Javado Magazine 10 English

Javado

No 10

may - june - july ‘21

Magazine

Everything for the terrarium DIY enthusiast NEW BUILD

Garden centres of the future

Enchanting

Panicle Hydrangea

Orchid Jungle Lifestyle trend: Balanced Biotope Magazine for the green retail trade

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www.javadoplant.com

Up to date

Garland hydrangeas The Hydrangea Runaway Bride®, also called garland hydrangea, is a unique addition to the range, and has been received with great enthusiasm.

In addition to the white garland hydrangea, a soft blue variety and a soft pink variety are also available. These are marketed under the brand name French Bolero®.

Pelargonium: Europe in bloom It promises to be an exuberantly flowering summer, according to ‘Pelargonium for Europe’. This is the marketing initiative for which pelargonium growers and breeders have extensive plans for 2021. The goal is to help garden centres and florists sell geraniums. POS material is available, and there will be plenty of attention in the media, with the help of influencers and fun videos.

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Attractive for both people and butterflies Plants that attract butterflies are the absolute stars when it comes to producing nectar. The more plants we have that attract butterflies, the better.

This new concept, Buddleja Attraction Carnival, can give sales an extra boost. Who could resist this handy take-away item? Each pot contains buddleja (butterfly bush) in 3 colours, all beautifully presented in a pot cover with handle. Attraction Carnival can be planted immediately in the border, or first enjoyed in a pot on the terrace. If you do keep it in a pot first, plant it out in the soil in the autumn, so that it can exploit the nutrients present to grow into a full butterfly bush. Available from mid-May, item number 370475

Spring/summer trend collection: Crazy Illusions The new trend collection could be described as a cheerful interior full of plants, colourful jokes, and visual surprises. A cacophony of full pastel shades and striking shapes immediately improves your mood!

The following plants have been selected for this trend collection: Bromeliad, Zantedeschia, Fittonia, Medinilla, Pelargonium, Philodendron and Rhipsalis.

More info at thejoyofplants.co.uk

New webshop, new colours With the launch of our new webshop, we’ve also given our image a makeover. We’re saying farewell to the bright green and pink, and welcoming in a modern deep green and stylish magenta.

Read more about our new webshop on page 40.

Publishing information Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com Javado Magazine is published four times a year in six languages (English, French, German, Spanish, Czech and Dutch).

Nothing in this publication may be reproduced in any form whatsoever without Javadoplant’s prior written consent.

Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies.

All products are available while stocks last. Contact Javadoplant for information on prices and availability.

Online novelties parade Royal FloraHolland is organising an online Novelty Parade from 19 to 22 April 2021, in collaboration with trend watcher Romeo Sommers. This parade will shine a spotlight on new products from growers.

Editors: Javadoplant BV, Marketing department E: marketing@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht

Printed on 100% recycled paper Javado magazine 3

EVERY DAY SUNSHINE!

Sunsation ® yellow multiflower

Sunsation ® flame multiflower

Sunsation ® yellow

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Sunsation ® lemon multiflower

Sunsation ® flame

Sunsation ® lemon

Product

Enchanting Panicle Hydrangea Hydrangea paniculata (S)witch® Ophelia

Get to know this fascinating panicle hydrangea. She’ll win your heart thanks to her months of exuberant flowering and beautiful changes in colour. (S)witch® Ophelia first flowers in a lemon-yellow colour in the spring. The flowers then successively turn to white, light pink and finally dark pink to red in the autumn.

“(S)witch® Ophelia is the must-have hydrangea for 2021”

• • • • •

150 days of flowering 4 changes of colour Blooms every summer Hardy down to -25 ºC Attracts butterflies

Easy to care for

(S)witch® Ophelia is a dwarf panicle hydrangea. This hardy garden plant needs no pruning, and thrives in a pot. It can be put in either a sunny or partially shaded spot.

june

july

august

september

Javado magazine 5

Hydrangea paniculata (S)witch® Ophelia will be available in limited numbers in 2021. Javado expects demand to exceed supply, and has a certain number available. If you want to be sure to get yours, reserve today because stocks are limited.

10/05/2021 - 20-06-2021 ø 15cm | 343836 ø 19cm | 289311

Attractive

This hydrangea’s great expanse of flowers don’t just delight garden enthusiasts, it’s also highly attractive for butterflies.

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Did you know this?

Wood Wide Web: how trees help each other

Did you know that there is a large underground network in forests, which links different trees? This gigantic network consists of hyphae that are connected to the roots of the trees. All kind of things happen; nutrients are shared, and warnings are given when danger is imminent. Large trees can play a central role and supply young trees with nutrients. It’s incredible how trees help each other and stand strong together. However, just like the World Wide Web, some organisms in the Wood Wide Web are also trying to exploit the network. We recommend watching an animation about the Wood Wide Web, by the BBC, on our World Wide Web.

What do mosses, ferns and conifers have in common?

Although the plant kingdom is enormous, almost all plant species have one thing in common; they produce flowers which are a key part of the reproductive mechanism. The only exceptions are mosses, ferns and conifers, which never bloom. Mosses and ferns produce spores that are spread by wind or water, and can grow into new plants. Coniferous trees produce seed, but no flowers or fruit. We call these gymnosperms.

Why does a Swiss Cheese Plant have holes?

The Monstera deliciosa is incredibly popular, and even has its own day of the week on Instagram; Monstera Monday. But have you ever wondered why this plant has holes in its leaves? It’s a fairly rare phenomenon in the plant world.

In the tropical forests of Central America, the Monstera winds its way up through tree trunks to the light. The dense canopy makes it difficult for the leaves to get enough light, and for the roots to get enough water. One theory is that the hole pattern helps sunlight reach the underlying monstera leaves as well, and allow raindrops to fall closer to the roots. In recent years, however, a different theory has become popular; thanks to the holes in the leaf, the monstera can achieve a larger leaf diameter with the same number of leaf cells. This increases the chance that the rays of light which break through the canopy unpredictably will reach part of a leaf.

Plants with a coat

Lots of animals depend on them: their coats. Plants can also be quite hairy, where the fine hairs on the stems and leaves help the plant in various ways.

Hairs can retain dew drops, which helps keep plants moist. The hairs also help plants climb. Hairy leaves are not popular among grazers and other leaf eaters, so a coat also offers protection against damage from animals.

Stachys (lamb’s ear) uses the hairs on the leaves to catch dew and prevent evaporation, helping the plant survive heat and drought.

Javado magazine 7

Special Report

Javado and Smiemans Projects. Two different companies, but both part of the garden centre industry. Over the years, we’ve got to know each other better during trade fairs and study trips. General manager Jeroen Smiemans gives Javado Magazine an insight into his world.

Completely transparent, but nothing less could be expected from the specialist in innovative glass structures.

Jeroen: I do miss those trade fairs and study trips. The different people you meet in the world of garden centres give a lot of energy and insights. Although Covid-19 has actually boosted the garden centre industry. People are spending a lot of time in their homes and gardens. They want to bring nature into their homes, and enjoy their gardens or balconies. A garden centre is a spacious environment, safe for children, where shopping is an experience. It’s still an uncertain time for garden centre owners. It sometimes means large projects, such as building or renovating a garden centre, have to be put on hold for a while. I think we’ll be able to get stuck into our work more as soon as business owners have more certainty.

Plants and people under glass We’re a family business. Fifty years ago, my father started a greenhouse construction company, but rapidly began to specialise in special projects. We mainly build garden centres and botanical greenhouses. Plant growers only have to 8 Javado magazine

take into account the ideal climate for their plants, but in our buildings both plants and visitors have to feel comfortable.

If the temperature is 28 ºC and the humidity 80%, it’s not a pleasant place to shop. We have some great innovative solutions that resolve this, and save energy at the same time.

Thinking from the inside out Climate-proof construction is an important topic these days.

We take into account heavy showers and dry summers with high temperatures, which will become increasingly common in the future. The Netherlands is considered a global leader in climate technology, you just have to think of the use of insulated glass that helps to absorb large temperature fluctuations. It’s also essential that we build structures that are waterproof even during the worst downpours.

When designing, we think ‘from the inside out’. A garden centre consists of various departments, so we first look at what is sold and the conditions required for each depart-

ment. Nobody wants a department with candles and pillows in full daylight, as the products could discolour.

The hot greenhouse can be light, but it must be possible to partially darken it for Christmas sales from autumn.

Once we’ve made an inventory of all the departments, we devise the ideal shell to surround them with. Where daylight is needed, we make sure it’s there, where no insulation is needed, we can use cheaper building methods, and so on. From our point of view, a garden centre is a smart chain of departments.

“Successful garden centres ensure that their customers feel close to nature” Jeroen Smiemans General manager

>

Javado magazine 9

Biophilia naturally Although we might be fascinated by climate technology, it is of no interest to the average garden centre consumer. They’re more interested in pret-

Garden centre of the future What will the garden centre of the future look like?

In my opinion, flexibility is the keyword. It’s no longer the case that consumers mainly visit garden centres in the spring. Garden centres have to look good all year round, and constantly change appearance to keep surprising consumers.

Technical solutions that allow you to easily adjust departments and walking routes can be of great help here.

I also think an outdoor department with a flexible roof is another good example. In good weather you really are outside, and in bad weather the canopy closes so that you can still enjoy shopping.

Did you know that we organise a round-table event every year? We invite garden centre professionals from various countries to share ideas, discuss important topics, and think about the future.

It’s interesting to see how opinions can differ from country to country. In the end, it comes down to us being challenged by clients to build a future-proof, affordable garden centres, which clearly express each individual client’s identity.

ty plants, a garden table, some advice, or maybe just a nice afternoon. The question we deal with a lot is: how can the building positively influence the consumer experience? Social awareness about climate change and nature conservation has increased enormously.

The consumer feels the need to cherish nature. Successful garden centres ensure that their customers feel close to nature. Our design and construction can have a bigger impact than you might expect at a first glance. We call this biophilia; nature as a source of inspiration for the building.

In other words, it’s a good idea to create a botanical environment when designing a garden centre. It doesn’t necessarily apply to the entire garden centre, as some areas can be purely functional. However, if you show off here and there with some special highlights or features, you immediately create a feel-good effect. We recently completed a garden centre with a structure partially made of wood. The link with nature and the environment this creates immediately catches the eye. An inner garden or a large wall with a vertical garden are other good ideas.

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Has this special report inspired you? Jeroen Smiemans would be glad to talk to you about your specific situation, without obligation. Please state that you came into contact with him through our magazine.

More info at smiemansprojecten.com

In practice

Smiemans Projects builds garden centres and botanical greenhouses all over the world. About 85% of the projects are built in Europe.

In addition to complete new build projects, the company specialises in renovating existing garden centres. This could involve replacing an outdated greenhouse. A garden centre can be upgraded nicely, without it having to close its doors to the public.

Where do you start with a new build project?

First of all, we sit down with the client, and discuss a whole range of things: - What does the building have to look like?

- How much does the client want to spend?

- What are the options within the limits of the building permit?

This results in a design. A client may also have a design made by an architect. We assess this against the permits and fire safety regulations, and convert it into a technical design.

How long does the entire process take?

It varies from project to project. It can be completed within 2 years, or it may take about 5 years if the permit process is complicated. On average, a project takes about 3 to 4 years from initial consultation to opening.

What exactly is the role of your company?

If the client so desires, we can provide turnkey solutions from the design to opening, including all technical installations and sales-promoting routing.

Who is Jeroen Smiemans?

I’m the general manager of this family business. My parents still visit regularly. My wife is responsible for marketing and communication. Personally, I’m responsible for both the organisation and the projects. I’m closely involved in our projects. My favourite part is still talking to clients.

Javado magazine 11

Garden plants

Our garden plant buyer Cees van Soest brings you up-to-date about the best garden plants for this time of the year.

May

Lupinus

Festuca

Wisteria

Alstroemeria Colorita®

Nymphaea

Wisteria sinensis, floribunda and frutescens Wisteria is a beautiful garden plant, much appreciated by many people. We supply three types of Wisteria: sinensis, floribunda and frutescens. So, how do they differ?

W. sinensis is Chinese wisteria. It flowers on the bare branches, so the leaves only appear when it’s already in flower. The tendrils climb twisting to the left.

This wisteria first flowers when it’s about 3 years old.

W. floribunda is Japanese wisteria. It flowers after the leaves appear. The flower clusters of the floribunda are the longest on average. The tendrils climb twisting to the right. The first flowers appear when plants are about 7 years old.

W. frutescens is American wisteria. It flowers from the first year. The plant and flower clusters remain much more compact. This wisteria can also be placed in a large pot on the terrace.

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June

Buddleja

Mangave

Gaura

Carex

Hydrangea Annabelle

Gaura lindheimeri Year after year, I see sales of Gaura lindheimeri increasing. This beautiful perennial has lots of positive characteristics, starting with the long flowering time. It first blooms in June, and a lovely flower display follows that lasts for months until well into autumn. If you cut the plants back to 20 cm at the end of August, you can even enjoy exuberant autumn flowering. Honeybees and bumblebees also love the flowers.

Gaura is also popular because it is so ornamental. The delicate flowers on thin, sturdy stems and the lance-shaped leaves sway gracefully in the wind.

Place Gaura between ornamental grass in the border to emphasise this effect. Gaura is also ideal for combining with other border plants. And one last great characteristic; it flourishes in a pretty pot on the terrace. In short, make sure you have a good range of Gaura, it will keep lots of people happy.

July

Digitalis Pink Panther

Hydrangea Whitelight

Imperata Red Baron

Clematis Multi Pink

Vitis

Imperata Red Baron The ornamental nature of Red Baron makes it more than worthy to be classed as an ornamental grass. This fresh, compact grass grows straight upwards, with the green leaves turning a fiery red in the summer. It’s perfect for creating pretty contrasts.

This ornamental grass is native to Japan, and is a surprisingly beautiful enhancement to a Japanese-style garden. It doesn’t require much care, although it’s recommended to cut off all the brown leaves in March.

Red Baron can be enjoyed either in the border or in large pots on the balcony or terrace. A place with plenty of sun is best, because the more sun this grass gets, the redder the leaves will turn.

Javado magazine 13

Grower report

Inca Orchids

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André van der Goes; a grower in heart and soul. He went in search of dynamism and challenges, and found the exact crop he was looking for during an internship in Brazil.

Now, many years later, I’m chatting with him at his nursery. Read how a grower of exclusive orchids tries to balance his heart as a true fan with commercial reality.

Why did you become a grower, and why do you grow orchids?

I come from a growers’ family. My brother and sister racked their brains trying to decide what they wanted to study, but I never had any doubts; I was going to horticultural school.

After I finished my studies, I didn’t want to go to work at my dad’s nursery straight away. He grew cut cymbidiums, which I thought lacked dynamism. I went to work for a large pepper grower, but realised that this world of mass production and automation wasn’t for me either. When my dad decided he was willing to change course with me, we started a nursery with exclusive orchids. I became interested in orchids during an internship in Brazil, where I ended up at a nursery with Oncidium and Miltonia.

Well... I got what I wanted. Plenty of challenges and dynamism! Growing these types of orchids is still pioneering work.

We have around 50 different species at the nursery. You have to get to know each species by conducting lots of tests.

André van der Goes

rounded by the sounds of the jungle, and notice that it can actually get quite chilly at night. Finally, hidden in the forest, you find the old Inca temple you’ve been looking for.

There’s a reason I like to link this story to our orchids. Everyone knows the phalaenopsis, so it no longer needs a story to sell itself, but orchids such as Brassia, Oncidium and Zygopetalum don’t have such a reputation. I can understand the success of the Phalaenopsis with its long flowering time and the fact that it easily grows new flowers. Even so, the mystical, the jungle feeling, the amazing colours and patterns, the most fantastic fragrances… these are the dominion of other orchids.

Are there any other strains you’d like to grow?

The world of orchids is incredibly rich, and I’m always experimenting with various beautiful species. As a result, my heart as a true fan regularly comes into conflict with commercial reality. If I want to successfully place a plant on the market, it has to meet certain conditions. It has to be suitable for the climate in my nursery, it mustn’t grow too tall, and the leaves mustn’t have too many marks. There is so much beauty, but I have to keep my feet on the ground. I worked on ‘Disa uniflora’, a beautiful African orchid, for a while, but I had to

Sometimes I think the fully-automated pepper cultivation system wasn’t that bad after all.

The company and your brand has been called Inca Orchids for a number of years. What was the inspiration behind the name?

I want to take the customer into the tropical mountain rainforest of the Andes, where beautiful orchids live under the canopy of trees at an altitude of 1,600 metres. You’re surJavado magazine 15

say stop to myself when I saw that only 10 plants in 100 develop flowers.

However, all the searching and testing has of course revealed species that I can eventually grow successfully. For example, a dark blue Zygopetalum and an orange Epidendrum will be launched soon. These are both beautiful plants, but both have no name yet. Just smell that Zygopetalum, what a wonderful fragrance!”

Speaking of fragrance, which orchid smells the best in your opinion?

I’m a fan of the fragrance produced by Miltonia, a plant which is already blessed with beautiful flowers. My new favourite, however, is the Odontoglossum Naevium, a new strain which brings a smile to my face. It produces fringed, white, spider-like flowers with yellow centres and dark red dots, and a heavenly fragrance!

Have you got any tips for garden centres?

Don’t leave exclusive orchids on the table next to Phalaenopsis. The jungle effect comes into its own much better if these orchids are placed between tropical foliage plants such as Calathea, Aglaonema and Alocasia. Explain that proper care is important, but not difficult at all.

The plants are healthiest when they are supplied with a number of flowers open, since they have then passed the phase that demands a lot of energy at the nursery where conditions are ideal, and they can flower for at least another 6-10 weeks.

What’s your connection with Javado?

I see you as an exporter with your own distinct style. You’re big enough to be a major player in the market, but not so big that things become impersonal. I’ve known the team for years; people with a passion for plants, that works really well.

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What are your future plans?

I want the orchid species I grow to get the appreciation they deserve. When determining prices, we in the business are used to looking at cold facts such as the number of branches per plant, the height, and the pot size. However, consumers look very differently at these miracles from the plant world.

They see a mysterious plant with the most wonderful flowers and fantastic fragrances.

To convince the trade of the quality and potential of our orchids, we’re growing more and more orchids in 9-cm pots.

These are attractive, full plants, with the volume that we occasionally used to deliver in 12-cm pots. We also continue to grow in 12-cm pots, of course. These plants are extra thick and fill the pot well.

In this way, I’d like to convince the consumer and the trade of the value of these unique plants.

Grand Sapa, King of the Inca Large plants with extensive flowers in 17-cm pots are supplied under the ‘Grand Sapa’ label. The Grand Sapa is the great king of the Inca.

These plants can thrive on the terrace or balcony, as long as the temperature remains above 10 ºC! The ‘Grand Sapa Bouquet’ series is a new product, offering a complete jungle of orchids in a single pot.

Panama Orchid The Epidendrum centropetalum, also known as the Panama Orchid, grows on tree trunks at great altitudes (up to 2,400 metres). As a result, this unique plant is resilient and bursting with flowering and growing power. The colour is very unusual, and the aerial roots highly decorative.

Panama Orchid is grown exclusively

by Inca Orchids in the Netherlands.

The flowering season is from November to February.

Tips from the grower If you know what the two major problems are, care is very simple. Do not place the orchid in direct sunlight or above a radiator. Make sure the roots are not continuously wet.

So, what does it need? Place the orchid in a place with enough light, but not in direct sunlight. Submerge the plant in water each week, then let it drain for 15 minutes before putting it back. I always say, better too dry than too wet.

This plant can also reflower. Cut off the branch with the dead flower, place the plant in a cooler room, and give a small amount of water. If a new shoot emerges with a new branch, you can put the plant back in the warmer room.

If you want fragrant orchids, simply choose ‘Parfumée’. This fragrance mixture with a striking label is available in 9-cm and 12-cm pots.

Fragrance Top 5 Orchids are just as rich in fragrance as they are in colour. Everybody has their own personal favourite fragrance. André enjoys orchid fragrances, which are at their strongest on a sunny morning when the plants have just been watered.

His fragrance Top 5: 1. Odontoglossum Naevium 2. Miltoniopsis white 3. Zygopetalum Trozy Blue 4. Oncidium Twinkle 5. Cambria Nelly Isler Javado magazine 17

New product

Kalanchoe Mozaic “This kalanchoe, which changes colour, could well be your new favourite kalanchoe” • • • •

Beautiful bouquet of flowers in pretty hues The flowers continually gain colour Indoors or outdoors: ideal as a balcony/terrace plant Many months of flowering pleasure

> 18/05/2021 ø 10,5cm | 385655

Preorder yours today!

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Javado magazine 19

Trend

Balanced Biotope This lifestyle trend is all about the natural feeling of happiness. It relies on a wide range of natural materials, such as pottery and jute. The colour palette contains many shades of green.

Poster A3 | 388940

Poster A3 | 388939

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375209 363588

364974 349029

375633

369618

385008 388206

371420

371347

371344

371436 365852

385013

382095 372291

375207

345192

345193 366025

366026

382094 384559

384561

384405

384406

Javado magazine 21

CHERRY TOMATO RED

CHERRY TOMATO ORANGE

CHERRY TOMATO YELLOW

CANDYTOM RED

RED PEPPER

SNACK PEPPER RED

SNACK PEPPER ORANGE

SNACK PEPPER YELLOW

HOT CHILI RED

HOT CHILI YELLOW

MILD CHILI

BASIL TREE

AUBERGINE

SNACK CUCUMBER

POTATOM

STRAWBERRY DELIZZ

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BRING NATURE INTO YOUR HOME WITH PICK-&-JOY VEGETABLE PLANTS Get people to enjoy fresh, healthy snack vegetables at home right after visiting a garden centre; that’s the idea behind edible concept Pick-&-Joy. It all started with a potted tomato in 2005, and has since grown into a really popular concept with no fewer than 19 beautiful, healthy varieties.

To avoid missing out on this popular concept, reserve right now. View the range by searching for ‘Pick’.

Javado magazine 23

Must-haves of the season

MAY|JUNE |JULY Dianthus Peach Party

Pelargonium Bella Donna

Pelargonium Angeleyes

Dianthus Pink Kisses Dianthus mix Pelargonium peltatum

Portulaca Carnaval

Pelargonium zon. Celebration Osteospermum Blue Eyed Beauty

Sutera Blue Showers

Felicia felicitara

Bidens Beedance® Painted Yellow

Celosia plum. Kelos Fire

Fuchsia Bella® mix

Confetti Garden

Cosmos Osteospermum mix Petunia mix specials

Begonia Tub. Fortune

Calibrachoa Trixi Flamingo

Platycodon grandiflorus

Gazania Giant Deep Orange Bougainvillea Alexandra

Chamaerops humilis Vulcano

Torenia four. Kauai

Phoenix canariensis

Nerium oleander

Citrus Vulcan Lemon

Plumbago indica Cordyline indivisa ‘Peko’ + ‘Red Star’

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Bougainvillea Pyramid

Olea europaea

Agapanthus Amourette Superb

Passiflora caerulea Pyramide

patio Portulaca Carnaval

Calibrachoa Minifamous

Hangingbasket Pure Pelargonium Leaf zonale

Pelargonium scented

Hanging bags

Petunia Surfinia

Tibouchina Rich Blue

Sanvitalia procumbens

Coleus

Lantana camara

Antirrhinum majus

Begonia Waterfall Thunbergia alata

Streptocarpus saxorum

Helianthus Sunsation Multiflower

Celosia Deep Purple

Bracteantha Granvia®

Pentas lanc. gravefiti Dahlia Dahlietta

Impatiens ngh Tamarinda

Begonia el.

Belove

Mandevilla Sund.

Bicolor Trellis

Gypsophila Gypsy Duo

Mandevilla Sund. Mix Trellis Mandevilla Sund. Mix Pyramid

Canna Cannova

Gerbera Garvinea® Cheeky

Solanum rant.

Blue Fountain

Dahlia Temptation Abutilon Big Bell Trellis

Fuchsia Extra

Javado magazine 25

Order the best outdoor pots from Javado

Artstone pots are strong, lightweight, and made from 100% recycled natural material!

Ter Steege’s beautiful range of outdoor pots can be easily ordered from our webshop. We will take care of your order, large or small. View the range by logging in before 12:00 on Wednesday, and selecting a shipping day the following week.

Besides its Artstone series, Ter Steege has a complete range of outdoor pottery; from classic to modern, and from terracotta to plastic.

26 Javado magazine

New product

Portulaca NanoTM carnaval “NanoTM, the cheerful patio plant needing minimal care version 2.0!”

• • • • •

Strong, compact plants Large flowers, beautiful colours Flowering season starts extra early Flowers open earlier in the morning and close later in the evening Does very well in full sun, and drought tolerant

07/06/2021 - 13-08-2021 ø 17cm | 388997

Preorder yours today!

Javado magazine 27

Product

Make your own plant terrarium, a fun task for all! Create your own mini world in a glass vase.

With the right basic materials, anyone can make a beautiful terrarium.

Everything for the terrarium DIY enthusiast A good base A layer of activated carbon is the secret to a successful terrarium. Start with a layer of pebbles or hydro grains, then apply a layer of activated carbon, and finish with a layer of potting soil on top.

386864

You can create your own ecosystem in a closed plant terrarium that will last for a very long time.

Natural processes take place, such as leaves dying off. Activated carbon acts as a filter, and keeps the ecosystem clean.

340210 Terrarium secateurs 386182

28 Javado magazine

Tool kit With this mini extendable spade and rake, you can do the gardening in even the most challenging vase.

Micro Greenhouse 387142

5-litre terrarium bottle + tool kit 387805

Micro Greenhouse 387143

Complete kit ‘Just Add plants 378549

15-litre terrarium bottle + tool kit 387804 Terrarium tweezers 386183

Get a grip The ‘claw gripper’ is an ingenious tool which puts everything within reach.

386181

Complete kit ‘Just Add plants 369955 Terrarium vase with cork 381457

Terrarium vase with cork 381459 Javado magazine 29

Javado presents: XXL 50cm Display pot • • • • •

Agapanthus Amourette® superb

Begonia MacaRose®

Boost your sales Instant appealing display Exclusive to Javado 18 key seasonal products High impact but low cost

Begonia MacaRouge®

Fuchsia Bella Fuchsia®

Campanula Addenda®

To order simply enter ‘pot XXL’ in the search box Celosia Deep Purple®

Cyclamen Veranda Selections

Dianthus Peach Party®

Dianthus Pink Kisses®

Dianthus Purple Wedding®

Festuca Intense Blue®

Garvinea® Cheeky

Hebe Addenda®

Helianthus Sunsation®

Lavandula LamorosiaTM

Pelargonium ToscanaTM

Petunia Sky® family

30 Javado magazine

Dianthus Early Love®

New product

Hemerocallis EveryDaylilyTM “Because we want to be amazed by new flowers every day”

• • • • • • •

A series of unique hemerocallis with excellent properties Flowers continually appear from June until the first frost After just 2 years, 400 flowers per plant per year!

Perennial, completely hardy, even in a pot on the terrace Healthy plants, free from disease and pests Edible flowers, each flower has its own flavour Supplied in pot cover

26/04/2021 - 28-05-2021 ø 19cm | 388998

Preorder yours today!

Javado magazine 31

Trend

Orchid Jungle

Add style with colour and fragrance

If you want to make your home even cosier, use orchids to bring colour and scent with a hint of tropical mystery. The versatile orchid family is ideal for giving a stylish finishing touch to your botanical jungle.

Why we love orchids

There are thousands and thousands of orchid species, each with a completely unique appearance. What they do all share is their breath-taking beauty. The grandeur of millions of years of plant evolution are reflected in the attractive forms and hues of the flowers, and the beautiful patterns of colour. Maybe that’s why we love orchids so much.

Enjoyment without the hassle

Another big bonus is that orchids are not at all difficult to care for. Moreover, it’s easy to get the best known orchid, the Phalaenopsis, to bloom again. This is very satisfying, according to an online survey among consumers with one or more orchids in their homes.

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Create your own style

With such a wide variety of orchids available, you can use them in all kinds of ways in the home. Here are a number of examples.

Botanical Orchid Jungle Go for colour in your urban jungle by mixing tropical foliage plants and orchids.

“The breathtakingly beautiful flowers reflect the grandeur of millions of years of plant evolution”

Bouquet of orchids Making your own showpiece with different orchids and a large basket or bowl creates a beautiful effect.

Easy on the eye Orchids with white flowers are ideal if you want to create a place to relax.

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Cambria: scientifically incorrect, but still a great story

As a true orchid lover already knows: Cambria isn’t actually an orchid species at all. A Cambria mix contains hybrids of all kinds of different orchids, such as odontoglossum, brassia, miltonia and oncidiums. So, why do we buy and sell many varieties under the name Cambria? The story starts with a certain Mr Charles Vuylsteke back in 1911.

In the early 20th century, Phalaenopsis was already the main orchid being grown on a modest scale in the very first ornamental greenhouses. The Belgian Charles Vuylsteke, a true pioneer of floriculture, was looking for another orchid to grow. He selected 3 wild orchid species and managed to cross them. A few of his results were very successful, and the scientific world called his hybrids Vuylstekeara. The prettiest cross was called Vuylstekeara Cambria Plush.

Many decades later, a new technique called meristem culture made it possible to propagate orchids on a larger scale. Vuylstekeara Cambria Plush was still much appreciated by hobbyists, and was one of the orchids to be propagated using the new method.

Now this plant really made a name for itself in the market. Unfortunately for Mr Vuylsteke, Vuylstekeara wasn’t the easiest word for growers and traders to pronounce and remember, but Cambria was.

The name Cambria was so successful that the brothers and sisters of the V. Cambria Plush, and later all kinds of other hybrids, were traded as Cambria.

This is scientifically incorrect, but still a great story.

Vuylstekeara Cambria Plush Thanks to this beautiful hybrid, the name Cambria finally established itself in Europe. This species is still grown.

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Phalaenopsis: history of the best-selling houseplant of all time

In 1825, the German-Dutch botanist Dr Karl-Ludwig Blume gave this orchid species its name. However, the first phalaenopsis had already been identified about 100 years earlier.

A phalaenopsis was found and documented for the very first time on the Indonesian island of Ambon. The plant was called Angreacum album majus. Two years later, an example was found in Java, and sent to famous botanist Carl Linnaeus. He called this fascinating plant with white flowers the Epidendrum amabile. Even so, the flower structure was slightly different to other Epidendrum species, and the amabile was classified in the Cymbidium family. In the meantime, more finds were identified in Southeast Asia. Ultimately, Dr Blume decided it was a separate species, and named it Phalaenopsis.

The flowers reminded him of white moths in the tropical jungle. Hence the name phalaina (Greek for moth) opsis (Greek for appearance).

About 60 varieties in the genus Phalaenopsis have been identified in the wild. The main species are P. amabilis, P. equestris, P. (Doritis) pulcherrima and P. lowii.

Two natural crosses in the wild are known. The number of crossings made by humans is countless.

Javado magazine 35

New poster set

Since the versatile orchid is such a perfect addition to the botanic jungle, it deserves an attractive set of new posters.

We have created a general poster, called “Create your own orchid jungle”.

All posters contain the striking ‘Top 5’ button, which attracts the consumer’s attention.

Some orchids are available all year round, other orchids are seasonal. For this time of the year, we have selected Dendrobium, Cambria, Oncidium, Phalaenopsis and Vanda.

If this theme proves to be popular with customers, we can make some new posters for the autumn with cymbidium and paphiopedilum.

Poster A3: 388950

Why do I need an orchid jungle? The answers are on this fun poster.

Poster A3: 388951

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The Top-5 spring/summer posters:

Poster A4: 388954

Poster A4: 388952

Poster A4: 388953

Poster A4: 388955

Poster A4: 388956

Orchids in the garden centre

Is there an attractive orchid department in your garden centre? Let us know.

Send some interesting photos to your account manager or to marketing@javadoplant.com

Javado magazine 37

ORCHIDS A - Z With more than 25,000 different species, the orchid is the largest plant family in the world. Only a very select few from this family are suitable for commercial cultivation. Most of the orchids we sell are epiphytes, which have aerial roots and can grow on trees. They are successfully grown in pots containing bark of a specific pine species instead of potting soil. Potting soil would keep the roots too moist and they would start to rot. The best way to care for them is to place them in bark. Do this as follows: give water - allow to dry out - give water - allow to dry out, etc.

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This is an overview of orchid species that we can provide as pot plants. Some varieties are available all year round, others are seasonal.

Angraecum

Brassia

Cambria

Cattleya

Cymbidium

Dendrobium

Encyclia

Epidendrum

Howeara

Ludisia

Masdevallia

Miltonia

Oncidium

Paphiopedilum

Phalaenopsis

Psychopsis

Rhynchostylis

Vanda

Vanilla

Zygopetalum

If you’re looking for special orchids for the real orchid lover, we also have contacts with specialist suppliers who can help. We can send you the current range on request.

Javado magazine 39

Webshop

Quick and clear ordering The new Javado webshop

Our new webshop was still waiting to go online at the time of writing. If it hasn’t since gone live now this magazine has been published, it won’t be long in any case, so we’d like to share the most important features of the new webshop.

Responsive The most important adjustment is the way in which this webshop adapts to the screen on which it’s viewed. Whether you access it with a desktop, laptop, tablet or phone, the webshop remains clear and easy to use.

Tiles We’re introducing a new way to quickly start an order, which we call ‘tiles’. Immediately after logging in, you see the tiles.

This is a shortcut menu that gives access to all the aspects of our range, so you can get straight to where you need to be to place your order.

Despatch date You select the shipping day only after selecting a tile. We can deliver most of our stock very quickly, but for certain products, such as plants from Denmark and hardware from Mica© and Ter Steege©, we need a little more time. You automatically see the shipping days available after you select a tile. If you did things the other way around, i.e. selected the despatch date first, you might never see an important part of our range.

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Once in the webshop After selecting the shipping day, you enter the webshop. Those familiar with our previous webshop will be able to handle the new, updated webshop very easily. It’s just a matter of using it. The webshop now has a calmer, clearer appearance, and a number of filters such as pot size, height and colour have been improved.

Ordering, new style While browsing, you can easily return to the tile screen via the tile icon at the top right. As soon as you place something in the shopping cart, this option will disappear, because it means that the shipping day has now been set.

We recommend the following clear method: select a tile, select the shipping day, order, and complete this order in the shopping cart. Then you can return to the tile screen, and select a tile again. This method prevents you from missing anything in our range, and you can use the site logically: if you have chosen plants, for example, you will not be shown pots, dry bulbs, etc.

It makes no difference to our system if an order consists of several partial orders, just make sure that you ultimately meet your minimum order size per shipping day.

TOP 250 Clicking on a main tile reveals the corresponding sub-tiles.

The categories need little further explanation, but we’ll look

at one anyway. Under plants, you see, among other things, the sub-tile TOP 250. Our webshop compiles a constantly updated list, based on the sales figures of the past days and the figures from the same period last year.

Better and better The new webshop has given us the opportunity to continuously implement a number of improvements.

For example, if we come into contact with a grower with something very special to offer, but who can only deliver one day a week, we can include this in the ‘Special Growers and Concepts’ tile. This means the webshop will be continuously improved after it goes live.

The ‘tiles’ (quick selection menu)

Submenu under the plant tile

Apply one or more filters with the filter menu. The system will only start calculating after clicking ‘apply filter’.

This symbol takes you back to the main tile screen.

You have selected a shipping day, and now see the range under the selected tile. If you want to see the full range available for this shipping day, select ‘Show all’ with the filter ‘Tile selection’.

Javado magazine 41

INDOOR PLANTS

Your plant supplier

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SEASONAL PLANTS

GARDEN PLANTS

POTS&DECO

Did you know that it’s not the big flowers but the velvety leaves that have a nice scent!

More information: pelargoniumgrandiflorum.com Javado magazine 43

Must-haves of the season

MAY|JUNE |JULY Ribes Ben Nevis bio Actinidia arguta Issai bio

Garden herbs

Fruit trees mix bio Tasty Green

Festuca gl. Amigold

Fargesia rufa

Carex test. Prairy Fire Pennisetum alo. Hameln Cortaderia sell. Rosea Cortaderia sell. Pumila

Miscanthus sin. Flamingo

Hakonechloa macra mix Pennisetum advena mix Stipa ten. Pony Tails Ferns mix

Mad About Mangave®

Hydrangea macr. Light O Day

Hydrangea macr. Music Collection®

Hosta mix

Hydrangea arb. Strong Annabelle® Alpines mix

Alpines mix

Akebia quinata Hydrangea an. petiolaris

Wisteria Mix

Clematis Mix Evison

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Lonicera peri. Belgica

Sempervivum mix

outdoor

Lavandula st. Anouk

Lupinus Gallery

Lavandula ang. Hidcote

Astilbe Mix Shelves Ton sur Ton Scabiosa col. Butterfly Blue

Alchemilla mollis Irish Silik

Alstroemeria Inticancha

Delphinium mix

Digitalis Pink Panther

Crocosmia Carmine Brilliant

Salvia nem. Caramia

Salvia Mystic Spires Blue Salvia nem. Sensation Compact Violet

Gaura lindheimeri mix Rosa Select

Echinacea purp. Mooodz

Hibiscus Newbiscus SUNIQ XXL Rudbeckia Sunbeckia Ophelia

Nandina dom.

Obsessed

Photinia fras.

Pink Marble Pieris jap. Little Heath

Allium MiIlennium

Cotinus cog.

‘Lilla’®

Rhododendron yak. Dreamland

Acer shir. ‘Moonrise’® Buddleja dav. summerlounge mix

Javado magazine 45

New product

Heuchera Frilly “The world’s first curly-leaf heuchera” • • • •

A first: the first heuchera with strongly curled leaves Beautiful caramel colour The leaves acquire a red glow in the autumn Very resilient, hardy plants with dense foliage

PLEASE NOTE: WILL BE ON THE MARKET IN VERY SMALL NUMBERS. MAXIMUM 2X10 PER CUSTOMER PER WEEK.

> 17/05/2021 ø 12cm | 388390

Preorder yours today!

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About Javado

Fred Beekenkamp I’m Fred Beekenkamp, and I’ve been a member of team Javado for over 10 years. I clearly remember visiting the flower auction once with my father when I was little. There were stands full of dealers calling and buying, and I saw enormous quantities of flowers and plants being carted to every corner of the auction room. That day marked the beginning of my fascination for the world of floriculture.

After finishing my high school course at the Horticultural School, I followed a course for clock buyers. I worked as a buyer and seller of cut flowers for a while, and subsequently 2 years at the other end of the spectrum as a salesman at an orchid farm. Then Javado contacted me, and asked if I’d like a job as a plant buyer.

After working in a combined buying-sales role for a number of years, I started to specialise more and more in buying., I’m now a ‘cold greenhouse’ and ‘bulb-in-pot’ product specialist, and I lead the buying team. There are 7 buyers in total. We’ve been a close-knit team of product specialists for many years.

The variety in the work and the changing seasons are what make my job enjoyable. My product specialism is all about seasonal products, so every week really is different for me.

Visiting growers is another enjoyable aspect of this profession. You get to know a lot of people over the years, and you learn something new every visit.

Over the past few years, I’ve been visiting our customers more often. It’s incredibly important to be able to see how the plants that we buy for our customers are presented in the retail environment. As soon as restrictions ease, I definitely want to schedule some customer visits again.

No matter how fun and varied my work is, I also like to make time for my family. Our home is a really cosy place to be with our two daughters. In terms of sport, I love cycling. I try to train 2 or 3 times a week, with an annual highlight of a great ride with my cycling friends somewhere in the mountains outside the Netherlands. It’s the perfect combination of a sporting challenge and fun. I’m part of a team of staff at Javado that has registered for the Giro di Kika, a timed ride in the Italian mountains for charity. Hopefully it will go ahead this summer, I’m looking forward to it.

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Javadoplant B.V. | Venus 116 | 2675 LN | Honselersdijk | Holland www.javadoplant.com | marketing@javadoplant.com | +31 (0)174 615 444