The 4 Tenets of Modern Data Protection
A Proactive Approach to Data Availability and Resiliency Old-school data protection is merely an expensive insurance policy that deals reactively with disruption. Because preserving a copy of the data is the focus, day-to-day availability gets less attention. But this approach is out of step with the reality of always-on workflows. Today’s data models are widely distributed. They increasingly consist of multi-instance, multipremises, multi-cloud footprints. Software, digital products, and services underpin nearly every modern customer experience. Downtime equals lost sales, lost insights, and damaged reputations.
Successful organizations are taking a more forward-looking approach. Pure Storage® offers what you need for modern data protection. Pure solutions proactively provide the data availability and resiliency that 24x7 environments demand. When you implement modern data protection as an alwayson strategy, you’re ensuring data resilience for day-to-day operations that extends to recovery scenarios. That’s why Pure Storage adheres to a set of simple, powerful tenets to prioritize data recovery and business continuity.