SUBURBAN FOLKLORE SPRING SUMMER 2017 BABY BABY TODDLER TODDLER GIRLS GIRLS
TREND DIRECTION
MOOD
CAREFREE
TOWN MEETS COUNTRY 1970s influence
HEIRLOOMS imperfect construction
mix and match
boho spirit
handcrafted
nostalgic
town meets country in this carefree trend, where we integrate city and urban looks for a modern retro feel. We take inspiration from the 1970s and the ideals of homecrafting and hand me downs which creates a nostalgic look.
13-1109 TPX
nostalgic pastels
COLOUR
16-1532 TPX
15-6315 TPX
13-0604 TPX
15-1153 TPX
11-0107 TPX
bleached nuetrals
14-1112 TPX
faded and worn 15-4312 TPX
70s brights
18-4018 TPX
17-1545 TPX
retro mix
colours are reminiscent of faded home linens and battered and worn heirlooms creating a soft palette. These are juxtaposed with retro 70s brights to add depth.
GRAPHICS INSPIRATION
KEY CONCEPTS 70s geometrics wallpaper prints bees, butterflies and insects bird motifs scandinavian florals vintage florals typography homespun retro imagery daisy icons
70s geometrics
geometric patterns appear in regular repeats in muted 1970s indpired colours. shapes are bold and blocky, or linear and abstract, or sometimes a combination of the two.
wallpaper prints
1970s wallpaper style repeats feature floral imagery for a gilry, feminine feel. spring iconography such as rabbits and other fauna are also popular.
BEES, BUTTERFLIES & INSECTS
we look to summer gardens to inspire insect driven artwork. the vintage pasttime of butterfly collecting is explored through compendium style prints.
BIRD MOTIFS
bird motifs appear as placement artwork and in all over repeats. styliized and hand drawn shapes are both popular, as well as blocky silhouettes.
scandinavian florals
scandinavian florals and leaves are experiencing a renaissance thanks to deigners like orla kiely who have been using them in abundance.
vintage florals
vintage floral patterns are key for baby and younger girl, in both large scale and ditsies. soft backgrounds are popular with mustard, navy and coral florals.
typography
a wide raneg of retro types are used across initials, dates and positive messages. linear and colourblocked types are popular, with surrounding geometroc or floral imagery.
HOMESPUN
applique and emboidery aRTWORKS GIVE STYLES A HANDCRAFTED FEEL. MIX PRINTS IN APPLIQUE PATTERNS AND USE CHUNKY THREADS FOR EMBROIDERIES. PATCHWORKED EFFECTS ARE ALSO KEY.
RETRO IMAGERY
NOSTALGIC RETRO IMAGERY SUCH AS OLD SCHOOL CAMERAS AND TV SETS, VINTAGE TOYS, AND SWEETS AND VEHICLES APPEAR AS PLACEMENT GRAOHICS AND AS ALL OVER REPEATS.
DAISY ICONS
DAISY ICONS ARE KEY THIS SEASON; APPEARING ON THEIR OWN AND MIXED IN WITH GINGHAMS, SPOTS AND OTHER GENERIC PATTERNS.
TEXTILES AND KEY DETAILS
KEY CONCEPTS LACE, CROCHET, OPENWORK UTILITY AND RUSTIC COTTONS DOBBY WEAVES CHINTZ FLORALS GINGHAMS PATCHWORKED AND STITCH EFFECTS PEACHED POLYESTERS AND NYLONS MARLED AND WORN HANDCRAFED LASERCUTTING AND OPENWORK FRILL DETAILS SMOCKING AND EMBROIDERY LETTERS AND NUMBERING PRINTED ACCESSORIES AND DETAILS NATURAL LOOK DECORATIVE TAPES AND CORDS
LACE, CROCHET, OPENWORK
UTILITY AND RUSTIC COTTONS
DOBBY WEAVES
CHINTZ FLORALS
GINGHAMS
PATCHWORKED AND STITCH EFFECTS
PEACHED POLYESTERS AND NYLONS
MARLED AND WORN
HANDCRAFED
LASERCUTTING AND OPENWORK
FRILL DETAILS
SMOCKING AND EMBROIDERY
LETTERS AND NUMBERING
PRINTED ACCESSORIES AND DETAILS
NATURAL LOOK
DECORATIVE TAPES AND CORDS