors and systems.
Interview the physical store staff and experience the service in-store/online. Make survey for collecting feedback from customers.
Define Issues
Figure out the existing Customer Journey and combine with the previous information, find the problematic area.
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Re-design Current Service Set new personas, then produce the service blueprint and use-case scenarios. Eventually, improve the old customer journey map.
Promotion
With the new version of the service, the new promoting strategy would be set. The new channel organization will match with the new service.
Research Outputs
Professional advices
Desk & Field Research Key points
Fast shopping
Low price
Product innovation
Fasion advices
Comfortable
Specialized products
1 v1 assistance
Identify Issues Improve the selection process of the customer journey and increase connection to service and human relationships. From the process of selection, we can see that some problems exist when customers are selecting a pair of glasses.
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Easy try
Re-design Service New Service Blueprint 1/2
Re-design With the insights and issues, we found in the research part, the new service blueprint improve the experience when people selecting frames and enhance personalized assistance. With the 'backstage' part, the operations and actors are clear, which help the store manages the service efficiently. Additionally, with the help of Business Process Model, the store could understand what's happening while a customer makes a decision, which let staff knows well about the retailing process.
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Re-design Service New Service Blueprint 2/2
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Re-design Service Business Process Model
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Other Works
Starbucks App workflow re-design
Designing Material Experience
Visualization and Prototyping
Calzedonia Legwares Workshop
Industrial Design Works 2013 - 2015 on Issuu : Please click this link.
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