SEMI DI LINO CRISTALLI LIQUIDI BB BLEACH Vegan Formula

ALFAPARF RENEWS ITS LINE OF BLEACHING POWDERS

ALFAPARF Milano Professional, which has always given a voice to the trends of the moment and is a pioneer in the development of innovative technologies, introduces the new BB Bleach, the line of bleaching powders able to satisfy the whole blonde and brunette world.

The line has the following new features: A new formula, new packaging and a new range.

It features innovative Bond System protection technology, which delivers safe results and guaranteed performance. Working both inside and outside the hair fibre, it is able to: repair chemically treated hair, protect hair from external agents (such as heat, urban pollution and UV stress) and restore hair resilience, all in a vegan formula that is free from ingredients of animal origin or derivation.

Another important new feature is the change in packaging. The new sachet, instead of the jar, is extremely practical and convenient to use, and ensures a high-performance barrier, protecting the formula from light and humidity. It also offers important environmental benefits:

• Fewer number of components

• 50% fewer CO2eq emissions linked to the new packaging production

• Instruction leaflet substituted with a QR code, to reduce paper consumption.