UR B A N O D D IT Y AUTUMN/WINTER 16/17
OLDER GIRLS
TREND DIRECTION
MOOD
U r ba n o d d i t y b r i n g s q u i r k a n d c h e e r f u l n e s s t i p i ca l o f c h i l d h o o d i n t o t h e u r ba n l i fe . A p l a y f u l n e s s a t m o s p h e re i n va d e s t h e e ve r yd a y ro u t i n e g i v i n g t o t h e s p o r t s t y l e a h u m o r i s t i c t w i s t .
17-1212TPX
COLOUR
12-0105TPX
14-4505TPX
16-4712 TPX
11-0606 TPX
12-1305TPX
15-1912 TPX
16-1105 TPX
18-5410 TPX
19-3928TPX
C o l o r s a re b r i g h t a n d v i v i d w i t h u n e x p e c t e d c o m b i n a t i o n s . R i c h p u r p l e a n d c h e r r y re d a re s pa c e d o u t b y i n t e n s e s h a d e s o f g re e n s w h i l e g re y i s h b l u e a n d c h a l k y p i n k h e l p t o s t a y g ro u n d e d .
GRAPHICS INSPIRATION
KEY CONCEPTS: • • • • • • • • • •
90s CAMO CRAZY POIS iCLOUDS EYES ON ME MEOW!!! BOO!!! BRUSH STROKES PRINT BLOCKS SHINE ON CIRCUS
90s camo
9 0 s e l e m e n t s a n d g e o m e t r i ca l s h a p e s m i x t o g e t h e r c re a t i n g a t a n g l e o f b r i g h t c o l o r s a n d b o l d l i n e s . . . a n e w q u i r k y ca m o u f l a g e
CRAZY pois
A n e w i n t e r p re t a t i o n o f p o l k a d o t s p l a y i n g w i t h s h a p e , c o l o r a n d t e c h n i q u e o f s p o t s a n d d o t s
iCLOUDS
C l o u d s a re re p re s e n t e d i n e m b o s s e d A O P, d i g i t a l f l u o re p e a t s a n d h a n d d ra w n i l l u s t ra t i o n s
eyes ON me
B i g a n d s m a l l , o p e n o r w i n k i n g , e ye s a re re p re s e n t e d i n p o p A O Ps
MEOW!!!
C a t g ra p h i c s a p p e a r i n a ra n g e o f va r i a t i o n s ; a s b o l d c u t o u t s t y l e p r i n t s , c o s m i c d i g i t a l e f fe c t s , a n d n a i ve A O Ps a n d p l a c e m e n t s .
Boo!!!
S ca r y c re a t u re s a n d c o l o r f u l m o n s t e r s p o p u l a t e b r i g h t A O Ps a n d p l a y f u l p l a c e m e n t s
BRUSH STROKES
S t i l l w i t h a 9 0 s v i b e , f a b r i c s a n d g a r m e n t s a re ‘a t t a c k e d ’ b y b r u s h s t ro k e s c re a t i n g b o l d a n d b r i g h t A O Ps
PRINT blockS
Ge o m e t r i ca l s h a p e s , l i n e s a n d t e x t u re s c re a t e i n t e re s t i n g i n t e r r u p t i o n s t h a t ca n b e c o m b i n e d a s p r i n t b l o c k i n g
shine ON
S e q u i n s , g l i t t e r a n d g e m s t o n e s a d d t o t h e p l a y f u l fe e l b y a p p e a r i n g i n b r i g h t c o l o u r s o r s h i n y g o l d .
CIRCUS
C i rc u s t h e m e s a p p e a r a s t e a rd ro p a n d s t a r A O Ps , c i rc u s ca ra c h t e r p l a c e m e n t s a n d d i g i t a l q u i r k y a n i m a l s .
TEXTILES & KEY DETAIL
KEY CONCEPTS: • • • •
MIXING UP THE YELLOW LINE BRIGHTNESS FUNCTIONAL
mixing UP j a cqua rdi n g
l ad d e ri ng
s pra yi n g
bu bbl i n g
s t r i pi ng
s pray pal i ng i ng up
J a c q u a rd s , l a ye r s , e m b ro i d e r i e s a n d p r i n t s : t h e k e y wo rd i s “ M I X � . C ra z y c o l o u r c o m b i n a t i o n a n d u n u s u a l t e x t u re m a t c h fo r a q u i r k y a n d p l a y f u l v i b e .
THE yellow line se e through
h a n d st i tc h
cro ss & da sh
Ye l l o w u s e d a s C O M M O N D E N O M I N ATO R a c c ro s s f a b r i c s a n d g a r m e n t s t h ro u g h t h re a d s , e m b ro i d e r i e s , f u r l i n i n g s a n d h a n d s t i t c h i n g s fo r c re a t i n g n e w t e x t u re s a n d s u r f a c e s .
Z i g Z ag
Brightness s qua res
hai r s
bl oc ks s c reens
A ra n g e o f b r i g h t c o l o r s s t re t c h e s a l o n g b o u rg b l o c k s , u n u s u a l q u i l t i n g s , j a c q u a rd f u r s a n d p r i n t e d P V C s . C o n t ra s t t r i m s a n d f l u o d e t a i l s h e l p t o k e e p t h e ‘ l i g h t s ’ O N .
Functional g l os s y
s l i c ke r y
sh i n y
r ub ber y
P U c oa t i n g s , wa t e r p ro o f f i n i s h i n g s a n d r u b b e r t e x t u re s m a k e u p t h e s p o r t y fe e l i n g o f t h i s t h e m e w h i c h i s c o m p l i m e n t e d t h ro u g h t h e u s e o f c o l o r f u l z i p s a n d c o rd s , f l u o h e a t s e a m s a n d b r i g h t m e s h e s .
MUST HAVE JACKETS
Jacquard Naive Jacket
Eye Pr i n t Bi ke r
Twe e d Cape
Gold Spotte d Bike r
Colorful Padded Bomber
Q u i l te d Bi ke r
Color Blocked Bomber
Collarless Padded Jkt
MUST HAVE JACKETS
Bri gh t St riped Puffa
Fl u o Fl o ra l Pu f f a
Pr i n t Bloc k Puffa
Fur and Puffa Hy brid
Brigh t Fu r Gilet
Sh a g g y Pa r k a
Spo tte d Fur Jac ke t
Fluo Textured Fur Coat