PRIMARY ACTIVE spring/summer 17 OLDER GIRLS
trend di r ec t i on
mood geometrical encounters animal instinct Hip Hop vibe
80s textures up in the SPACE
sporty bright
new nautical In PRIMARY ACTIVE the 1980s sportswear encounters the new digital era. Geometrical structures influenced by space invasions and super hero create a subcultural mismatch
C O L O UR
807 C
16-1356TPX
primary inclusions
18-0201TPX
16-5127 TPX
spectrum complementary
12-0520 TPX
19-4151TPX
neon reflections
17-6030 TPX
18-1945 TPX
19-1763 TPX
elementary overlaies
green blitz
19-3842TPX
Hot pink and jellybean green as echo of the 80s are combined with primary tones in a complementary way. Bright contrasts of orange and cobalt crossed by neon pink create a New Wave and Punk vibe
g ra p hi cs i nsp i ra ti o n
key concepts • 80s GEO • prismatic • in stripes • up in the space • play it loud • play station • analogue • digital • hip hop
• animal instinct
80s geo
Celebrate the 80s with pop colors and geometric mix.
p ri s ma ti c
Lights and colors seen through a prism: cube ensemble. see-through polygons and pyramids joints to create fluid textures and vibrant prints
IN stripes
Black&White, in pop pastels or in primary colors, thick/thin, vertical/horizontal: it’s all about stripes!
up in the space
3-2-1...go! A mission to the space inspires interstellar digital prints and royal blue geometric AOPs while robotic icons and digital fonts create 3D badges and ‘up in the space’ message prints
play it loud
Positive and happy messages, quirky AOPs and “comic noise” prints represent the perfect enviroment for the PRIMARY activity: PLAY.
pla y s ta ti o n
Space invaders and retro gaming inspire colorful AOPs, ‘tetris’ textures and pixelate prints.
analogue
Retro technology represented by cathode-ray tube views and mix tapes in a combinations of handdrawn prints and pixelate AOPs
di g i ta l
In contraposition with the 80s, the Digital Era takes part with holographic repeats and 3D effects
hip hop
Street style and graffiti-art inspire neon prints and color-splash repeats looking at the hip hop music still with an 80s twist.
a ni ma l i n s ti n c t
Fluo leopard prints, pixelated animals and hologram repeats to create a pop vibe and a bright style.