Leadership and Management

Training for Digital Transformation Leaders

Together with support from experts in improving productivity, Made Smarter has helped equip business leaders with the skills needed to effectively embrace digital technology for their business.

The Made Smarter Leadership and Management Programme, delivered in partnership with Coventry University, combines face-to-face and self-directed learning with virtual meetings to facilitate managers to implement changes and help their staff to become familiar with new systems, enabling a smooth transition.

Among those who have taken the course is Daniela Gonzalez, CEO and Managing Director of BARO Vehicles. Her firm manufactures parts and hardware for the growing autonomous vehicles sector – especially for ‘last mile’ solutions.

As a result of the Leadership and Management Programme, Daniela decided to install customer relationship management (CRM) software at BARO Vehicles, to better organise its sales activities.

She said: “The programme was really useful for me to understand the best ways to change the processes within my business and how to get staff to buy into these changes.

“Adopting new digital technology like CRM can be a major change for any business, and it’s obviously so important that my staff were confident the new system was going to improve BARO Vehicles and that they were familiar with how to use it.

“When running a business, it’s on you to own the changes you make and convince your staff you’re making the right decision.

“The Leadership and Management programme was able to take me through that process and reflect on the methods we were using at BARO Vehicles. The team at Coventry University were very helpful in allowing me to take that step back and review my business as a whole.

“We are now looking for further investment in our business, and Made Smarter’s guidance has helped us improve our value proposition with the addition of the CRM.”

The next Leadership & Management Training commences Autumn 2023. Find out more.