Everytime I step out of that door, its an adventure.
logan meckley
I am si mpl e @a r t, & in h ear t. I rac e t h rou gh t h e s e m om e n ts a s i f I we re bei ng t imed , t h e c lo c k. M y l i fe pa s s e s by a s i f I h a d s een it somewhe re b efo re. I t reminds m e of t h e s e t h i n gs , t h e s e m o m ents of defi n it io n , in wh ic h I h ave k n ow n , de e p i n t h e pi t of m y stoma ch, as if a p ar t, in so m e s or t of ol d f l i c k . My h e a d wanders with my eyes and I find myself glimpsing and gazing into n othingness, whic h ju st so h ap p en s to be eve r y t h i n g a n yon e , m ay o r may not have seen , p ast & pre s e n t. I m ove t h rou gh t h i s s pace with no fear in my h ear t, fo r t h i s i s j u st on e , on e s e c on d, o ne m oment, wit h o u t h esitat io n , e a c h de c i s i on , pave s ou r f u ture . Bull shi t. Or is it ? I am an art i st, n ot a psyc h ol ogi st, bu t w h at is the di fferen c e, su b ject ivit y vs . obj e ct i v i t y ? B u l l s h i t. I k now what I exper ien c e, an d u n t il I fe e l t h e n e e dl e bre a k s k i n , h ear the la ughing of t h e in n o c en t o n e , s e e t h e ba l l oon c on t ra st th e sky, I a m presen t an d kn owin g of w h at h a s be e n k n ow n , to m e. I ma ke ar t, fo r yo u an d fo r me, & s om et i m e s i n bet we e n . A m o m ents notice , h alf g rown , h u g e dom e , broke n m ot i ve s , pu s h th rou g h, hell fire, sit t in g st ill make s t h e m i n d ret i re . I c re ate , s o I am a chemist, c reat in g an d feel i n g t h e s e pot i on s , e m ot i on s ex p lod ing, desi g n er fo r h ire, su re, l ets go t h rou gh t h e m ot i on s .
oldie12 2009
Project Project Project Project Project Project Project Project Project
1 2 3 4 5 6 7 8 9
Fifty Film
SMPLFD
Toxey
Late Night Hero
Kona
argifi
Type Posters
OFF THE REAL
Dutch Unkl
Sid23 2012
Fifty Film is a film photography mission, to have at least one person from each state shoot one roll of film all with the same camera.
D e s i g n A
R at i o n a l
photograph
an
u lt i m at e
is
lie,
photographers
an we
all
u lt i m at e wa n t
across
truth
to the
see
or
w h at
n at i o n
can
achieve in one roll of film, all shot with the same camera.
Ta r g e t
Au d i e n ce
P hotog r a p h e rs
looking
to
push
the
limits
and
b ounda r i es of shooting moments.
D e s i g n
S o l u t i o n
Create a catc hy b ra nd name for the proj e ct that was
si m p le
i n cred i b le
and
ex plaine d
pac kag e
des ign
the to
proj e ct.
s e nd
the
Cre ate came ra ,
a nd any other nec ess ities that may be ne e de d as w ell.
Co l l a b o rat i o n
Pro j e c t
1/////. Fifty Film
1
Fifty Film Studio
Wood Block Print
Wood Block Carving
Project Manual
SMPLFD is a lifestyle company, based upon the basic foundations of life, necessity. This company endorses moving back towards a simpler way of life, one based upon self-sustainability of resources and the tangible trade of goods and services, being to being.
D e s i g n Design a
R at i o n a l a
mark
graphic
and
brand
s ta n d a r d s
i d e n t i t y,
manual
including
t h at
wa s
a
r e f l e c t i o n o f t h e c o m p a n i e s ’ c o r e va l u e s .
Ta r g e t
Au d i e n ce
M e n & Wome n who no lo nger have the drive to be pa rt of a soci e t y base d up on lies and deceit, up on a s h i n y me ta l to wh i ch we place the value of not o nly l i f e , but a lso l i ves.
D e s i g n
S o l u t i o n
R es ea rc h
b asi c
ci v i l i z ati ons,
and
m ark
making
u nde rstand
from the
ancie nt
e volution
behi n d thi s ev er- c hang ing scie nce .
B ra n d i n g
M a n u a l
Pro j e c t
2/////. SMPLFD
2
Toxey is an Electronic Artist/ DJ based out of Jacksonville FL.
D e s i g n S ta r t
R at i o n a l c r e at i n g
logo,
EP
brand
cover ,
p h o t o g r a p h y,
&
identity
T-shirt
including
Designs,
c i n e m at o g r a p h y.
Website,
The
deigns
m u s t b e s u r g i c a l , b a s e d u p o n l o g i c , m at h , a n d t h e pa st to w h i c h w e c o m e .
Ta r g e t
Au d i e n ce
Men
Wome n
&
16-
55
that
enjoy
music,
not
s p e c i fi ca l ly one t yp e of music, but can appreciate t h e comp l e xi t i es of a l l sound making alike.
D e s i g n Sta rt
S o l u t i o n
to
f i lm
Toxey’s
e ve ryday
life .
Le arn
to
un d e rstand who he i s as a pe rson, and des ign, not o n ly f or hi m b u t f or all that will pe rce ive him as w el l
v B ra n d
I d e n t i t y
Pro j e c t
3/////. Toxey
3
AD Campaign
T-Shirt Designs
EP Album Cover
Website Designs
Sid17 2012
Late Night Hero is a single malt scotch company.
D e s i g n
R at i o n a l
There
has
people last
been
living
decade.
in
a
significant
urban
Men
&
increase
environments women
h av e
in
in
the
become
f o c u s e d o n c a r e e r p at h s , l e a d i n g t o m a n y w i t h i n d e p e n d e n t, h e c t i c , b u s y l i v e s . W e a l i k e t e n d to distress and unwind after a long week of w o r k , s o m e o f u s , g e t a way, a n d o t h e r s g e t a d r i n k . I w a n t e d t o d e s i g n a s i n g l e m a lt s c o t c h c o m pa n y f o r t h e s e i n d i v i d ua l s .
Ta r g e t Men in
&
Au d i e n ce Wome n
u rba n
(sp e ci f i cally
dwe l l i ng s,
co unt l ess
hours
of
women)
fighting
work
each
2 1-
65
living
through w eek ;
their
the
ones
t h at k now h ow to unwi n d and fine dine. They enjoy s i ng l e m a lt scotch be cause of its longevity of s h e lv e l i f e , sop h i st i cation, and smooth taste.
D e s i g n D es i g n wo me n
S o l u t i o n a
pac kag e
ali ke,
that
m ore
so
is
appe aling
wome n,
that
to is
me n
&
classy,
so phi sti cated, yet ti m eless , as is the drink.
v P ro d u c t
D e s i g n
Pro j e c t
4/////. Late Night Hero
4
Kona is a skate park located in Jacksonville FL. It helped revolutionize skateboarding on the East Coast during the 1970’s & 80’s.
D e s i g n
R at i o n a l
Design
a
coffee
ta b l e
style
book,
t h at
e x p l a i n s t h e i m p o r ta n c e t h i s s k at e p a r k h a d on
the
be
c o m p l e t e ly,
as
history
wa s
should
the
of
boarding.
revolutionary
sport
reflect
s k at e
during
the
the
lifestyle
in
time
It
should
approach, period.
choices
of
It
all
o f t h o s e i n v o lv e d d u r i n g t h e t i m e .
Ta r g e t
Au d i e n ce
T h os e passi onat e a bout grazing & floating just a b ove th e h a r d sur face in w hich they shred.
D e s i g n Us e
S o l u t i o n
e l e m ents
of
d eco n struction
allowing
the
t y pe & elem ents to f ly a round a page as a s kate b oa r der d o es a d eep p o ol or half pipe .
v P r i n t
M e d i a
Pro j e c t
5/////. Kona Type Book
5
Argifi, derived from the Latin root, argufy – to brawl of fight for something you love.
D e s i g n
R at i o n a l
I n e e d a j o b w h e n w e f i n i s h o u r l o v e ly c o l l e g e c a r e e r a s a g r a p h i c d e s i g n e r ; h o w e v e r I h av e this
impulsive,
desire
to
s p o n ta n e o u s ,
t r av e l
design
and
do
skills
aside;
I
the
not
need
world
wa n t to
be
overwhelming as
to
well.
s i m p ly
I
love
put
c o n s ta n t ly
my
moving,
surrounded by and ever changing environment around
me.
T h at ’ s
when
the
boys
and
I
came
up with, mobile graphic design.
Ta r g e t
Au d i e n ce
A n yo ne
t h at
is
wi l l i ng
to
let
us
take
them
to
so m e wh e r e t he h ave never been before.
D e s i g n
S o l u t i o n
Ma ke a m ob i le g rap hi c des ign firm, locate d on a scho o l
b u s.
It
c i n e matog rap hy
is
g raphic
wi thout
des ign/ photography/
limits .
(yes
we
live
on
t he bus)
v Co l l a b o rat i o n
Pro j e c t
6/////. argifi design firm
6
Genesis98#11 2012
Sid19 2012
Type is the most important thing that man has discovered in history. It communicates ideas, thoughts, emotions; we would cease to exist without the simplicity of black on white, line on paper.
D e s i g n I
love
R at i o n a l language,
so
why
not
design
as
many
t y p e fac e s as I c a n .
Ta r g e t
Au d i e n ce
A n yo ne wh o has a soul , and can connect w ith the s i m p l e be aut y of wor ds , and the p ow er they have to e voke t he only t h i ng that matters in this life, e m ot i o n.
D e s i g n I
S o l u t i o n
beca me
i nsp i red
f rom
e ve ryday
s hapes
and
f o r ms, f or exam p le: Heavy Foot was ins pire d by a l i t t l e b i t of wi ne left in a square wine glass I was d r inki ng f rom
v Ty p e
D e s i g n
Pro j e c t
7/////. Type Study
7
Poster Designs
OFF THE REAL is a contemporary filmmaking magazine based upon the new and ever changing world of cinematography, not just the equipment, but also the adventure that follows while shooting these surreal experiences.
D e s i g n
R at i o n a l
C r e at e
and
at t r a c t
design
the
magazine
at t e n t i o n
u n d e r s ta n d s just
a
and
another
of
va l u e s
would
someone
“go o d
magazine
t h at
d e s i g n �,
speaking
who not
s o l e ly
a b o u t t h e s p e c i f i c at i o n s o f p r o d u c t s o n t h e m a r k e t.
A
usability
magazine never
t h at
imagined
reaches before,
a
plane
pa p e r
of
with
i n t e r a c t i v i t y.
Ta r g e t
Au d i e n ce
P e op l e wi t h a n e ye . T hos e certain individuals w ho ca n only vi e w & r e f e r e nce life through a lens.
D e s i g n
S o l u t i o n
D es i g n u si ng QR co d es; i n cre as e usability through l ay er i ng
and
colo r.
Ex plore
all
p oss ible
type
so lut i o ns, f o r eac h wo rd, e ach le tte r has a voice .
v P r i n t
M e d i a
Pro j e c t
8/////. OFF THE REAL
8
Magazine #1
Dutch Uncle- is a term for a person who issues frank, harsh, and severe comments and criticism to educate, encourage, or admonish someone.
D e s i g n Dutch
R at i o n a l Unkl
is
a
custom
one
run,
100
%
hand
m a d e c l o t h i n g c o m p a n y. W e m a k e u n i q u e p i e c e s for
individuals;
no
two
pieces
are
e x a c t ly
alike. The clothing itself has a genuine feel, a n d c o u l d b e d e s c r i b e d a s “ u r b a n at t i r e m e e t s g u e r i l l a wa r f a r e � . A l l c l o t h i n g i s m a d e f r o m r aw m at e r i a l s , a n d s e w n t o s i z e .
Ta r g e t Men
Au d i e n ce
&
Wom e n
16-
40
that
enjoy
the
movement
a n d c ha ng e of a h ust ling city, but the comfort of
the
out doors
&
wilderness;
Clothing
that
wi l l ca r ry on, t h roug h the sp ontaneity of your ever
c h a ng i ng
wor l d.
These
people
tend
to
be
f e a r l ess, f e a r l ess i n heart, and in mind. Someone wh o of
di sr e ga r ds
onlooke rs
t he
a nd
condescending
cr i tics
und e rsta nd uni q ue a rt
w ho
are
tendencies
too
naĂŻve
to
& taste. An elite group
i n w h i c h have no boundaries, the trendsetters &
D e s i g n
S o l u t i o n
D es i g n u si ng QR cod es; i ncre as e usability through l ay er i ng
and
co lor.
Explore
all
p oss ible
type
so lut i ons, f or eac h word, e ach le tte r has a voice .
tv B ra n d
I d e n t i t y
Pro j e c t
9/////. Dutch Unkl
9
Ad Campaign
DutchUnkl.com
Website Promo
Look Book #1
Sid4 2012
I have moved forward only to be brought back to where I once was; however in this time and in this being, something was different, it was familiar knowledge to me, that this, this was of a life before my own, and that somehow I had gained an understanding of who I was and who I could b e c o m e .
Special Thanks to: Paul O’Dea Justin Brawley Micheal Howard Joshua Weaver Alexandra Maisch & all the boys for the footage over the y e a r s .