COLOR WOW launches CURL WOW With New Naked Technology

Color Wow has created Curl Wow, a totally new approach to curl care that delivers perfectly bundled, bouncy, glossy naked curls. Curl Wow is a complete departure from traditional curl products that leave heavy, oily coatings on the hair or lock curls into rigid, crispy formation. Curl Wow features breakthrough ‘Naked Technology’ so there’s no weight, no greasy feel, no crunch. Just beautifully natural, frizz-free, naked curls. The range comprises five products. Innovative technology in every Curl Wow formula for healthier natural curl care, every step of the way…

Dehydrated, curly texture tends to be motionless because the hair’s internal protein chains are dry, stiff and in need of lubrication. Curl Wow’s Coco-Motion is created with rich Marula Oil, Coconut Oil and the proprietary Profaxil-18 Complex to lubricate the inner protein chains, which lack moisture. Instantly, curls have bounce, elasticity, silky-soft texture and fluid motion. (No drying alcohol, silicones, gluten-free and vegan.)

SHOOK Mix + Fix Bundling Spray RRP €38

The secret to this bi-phase technology is a layer of weightless polymers and a layer of rich moisturising oils (Jojoba, Rice Bran, Passion Flower, Grape Seed Oils, plus our proprietary Proxfaxil-18 Complex). Mixed together, they deliver perfectly bundled, soft, silky, de-frizzed and defined curls that will leave you shook! Clinically proven to reduce frizz by 78% in high humidity. (No alcohol, no drying silicones, gluten-free and vegan.)