S U BUR BA N F O L KLO R E spring /s um m er 17
OLDER GIRLS
TREND DIRECTION
M O OD denim simplicity homespun
70s idyll country living
heartfelt handmade
cosy flowers
With a focus on natural lifestyle and homespun feel, Suburban Folklore mixes the romantic of the 70s with an urban vibe inspired by retro interior and homemade elements
C O LO U R
12-1404TPX
16-5917TPX
19-4914TPX
shady pastels
pinkish neutrals
16-1511TPX
sporty by contrast 18-3710 TPX
14-4121TPX
17-4015 TPX
homely mix 11-0604 TPX
16-1257 TPX
vintage indigo
19-2047TPX
The colour palette expresses the warm feel of ‘being at home’ using rich magenta, rose tan and bluebell while hazy pastels are enlightened by marigold orange and green avocado for a retro sport effect
GR A PHI CS INS P IRATIO N
K EY C O N C EP T S • • • • • • • • • •
Ch i n tz y Si mply F lo ra l B a s B i rd B a s... Mi cro P a tte rn 7 0s Wa llpa pe r Easy Peasy Da i s y Lo v e De n i m Lo o k H o me y
C hi n tz y
Retro floral prints in a combination of soft and dusty tones contribute to the vintage vibe of this theme
S im p l y F l o r a l
Floral motifs are represented in the simplicity of hand drawn and water color effects. Ditsy and cotton flowers in pale background are the major.
B as Bir d
Robins, sparrows, doves: all kind of birds either colorful, painted or stylized, create repeats and AOPs
B a s. . .
...butterflies and bees. A mix of colorful wings and delicate illustrations create refined textures and romantic AOPs.
M icr o Patte r n
Liberty leaves, ditsy flowers and geometric mix in dusty colors or tone on tone for a dandy style. Key is: to repeat in small size
70s wa l l p a p er
The vibe of the 70s interpreted by geometric repeats and wavy patterns in a combination of pastel colors and bright tones of orange and kiwi green.
E a sy pea sy
...lemon squeezy! The most famous slogan brings a summery vibe to this theme represented by lemons and yellow flowers mixed with pale pink and dusty green for a ‘bon ton’ style
Daisy Love
A deluge of daisies mixed with flowers and bees, wavy in 70s motifs or simply drawn in pale tones bring a spring breeze to this theme.
D e nim Look
Foliage, floral motifs or idyllic subjects as AOPs for chambray fabric or as repeats in shades of blue for a denim look
H o mey
Tone on tone embroideries, floral patchworks, lace-look prints and cross stitching artworks to celebrate the homespun vibe of this theme.
T E XT I L ES & KEY D E TA IL
K EY C O N CE P T S • • • •
So ft P a d d e d I n d i go Ca r v i n g La cy
So ft Pa dd e d wavy satin
cotton muslin
irregular quilting
bonded jersey
mix material sporty
Quilted or bonded, in curves or squares: soft cotton, weavy muslin, poly satin and light jersey to create a sporty and chic look
chambray
indigo jersey
In d i g o pure indigo
trims & details washed effect
denim look jacquard
It’s all about denim...and similar: printed chambray, washed jersey, bluish jacquard
C a r v ing jacquard
embroider
hand stitching
3D effect
Floral embroideries, hand stitching decorations and 3D ornaments embellish linen and voile, chambray and jersey as an expression of a homespun feel through a romantic view
La c y edge
laser cut
crochet
embossed shoulder application
trims & details
Lace: as a trim, as a texture, as a finishing, as a decoration. For PU and suede, linen and organza, twill and tencel.
M ust Ha v e J a ck et s
Satin Bomber
Denim Quilted JKT
Suede Biker
Long Line Bomber
Jacquard Bomber
Soft Color Windbreaker
Waterfall Duster
Vintage Look Bomber
M u st H a ve J a c k et s
Embellished Bomber
Pastel Color Biker
Denim Long Quilted JKT
A-Line Parka
MA1 Bomber
Floral Print Bomber
Soft Padded Long Bomber
Floral Kimono