PRIMARY ACTIVE SPRING SUMMER 2017 BABY TODDLER GIRLS
TREND DIRECTION
space hero
MOOD new primary
retro futuristic retro sports
hip hop influence
1980S THEMES
blocked colour ARTSCHOOL VIBE
collaged pattern
WE LOOK TO THE 80S AND THE HIP HOP SCENE FOR THIS ACTIVE STREETWEAR LOOK. BOLD PATTERNS AND COLOURS ARE BLOCKED AND CLASH FOR AN ARTSCHOOL VIBE WHILE RETRO SUPERHEROES BLEND THE MODERN AND ANALOGUE.
COLOUR
14-4516 TPX
13-2806 TPX layered ombre
18-2436 TPX
18-1762 TPX
17-5641 TPX
12-0736 TPX
18-4043 TPX
17-3730 TPX pastel sports neon
11-4300 TPX
19-4006 TPX
cool mono
blocked solids
RETRO 80S BRIGHTS ARE SET AGAINST MONOCHROME TONES AND NEON PASTELS FOR A FUNKY YET FRESH PALETTE. DIGITAL TRANSLUCENTS ARE LAYERED ON TOP OF EACH OTHER AND JUXTAPOSED WITH CLEAN SOLIDS.
GRAPHICS INSPIRATION
KEY CONCEPTS MEMPHIS MIX ART SCHOOL ANIMAL PRINT MONOCHROME LINEAR ABSTRACT HIP HOP THEMES RETRO TYPE GEOMETRICS SEEING SPOTS CARTOON COMIC
memphis mix
CLASSIC MEMPHIS STYLE SQUIGGLES ARE INTERSPERCED WITH GEOMTRIC SHAPES AND 90S IMAGERY. bOTH LIGHT AND DARK BACKGROUNDS ARE KEP WITH BOLD COLOUR POPS.
ART SCHOOL
JACKSON POLLOCK STYLE PAINT SPLATTERS CREATE FUN AND VIBRANT PRINTS, WHILE SCRIBBLED DOODLES ADD A “DO IT YOURSELF” ELEMENT.
ANIMAL PRINT
ANIMAL PRINTS ARE VIBRANT AND BOLD; NOT A NATURAL OR SNOW LEOPARD IN SIGHT! OMBRE EFFECTS AND HAND PAINTED PRINTS ARE KEY, AS WELL AS LAYERED ALMOST CAMOFLAGE REPEATS.
MONOCHROME
MONOCHROME PATTERNS COVER A RANGE OF IDEAS; FROM BOLD GEOMTRICS AND LINEAR REPEATS, TO MARKER PEN AND PAINT BRUSH SCRIBBLES.
LINEAR ABSTRACT
NARROW AND BOLD LINES ARE LAYERED OVER SOLID SHAPES FOR A DIGITAL ABSTRACT FEEL. LINEAR TYPE IS ALSO KEY.
HIP HOP THEMES
CASSETTE TAPES, VYNAL IMAGERY AND BOLD PATTERNS ALL HELP TO IMPART THE 1990S HIP HOP VIBE. FUNNY SLOGANS AND SONG LYRICS ARE ALSO POPULAR.
retro type
BOLD AND BRIGHT TYPOGRAPHY APPEARS IN A RANGE OF RETRO FONTS. TRANSLUCENT LAYERING ADDS AN ABSTRACT ELEMENT.
geometrics
GEOMTRICS APPEAR IN REGUALR REPEATS AS WELL AS BORDER STYLE PRINTS. ANGULAR SHAPES ARE KEY BUT CURVED ELEMENTS ALSO APPEAR IN SOME PRINTS.
seeing spots
POLKADOTS ARE SEEN IN A RANGE OF DIFFERENT TECHNIQUES; BOLD SOLID SHAPES, PAINTED SPOTS, RECUALR REPEATS AND SCATTERED PATTERNS.
CARTOON COMIC
CARTOON AND COMIC BOOK STYLE PRINTS AND A FUN, POP ART FEEL.