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Discover 3 amazing nurseries
The best of TradeFair Aalsmeer
Looking forward to spring!
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Magazine for the green retail trade
a plant family with character
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Publishing informa�on Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com Javado Magazine is published four �mes a year in five languages (English, French, German, Spanish, Czech). Nothing in this publica�on may be reproduced in any form whatsoever without Javadoplant’s prior wri�en consent. Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies. All products are available while stocks last. Contact Javadoplant for informa�on on prices and availability.
Editors: Javadoplant BV, Marke�ng department E: marke�ng@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht
Printed on 100% recycled paper 2 Javado magazine
Editorial
VOYAGE OF DISCOVERY Unperturbed by all the sounds and movements around me, I excitedly peer through the leaves of a large monstera and find myself looking at a plant that I’ve never seen before. Cautiously, I try to get closer. It turns out that I’ve just discovered a Dischidia nummularifolia! Where am I? At the Trade Fair Aalsmeer, where there was an incredible amount to discover. Our photo report starts on page 18. Also in this issue, read the article on Smit Kwekerijen about a real plant hunter who has searched some of the Earth’s most remote corners, and used his knowledge to launch a well-known brand of indoor plants. Returning to the trade fair, it was a really inspiring event and an incredible experience. Just what the exhibitors were aiming for of course, and they got it absolutely right. The perfect atmosphere was created to really show off the products at their best and enhance all the unique properties of the beautiful plants on display. Is that something that would also work at the retailer? The Bella Fuchsia® is an example of a product which could pull it off. A visit to the breeder gave us all the right tips. Read about this and much more in Javado Magazine No. 5! Gerson Aalbrecht Marketing Manager
Javado magazine 3
Up to date Green Roofs with Sedum Trays Sedum trays are a really quick way to create a green roof.
Javado Staff Successful Twelve colleagues have managed to significantly increase their garden plant expertise by following the Flower Academy garden plant course. The exam was held in November, and everyone passed!
Using these trays to add greenery to the urban fabric has become incredibly popular. Green roofs are beneficial in lots of respects, such as absorbing rainwater, purifying air, increasing biodiversity, and insulating buildings, On page 14, read how you can help your customers with a top-quality green roof. Are you unable to choose? What make the Agapanthus Summer Love White® and the Summer Love Blue® really stand out are their long, fresh green leaves and beautiful flowers on sturdy stems. This upgrade for the terrace is now also available as a duo plant.
A pot you can plant You might think this pot is made of hard plastic when you hold it, but nothing is further from the truth. POTBURRI pots are in fact made from the shells of sunflower seeds and are 100% biodegradable. That makes them ideal for both the consumer and our planet, as you can simply place the pot and plant in the soil together. Grower FN Kempen brought the POTBURRI to the Netherlands. As yet, no plants are being grown in them for the day trade. Suitable plants can be grown in these pots, in consultation with exporters and retailers. Other growers can also join this project. More info at www.potburri.de 4 Javado magazine
Greenovation Award 2019 for Bulb-In-Pot Concept This year, the Greenovation Award was won by grower JH Van der Vossen. This is the third occasion that Royal FloraHolland has presented this prize for the best sustainable innovation. The bulb grower developed a sustainable packaging line which allows its range to be traded without using any plastic. The range can be found at Javado’s webshop: type ‘bio pot’ in the search field.
Five Indoor Plants on the Test Bench We’re currently testing five types of popular indoor plants in 12-cm pots, namely 2 plants of each species. One plant of each species is not being watered for 5 weeks but does get enough light. The other plant of each species gets too little light for 5 weeks but is watered enough.
Agenda FEBRUARY February 4-5 February 12-13 February 14 February
Begonia Foliage
Epipremnum aureum
How do these plants respond to these extreme conditions? Which will emerge as best in the test? All will be revealed in the next magazine.
MARCH Chlorophytum variegatum
Asplenium Crispy Wave
Houseplant of the month: Areca Tradefair: Groen-direkt Tradefair: Garden Retail Experience Valentine’s Day
March 11-12 March 21 March -10 May 22 March 30-31 March
Houseplant of the month: Dendrobium Tradefair: Seasonal Trade Fair Naaldwijk Keukenhof Mother’s Day Tradefair: Groen-direkt
APRIL Ficus Lyrata
April 8-9 April 12-13 April 13 April 20-21 April 27 April
Houseplant of the month: Campanula Tradefair: Springfair Aalsmeer Easter Javado is closed Tradefair: High-season days Groen-direkt Javado is closed
MAY May 11-12 May 21 May 30 May
Houseplant of the month: Spathiphyllum Tradefair: Mid-Season days Groen-Direkt Javado is closed Javado is closed
Dendrobium, houseplant of the month March
Plant Knowledge Quiz Winner The previous magazine featured a challenging indoor plant quiz. The winner was Nils Stiegler from Germany with a perfect score, a great achievement! 1. Cissus discolor 2. Aglaonema ‘Silver Bay’ 3. Begonia maculata 4. Ctenanthe Burle-Marxii ‘Amabilis’ 5. Ficus elastica ‘Belize’ 6. Murdannia loriformis ‘Bright Star’ 7. Hoya carnosa ‘Tricolor’ 8. Fittonia verschaffeltii ‘Mont Blanc’ 9. Dieffenbachia ‘Tropic snow’ 10. Alocasia ‘Black velvet’ 11. Calathea musaica ‘Network’ 12. Epipremnum pinnatum ‘Marble Planet’
Javado magazine 5
New product Muscari ‘Night Eyes’ A blue grape with wow factor! • •
Preorder yours today
The darkest flowers of all the muscaris Each flower has a striking white border at its base
20/01/2020 - 10/04/2020 352293 | ø 12cm
6 Javado magazine
Offer of the month
February
i Special offers ∟ Offer of the month
92660 | Salix cap. Kilmarnock 60 cm | pot 19cm
351282 | Rosa Amorosa + kraft hoes | pot 14cm
248065 | Bellis per. Rusher Kl.bl | pot 14cm
328438 | Ananas ‘Corona’ | pot 12cm
241452 | Calceolaria Calynopsis | pot 15cm
351876 | Cymbidium Magic Vogel 2-3t | pot 15cm
197634 | Clematis Avalanche | pot 15cm
193656 | Plants mix | pot 24cm
273655 | Kokodama: Rhipsalis mix | pot 15cm
351717 | Narcissus HL19987 | pot 11cm
329929 | Senecio cru. Senetti | pot 17 cm
352748 | Dendrobium nob. Apollon 2t. | pot 12cm Javado magazine 7
Special report
International Garden Center Congress
The IGCA (International Garden Centre Association) is an independent non-profit organisation dedicated to improving garden centres around the globe. Every year, the IGCA organises an extensive study trip around a different specific country. This year, the special event took place in the United Kingdom in September, and Javado was present! It’s 6 in the morning when Michel (Javado UK sales) wakes up at the Windsor Castle Hotel. After a warm welcome the previous evening, the IGCC will really get going today. The programme for the week is impressive, and includes special excursions in and around London, some fascinating presentations, and above all visits to lots of beautiful garden centres. The 5 coaches waiting behind the hotel are ready to receive guests at 7 a.m., and bring everybody back at around 11 p.m. This is the pattern that will be repeated throughout the week; a packed programme, and everything arranged down to the very last detail. On his return to the Netherlands, we spoke to Michel about his experience. What is your general impression of this congress? I’m really enthusiastic. I travelled intensively with a large group of people, and we all had the same goals. The visits were really useful and instructive, and we all got to know each other well in a relaxed atmosphere. My knowledge about the industry was given a huge boost, and it was an opportunity to raise the level of my network considerably. Who was in your group? It was a great group of colleagues who were really passionate about garden centres. There were lots of garden centre owners from a wide range of countries. The leading suppliers were also represented, from garden centre builders and designers to suppliers of pottery and software developers. Can you describe a typical day? Everything is centred around the coach. On the way, an expert would
8 Javado magazine
speak about the next garden centre on the agenda. On arrival at the garden centre, the staff would be waiting to welcome us. After a thorough and extensive visit, we would jointly evaluate this garden centre on the coach, which you learn an incredible amount from. Then we would continue our trip with an interesting excursion. Thanks to this mix of activities, everyone had a good time, the atmosphere was relaxed, and we all got to know each other well. At the end of the day, when everybody’s seen and learned a lot, we would all go to bed tired and satisfied. “Everyone at the congress has the same objective: working together to create the best possible experience for customers in garden centres, and develop a retail environment we can be proud of.”
What was your highlight of the week? Well, that’s a difficult one. The gala dinner at the end was unique, and I enjoyed the excursions in London, but for me the highlight was the visit to Kew Gardens. I’d never visited it before, and it’s incredibly beautiful. A must for garden centre lovers. Finally, can you recommend this congress? Absolutely! I met new customers here, and I also made some interesting contacts. Cooperation is important and so much easier when you get to know each other in a relaxed atmosphere. I can therefore thoroughly recommend it, especially for garden centre owners and buyers.
IGCC 2019 Facts & Figures 250 participants 19 countries Programma: • • • •
6 days visit to 16 garden centres 4 presentations by experts 8 special excursions
www.igca2019.co.uk www.intgardencentre.org IGCA 2020: South Africa Javado magazine 9
Va 342638
352863 352774 342346
352839 353222
352862
346720 352303
330782
271713
352775
351749
351750
342654
352773
353745
Order these and more Valentine items on the webshop 10 Javado magazine
alentine 352861 353355
353813 208572
342355
326264
324921
353081 352772
342639 342358
298078
352742
349251
329129
Filters → Themes → Valentine
144592
Javado magazine 11
Javado collection 8
1
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Pottery*
Plants
A | 351337 | Floyd white Ø15 H13 B | 351336 | Floyd purple Ø15 H13 C | 351335 | Floyd grey Ø15 H13 D | 352815 | Basket banana Ø22 H34
1 | 278335 | Phal. hybr. grand cascade 2t 2 | 271712 | Jasminum polyanthum 300+ 3 | 234591 | Echeveria Perle von Nurnberg 4 | 278335 | Phal. hybr. grand cascade 2t 5 | 349241 | Anthurium andr. Cavalli
*order before wednesday noon for delivery the following week 12 Javado magazine
6 | 337034 | Kalanchoe Femini Pink 7 | 348221 | Tillandsia Barnacle mix 8 | 347858 | Dried Flower: Bouquet dried 9 | 335862 | Olly vase transparent - h25xd 21cm
New product Petunia Sky Family
NightSky
MysterySky
LavenderSky
MagentaSky
LightningSky
Following the fantastic success of the Petunia NightSky, more special petunias have appeared in the heavens. From week 12, mixed layers of these 5 special species can be ordered.
Preorder yours today
16/03/20 - 20/06/20 353049 | ø 10,5cm
Javado magazine 13
Create a green roof effortlessly Green roofs are the future. Sedum trays, ready-made modules that can be placed directly on a roof, are the quick and easy way to create a green roof. Trays are always supplied at least 95% pre-grown with 10 to 12 types of sedum plants. These plants, with succulent characteristics, are excellent at storing water in their leaves, so they’re resistant to all kinds of weather. Sedum trays can be used on flat roofs and roofs with slightly slopes of up to 15 degrees. TECHNICAL DATA: Coverage: Weight when dry: Satured weight: Thickness: Standard size: Number of trays/m2 :
95% 12 kg/tray 53 kg/ m² 18 kg/tray 80 kg/ m2 8.5 cm 45 x 49.5 cm 4.49 items
Sell green roofs at your garden centre This Dutch nursery is the market leader in green roofs and vertical gardens. These top-quality sedum trays are supplied as ready-made modules with click system. Sedum plants are pre-grown in the tray, giving immediate green results when placed on a roof. If you’re interested in exploiting this growing trend, set up a display of around 1 m2 of sedum trays in your retail environment. We’ll let you know the price and give you some tips for the consumer. When a customer orders a green roof, we can deliver the required sedum trays within 5 working days*.
If you’d like to find out more, please contact your account manager * minimum order 12 m2
14 Javado magazine
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The orchid family is one of the largest plant families in the world. The incredible diversity of colours, shapes, and scents are a well-known characteristic of orchids. If you’re interested in organising an orchid show in your garden centre, we’d be delighted to share our thoughts with you. Besides the large selection of orchids on offer in our web shop, we can also search out a number of special orchids for you.
1 | Zygopetalum Scensation 2 | Dendrobium Sa-nook Anna Green 3 | Encyclia Octopussy 4 | Cambria Barocco Red 5 | Dendrobium Nobile Apollon 6 | Dendrobium Sa-nook Polar Fire 7 | Cattleya 8 | Cambria Purple Panther 9 | Cymbidium Magic Bird 10 | Cambria Irish Mist 11 | Colmanara Jungle Monarch 12 | Brassia Toscane 13 | Cymbidium Erythreaum 14 | Cambria Catatante 15 | Miltonia Sunset 16 | Miltonia Breathless Brilliant 17 | Miltonia Newton Falls 18 | Dendrobium Sa-nook Thailand Black 19 | Miltassia Peggy Ruth Carpenter 20 | Vanda Divana Pink Maroon 21 | Paphiopedilum maudiae red stripe 22 | Cambria Quileute 23 | Zygopetalum Trozy Blue 24 | Paphiopedilum Femma 25 | Cambria Mystic Maze 26 | Paphiopedilum USA Hybride 27 | Oncidium Honeybee 28 | Odontoglossum Navium 29 | Cambria Tiger Tail
Javado magazine 15
Grower report
Smit Kwekerijen
Obed Smit
The trendy plants in the Eden Collection are indispensable for lots of garden centres. Smit Kwekerijen, the founder of this collection, is therefore a leading grower, with whom we enjoy a lot of positive cooperation. However, we don’t visit the nursery very often, because it’s located in the rural northeast of the Netherlands, far from the busy southwest where we have our headquarters. It turned out to be well worth the long drive, because I discovered a whole new plant world. Obed Smit, can you tell us a little about yourself and the nursery? Back in 1985, I started working in my granddad’s greenhouses to see if I’d inherited his green fingers. It turned out that I was a man of my times, because I grew Geraniums that were in great demand. After a spell growing Fuchsias and Chrysanthemums, everything changed when I met ‘plant hunter’ Lammert Koning. He travelled worldwide in search of special plants. The idea fascinated me immediately, and together we visited places around the globe where plants had never been searched for before. That was the start of the Eden Collection. What exactly is the Eden Collection? My objective is to create beautiful plants that feel at home in the living room. I started to build my own living database based on my finds from all over the world, and hired a breeder. We went to work in a large greenhouse full of special plant genes. We studied the varieties resilient enough to be grown commercially as houseplants, what happened if we cross-bred different species, and the best way to propagate the plants for cultivation, among other things. We experimented a lot, and we achieved a lot. “There are still an unlimited number of interesting species waiting to be discovered and developed. I really love my work.” We walk through breeder Carla’s domain: the test greenhouses where hundreds of plant species are growing, and where Obed points out a very beautiful leaf begonia. I found this Begonia in Vietnam. It looks like the Iron Cross begonia, but it’s a bit more robust and has attractive dark brown edges to its leaves. In recent years, jungle-like plants with large, unusual leaves have become 16 Javado magazine
very popular. We’re working very hard in this area, one example being the Philodendron Hastatum we placed on the market, but there are lots of other interesting projects underway. These plants are bigger than the compact plants in the Eden Collection. We’re supplying them with a larger label under the brand name ‘Eden Jungle’. What, in your opinion, is your best find? Senecio cephalophorus, also known as ‘Mountain Fire’. which I found in a desert in Israel. This plant has an unusual grey colour, an excellent shape, and it’s extremely resilient. It’s really satisfying to see how well this plant has sold over the years. That brings us to the greenhouse complexes for commercial cultivation. Ultimately, the plants in the collection have to actually be sold in garden centres. We control the breeding of our species ourselves at our nurseries in Africa, Indonesia and Guatemala. Here in the Netherlands, we plant cuttings and grow the plants. I love full-bodied plants, so we plant a lot of cuttings in each pot. The company is proud of its range, and we obviously only want perfect plants to be offered at the point of sale. What’s your relationship with Javado? It feels like we’ve been cooperating for a long time. We work together at trade fairs and share information. That benefits us greatly, and we’re more than happy to give something in return. Our range is fully adapted to the ins and outs of Javado’s day trade, and Javado is at the top of the list if we have novelties. How do you see the future of Smit Kwekerijen? Our company is continually progressing, and the keyword is growth. That doesn’t just mean growth in terms of quantity, It’s above all about growth in quality. We’re more and more concerned with operating sustainably. Our rural environment is a blessing in this respect, because we have space for this kind of growth. For example, I’m investigating whether we can store heat with heat panels. The other thing I’ve never stopped doing is discovering wonderful plants, and at the end of the day that is what keeps our nursery going.
Specials Some plants not included in the Eden Collection are worthy of a separate mention. These plants, which have their own labels and design, include Pilea peperomioides (Chinese Money plant), Senecio peregrinus (Jumping Dolphin) and Begonia maculata (Polkadots).
The emergence of a strong brand Smit Kwekerijen was already at the forefront back in the 1990s, when every species was given its own brand name and every plant its own label. Although they might have been declared mad at the time, it did bear fruit, as the plants clearly formed a collection. The only thing the company had to do was to consistently deliver top quality so that the collection could become a strong brand.
Discover the world, bring Eden Collection into your home This is the official motto of Smit Kwekerijen. Their plants hail from around the world. It’s really special to enjoy a begonia from Vietnam or a peperomia from Bolivia in the home!
If you’d like to order something from Smit’s range now, go to the web shop and filter for: Smit Eden Collection under grower groups
These days, the brown labels on wooden sticks are immediately recognisable. These products are known as highly decorative and resilient indoor plants.
For Obed, Senecio cephalophorus symbolises his search for beautiful indoor plants.
You can increase the visibility of the Eden Collection by dressing your garden centre display with Eden Collection POS material. If you’d like to find out more, please contact us. A view of the commercial greenhouses
Tips from the grower People initially think of watering when it comes to caring for indoor plants, but plants also need nutrition. Our plants can survive a very long time in a living room, but if they’re only given water they will really suffer. It would therefore be great if garden centres let consumers know this, and show how easy it is to mix a cap of liquid plant food into the watering can every 2 weeks. There’s almost too much to take in inside the greenhouses where hundreds of varieties of plants are brd and tested Javado magazine 17
Special report
Spotted at Trade Fair Aalsmeer
Trade Fair Aalsmeer is a feast for the eye, with a wealth of plants and other products to enjoy and discover spread over three halls. It’s all built on the efforts of the hundreds of growers and breeders who do everything they can to make this fair a success. The suppliers of pottery and decorative items make the event complete. We’d like to give you our impression. When looking back at all the photos we took, we identified a number of themes: Sustainable, Urban Jungle, Colour Explosion, Instagrammable, and Tranquility.
Urban Jungle The exhibition halls resembled a jungle, with all the old favourites and a number of new jungle plants. Visitors to the trade fair could almost take on the role of ‘plant hunter’ and discover lots of wonderful products.
Sustainable The theme of sustainability was widely represented, and literally everywhere you looked. Eco-friendly production and packaging is the biggest challenge currently being faced.
Begonia Snowcap 18 Javado magazine
Phal. Royal Confetti
Dischidia Pangolin Kisses
Begonia Xplore Green Treasures
Colour Explosion A number of exhibitors were clearly unafraid of making a splash with a real explosion of colours. Their stands attracted big crowds.
Javado magazine 19
Tranquility This theme, which is all about calm colours, transparency and a sense of well-being, was well represented by the dried flower hype.
Cambria Irish Mist Instagrammable Instagram is one of the reasons behind the success of Urban Jungle. Consumers turn to Instagram for inspiration and are always looking for something to buy that they can show off online. There was no shortage of special Instagrammable products.
Begonia Adonia Light Pink
Big Lip Golden Eye
Philodendron verrucosum ‘Incensi’
Neophydum naveoides
Variegated Streptocarpus 20 Javado magazine
Dried flowers in ‘Olly’ vase
Made by Javado Javado magazine 21
Outdoor top 5
Our garden plant buyer, Cees van Soest, has lived his entire life in the village of Boskoop, the heart of the Dutch tree nursery sector. He knows the growers, and the growers know him. His job is to make sure that Javado has a fantastic range of garden plants on offer.
February
Saxifraga
Helleborus ‘Pippa’s Purple’
Primula elat. ‘Gold Nugget’
Ilex Crenata
Aubrieta
Clematis ‘Evergreen’
Magnolia Stellata
Scabiosa
Syringa
Acer
Hosta
Hydrangea ‘Runaway Bride’
Erysimum
March
Rhododendron ‘Red Devil’
April
Lavandula 22 Javado magazine
Primula elatior ‘Gold Nugget’ Why do I want to highlight this cheerful range of primulas? In the first place, they’re extremely hardy, secondly, their colours are sensational, and thirdly, they grow and flower uniformly. Last but not least, simply because I like primulas in the garden. They are some of the first plants to bloom in early spring, before the trees have even come into leaf. We supply these primulas in five colours: purple, red, white, yellow and pink. Mixed trays can also be ordered.
Different types and pot sizes can be found in our web shop 1/01/20 - 23/3/20
Rhododendron ‘Red Devil’ The Rhododendron Hortinno garden ‘Red Devil’ in the Rhododendron range deserves a special mention. The first thing you notice are the large flower heads which turn into big clusters of flowers. The intense red of the flowers is equally striking, while the black hearts give the flowers extra depth. Obviously this beautiful plant is ideal for the border and because of its compact growth it’s also very suitable for containers on the patio. The Red Devil is hardy, coming into colour from March and flowering from April. In my opinion, it’s a real showstopper in garden centres in March!
348343 | ø23cm 348344 | ø19cm
09/09/19 - 15/05/20
Hydrangea ‘Runaway Bride’ I’d like to tell you some more about this special hydrangea. It’s an intraspecific hybrid, meaning a cross between different subspecies within the same genus. The result is a special hydrangea that both blooms at the end of the stem and produces flower buds from every branch. The side buds produce 2 or 3 leaf pairs, followed by the flower buds. This pattern of flowering is unique among hydrangeas and is what makes this plant so decorative. Sometimes, I call this plant the garland hydrangea. An unusual innovation like this also opens up a whole new world of possibilities. How about planting it in a raised border, and letting the graceful branches grow over the edge?
Different types and pot sizes can be found in our web shop 27/01/20 - 14/06/20 Javado magazine 23
Botany
The best plant families in the world
Sansevieria Sansevieria is a plant genus originating from Africa and South Asia. Although Sansevieria is in our green houseplant range, it is in fact a genus of flowering plants. The flowers, which tend to be greenish-white and attached to a cluster, form orange or red berries as fruit. In the plant’s natural environment, the flowers are pollinated by moths. The leaves have various shapes. The best-known variety is the S. trifasciata, known popularly as mother-in-law’s tongue because of its wide, elongated leaves with sharp spikes. Care All the varieties sold as ornamental plants are very resilient houseplants, and can be placed either in the shade or direct sunlight. They need very little care. Just be careful not to water them excessively, as this will cause the roots to rot. Air purification Did you know Sansevieria purifies air in an unusual way? This has everything to do with the arid native conditions. The stomata remain closed during the day, to prevent evaporation of the scarce water available and allow the plant to survive the hot conditions. Air is purified at night, making the Sansevieria an excellent plant for the bedroom. Are you already acquainted with the range of varieties of this incredibly resilient houseplant?
24 Javado magazine
bacularis
Katana
Mikado
Musica
Rocket
Shabiki
ehrenbergii
Samurai
trifasciata
Black Dragon
kirkii
Futura Superba
cylindrica
Bocellensis
Fan
Straight
Twister
Motum Kenya
kirkii
Silver Blue
Friends
Golden Flame
Golden Hahnii
Black Coral
Victoria
Zeylanica
NEW Javanica
Laurentii
Moonshine
Silver Flame
Javado magazine 25
Grower report
Leon Boers
Boers Tuinbouw
Gerrit Boers
Boers Tuinbouw is located right next to the beach on the North Sea coast. It’s always been a pleasure ordering bedding plants from this breeder, and now I’m paying a visit to find out more about its history. Gerrit Boers and his son Leon are about to show me around the entire company, but first we sit down for a chat over a cup of coffee. How did Boers Tuinbouw come into being? My brother and I started a horticultural business back in 1983. In the beginning we grew radishes, but soon branched out to include cut flowers. My neighbour then introduced me to cyclamen cultivation. However, growing radish and cyclamen simultaneously proved a bad idea, as they both require work at the same peak times. We eventually decided to abandon radishes, and combine cyclamen with bedding plants. Since then, my brother has stopped working in the company, and my son Leon has joined. How would you describe your company? We’re a proper family business, built around a small team, and great believers in the importance of training young people in the horticulture trade. In some ways, we’re like Ajax football club: we’ve got a great youth training scheme, after which the talents migrate to the larger market players. We’re passionate about quality, and creating the best products on the market is what really drives us. Our unique location helps in this respect. How does it help? As you can see, we’re right on the coast, so subject to a maritime climate. The sea evens out the weather, so it never gets really cold in the winter or really hot in the summer. The other benefit is the salty sea air which drives insects away, and means we have fewer problems with bugs. There is more light here and less evaporation thanks to the mild temperatures, which means less watering is required. As a result, the plants naturally grow in more compact shapes. There are lots of varieties and brands of bedding plants. How do you decide what to grow? We get a good overview of all the basic material available at the Flowertrials®. However, we look beyond catchy brand names. Bedding plants have to make consumers happy, as they literally bring colour into their lives. Bedding plants have to continue growing and flowering well 26 Javado magazine
into the autumn, that’s what consumers really enjoy, so we select species that ensure this satisfaction. We have a simple method for finding out what’s best; we test plants ourselves! That means I first test species at our campsite, before they can join our range. The excellent flowering of petunia Nightsky, for example, surprised me. Petunia Babydoll, on the other hand, did not impress me, so no matter how beautiful the flower might be, we’re not going to grow this species. “At the campsite, I test the ability of a species to continue to thrive. Only plants which flower for a long time are allowed in our greenhouse!” How’s the relationship with Javado? We enjoy a great relationship based on mutual respect. Some traders put you under pressure to cut a couple of cents off the price, and if they find someone else even cheaper, they disappear from the scene. I’m not interested in that kind of customer, but fortunately Javado doesn’t act in this way. What are your plans for the future? We’re working very hard on measures to make cultivation sustainable. The demand is coming from the market, but we’re also happy to play our part anyway, as we believe it’s logical and important. We recycle all our water during cultivation, and also provide a large part of our own energy by generating green electricity with solar panels. Our pots are made from recycled plastic, and can be fully recycled again. Basically, we’re a dynamic family business. We’ve been supplying quality products with a long shelf life for generations. Alongside sustainability and delivery reliability, these are our core values.
A list of all the plants grown Callibrachoa Trixi Cyclamen Dianthus Felicia felicitara Myosotis Osteospermum Petunia Platycodon Primula acaulis Salvia
Every flower a miniature universe The NightSky® has won many awards and is highly appreciated by growers, retailers and consumers. The Sky family is growing, slowly but surely.
This year, the standard range of Osteospermum will be supplied in this pot made of recycled plastic
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The Boers-Tuinbouw range stands out in the webshop thanks to the strikingly designed photos. ↓
Lots of species are tested at his holiday home on the campsite in the east of the Netherlands
Fall in love with this dianthus Last year, Boers Tuinbouw introduced the Dianthus Early Love. This beautiful, uniform product was in great demand in the trade, so it will be included in the range again next season. • • • •
Compact plant with a bouquet filled with flowers Already attractive early in the year Maintains its beauty for a long time Also resilient indoors
The success of Purple Sun Osteospermum Purple Sun is undoubtedly one of the best novelties from last year’s magazine. Boers-Tuinbouw has once again prepared a nice batch for next season.
Tips from the grower The secret of getting your bedding plants to flower longer all starts with putting the right plant in the right place. Some species can handle direct sunlight, others prefer shade. Don’t allow bedding plants to dry out, and remove any flowers past their best. After a few weeks, the buffer feed given by the grower will be exhausted, so fertilising really makes a difference. Javado magazine 27
Specialties
Anthurium clarinervium ‘Jungle Jewels’ label
Begonia masoniana ‘Xplore green treasures’ label
Alocasia cucullata ‘Eden Jungle’ label
Hydnophytym papuanum ‘Maze’ label
Myrmecodia beccarii ‘Maze’ label 28 Javado magazine
Javado presents 5 beautiful ‘Smit specials’ Available from spring 2020
Javado magazine 29
WARM ZEN COLOURS This trend is so stylish that you only need a few products to create a wonderful ambiance. This attractive scene is a result of the calm colours, warm hues, richly glazed ceramics and Asian accents.
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1* 2* 3* 4* 5* 6* 7* 8* 9 10 11* 12* 13 14*
353334 | Figure Buddha Milo yellow D10 H14 326257 | Pot Square design pink D17 H16 353339 | Pot Manon ocher yellow D15 H13 349598 | Pot Cresta ocher yellow D22 H20 349596 | Pot Cresta ocher yellow D17 H13 353337 | Pot Lida brown D21 H17 353335 | Figure Mandy blue D18 H22 353336 | Figure Mandy ocher D18 H22 349069 | Ceramic: pineapple D9 H15 353816 | Candle holder glass 12.5x12.5x9 353338 | Pot Mandy blue D16 H16 353341 | Pot tall Mandy blue D16 H25 353814 | Buddha cement gold 22x16x33 353340 | Set 4 Gemma Natural D14/18/22/27
* order before wednesday noon for delivery the following week
354060
353844
340716
WARM ZEN COLOURS
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Plants
Begonia maculata
Cambria Inferno Phalaenopsis Indy
Asparagus
Ananas Corona
Monstera Monkey leaf
Zamioculcas
Aglaonema Silver Bay
Alocasia zebrina Javado magazine 31
Offer of the month
March
i Special offers ∟ Offer of the month
86016 | Rosmarinus off. Capri | pot 17cm
350326 | Compo outdoor VB400 | pot 28cm
68742 | Vriesea ‘Era’ 3pp | pot 12cm
45682 | Narcissus Extra | pot 28cm
83256 | Pelargonium gr. Bella Donna | pot 12cm
142217 | Syringa vulgaris 3+ mix | pot 23cm
324919 | Sansevieria cylindrica luxe | pot 11cm
5021 | Stephanotis flor. 9-10 | pot 12cm
352176 | Rhododendron Pink spider | pot 15cm
329810 |Dianthus Diantica Early Love | pot 10,5cm
351718 | Narcissus HL19043N | pot 11cm
264435 | Cambria 2t. mix | pot 12cm
32 Javado magazine
Hanging bags April June
May - June
Fuchsia
Bacopa
Lobelia
Impatiens
Petunia June - July
May - July
Calibrachoa
Bacopa/Verbena
Begonia
Begonia
Portulaca Javado magazine 33
348986 349013
349019
348987
349022
335274
343891
341594
340857
352350
354113 347701
353463
247896
347697
354112
Order these and more Easter items on the webshop 34 Javado magazine
Easter
What could be more fun during the Easter weekend than making things outside a whole lot more cheerful? How about one of these top plants, for example, in the garden or on the terrace?
309907
136661 136665
197669
94516
288848 235626 295268
243152 56793
Filters → Themes → Easter Javado magazine 35
Javado collection 3
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Pottery*
Plants
A | 349603 | Pot tall Cresta ocher yellow D20 H30 B | 349602 | Bowl Cresta ocher yellow D28 H13 C | 349597 | Pot Cresta ocher yellow D19 H16 D | 349596 | Pot Cresta ocher yellow D17 H13 E | 349599 | Pot Cresta ocher yellow D28 H25
1 | 318039 | Begonia Maculata 2 | 347920 | Kalanchoe bloss. TigerÂŽ Series 3 | 338257 | Monstera deliciosa minima 4 | 317622 | Phal. hybr. Las Vegas 3t. 5 | 352204 | Dracaena refl. Sri Lanka
*order before wednesday noon for delivery the following week
36 Javado magazine
New product Begonia
MacaRouge® & MacaRose® • • • • • •
Preorder yours today
Vivid colours Pristine leaves and flowers Grows and flowers well Requires little care MacaRouge®, winner of Fleurostar 2019/2020 It won’t be widely marketed in 2020, but it will be available from Javado!
11/05/2020 - 19/06/2020
11/05/2020 - 19/06/2020
348632 | ø 17cm
348631 | ø 17cm Javado magazine 37
Grower report
F.N. Kempen
Tieme van den Haak
Tieme van den Haak is my host at nursery F.N. Kempen. It’s winter, and things are still fairly quiet at the nursery. We sit down for an interesting chat about sustainability, trends in garden plants, and developments at garden centres. I’m also shown some very special developments at this grower. Tell us a little about the F.N Kempen nursery. We supply inspiring, visually attractive garden plants, that are identified by our stylish black labels so that customers know who grew them. Species we’re known for include Lavender, Lithodora, Echinacea and Dianthus (as a perennial). Our range is much wider than this, however, and is designed so we can supply visually attractive plants throughout the year. Sustainability and novelties are other important aspects for us. Basically, our objective is to be the ideal garden plant partner for the green retail trade. What does it take to give garden centres perfect service? A perennial doesn’t look very attractive at the start of its annual cycle. However, when the leaves are healthy and fresh once more and the flowers appear, it suddenly becomes a highly desirable product. We release our plants when they’re looking attractive, and don’t supply any plants that aren’t ready for retail. This works out very well and means we can enjoy healthy turnover. Another of our objectives is sustainability. We use as few pesticides as possible when we cultivate our plants, so this is something garden centres don’t have to worry about. Most of our plants attract bees and butterflies, so consumers can relax in the knowledge that they’re helping biodiversity by planting our flowering plants. We also monitor gardening trends closely and adapt our range accordingly. Are there any trends in garden plants at the moment? Absolutely! Reflecting the Urban Jungle trend, we’ve noticed that garden plants which are highly ornamental thanks to their special leaves have become very popular, examples being Euphorbia, Heuchera, Bergenia and Sedum. Another trend is the demand for plants that can withstand extreme weather conditions. Our garden cactus concept ‘Rock your Gar38 Javado magazine
den’ is a good example of what consumers are looking for at the moment. Another is a special novelty which we’ll be launching soon: the Mangave! How do you manage to keep coming up with special concepts and novelties? We’re an open and transparent company and enjoy talking with all kinds of enthusiasts worldwide. This is helping us build a network which benefits everyone involved. We often test new products through this network before placing them on the market. Our priority isn’t about obtaining exclusive rights, but about making the image garden centres have of us as interesting as possible. Do you ever visit garden centres outside the Netherlands. Of course, and I’ve noticed that this is increasingly important. It’s not enough to simply offer a range of products, you have to stimulate the consumer’s imagination. I’ve noticed garden centres using attractive plant and colour combinations, and themes such as the biodiversity garden. How are you enjoying working with Javado? Javado is good at selling novelties. Another important aspect is that we get lots of feedback through Javado. We like hearing about customers’ experiences with our products. Over the years, Javado has grown from a player who orders small quantities per tray and layer to a customer buying entire CC-trolleys.. What are your future plans? We aim to continue to inspire with our attractive range and our novelties!
Mangave® turns the garden world upside down Mangave® is a cross between Agave and Manfreda. It’s resulted in a plant that excels in various areas.
The Black Label identifies a plant supplied by F.N. Kempen
Water tolerant: like the Agave, the Mangave® can withstand drought. Unlike the Agave, however, it can also tolerate humid conditions. Growing power: a Mangave® has more growing power, which results in faster growth and larger, fuller plants. Colour: the Mangave® collection offers a wealth of spectacular leaf patterns and colours Friendly: The Mangrave® doesn’t have sharp leaf edges like those of the Agave.
An F.N. Kempen outpost in Italy Some of the plants are grown in fields in Italy, so they can be ready for the new season in time. These plants are also cultivated with equal respect for people and nature.
The first of the special Mangave® series of plants will be placed on the market in 2020. 7 species will be available, grown in 13-cm and 17-cm pots. The launch is planned for around mid-June, so keep an eye on our range. A selection from the perennial dianthus range
Rock your Garden The Chamaelobivia is a hardy cactus! This cactus needs a cold period in order to bloom, but then produces amazingly large flowers every spring. This cactus can be placed on the terrace or planted in the rock garden, just make sure the roots aren’t saturated in water for too long. Painting with Heuchera Heuchera has very diverse leaf colours, so provides keen gardeners with a whole range of possibilities in both direct sunlight and shade. Heuchera is like a palette with which a landscape architect can design colours in a garden. Due to its increasing popularity, F.N. Kempen now grows it all year round.
Award-winning Sedum Atlantis The Sedum Atlantis won the Chelsea Plant of the Year 2019, among other prizes, so it’s a garden plant worth waiting for. With green leaves edged in light yellow, pink flower buds and yellow flowers, the combination of colours this plant provides is unique. This plant exhibits dense growth, so it remains nice and compact. Atlantis prefers direct sun but can also tolerate partial shade. Thanks to its extended flowering period that starts earlier than the average sedum, this plant is an asset to biodiversity in the garden. Atlantis is heat-tolerant, drought-resistant, moisture-resistant, disease-free and hardy down to -25 °C, so the ideal garden plant to recommend to the consumer. F.N. Kempen grows Atlantis in 19-cm pots. Available from the second half of June. Javado magazine 39
New product Agapanthus Amourette®
Superb
The Superb really lives up to its name, raising the bar in every respect. • More flowers • A flower on every shoot • Thicker stems • Intense colours • Full plants • It won’t be widely marketed in 2020, but it will be available from Javado!
Preorder yours today
13/04/2020 - 05/06/2020 353374 | ø 17cm
40 Javado magazine
MangaveÂŽ turns the garden world upside down
mr_plantgeek
Javado magazine 41
Special Report
There’s no disputing the fact that Fuchsias are one of the best and most attractive Patio plants. The flowers are elegant and last an extremely long time. However, the Fuchsia section in garden centres these days look very different compared to a decade ago when the plant was dominated by green leaves with occasional flowers providing dashes of colour. Bella Fuchsia® has changed all this rapidly. If you walk past the Fuchsia section these days, you’ll be greeted by a kaleidoscope of beautiful fuchsia colours.
“The Fuchsia section looks very different to a decade ago”
We can thank the fourth generation of the Hendriks family of Hendriks Young Plants for all this. At their headquarters in Westland, they explain how they bred a new range of plants that have quickly become a household name in the market. NEW: Bella Fuchsia® Laura 42 Javado magazine
The Bella Fuchsia® website is highly recommended. It’s full of interesting information, photos and videos.
bellafuchsia.com facebook.com/bellafuchsia instagram.com/bella_fuchsia
Building a strong brand STEP 1: Take an important product such as the Fuchsia STEP 2: Find a way to significantly improve the product STEP 3: Give it a good brand name STEP 4: Make sure the brand is easily visible in a retail environment STEP 5: Create online and offline brand support for consumers STEP 6: Supply high-quality products via the right growers Bella Fuchsia® has grown into a strong brand in a very short period of time
NEW: Bella Fuchsia® Lisa
The power of Bella Fuchsia®: • • • •
Early flowering: 2 weeks earlier than normal varieties Dense flowers: more flowers than normal varieties Flowers on top of the crop: looks better in garden centres because the flowers are more visible Compact growth: looks better in garden centres because the plants don’t become leggy. NEW: Bella Fuchsia® Faya
Propagation at Hendriks Young Plants: the cuttings are put into potting soil in ideal conditions and grown into young plants with roots, ready to be sent to growers.
Javado magazine 43
Available again from 2 March Dianthus Pink kissesÂŽ
XXL display pots in stock
44 Javado magazine
Offer of the month
April
i Special offers âˆ&#x; Offer of the month
322564 | Fuchsia BellaÂŽ | pot 10,5cm
185842 | Imperata cyl. Red Baron | pot 19cm
334954 | Hydrangea macr. 5+ specials | pot 14cm
351879 | Phalaenopsis form | pot 12cm
351599 | Syringa Blooming mix | pot 19cm
342345 | Compo Love 21010 | pot 6cm
310223 | Tillandsia creative mix | pot 5cm
191468 | Bonsai outdoor | pot 13cm
235273 | Bougainvillea sand. Trellis | pot 14cm
342346 | Compo Love 21007| pot 23cm
281177 | Passiflora Mix Pyramide | pot 15cm
307628 | Allium | pot 19 cm Javado magazine 45
New product Garvinea Cheeky
®
A new addition to the range: the Garvinea® ‘Cheeky’, a multi-flowered garden gerbera absolutely covered with flowers. • • •
Preorder yours today
Playful flowers, about 2 cm in diameter Up to twice as many flowers per plant Flowers effortlessly from spring until late autumn
06/04/2020 - 29/05/2020 351762 | ø 17cm
46 Javado magazine
About Javado
Gerson Aalbrecht knows Javado inside out. He’s responsible for the marketing department, the creative soul of the company. Tell us a little about yourself I love sports. Giving a ball a wallop on the squash court or the tennis court is great fun, but my biggest passion is sailing. I learned to sail in an Optimist (child’s sailing dinghy) when I was a kid, and to this day I enjoy taking part in lots of sailing competitions. Besides sports, I also love the seasons, as every season has its charms. I live in a very nice house in the countryside with my wife, who I met at Javado a long time ago. How long have you been working at Javado? Since 1998. After completing my studies, I started working in what I thought would be a temporary job. However, I’ve been able to progress with the company, and I still enjoy working here. In the beginning, I learned about purchasing, and I’ve maintained ties with lots of growers. Later, I started to combine purchasing with sales to a number of customers in France and Germany. As a result, I learned to speak French and German, alongside my English, which I’m really happy about. My main passion is marketing. In 2007, I started the Javado annual calendar. This series of leaflets about holidays and themes was my first step towards the marketing department. I’ve now been running the department for quite some time.
What does your job involve? The individual leaflets of the annual calendar have evolved into the Javado Magazine. We produce the entire magazine ourselves, so I always want to know what’s going on in every corner of our industry. This involves lots of meetings with our buyers and sellers, and I visit plenty of nurseries, garden centres and fairs. Besides all this, I do of course have lots of regular tasks, such as preparing for trade fairs we take part in, developing POS material, and guaranteeing our online visibility. I’d like to mention our small but effective marketing team; Vera is our social media expert, and Tanja is my rock for all the other marketing activities.
Our customers can benefit from our savings promotion. Keep our magazines in 2020, send us a photo of all 4 ‘Holland stamps’, and receive a real Dutch treat with your order.
1 Javado magazine 47
Javadoplant B.V. Venus 116 2675 LN Honselersdijk Holland www.javadoplant.com