Javado Magazine #4 - English

Javado Magazine

No 4 Nov-Dec-Jan 2019-2020

Helleborus: a visit to the specialist Discover the world of bulb on pot

3 Christmas themes in the spotlight Make a fresh start in 2020 with hydroponics CHRISTMAS THEMES • SEASONAL PLANNER • MEET THE GROWER • WEBSHOP TIPS NEW PRODUCTS • FLOWERTRIALS • PLANTARIUM • OUTDOOR TOP 5

Publishing informa�on September 2019 Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com

Javado Magazine is published four �mes a year in five languages (English, French, German, Spanish, Czech).

Nothing in this publica�on may be reproduced in any form whatsoever without Javadoplant’s prior wri�en consent.

Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies.

All products are available while stocks last. Contact Javadoplant for informa�on on prices and availability.

Editors: Javadoplant BV, Marke�ng department E: marke�ng@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht

Printed on 100% recycled paper 2 Javado magazine

Editorial

A DASH OF MAGIC

Christmas brightens up the darkest days of the year.

The festive season is all about creating a sense of security, being together, love…. and a dash of magic.

A garden centre can create an absolutely unique atmosphere, making every visit an experience. In this edition, we’re skipping the Javado collections and the trend theme for once, so we can focus entirely on our Christmas special.

Are you familiar with the Flowertrials®? The magazine includes our report on this annual event. Read how the plant sector’s breeding ground opens its doors to the public once a year. It’s an unmissable experience.

In addition, three growers with which Javado works closely who opened their doors for a visit and a friendly chat.

This fourth issue of the Javado Magazine crowns our first year. I do hope you have been finding the magazine informative, inspiring and fun to read; we’re very pleased with the results in any case. You will continue to receive our magazine next year, as we still have so much to share about our plant sector.

Gerson Aalbrecht Marketing Manager

Javado magazine 3

About Javado

Up to date Study trips with Javado We organise trips for our customers during various trade fairs in the Netherlands. Together, we search out interesting new products and display concepts at the trade fair and growers.

This helps us learn from each other, and we’ve noticed that cooperating more intensively in this way leads to better results.

The next trade fair in the Netherlands is Trade Fair Aalsmeer, Royal FloraHolland’s biggest trade fair. If you’re interested in joining us on our study visits on 6 and 7 November, please contact your account manager.

Plant passport From 14 December 2019, when the new EU plant health regulation enters into force, each lot of plants has to be accompanied by a plant passport. It allows the EU to better protect itself against the introduction of harmful organisms, and able to take measures faster if there is an outbreak.

Only one plant passport per lot is required, but we think that in practice it will often be the case that every plant is provided with one. The plant passport must be visible. It can, for example, be placed on the pot, the label or the cover.

The plant passport contains the following information:

A = botanical name B = the country code of the grower + the grower registration number C = the traceability code D = country code of the country of origin

Get Drive!

For high resolution pictures https://bit.ly/2SPrv05

4 Javado magazine

No Water Flowers® introduces new Wax bulb The new Amaryllis Wax-series is being placed on the market under the name 'Artooz'. The Artooz Earth is an artistic design, featuring earthy tones, while the Artooz Earth Black has a black and white design.

This new series will be available from mid-September.

Agenda NOVEMBER

Thanks Plant campaign launched again In mid-September, the ‘Thanks Plant’ mass media campaign will kick off once more. Plants give people energy, and make us more relaxed, happier and healthier. This message is brought over to the consumer in a unique way. This campaign ran for the first time last year, and had enormous impact.

Consumers will see the campaign on social media, in magazines, on digital screens in public spaces, and in cinema ads. The campaign is being carried out on behalf of Flowercouncil Holland, and is aimed at the Netherlands, Germany, France and Great Britain. The campaign includes posters, which can be ordered from our web shop.

November November 6 November 6-8 November 6-8 November

Garden plant of the month: Red Classics Houseplant of the month: Calathea Tradefair: Winter-christmas fair, Boskoop (NL) Tradefair: Trade fair Aalsmeer, Aalsmeer (NL) Tradefair: IFTF, Vijfhuizen (NL)

DECEMBER December December 25-26 December

Garden plant of the month: Festive pines Houseplant of the month: Poinsettia Javado is closed

JANUARY Houseplant of the month 2020 The houseplants of the month for 2020 are already known, and shown on the image below.

January 1 January 24-28 January 28 - 31 January

Houseplant of the month: Zamioculcas Javado is closed Tradefair: Christmasworld, Frankfurt (DE) Tradefair: IPM, Essen (DE)

FEBRUARY February 4-5 February 12-13 February 14 February

Houseplant of the month: Areca palm Tradefair: Groen direkt spring fair, Boskoop (NL) Tradefair: Garden Retail Experience (NL) Valentine's Day

CALATHEA

POINSETTIA HOUSEPLANT OF THE

MONTH

DECEMBER

HOUSEPLANT OF THE

MONTH

NOVEMBER FOR MORE INSPIRATION VISIT

Poster A3 | 346601

FOR MORE INSPIRATION VISIT

Poster A3 | 346602 Javado magazine 5

New products

Alocasia macrorrhiza on stem

• • • •

Let the jungle into your home with this plant featuring large green leaves and erratic stems Available in 21-cm and 24-cm pots We will be receiving lots in weeks 40 to 43 Stocks limited!

PREORDER YOURS TODAY!

30-09-2019 - 25-10-2019 347938 | ø 21 cm 30-09-2019 / 25-10-2019 347939 | ø 24 cm

6 Javado magazine

Offer of the month

WEBSHOP

November IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.

←

If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.

OFFER OF THE MONTH 1 5

8

OFFER OF THE MONTH

2

6

9

3

OFFER OF THE MONTH 7 4 1 2 3 4

10 344040 | Helleborus Christmas Carol 5+ 172988 | Amaryllis bulb 30/34 X1 260945 | Primula acaulis 340010 | Compo Autumn 1922

5 6 7

271967 | Clivia miniata 77984 | Calathea mix 91108 | Pinus pinea Silver Crest

8 248179 | Paphiopedilum USA 1t.

9 2384 | Hyacinthus mix 10 277088 | Bromelia Triplo Javado magazine 7

Flowertrials : essential for every garden centre buyer ®

The Flowertrials® event is organised every year in early June, when plant breeders from around the globe show what they have to offer. The event is visited by growers, traders and buyers in green retail. They describe it as inspiring, colourful, and even ‘essential'.

Visit Flowertrials® for yourself, and discover that this report only covers the tip of the iceberg.

Agapanthus Summer LoveTM Large

Begonia BK Frivola Lime

Influencers of our industry Garden centres are known for offering a huge variety of plants. Growers are responsible for producing plants that are as beautiful and pure as possible, but in many cases it all starts with the breeder: that is where the cultivars are endlessly developed and tested, until they’re ready to be offered to growers as cuttings or seeds.

Breeders might be at the very beginning of our supply chain, but they must never lose sight of the end customers. That’s because breeders can decide what colours and characteristics they want to influence, and this has to accurately reflect consumer taste.

Begonia Morning Dew

Bidens Fire Side

Calibrachoa MiniFamous® Neo Double OrangeTastic

Chrysanthemum Chrystal Bronze Bicolor

8 Javado magazine

The work of a breeder in developing new cultivars is therefore never-ending. When a breeder is sure that a new series has what it takes, they often design a sales promotion concept.

Chrysanthemum Splash Energy

You come across everything at Flowertrials®: • • •

Species still in the experimental phase New varieties ready to be put on the market Existing and new sales concepts

Clematis Little Lemons

Dahlia Dalaya® Pink Red Stripes

Dahlia Dalaya® Shari

Dahlia Dalaya® Shiva

Cyclamen superserie Djix

Dahlia Dalaya® Yogi

FleuroStar AWARD The FleuroStarcontest, in which participating companies enter their best novelties, is held annually during the Flowertrials® event. An independent professional jury selects the winner with the greatest ‘wow’ effect. FleuroStar winners are famed for becoming real eye-catchers in garden centres.

This year's winner is Begonia el. Dreams Garden® ‘MacaRouge’. The jury praised the bright colour, the attractive flowers, and the fresh appearance. This begonia is easy to grow and maintain, and has everything needed to conquer a place on consumers’ balconies and terraces.

Javado magazine 9

Report: Flowertrials

Dahlia Hypnotica® Icarus

Dahlia Hypnotica® Tropical Breeze

Dianthus Scully

Diamantina Opale Orange Coral

Hydrangea Caipirinha

Hydrangea Campino

Hydrangea Candy Heart

Hydrangea Feather Blue

Hydrangea French Bolero

Hydrangea Velvet Beauty

Kalanchoe Dolly

Ipomoea Sunpuma Purple 10 Javado magazine

Kalanchoe Elgon

Lavandula Stoechas LaVela White

Kalanchoe Rowan

Osteospermum 3D® Banana Shake

Kalanchoe Sim-Bud

Osteospermum 3D® Berry White

Osteospermum 3D® Blueberry Shake

Kalanchoe Tweed

Osteospermum 3D® Purple 18

Osteospermum Flower Power® Spider pink, white and purple

Osteospermum Sunny® Haylie

Pelargonium zonale Violino

Petunia Lavander White Spots

Rudbeckia Summerdaisy’s® Bronze Bicolor

Osteospermum Margarita® Double Pink

Osteospermum Margarita® Double Yellow

Petchoa Beautical® Caramel Yellow, Cinnamon, French Vanilla and Sunray Pink

Petunia Lightning Sky

Rudbeckia Summerdaisy’s® Choco Sun

Osteospermum Margarita® Double White

Petunia Magenta White Spots

Rudbeckia Summerdaisy’s® Green Sun

Petunia MysterySky

Scabiosa Gelato Blueberry

Javado magazine 11

Report: Flowertrials

Facts & Figures No fewer than 62 breeders show off their talents. They are grouped into 3 regions. Thanks to the excellent organisation, you can see an incredible amount in one day, but it’s obviously better to reserve at least 2 days.

Visitors to Flowertrials® get a profound understanding of what the world of floriculture looks like. It shows which sales concepts and novelties would suit your garden centre.

Salvia Salgoon 912

Salvia Salgoon 914

Can we expect to welcome you in at the 2020 Flowertrials® from 9 to 12 June?

7007 visitors 66 countries

62 breeders Trixi varieties

3 regions

Aalsmeer Region Xerochrysum bracteantha Granvia

Westland Region

Rijnland-Westfalen Region (Germany)

Zinnia profusion Cherry Bicolour 12 Javado magazine

If you’re interested in certain novelties mentioned in this article, please contact us right away!

New product

Kalanchoe Tiger® series

The Tiger® series features a range of striking kalanchoes. The first thing you notice are the beautiful marks in the flowers and the contrasting hues. This powerful appearance perfectly reflects the resilience of this special series of single-flowered kalanchoes.

Introduction: week 46

PREORDER YOURS TODAY!

347920 ø 15cm > 11-11-2019

Javado magazine 13

Report: Plantarium Plantarium is the prime international trade fair for garden plants, where around 300 exhibitors from different countries present a huge range of tree nursery products for the consumer market.

Plantarium was held from 21 to 23 August. Below are some of the highlights we’ve picked out for you.

The white version of the well-known Primula vialii. The white flowers appear in June, and bloom at a height of 30 to 40 cm until September. Grows well in both normal and humid spots.

Berries & Cream features two-tone flowers in cream and purple. The abundant flowers last from June to October.

Reaches approx. 2 m in height and 70 cm in width. Ideal for borders or terraces.

Buddleja dav. 'Berries & Cream'

Clematis 'Bellissima'

Erysimum 'Sunstrong Orange'

Very abundant flowering from May to September. The first flowers in spring are double-flowered, the summer flowers are single-flowered. The light-violet flowers reach a size of 8 to 12 cm.

Sunstrong Orange produces large, orange flowers with wonderful scents during the summer. This perennial grows vertically, remaining compact but with average growth.

Large umbels with pink flowers, flowering between July and September.

The leaves are healthy green with a bronze hue. Compact growth with strong branches. Reaches approx. 90 cm in height and 80 cm in width.

Primula vialii 'Aliholl'

Sedum tak. 'Atlantis'

Skimmia jap. 'Perosa'

Hydrangea arb. 'Candybell Bubblegum'

Hibiscus x 'Fujin®'

Hydrangea pan. 'Frenne'

Weigelia fl. 'All summer Monet'

The flower panicles are much larger than those of 'Limelight'. The white flowers, with large, hyacinth-like petals, turn pale pink. This strong plant reaches approx. 120 cm in height and 70 cm in width.

Diervilla spl. 'Kodiak Red'

Miscanthus sin. 'Pink Cloud' 14 Javado magazine

Warm red in spring, turning to green in summer and bright red in autumn.

Light yellow flowers from summer to autumn provide an appealing contrast and attract bees. Grows in dry, shady places. Very hardy.

Beautiful pink flower panicles. Abundant flowers that really stand out on this compact plant that reaches a height of just 1 m. Pink Cloud® needs little care, and can be grown in most types of soil.

Salvia jam. 'Amethyst Lips®'

Heuchera 'Wildberry'

Green leaves with cream edges, pink flower buds, cherry-red leaf buds, and yellow flowers in the summer. Leaf retains colour during summer and autumn. Dense growth; 10 to 15 cm high and 45 cm wide.

Striking contrast between flower buds and leaves. Each leaf has a unique colour, ranging from light green to almost silver. Deep-red flower buds appear from August. Leaf edge changes from yellow to red.

Beautiful, two-tone flowers. Petals are white, with a soft pink blush. The plants remain very compact (approx.

50 cm). Flowers very abundantly from July.

The very decorative tricolour leaf contrasts beautifully with the lilac-pink flowers which appear in early May. The compact, bushy growth of this Weigelia makes it ideal for planting in soil or a nice terrace pot.

Very resilient salvia. Bushy structure with fragrant leaves. The flowers, which appear in June, are initially purple, then turn two-tone. Reaches a height of approx. 80 cm. It can be left in a dry spot.

Shiny leaves in a unique purple colour.

The leaves remain purple for almost the entire season. Lovely colour for borders. The flower stems are dark, while the flowers turn white.

Invitation Trade Fair Aalsmeer

World’s largest variety in flowers and plants

6 - 7 November

Javado UK invites our customers for a 2 day visit: • Visit to the Trade Fair Aalsmeer: plan you plant needs for the Christmas season and fast approaching Spring, as we guide you around the diverse range of both indoor and outdoor plants. The largest Floraholland show of the year. Something always catches the eye and excites our visitors to try new things, in different ways!

• Visits to some of the best Dutch growers.

• Visit to a Dutch garden centre • Inspiring interaction with us and fellow Javado customers

For more info simply call one of the Javado UK team or e-mail us: james@javadoplant.co.uk michel@javadoplant.com rob@javadoplant.com

Javado magazine 15

Grower report

H.L. Hogervorst

Sandra and Gert-Jan Hogervorst live and work right next to the Dutch dunes. They grow potted bulb products, including hyacinths and daffodils. Gert-Jan's father was one of the pioneers in selling potted bulb products to the auction house in Naaldwijk back in the 1970s.

Read on to find out what it takes to supply the perfect bulb.

Tell us about the history of your company My father started the nursery in 1968, cultivating tulips and hyacinths for the cut flower market. In the mid-1970s, it was decided to pot the bulbs and sell them as plants. These were sold locally, until the FloraHolland flower auction house asked whether the potted bulbs could also be auctioned.

Potted bulbs were fairly new at the time, but they quickly caught on.

In the late 1980s, our barns were completely destroyed by a major fire, but this tragedy did give us an opportunity to build a more modern company. It was at this point that I joined the company.

Today, I run the business together with my wife Sandra. We’ve perfected all the processes, and potted bulbs are more popular than ever.

What do you mean by perfecting the processes?

A whole range of tasks have to be dealt with before potted bulbs are ready for delivery. For example, a hyacinth bulb about to bloom may have hidden defects that will stop its flowers from developing, or cause them to bloom for a shorter time. These things aren’t always visible, so we do everything ourselves to ensure the bulbs we supply to our customers are in top condition. We grow our own bulbs, unlike some potted bulb suppliers. We start off by scooping the bulbs.

16 Javado magazine

Can you remind us what scooping is?

We start this process by selecting a lot of very high quality, virus-free bulbs as the parents of our future bulbs. We scoop out the centre of the basal plate with a hooked knife. This has to be done very precisely, so not too deep and not too shallow.

These bulbs are placed in soil, where bulblets will form in the scooped-out section. These bulblets eventually grow into large bulbs. After a planting, harvesting and drying process that takes an average of 4 years, they attain the diameter required to guarantee a beautiful flower.

During the delivery season, our hands are already full with meeting demand, so we’re building extra processing space.

"You can rest assured that our bulbs have no hidden defects"

How do you see the future of potted bulbs?

Potted bulbs are easy to care for, provide colour in the winter, and are rooted in our culture. There are no problems in terms of popularity, but there are a lot of challenges. Weather conditions can ruin part of the harvest, with heavy showers posing a particular threat. We’re also strictly monitored to make our cultivation more sustainable. I support this 100%, but it does mean significant investments are necessary.

A bright future awaits those bulb growers who can best deal with these challenges.

We take a look at the drying room, where the bulbs are left to rest for a period in the summer.

I’m very strict on making sure the bulbs get the right period of rest at the appropriate temperature.

There’s certainly a temptation to be flexible in the number of weeks required for this, but that can damage the quality of the bulbs. When the bulbs are removed from the soil, they have to dry and rest.

They are also subject to temperature treatment, where we gradually raise the temperature to 44 ° C to kill any bacteria. When we think this period is complete, we take samples. We cut the bulb in half, and can see if the flower is present.

Your company is also known for its wide range of bulbs in ceramics, baskets and glassware.

What’s the story behind this?

Potted bulbs are ideal for attractive, decorative pots. Sandra is constantly on the lookout for nice supports, and we asked Carolien from the retail brand TIMO to create some pretty products. However it does mean extra work in the company.

What is your relationship with Javado?

Javado has been ordering from us since back in the 1980s. Fred is my contact at Javado. If he finds something where there’s room for improvement, he let’s us know. That suits me and my way of thinking perfectly. Together, we’ve made sure that we can work together very smoothly, even at the busiest times.

H.L. Hogervorst in numbers • • •

12 hectares of bulb fields 7 employees + 25 seasonal employees 10 million bulbs per year

Colormania The Added Value range is characterised by high-quality pottery and refined decoration.

A list of all the plants grown • • • • • • •

Hyacinthus (7 colours) Hyacinthus multiflora (4 colours) Narcissus (12 species) Crocus (various colours) Iris (various colours) Muscari (2 colours) Tulipa (7 colours)

Pot sizes: 7cm / 9cm / 10.5cm / 12cm / 16cm

The scooped-out bulbs are placed in the soil. Bulblets form in the scooped-out section.

Samples are taken at the end of the rest period. The bulb is cut open.

Here, the flower structure can already be seen. The microscope is used to check whether the stamens and pistil are also present.

Sandra (at the front) manually scoops out the basal plates in hyacinth bulbs with a hooked knife.

Daughter Jill (behind) also lends a hand.

The cut must not be too deep They grow into fully-fledged or shallow. hyacinth bulbs. These are 2 years old, and have a couple more years to go.

The delivery season of H.L. Hogervorst

If everything is in order, the batch can be potted.

In the spotlight: the wide range of Narcissus

Hogervorst supplies potted bulb products from the second half of October until Easter.

The season kicks off with hyacinths, which are supplied from Brittany (FR) for the first few weeks. The bulbs there are at the right stage a little earlier, reflecting the slight seasonal differences with the Netherlands.

Bouclé

Bridal Crown

Cragford

Dear Love

The daffodils come into season from mid-November, the muscaris from early December, and the tulips, crocuses and irises from early January.

Early Sensation

Iwona

Jetfire

Kiss Me

Monal

Sunshine

Tête-à-Tête

Topolino Javado magazine 17

The success of bulb on pot Imagine: you’re a fan of bulb flowers, it’s winter, and your home could use some colour. Or, spring is coming, and your garden would look so much better with some colour, but you forgot to plant bulbs in the autumn.

Lots of people find themselves in these situations, which has resulted in a market where bulb-on-pot growers have found themselves a useful niche. They make sure that there’s a beautiful range of bulb flowers ready and waiting for customers at garden centres in winter and early spring.

Care These plants get their nutrition from their bulbs, so the only thing they need is light and water.

Indoor bulb flowers have to be watered regularly.

Make sure that the pot isn’t standing in a layer of water.

The cooler the location where you place them, the longer they’ll last.

Even if the bulb flowers are placed outside, keep an eye on them to make sure they don’t dry out

Great for experimenting Bulb-on-pot products are really flexible. They can be planted outside in balcony boxes and borders, or indoors in attractive pots. The really creative can even remove the bulbs from the pot, and arrange them attractively without potting soil.

18 Javado magazine

Theme: Bulbs on pot

Planner

Amaryllis

Hyacinthus 43 - 15

34 - 8

Anemone blanda

Iris 1 - 15

1 - 15

Chionodoxa

Leucojum aestivum 1 - 15

1 - 13

Convallaria majalis

Muscari 50 - 16

2 - 19

Crocus

Narcissus 43 - 16

49 - 15

Eranthis hyemalis

Ornithogalum 3 - 23

50 - 13

Fritillaria imperialis

Scilla siberica 1 - 15

6 - 17

Fritillaria meleagris

Scilla peruviana 5 - 20

1 - 17

Galanthus nivalis 1 - 15

Tulipa 47 - 17

Javado magazine 19

Theme: Bulbs on pot

A small selection from our range of added value

314672

315115

314669

343067

343784

343144

343177

314083

340795

340803

340806

340809

340813

277455

302446

293975

346827

293990

314768

293948

316353

346755

346823

346798

346754

306122

306123

342492

301976

346791

20 Javado magazine

Offer of the month

WEBSHOP

December IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.

←

If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.

1

OFFER OF THE MONTH

OFFER OF THE MONTH

5

8

2 6

OFFER OF THE MONTH

3

7

4 1 2 3 4

244453 | Cineraria cru. Venezia F1 271400 | Cornus mix 347792 | Hyacinthus Hl19282 173846 | Anthurium andr. Dakota

5 6 7

193732 | Tillandsia x40 232572 | Amaryllis (Hipp.) 2+ Extra 304118 | Camellia wil. Volunteer 12+

9

10 8 336061 | Compo Xmas Natural 60616 9 346976 | Ficus micr. Ginseng 10 300480 | Phal. hybr. 3t. 22+ white Javado magazine 21

Outdoor top 5 OUR GARDEN PLANT BUYER, CEES VAN SOEST, HAS LIVED HIS ENTIRE LIFE IN THE VILLAGE OF BOSKOOP, THE HEART OF THE DUTCH NURSERY STOCK SECTOR. HE KNOWS THE GROWERS, AND THE GROWERS KNOW HIM. HIS JOB IS TO MAKE SURE THAT JAVADO HAS A FANTASTIC RANGE OF GARDEN PLANTS ON OFFER. We asked him to make a list of his 5 favourite garden plants.

December

January

1. Erica Darleyensis

1. Camellia Volunteer

1. Helleborus Orientalis

2. Helleborus Verboom Beauty

2. Chamaecyparis Ellwoodii

2. Jasminum nudiflorum

3. Leucothoe axi Zeblid

3. Cornus

3. Paeonia suffruticosa

4. Picea Conica December

4. Cyclamen coum

4. Sarcococca confusa

5. Skimmia Obsession

5. Helleborus Anna’s Red

5. Taxus baccata

November

22 Javado magazine

Skimmia Obsession®

Camellia Volunteer®

Sarcococca Confusa

This beautiful plant sells itself in December, when the large, red berries glisten between the sturdy, dark green leaves.

The camellia Volunteer® immediately catches the eye thanks to its beautiful flowers. The petals of each large, very full flower are curled, with beautiful white edges. When this species appeared on the market, I obviously wanted one for my own garden too. Now I know how much more the Volunteer® has to offer.

Lots of garden owners don’t know about this evergreen shrub, which is a shame to be honest. This Sarcococca blooms in the winter, and is one of the few garden plants that emit a scent right from February.

The Obsession® is a female plant. Just to remind you about how Skimmias grow: Female plants flower in the spring and produce berries in the winter. They need a male Skimmia for pollination.

For each 6 female plants, 1 male plant is required, of any species or cultivar.

The pollinator doesn’t even have to be right next to it.

One well-known example of a male plant is the Skimmia japonica Rubella.

The flowers first appear in the winter, when they are a soft pink with white. After a few weeks, I noticed that the flowers had deeper colours, and by the end of the flowering season, the colours had even turned to red via dark pink. The Volunteer® has a very long flowering period: several months in fact!

The plant grows slowly, retaining its compact form well. In my opinion, it’s a really nice plant in the winter garden.

The dark green foliage stays fresh and shiny all year round.

I think this newcomer to the market will make a name for itself, and become a fixed feature in garden centres.

So, the Obsession® sells itself? Make sure you also sell a male Skimmia at the same time.

Different types and pot sizes can be found in our webshop

After flowering, the small, cream-coloured flower clusters on the shrub give way to red berries which gradually turn black.

304118| ø19cm

26/08/19 - 08/03/19

Did you know that the Sarcococca is an ideal low hedging plant?

Different types and pot sizes can be found in our webshop Javado magazine 23

Season planner

Garden plants

Najaar Hypericum Sedum Calluna Heuchera Sempervivum Viburnum tinus Taxus Euonymus Hebe Cyclamen coum Erica Gaultheria Skimmia Leucothoe Pieris Callicarpa Picea Ilex Helleborus Chamaecyparis Photinia Nandina Camellia Sarcococca Cornus Paeonia suffr.

Buxus Daphne Magnolia Saxifraga Rhododendron Salix Paeonia lact.

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Patio plants Najaar Calocephalus Celosia Senecio maritima Ajania Sol. Pseudocapsicum Brassica Cyclamen veranda Viola Primula Acaulis Seneco cru cineraria Ranunculus Dianthus Bellis

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This handy planner contains an overview of the garden plants with the highest sales. It shows when these products are sold in our web shop (green), and the weeks when sales are highest (yellow).

We’re the place to go to for these and many other garden plants.

(autumn/winter) Voorjaar 13 14 15 16 17 18

Zomer 19

20 21

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28 29

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Available on our websho Sales peak Javado magazine 25

Grower report

FlorAmor

This report all started with a drive to Belgium, the birthplace of azalea floriculture, and home to Azalea grower FlorAmor. Christoph Stevens is my enthusiastic guide during the special visit to the Ghent region that follows.

Why is Belgium traditionally the epicentre of the azalea world?

This plant originated in East Asia. In the late 18th century, explorers brought back beautiful plants from their far-off journeys for the local aristocracy, who competed with each other in flaunting their collections of exotic plants. The azalea really caught the eye thanks to its wealth of flowers. The plant quickly became popular, and it turned out that the region around the rich city of Ghent was perfect for cultivating the plant. It enjoys a moderate sea climate, and the wide sand ridge in the area provides the ideal soil.

Azaleas have been grown here for over 200 years, so knowledge about them is interwoven in our society. That includes me, as I’ve been visiting and working at the nursery since I was a child. It’s therefore no surprise that the vast majority of azaleas come from this region.

Thanks to this merger, it’s much more efficient for us to make the investments required to make our company more sustainable. It benefits our customers because they have access to the complete azalea range, and we can handle all their orders, whether large or small.

What challenges do you face in growing a good azalea?

It’s a sensitive plant to grow, but the right amount of effort and care delivers strong plants. We have a number of cultivation sites, and all our crop managers have plenty of experience. Together, we make sure the right conditions are in place all the time, because it’s virtually impossible to correct any mistakes during breeding. The biggest challenge, however, is the time these plants take to grow. The azaleas we supply are 2 to 3 years old, so the decisions we make in terms of the range are only visible years later.

“Many years ago I drove north with some plant samples, Javado was my first stop."

How might our customers know FlorAmor?

Indoor azaleas are our main crop. We place our proven standard varieties on the market under the name 'Flandresse' and our special, innovative varieties under the name 'Hortinno'. We also grow a number of other plants, including Rhododendron and Clivia. The name of our nursery is fairly new, a result of the merger of two nurseries in 2018.

What is your relationship with Javado?

In the past, we used Belgian traders to sell our stock. In the late 1990s, I realised that I could reach all of Europe through the network of Dutch exporters, so I drove north with some plant samples.

Javado was my first stop. They were happy to talk to this young Belgian, and we clicked immediately.

I’m still very pleased with the way they pay attention to their suppliers, and the click is still there.

How did that happen?

We are both highly specialised azalea growers, and we cooperated with each other regularly.

We drive to the site where the Azalea Hortinno® is grown under the supervision of expert Piet.

Full of passion, he explains the process that

26 Javado magazine

starts with a cutting and ends with a flowering plant.

Everything we grow comes from our own cuttings.

First, the azalea is topped several times during cultivation. This results in well-branched plants with lots of flowers. The parts we remove are used as cuttings for our future plants. These are planted in pots, where they take root. We make sure the soil is very wet, and cover the pots with foil. This creates a climate with 100% humidity. Once roots have developed, we remove the foil. During the last year of the cultivation, the plants are place outside, because Azaleas need to be stimulated by cold to develop flowers.

What can we expect from you in the future?

Together with the breeder who works exclusively for us, we’re developing some really beautiful varieties. These are more resilient, so they can be grown in a more sustainable way, and can also withstand conditions indoors and in the store more easily. We’re also developing new flower and leaf shapes, and innovative colours.

The Kinku Saku is a new series, and features beautiful spider flowers. Patience is needed to scale up new species to create larger quantities. Next spring, we’ll finally be ready to supply a nice batch of this product.

Kinku Saku

Tips from the grower

FlorAmor in numbers • • •

8.5 ha. of greenhouses / 8 ha. container fields 15 employees + 20 seasonal employees 3 million plants per year

It all starts when buying a plant. Consumers should make sure that the azalea has thick buds, and a few flowers already open. If you put a raw azalea straight in the living room, it won’t bloom properly.

A list of all the plants grown • •

• • • • • • •

Azaleas love plenty of water, but don’t tolerate being in a continuous layer of water. Giving plenty of water twice a week works much better than putting the plant in a dish of water. A system such as Waterwick® gives excellent results.

Azalea Flandresse: many cultivars Azalea Hortinno®: - Christine Collection - Classic Collection - Spring Collection - Lime Collection Rhododendron XXL, Red Devil, Evergreen Clivia: extensive range Cordyline Patio plants Gerbera Skimmia Helleborus

If placed in a cool spot in the home, an azalea can produce a rich bouquet of flowers for about 7 weeks. The plant will end flowering earlier if placed in the full sun.

The azalea delivery season The early species are available in small numbers from mid-August . Towards December, the number of species and quantities available increase. In recent years, October has become a month with a high turnover.

Sustainability FlorAmor is committed to sustainability in every aspect: from biological pesticides, to 100% recycling of the water.

Certification MPS-GAP, SQ and Productproof

Plants are topped

Newer, special varieties are available from February, when deliveries are at their height.

The azalea season ends in early June, after all the Mother's Days.

Cuttings are planted

Roots develop under the foil

Final phase: hardening and development of buds on the container field

Hortinno® Hortinno® stands for 'horticulture innovation'. Azaleas and rhododendrons have been grown for more than 30 years. New varieties are placed on the market under the Hortinno® label.

Hortinno® azaleas flower for a very long period, and feature strong crops and trendy colours. View the different collections: Christine Collection This is the best known Hortinno® series. It’s appreciated for its dark, glossy leaf.

> 50

Christine Siena

Classic Collection

> 04

Spring Collection

> 08

Lime Collection

> 10

Christine Matton

Christine Magic

Christine Belli

The Classic Collection flowers for a very long period, and features 4 beautiful colours.

> 43 Classic Rouge

Classic Belli

Classic Bicolor

Classic Lady Violet

Yakendi Scarlata

Primavera

Noralinde

Princess Pinky

The azaleas from the Spring Collection flower for an extremely long period, and feature striking colours.

Very unusual, trendy colours that continue to change during flowering. Great decorative value, and a long shelf life in the store.

Lime Vintage

Lime Peach

Lime Green Javado magazine 27

New in our range: Dried flowers “There has been a spectacular rise in the sale of dried flowers in Europe recently"

28 Javado magazine

Christmas 2019

Javado magazine 29

Elegant

Javado exclusive 343638

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343620 The plant arrangements on this page are both designed by Javado and exclusively available from Javado. ORDER BEFORE 1 NOVEMBER.

30 Javado magazine

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Natural

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343623 The plant arrangements on this page are both designed by Javado and exclusively available from Javado. ORDER BEFORE 1 NOVEMBER.

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Natural

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Traditional

Javado exclusive

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The plant arrangements on this page are both designed by Javado and exclusively available from Javado. ORDER BEFORE 1 NOVEMBER. 36 Javado magazine

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Traditional

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>16-10-19

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mix 30cm

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half mix 30cm

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half mix 40cm

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half mix 50cm

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nobilis 30cm half nobilis 30cm half nobilis 40cm half nobilis 50cm

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>4-11-19 Javado magazine 39

Christmas themes in the web shop Viewing and ordering our Christmas themes in the web shop is simple.

Besides the 3 themes in this magazine, there are another 3 in the webshop!

40 Javado magazine

Xmas - Elegant 2019 Xmas - Gold 2019 Xmas - Natural 2019 Xmas - Silver Blue 2019 Xmas - Traditional 2019 Xmas - White 2019

Elegant

Silver Blue

Gold

Tr a d i t i o n a l

Natural

White

New product

Skimmia japonica 'Perosa'

• • • • •

strong characteristics such as healthy roots, no deterioration and dark red flower buds.

The plant stands out thanks to the contrast between the flower buds and the foliage.

Each leaf has a unique colour, varying from light green to almost silver.

In autumn and winter especially, 'Perosa' is a beautiful eye-catcher in the garden.

It is a hardy cultivar and when winter sets in, the pale yellow edge of the leaves changes to red.

PREORDER YOURS TODAY!

348409 ø 9.5cm > 1-10-2019

Javado magazine 41

Grower report

Verboom Nursery

Verboom Nursery is a family business with a passion for Helleborus. Their variety 'Verboom Beauty' is a household name in the market, but they have lot of other attractive products available. Jos Verboom and his father Hans took the time to show us how they’re working all year round on growing the perfect winter flowering plants.

Tell us more about Verboom Nursery, and what products you grow that our customers might already know about?

My father started the nursery in 1960, I took over at the helm in 1998, and my son Jos is now the third generation working in this family business.

We market Helleborus and Skimmia under the brand name 'Winter Angels'. We supply no less than 47 different hellebore varieties, including the unique 'Frostkiss' range and, of course, our 'Verboom Beauty'.

"I see myself as a coach of top athletes" What does cultivating Helleborus involve?

For us, it involves a huge amount of work. We start at the very beginning, with breeding. We breed the plants in-house, and employ a breeder who works exclusively for us. We receive all the species we grow as tissue culture, which means we can be sure that we’ll end up with pure, uniform plants.

Here at our nursery, we put the cultures in plugs ourselves. The plants then root in the plugs in a warm, moist greenhouse. We then transfer them to small pots, and move them to the next department. It takes at least 2 to 2.5 years before the plants are finally ready to be sold.

42 Javado magazine

While we walk through the nursery, Jos lets us see and feel how well the plants are rooted.

The drive to supply perfect plants can be quite extreme.

I see myself as a coach of top athletes. I make sure the nutrition is as good as possible, and growing conditions ideal. Cultivation is very labour intensive. We know exactly what’s best for the plants. It keeps us busy year round, even though our delivery season runs from November to March.

What makes the 'Verboom Beauty' species so special?

The 'Verboom Beauty' is a truly unique product of the breeding programme, since it’s actually the only hellebore that will bloom well in the living room. Every plant has lots of buds, and every single one of them flowers. These flowers are strong and a beautifully bright white. This, in combination with the way we deliver these plants, has led to it becoming a success.

What is special about the way you deliver them?

We clean the pot, we water them one last time, then we carefully cut all the leaves away from each plant to make the flowers stand out. Flower arrangers and florists were the first to see the beauty and potential of this product. Today, lots of consumers enjoy making arrangements themselves, and the 'Verboom Beauty' is a popular addition to the range sold in garden centres.

What do we need to know about your other Hellebore species?

The Helleborus orientalis is an ideal garden plant,

known for its variety of colourful speckled flowers.

We grow lots of species. The range is very popular, with 'Abigail' and 'Cinderella' the most popular types. Helleborus niger is the best-selling Helleborus before Christmas, as it starts flowering before the festive season. We grow Helleborus niger 'Shining Star’, intended for the luxury segment.

The plants are extremely hardy. While some niger species mainly produce a lot of leaves and few flowers, we believe this variety has the ideal leaf/ flower ratio. We also grow Helleborus 'Frostkiss', a range for the luxury segment of the green retail trade. [see box on page 39]

What is your relationship with Javado?

We believe that everything you care for grows.

This also applies to the care with which we treat our customers. We have to decide which export companies we want to work intensively with, and Javado has proven to be an excellent choice. For example, Javado has managed to put the 'Verboom Beauty' on the map in the UK. What can we expect in the future?

As a relatively small family business, we don’t like to reveal too much about our latest developments, but here’s a sneak preview: Helleborus 'Sifra'. Similar to the 'Verboom Beauty', but with dark pink flowers!

Frostkiss: flowering champion with a story behind it

• • • • • •

A list of all the plants grown

Rodney Davey is a hellebore enthusiast from Cornwall in the UK. His ultimate goal was to develop a hellebore with attractive marbled leaves as well as beautiful coloured flowers. Hellebuses with marbled leaves do exist, but these have pale green flowers. After 12 years of manually transferring pollen from one flower to another, he finally succeeded.

Skimmia jap. Rubella Skimmia jap. Finchy Helleborus Frostkiss (12 varieties) Helleborus Verboom Beauty Helleborus niger Shining Star en Kindly Star Helleborus orientalis (32 varieties)

When the famous British plant book author Anna Pavord unsuspectingly visited his nursery, and discovered a beautiful plant with marbled leaves and red flowers showing off its virtues on the workbench, Anna was amazed, especially when she was told that it would be called 'Anna's Red'.

Anna's Red is not only a star in terms of its appearance, the plant is also very resilient and strong, and the flowers retain their beauty for an exceptionally long time. Anna has since been joined by a number of brother and sister plants, all with the same marbled leaves and strong characteristics, but different colour flowers. Verboom Nursery has the exclusive right to grow these species in the Netherlands.SSS

Verboom Beauty • • •

The original and only real indoor hellebore Blooms for weeks on end Highly decorative

The Helleborus Verboom Beauty is available in 9.5, 10.5, 12 and 14 cm pot sizes.

Available from 1 November to mid-December.

Anna’s Red

Charmer

Cheryl’s Shine

Dana’s Dulcet

Dorothy’s Dawn

Glenda’s Gloss

Molly’s White

Penny’s Pink

Pippa’s Purple

Sally’s Shell

Reanna’s Ruby

Illumi Lime

It is advisable to order well in advance.

If a full layer is bought, we supply A3 point-ofsale material free of charge.

Tips from the grower Helleborus is a hardy garden plant, but can also be left in pots on the terrace. Potted Helleborus needs to be watered regularly. Make sure there are holes at the bottom of the pot. If Helleborus is planted in the open ground, watering is only necessary if there is a drought.

A useful tip: cut the leaves back in December, so that the flowers can’t get stuck under them. It’s best to cut them 5-cm above the ground.

A range of pointof-sale materials is available

Helleborus orientalis Abigail

Helleborus orientalis Cinderella

The Verboom Beauty is suitable for indoors. If you plant them in the open ground in the spring after flowering, you can look forward to another magnificent display of flowers the following winter.

Javado magazine 43

New product

Phalaenopsis Frame 'Trésor' • • • •

New in 'The Living Collection': Frame + glass with white mini phalaenopsis The little brother of the winner in the 'Best Concept’ category in the Glass Tulip Awards Ideal as a Christmas gift Beautifully packaged: safe to transport + attractive in a retail environment.

PREORDER YOURS TODAY!

18-11-2019 / 13-12-2019 347934 | 13x13cm H 40cm

44 Javado magazine

Partner for all your Christmas greenery

Wreaths • Mosses • Mistletoe • Ilex • Nobilis • Nordmann • Conifers • Kiefer

BUY AT KEEN PRICES: Large amounts of flat moss are sold, but the price goes up sharply towards Christmas.

Get your flat moss now at a keen price:

Order before 15 October for delivery before 1 November

Javado magazine 45

Web shop tip

Preorder Daily order:

this can be sent up to and including the day before shipping. Send before noon, so we can get to work on it immediately.

Ordering in advance: some of our range has to be ordered in advance. This handy overview shows how it works.

GENERAL INFO ON ORDERING IN ADVANCE

TER STEEGE & MICA® DECORATIONS

You can place advance orders, ideal for making sure you get the novelties or rare products you want.

Ter Steege (TS) and MICA® are high-quality pottery and decoration brands aimed at sales in garden centres. Javado enjoys a unique partnership with these companies that you can benefit from.

In the web shop, choose a date in the future when you want your order shipped.

Shipping days far into the future can be selected with this button:

Place your order no later than noon Wednesday for shipping the following week. mo tu we th order

Example: You want to order Helleborus Verboom Beauty in advance, as this is an example of a product that can be sold out quickly in the season.

1. Choose a shipping date, e.g. 19 November 2019 2. Search for 'Verboom' in the search box 3. Order, for example, 10x9 Helleborus Verboom Beauty 8+ in a 12cm pot 4. Confirm the order in the shopping cart

fr

sa su

noon

despatch

The range of Ter Steege and MICA® is easy to find:

~MICA - order by WED 12 noon ~TS - order by WED 12 noon

Javado receives the order confirmation, and registers it with the grower.

The order on this shipping date can be supplemented at a later time.

ORDERING IN ADVANCE

46 Javado magazine

TER STEEGE & MICA® DECORATIONS

PLANTS FROM DENMARK

GARDEN PLANTS +24H

Plants from Denmark are a very welcome addition to the range. There are new varieties, and an extensive range of plants in small pots.

Some of our garden plant growers need a bit of extra time to deliver to us. Order these products before 11 AM on the day before shipping.

Here you can see when to order your products from Denmark:

After 11 AM on the day before shipping, these products automatically disappear from the web shop.

place order before

despatch

Friday 9 AM

Monday

Monday 9 AM

Tuesday

Tuesday 9 AM

Wednesday - Friday

The range of Products from Denmark is easy to find:

If you want to be sure that you have access to the complete range of garden plants, order before 11 AM.

Illustrated: point of time

range of garden plants

10.05 AM

100%

11.05 PM

75%

Products from Denmark 24 hours

PLANTS FROM DENMARK

GARDEN PLANTS +24H

Javado magazine 47

January 2020: a fresh start with hydroponics Hydoponics, where plants stand in the water with their bare roots, is one of the of trends of 2020. A number of plants adapt very well to this.

These products have a very decorative value, and because you can admire the roots, it creates a strong link with nature, ideal for the urban jungle fanatics. Another advantage is that you cannot spoil them by overwatering.

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Offer of the month

WEBSHOP

January IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.

←

If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.

OFFER OF THE MONTH 4 1

7

OFFER OF THE MONTH

8

2

OFFER OF THE MONTH

9

6

10

3

1 2 3

124216 | Bromelia mix excellent 142381 | Phal. hybr. mix 2t. 12+ Taiwan 343475 | Compo Sansevieria 40982

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142223 | Paeonia suffruticosa China 34301 | Jasminum nudiflorum 338052 | Plants in Pamn

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227443 | Viola cornuta 13400 | Bulbflowers Extra 231839 | Tulipa Mix 327964 | Primula obc. Pricanto Javado magazine 49

Christmas tree out Houseplant in !!

What’s the best thing to do with the empty space left by the Christmas tree? The answer is simple: fill it with an indoor plant!

It makes a great New Year’s resolution too, because indoor plants are good for you!

Poster A4 | 348085 Poster A3 | 348084

Plant quiz

Green indoor plants are available in a huge variety of hues and patterns, so walking through an indoor plant section is quite an experience. A selection from our range is shown below. Do you recognise all 12 species?

Let us know which ones you do recognise, and maybe you win something nice! marketing@javadoplant.com

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4

5

6

7

8

9

10

11

12

50 Javado magazine

Javado inside MEET ANNET VAN DER VALK. ANNET, WHO IS MARRIED AND HAS 3 GROWNUP CHILDREN IN THEIR TWENTIES AND IS RESPONSIBLE FOR DEBTOR MANAGEMENT. How did you end up at Javado?

13 years ago, I saw an advertisement for the job of debtor management. I used to work in a similar position at a bank, and since I love plants, I responded immediately. Another aspect I liked and still enjoy studying various languages.

What does your job involve?

I check customers who have placed a new order. If there are any payments still outstanding, I contact them. I’m also responsible for resolving differences in payments, and I make payment agreements with customers. In addition, I do the standard tasks associated with debtor management, such as sending reminders.

Is it ever difficult to talk about payments?

Yes, sometimes it can be embarrassing to ask someone to pay. Even so, it’s perfectly reasonable to expect the rules that have been agreed to be respected. I always try to talk to customers with respect, and a little bit of humour to keep things light.

Are you still a big fan of plants?

Absolutely! In fact, I always have been. Even when I was little, I had plants in my room and my own little vegetable garden outside. Now, our house is full of plants, and our garden is an oasis of green, with rain barrels, solar panels, plants for bees and butterflies; basically, I’m as GREEN as you can get!

What do you like doing in your free time?

I enjoy working around the house and garden. The beach is nearby, so I also like going there. I always enjoy being in natural surroundings. I like to spend my holidays in the beautiful natural areas and cities of Europe. There’s so much to see still!

Give us your feedback Help us make this magazine even more interesting!

We’d be delighted to hear about what you’d like to read about in Javado Magazine.

Send an e-mail to marketing@javadoplant.com, with ‘Javado Magazine’ as subject.

Save up for free plants!

Join in our fun and very simple savings campaign. Each Javado Magazine depicts a stamp. Simply save the magazine, and take a photo of all four stamps after receiving your fourth magazine. Send the photos to your account manager, and we’ll send you some surprise free plants with your next delivery.

Javado

4

Javado magazine 51

Javadoplant B.V. Venus 116 2675 LN Honselersdijk Holland www.javadoplant.com