no 20 v- N o8 20 dec /2 -ja 02 n 1
Javado
Magazine
Get to know the MILLENNIALS be er
24
pages of Christmas inspiration
A visit to
Opti-flor ��� �es� �l�nt�
for your home workplace Magazine for the green retail trade
|
www.javadoplant.com
Up to date
Sea of flowers on the patio with Azalea japonica ‘Pink Spider’ The flowers are large and bright pink with white edges, and are unusually shaped. ‘Pink Spider’ also flowers very profusely. All in all, this is a striking plant, suitable for the border, a patio pot, or even as a houseplant. We supply the ‘Pink Spider’ in a 17-cm pot. The coloured cultivation pot and the large label means this plant can be attractively presented in a retail environment.
Javado wins the Glee Best Houseplant Award The Echeveria Devotion entry won us the prize for best houseplant at the virtual Glee Show. Echeveria Devotion has a stately allure, thanks to its velvety leaves with burgundy-red edges. See page 39 for more information about this novelty.
Going live soon: new webshop Our new webshop is designed to make ordering quick and clear. The new webshop adapts itself to make ordering as easy as possible, whether you’re using a smartphone, tablet, laptop or pc. The new webshop is expected to go live in the very near future. Read more about it in the interview on the last page.
Geckos keep bromeliads clean Grower Bromelia Specialist has welcomed a whole army of new employees; geckos that are released on the plants in the hot greenhouses. These agile reptiles feast on the insects and small spiders that can be found in bromeliads. The result is clean plants without spider silk or insects, and without the need for pesticides. 2 Javado magazine
Spotted at the grower During a visit to a grower, our orchid buyer noticed an unusual combination; a large-flowered Phalaenopsis grown together with a multi-flora version in a 17cm pot. Tests are still ongoing, and this new concept hasn’t yet been named. It’s thought that a number of items with pink Phalaenopsis will be able to be delivered soon.
Rhododendron for gourmets Although supplies are still very limited, we’d nevertheless like to introduce the special Rhododendron Wine & Roses to you. These compact plants feature really pretty pink flowers, but it’s the leaves that make this variety so special. The undersides of the 2-tone leaves are wine red, and the foliage can be enjoyed all year round. Rhododendron Wine & Roses remains fairly compact, and is ideal for borders, even in smaller gardens.
Lavender Lady
Agenda NOVEMBER November Poster set 372346
Trend collection autumn/winter 2020 The Flower Council of Holland is ending its ‘Plant of the Month’ campaign, and replacing it with a new campaign called ‘Trend Collection’. Each season will feature a different trend collection that reflects prevailing macro trends. The campaign kicks off with the recently launched autumn/winter trend collection. This collection of houseplants, called Inner Retreat, has been compiled to help you relieve stress. It’s characterised by its soft textures, pastel shades, and friendly piety.
Houseplant of the month: Sanseveria
DECEMBER December 25-26 December
Houseplant of the month: Yucca Javado is closed
JANUARY 1 January
Javado is closed
FEBRUARY 14 February
Valentine’s day
Some of the plants that fit perfectly in this collection: Beaucarnea, ferns, kalanchoe, schlumbergera, succulents and orchids. The accompanying poster set can be ordered easily from our webshop.
Phalaenopsis grown without a pot We’re all familiar with the phalaenopsis in a cultivation pot with bark (orchid soil). The phalaenopsis ROOT16 goes back to the roots of this orchid, and shows how it survives on water and air, just like it would in its natural environment. The way these plants are cultivated is completely different right from the outset. The young plants are suspended in a warm, moist production vase, so they get used to this climate. They have plenty of space and produce about 4 times as many roots as in a pot. This is actually essential, because while the plant in the pot can get moisture from the bark, the ROOT16 has to do it all by itself. Cultivation takes about 30% longer, because the plant has to grow a highly effective root system. The grower gets the plant used to little water and a lot of water, so it can survive for a very long time both in a store and at the consumer. Provide 2 to 5 cm of water in the vase, but a day without water is no problem at all.
Publishing informa�on Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com Javado Magazine is published four �mes a year in six languages (English, French, German, Spanish, Czech and Dutch). Nothing in this publica�on may be reproduced in any form whatsoever without Javadoplant’s prior wri�en consent. Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies. All products are available while stocks last. Contact Javadoplant for informa�on on prices and availability.
Editors: Javadoplant BV, Marke�ng department E: marke�ng@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht
Printed on 100% recycled paper Javado magazine 3
Special report
Working from home 4 Javado magazine
Lots of people currently have a new workplace, namely their homes. The number of people working from home has increased enormously, and lots of people expect to continue to work from home frequently in the future. Research has shown that greenery in your office at home helps create an efficient workplace. Plants stimulate creativity and aid concentration, so offer your customers the solution of indoor plants that can also thrive in darker surroundings. Javado designed this set of posters which you can use to create an attractive, clear presentation in an instant.
Poster A3
376373
Poster A4 Aglaonema Poster A4 Asplenium Poster A4 Calathea Poster A4 Epipremnum Poster A4 Philodendron Poster A4 Sansevieria Poster A4 Zamioculcas
376379 376380 376381 376382 376383 376384 376385
Javado magazine 5
Offer of the month
November
i Special offers ∟ Offer of the month
2384 | Hyacinthus or. mix | pot 7cm
214231 | Cyclamen Gr. Rainier F1 | pot 13 cm
222673 | Phal. form cascade 1t. 10+ Big Sensation mix| pot 9cm
291529 | Amaryllis (Hipp.) 2+ + Terracotta | pot 13cm
368254| Compo foliage GRCR-2016 | pot 15cm
325160 | Guzmania mix special | pot 13cm
375623 | Pinus pinea ‘Silver Crest’ | pot 19cm
80556 | Erica darleyensis Mix Shelves | pot 17cm
294703 | Picea glauca Conica | pot 15cm
344040 | Helleborus niger Christmas Carol 5+ | pot 14cm
322348 | Picea glauca Conica | pot 19cm 6 Javado magazine
New product Azalea Visolotto & Azalea Rila
Visolotto
Rila
Azalea Visolotto • White flowers with striking pink edges • Single-flowered, large flowers • This variety is free of falling scale leaves • 6-week flowering guarantee Azalea Rila • Beautiful new lilac colour • Double-flowered, floriferous • Dark green leaves
Preorder yours today
Azalea Visolotto: 363547 | ø 12cm
Azalea Rila: 363546 | ø 12cm
> 16/11/2020
Javado magazine 7
Grower report
Opti-flor
Marco Hendriks
The apple-green logo might be small, but it represents a major brand in the world of indoor plants. Opti-flor’s orchids have made a name for themselves among exporters, florists and garden centres, so I’m looking forward to a glimpse behind the scenes. Co-owner Marco Hendriks is going to do the honours and show me around. How would you describe Opti-flor in a few words? Opti-flor is the brand that drives everything we do, and central to all our work. It’s a brand that represents innovation and the highest quality moth orchids (phalaenopsis). The concepts we develop help the specialist trade stand out from general retailers. Quality is always more important than quantity. The passion for our plants and the specialist trade is intertwined with our corporate culture. The company has an interesting history. How did Opti-flor come into existence? My grandfather started the nursery in 1928, and grew everything from cauliflower to tobacco. When my cousin René and I took over the nursery in the mid-1990s, it had been a tomato farm for many years. We grew top quality products, but the world of tomatoes is all about quantity rather than quality. Since creating something that stands out is in our blood, and our dream was to make a name for ourselves with quality and innovation, we started looking for a different crop. In the late 1990s, we decided to grow phalaenopsis, and set ourselves a new course: “At the top within 3 years.” At the time, this bold statement was published in a trade journal. It wasn’t appreciated by existing phalaenopsis growers, but fortunately we were able to live up to our words. “It was a bold statement, but fortunately we were able to live up to our words.” What does it take to continuously supply top-quality phalaenopsis? Patience, space and care! Patience: we give the plants the time they need to grow. During the first months it’s important that the roots and leaves get plenty of time to develop. These are the basis of a strong orchid. Then we give them plenty of time for further growth in the colder stage. We know exactly how to cool our greenhouses. This cool environment does mean that the plants need 8 Javado magazine
more time to grow, but it results in thicker branches, larger flowers, and a longer shelf life. Space: the plants are given plenty of space to grow. We could fit in more plants per square metre and grow more, but here once again our mantra is quality over quantity. Care: we look after our plants right from the young plant material to the packaging process. Obviously, the last thing we want is to damage a perfect plant while it’s prepared for shipment. Innovation is the other important pillar. How innovative are you? We’ve already created 25 unique concepts, the Singolo being one example. This moth orchid, which in terms of plant structure resembles a slipper orchid, is the brainchild of René. He has an incredible number of creative ideas that he develops with his team. By developing these products, we want to give garden centres an opportunity to offer innovative products and choose the concepts that best suit their customers. We introduce new concepts every year. What’s the next new concept? We’re going to introduce a concept with a scented phalaenopsis called ‘Aromio’ soon. I also have something else new; the much loved Tablo phalaenopsis, a very compact plant with large white flowers, will soon be available in various other colours! How do you see the future? We want to work even more closely with garden centres. Our concepts such as the Aquo perfectly reflect what consumers want, but we’re still looking for the best way to provide background information at the point of sale. We still see enormous potential for garden centres to successfully sell special phalaenopsis. It’s our job to get our buyers and their end customers to understand the power of our products. In addition, we’re expanding our range, and introducing other orchid species one by one. Examples include Epidendrum, Cattleya and Maxilaria, beautiful orchids that we’re slowly but surely going to place on the market with the quality expected of Opti-flor. It will conclude what I started with. We’re doing everything possible to make sure this brand is built to
last. Even though René and I have to retire at some point, Opti-flor will carry on.
Research & Development Department Opti-flor has an in-house R&D department where it tests 1,000 to 1,500 new varieties every year. Promising varieties are then subjected to shelf-life tests. The prettiest varieties are selected from the limited number of new varieties that remain, and added to the range.
Opti-flor in our webshop Opti-flor cultivates products in various locations, each with its own expertise, such as multiflora, grandiflora, or specials. You can see everything in the Opti-flor range in our webshop: Filter > Opti-flor
Tablo, the compact grandiflora, is now also available in other colours besides white
All the concepts at a glance: • Optimost • Exclusivo • Singolo • Singolo Arto • Singolo Hello • Singolo Aquarello • Singolo & Co • Ponto • Shape-it • Fontano • Mirror Miracle • Balletto • Bambuso • Freedanzo • Willd Orchid • Artisto • Botanico • Boquetto • Bellissimo • MyMonroe • Tablo • Fortuno • Theatro • Formidablo • Bijoux • Aromio
Building a strong brand The timing was perfect; from the moment Opti-flor was established, appreciation for the phalaenopsis product group boomed. Despite the fact that the company couldn’t cope with the demand, it was always present at European trade fairs to tell the story behind Opti-flor. Year after year, Opti-flor maintains a presence, always with its narrative of passion and quality, and always with new concepts.
New: Phalaenopsis Aromio The special varieties of the new Aromio concept are not only pleasing to the eye, they also have a lovely fragrance. The most attractive air freshener ever! Grower’s tip I want our orchids to be able to bloom at their best in the consumer’s home. The best care is also the easiest care. We’ve developed a special ceramic system for our moth orchids, called Aquo. All you have to do is refill the reservoir with water every 2 weeks. This system works really well. Plants flower for longer, and we even use it ourselves in our permanent showroom. It couldn’t work any better. The visual aspect is also important, so various stylish designs of this ceramic system are available from us. I believe this really represents added value for the consumer who appreciates quality. You can find the items with Aquo ceramics in our webshop by simply searching for the term Aquo.
Javado magazine 9
- Limited Specials -
Special plants in the ‘curiosity shop’ Often, the most special plants can be found nestling among the small batches, and the testing areas hidden away in a back corner at the grower. The quantities are too small to include them in the normal range, and then, before you know it, someone else snaps them up at the grower. However, we’ve arranged a solution. We buy up these special batches directly, and list them in our stock in our ‘limited specials’ in our webshop. You can immediately see how much is still available, and as soon as the batch sells out, it’s automatically removed from the webshop. So, if you’re also a fan of variegated monstera, pink peperomia or black alocasia, don’t forget to regularly take a look around our curiosity shop.
Floral splendor with potted bulbs Our very extensive range of potted bulbs has been completely updated. There is something for everyone in our webshop, such as the interesting items from the Roma Nova brand.
10 Javado magazine
369664
369682
370658
369676
369686
340795
369670
340798
340787
New product Aloë Safari Sunrise Aloë Safari Sunrise • Pure, compact plant • Blooms profusely • Warm combination of colours • Produces lots of flowers • Blooms around Christmastime
Preorder yours today
> 01/10/2020 - 28-02-2021 375367 | ø 13cm
Javado magazine 11
Outdoor top 5
Our garden plant buyer, Cees van Soest, has lived his entire life in the village of Boskoop, the heart of the Dutch tree nursery sector. He knows the growers, and the growers know him. His job is to make sure that Javado has a fantastic range of garden plants on offer.
November
Chamaecyparis Excellent Point
Helleborus Verboom Beauty
Nandina Blush Pink
Skimmia japonica Rubesta
Gaultheria Big Berry
Viburnum tinus Lisa Rose
Picea conica December
Skimmia reevesiana
Camellia Volunteer
Paeonia suffruticosa China
Camellia japonica
Helleborus Ice n’ Roses
Daphne Jacqueline Postill
December
Helleborus Christmas Carol
January
Euonymus White Spire 12 Javado magazine
Skimmia japonica Rubesta® Jos If you’re a fan of the popular Skimmia jap. Rubella, I can heartily recommend the renewed variety Skimmia jap. Rubesta® Jos. It’s a big improvement, with deep red flower buds. Growth and flowers form from the thickenings of branches on the sides of Rubesta® Jos, resulting in a compact plant with lots of flower buds. You can enjoy the dark red flower buds all winter long. The Rubesta® Jos starts budding about 3 weeks earlier than the Rubella. The white-pink flowers appear in spring, and are wonderfully scented.
227134 | ø17 cm
09/08/20 - 27/10/20
264661 | ø19 cm
13/07/20 - 23/10/20
Viburnum tinus Lisa Rose® What I really like about Viburnum tinus Lila Rose® are the dark pink buds where the white flowers emerge. They give this plant a lot of ornamental value, even when it’s still in bud. Moreover, an attractive contrast between dark pink and white is created when the flowers start opening. This evergreen shrub blooms in winter, so it’s a highly attractive addition to the garden. This Viburnum flowers for a long time, so it helps feed butterflies in the spring. Beautiful blue berries appear after flowering. Different types and pot sizes can be found in our web shop
Helleborus Ice N’ Roses® For a long time, it was thought that it would be impossible to cross winter-flowering hellebore varieties with the spring-flowering hellebore varieties. When this was eventually resolved, the reward was impressive. The resulting varieties are robust, enjoy a long lifespan, and are resistant to diseases and pests. The Ice N’ Roses® series shares all these properties. The plants even thrive in the sun, and bloom for a very long period of time. The Ice N ‘Roses® hellebore range is ideal for the specialist trade. There are varieties with white, pink or red flowers. All these plants will certainly delight the consumer. Different types and pot sizes can be found in our web shop Javado magazine 13
Marketing
Get to know the millennial better
The Urban Jungle trend has led to millennials becoming a key target group for indoor plant sales in recent years. The unprecedented situation which arose in the spring has revealed that now the number of millennials also interested in gardening shouldn’t be underestimated. So, what do we know about this target group? And how can we get them hooked to our green sector?
egoist ??
idealist?
Can’t live without a smartphone?
?
Share
everything?
Millennials are between 25 and 40 years old in 2020. There is a big generational gap between millennials and previous generations, as they grew up in a world of rapid technological change. The enormous growth of social media has particularly affected the way they act. Below, we briefly explain a number of characteristics that apply in general to millennials, also known as Generation Y. Buying behaviour Millennials are very careful when it comes to making purchases. They look for the product with the best specifications or which best suits their ideals, so the price isn’t always the decisive factor. Brands with a clear identity are preferred, and quality is important. Products have to be easy to carry or delivered quickly. Share, share, share Millennials love to share their experiences, and they’re always in touch with each other. That means there are also opportunities to get in touch with them, social media being the obvious example. Here, short digestible chunks of information that help the millennial gain experience in gardening could be useful. Social media is also a way of getting positive experiences acquired in your garden centre or with your product, shared by millennials. And don’t forget, if your consumer comes across something surprising or funny while shopping, it takes no time to take and share a photo or video. The millennial gardener Search terms related to gardening have really taken off since the spring. Europe has gained millions of new gardeners in a short period of time, many of them between the ages of 25 and 40. Now is the time to get as many new gardeners as possible hooked. Found out where to reach millennials, and concentrate on topics that are important to them, such as sustainability and wellness. Help them with their first steps in gardening. Be clear in your communications, so they don’t have any doubts about planting that fruit tree or creating that vegetable garden. 14 Javado magazine
Millennial stereotypes
High expectations Millennials have high expectations when it comes to customer experience, and are willing to pay for it. Experience Create experiences, possibly together with local businesses such as breweries, beekeepers, sports instructors, etc. Millennials really appreciate unique experiences. Authenticity Millennials prefer transparent brands that really deliver on their promise. The experiences of other users are more relevant than the promises of the brand itself. Note: the generation that followes the millennials (Generation Z) is even more extreme in this respect. Beautiful photoshopped images and slick promotional films mean little to them; they prefer photos and films that tell the real story, even if the technical quality is poor.
Feedback Millennials love giving feedback, all you need to do is ask. The home base is more important than ever There has been an enormous increase in the number of people homeworking, so having a good home base, where people can work, exercise and relax, has become more important. Plants can help enormously in this respect; for example, plants that suit the home workplace well, and aid concentration (see our poster set on Page 5). Solutions for small spaces A relatively large number of millennials live in flats with limited interior and outdoor space. Share your thoughts and offer attractive solutions for small spaces, such as vertical planting and mini vegetable and fruit plants for the balcony, or houseplants in nice hanging pots.
Gifts with meaning Research has shown that millennials like giving high-quality gifts with a meaning. For example, a pretty butterfly plant combined with a small insect hotel, or an air-purifying plant in a cool outer pot. Back to nature Many millennials want to promote nature in their surroundings, and fortunately this is easy to achieve. Giving nature a helping hand is playing an increasingly central role in garden design, and public spaces are being designed more and more to fulfil an ecological function. There are already projects in the Netherlands in which the local government is encouraging residents to make their gardens greener; in other words, more plants in streets and gardens. Great news for our sector!
It’s a good idea to be aware of the characteristics of this target group, which does behave differently to the previous Baby Boomers and Generation X. The quality of the product and service, and speed and ease of delivery are essential. If you’d like to modify your range, but you’re not sure where to start, we’d be glad to share our thoughts. Our knowledge of the supply market and sales figures means we’re in a position to help. We’d be delighted to work with you on finding exactly the right note. GENERATIONS OVERVIEW Generation
Born between
Baby Boomers Generation X Millennials (Generation Y) Generation Z
1944-1965 1966-1980 1981-1995 1996-2015
Javado magazine 15
Botany
The best plant families in the world
Tillandsia Tillandsias have barely any roots, and appear to survive from nothing but air. It was exactly this that made Linnaeus decide to name this plant genus with more than 500 species after his colleague, Elias Tillands, who couldn’t stand water. Scales The scales on the leaves absorb water and nutrients from the air and rain. Tillandsias are found in the forests, mountains and deserts of Central and South America. The species with green, thin, broad leaves are from the wetter areas, while tillandsias from drier areas have thick, narrow, grey leaves. Known as air plants, they can also thrive without potting soil. Creative This makes them suitable for all kinds of unique designs. Air plants can be simply placed on a glass dish, stuck against tree trunks, or suspended on fishing wire. The number of possibilities is endless. Care Air plants need plenty of light, but no direct sunlight. Spray them once a week with rainwater. This will give these slow-growing plants all the moisture and food they need.
16 Javado magazine
Argentea
Cotton Candy
Harissi
Ionantha green
Ionantha red
Juncea
Magnusiana
Melanocrater
Schiedeana
Seleriana
Usneoides
Xerographica
Andreas
Antonio
Capitata
Curly Slim
Cyanea Anita
Cyanea Audrey
Cyanea Biancini
Cyanea JosĂŠ
Dyeriana
Flabellata
Mora
Naomi
Oerstediana
Samantha
Spirit Javado magazine 17
Offer of the month
December 52408 | Narcissus Tete a tete Extra | pot 9cm
i Special offers ∟ Offer of the month
255523 | Phal. multi mix 3t. 25+ | pot 12 cm
293655 | Guzmania ‘Rostara’ XXL | pot 15cm
363659 | Compo Xmas 60978 | pot 8cm
375551 | Beddingplants Winter Trio | pot 23cm
296647 | Chamaecyparis thy. Top Point | pot 17cm
300965 | Calocephalus Brownii Outdoor grown extra | pot 13cm
358956 | Jasminum polyanthum | pot 17cm
375050 | Helleborus niger Christmas Carol 3+ | pot 10,5cm
172869 | Anthurium andr. Champion Red | pot 12cm
343667 | Amaryllis bulb ‘Waxz’ Fashionz Xmas
18 Javado magazine
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Online soon: new Javado webshop
NEW ON THE LIST
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Javado magazine 19
Grower report
About Plants Zundert
Jelle Havermans
I’m on my way to About Plants Zundert on a beautiful autumn day. In fact, I’m going to visit two nurseries that have joined forces. This visit is taking me to Zundert, a region that’s home to a large number of tree nurseries in the province of Brabant. Jelle and I get into a golf cart, and take a look into every nook and cranny of these large nurseries. Can you tell us something about the history of About Plants Zundert? Ron van Opstal has a nursery, as does his brother-in-law and sister, Hans and Josie Jochems-Van Opstal. About 15 years ago, they decided they wanted to increase trade with exporters so they could supply garden centres outside the Netherlands. This involves a lot of work at both commercial and administrative level. Growers Ron and Hans would rather be tending their plants than staring at a computer screen, so they decided to set up ‘About Plants Zundert’ as an umbrella sales organisation. Together with my colleagues, I make sure that our enormous range appears on exporters’ digital supply banks, that quotations and proposals are drawn up, and that the daily trade runs smoothly.
It’s all running really well. I also visit other nurseries here in Zundert without links to the exporters, and if the quality of their range is flawless and complements our range, then we also offer their plants under About Plants Zundert, and make sure that they’re included in the daily trade. “Our plants bring colour to the retail environment, and gardens of course ” What does your range look like? These are garden plants with a big visual appeal. Our plants bring colour to the retail environment, and gardens of course. We’re very good in colourful shrubs, such as Pieris, Leucothoe and Nandina. Our range also includes conifers, callunas, skimmias, gaultherias and ornamental grasses, as well as lots of other original garden plants. Do some plants deserve more space in retail displays than they’re currently getting? I think the Nandina is a fantastic plant that has a lot to offer the garden 20 Javado magazine
throughout the year. We have a new variety; the Nandina Blush Pink. The green leaves have a pink glow to them, and from mid-September they turn a beautiful orange. They’re highly recommended for garden centres at this point. Another favourite of mine is Andromeda, perfect sphere shaped plants that look a bit like lavender. We sell these evergreen plants all year round, with a peak in the spring when they bloom. I think Euonymus Himalaya will be a hit next spring. This plant with beautiful green leaves has top shoots that turn white, giving it the appearance of a green mountain with a snowy peak. Most of your plants are now sold in garden centres. How do you view the future of this sector? We’re still really pleased that we linked our nurseries with garden centres. There’s an enormous amount of growth, and pleasant dynamics. I’ve noticed that garden centres can now sell plants in more expensive segments as well, besides the standard 13-cm, 17-cm and 19-cm segments. We grow a number of shrubs in 32-cm pots. Garden centre use these as ‘living advertisements’ to improve sales in the conventional segments, but they’ve also noticed that these big eye-catchers sell very quickly. As you can see, we’re also very busy today. I’m very positive about the garden centre sector. How are you enjoying working with Javado? We’re very happy with it. If no order from Javado arrives for a day, we immediately check whether there’s a problem with the internet, because Javado really does send orders daily. You’re growing enormously, and you share your thoughts with us. All our staff know Javado, and gladly make that little extra effort.
Success story: ‘Curly Red’ and ‘Twisting Red’ One of Ron van Opstal’s absolute success stories is the Leucothoe ‘Curly Red’. Since he bred and marketed this strain, it has become a deeply loved plant. Besides the ‘Curly Red’, he also developed the ‘Twisting Red’, with a curled leaf that grows in a spiral form. The leaves of this variety also change colour significantly to purple-red in autumn. Leucothoe ‘Dark Diamond’ develops very dark foliage, with burgundy highlights
Pieris jap. ‘Little Goldy’ is a variety developed in-house
The spiral growth and changing leaf colour of ‘Twisting Red’
Vaccinium vitis-idaea ‘Fireballs’ is at its best in the middle of the autumn
Product range Abelia Acer Albizia Andromeda Aucuba Buddleja Carex Caryopteris Calycanthus Calliandra Calluna Cercis Ceanothus Choisya Chamaecyparis Cordyline Cortaderia Corylus Coprosma Disporum Euonymus Festuca Forsythia Gaultheria Hamamelis Hebe Addenda Hibiscus
Hypericum Hydrangea Ilex Juniperus Lagerstroemia Leucothoe Ligustrum Lophomyrtus Magnolia Nandina Osmanthus Perovskia Photinia Pieris Picea Podocarpus Rhododendron Sarcococca Sambucus Skimmia Sophora Strobilanthes Thuja Vaccinium Viburnum Weigelia
Tips from the grower I’d like to highlight the Leucothoe. This garden plant is suitable for the border, but also looks great in a pot on the terrace. You do have to be a bit careful, though. Don’t place Leucothoe in direct sunlight, but in the shade or partial shade. It does best in humus-rich, fairly acidic and moist soil.
Nandina dom. ‘Blush Pink’ changes colour spectacularly in the autumn
I recommend gardeners fertilise it with heather manure to keep the soil acidity at the right level, and to sprinkle the soil with a layer of bark mulch. This is both decorative and prevents soil from drying out too quickly. Give water when the weather is dry. Pruning is not essential, but removing old twigs after flowering does result in extra new growth.
Good in Skimmia The range of Skimmias is grown in a cold greenhouse, which optimises the purity of the crop. About Plants Zundert grows a number of highly regarded varieties, such as the Finchy, the Dwarf series, and the Rubesta series. These can also be ordered from Javado as mix layers.
The colourful foliage of Leucothoe ‘Makijaz’
Andromeda The crop resembles lavender, and the bell-shaped flowers resemble heather. The Andromeda has it all, and remains green all year round; or grey in the case of the Andromeda ‘Blue Ice’
Left: Andromeda ‘Blue Ice’ Right: Andromeda ‘Compacta’ Javado magazine 21
Christmas 2020 24 pages of Christmas inspiration It’s a pleasure to highlight a number of aspects of our Christmas range on the following pages. Our total range is much wider. Pre-ordering is highly recommended.
22 Javado magazine
Amaryllis No Water FlowersŽ The original, handmade wax bulbs that don’t need any water to fully blossom
325137
319764
299617
259178
319765
352803
231868
217123
352802
306121
342492
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374806 Javado magazine 23
Point Of Sale
Banners and posters
Javado has designed a number of posters and banners especially for Christmas 2020. This year, the banners are made of a lightweight sheet material (ForexÂŽ) instead of flag fabric. The banners are only available while stocks last.
24 Javado magazine
We’ve created a series of 3 Forex® advertising panels. Forex® is a strong, lightweight material. These panels, which are 110-cm high, 40-cm wide and 5-mm thick, are printed on both sides. You’re free to make holes and suspend them, or simply place them in a suitable location.
376657
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376695
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376660
376697 Javado magazine 25
Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
373831 276085
369262
334942
254286 303599
349050
303596
354521
365816
353565
324778
365739 365822
365821
365765
325550 324788 Order before wednesday noon for delivery the following week
26 Javado magazine
365892
365805
373226
373228
373225
373229
373227
373231
373230
373232
373319
373321 373320
373219 373330
373267 373313 373233
373314
Many more Christmas table centrepieces on our web shop: search for ‘centrepiece’ PREORDER YOURS TODAY Javado magazine 27
368459
363658 366752
366754
372993
368435
368448 316833
368433 368410
343666 370302 372992
368411
322243
191977
Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
28 Javado magazine
CHRISTMAS OFFER Ceramic pot ‘Bari’
374629 | Ø 16, H16
374628 | Ø 13, H13
374627 | Ø 16, H16
374626 | Ø 13, H13
PALLET OFFER Abies nobilis | 100 5-kg bundles
271737 > 02/11/2020
Javado magazine 29
Christmas Wreaths and Moss PRE-ORDER ESSANTIAL - BOOK AHEAD TODAY
Abies nobilis
Full: 69445 234548 234549 234550 324169 324170
| 30cm | 40cm | 50cm | 60cm | 80cm | 100cm
Half: 299867 234551 234552 234553 234554
| 25cm | 30cm | 40cm | 50cm | 60cm
Mix
Full: 234560 | 30cm 234561 | 40cm 234562 | 50cm
Nordmann exclusive
Full: 293404 | 30cm
234555 234556 234557 234558
30 Javado magazine
Nordmann
Full: 268600 | 30cm
Abies nobilis tree
Half: 234563 | 30cm 234564 | 40cm 234565 | 50cm
Half: 268602 | 25cm 268601 | 30cm
Abies nobilis tree snow | 30cm | 40cm | 50cm | 60cm
330796 323311 323312 323313
| 30cm | 40cm | 50cm | 60cm
351339 | 2,5kg 242900 | 1kg
352873 | 6kg
621 | 2,5kg
242901 | 1kg
28156 | 1,5kg
257403 | 8kg 184094 | 3kg
321770 | 2,5kg
THE HIGHEST QUALITY Ilex verticillata 236264 236265 350496 236266 236267 236268 350495 -
Ilex verticillata Oosterwijk 40cm Ilex verticillata Oosterwijk 50cm Ilex verticillata Oosterwijk 60cm Ilex verticillata Oosterwijk 70cm Ilex verticillata Oosterwijk 80cm Ilex verticillata Oosterwijk 90cm Ilex verticillata Oosterwijk 110cm
> 02/11/2020
Javado magazine 31
New product Azalea sims. Hortinno® MagiSnow Azalea sims. Hortinno® MagiSnow • Unique, star-shaped flowers • Highly decorative pyramid shape • Supplied in convenient packaging • Looks like a small, graceful Christmas tree • Winner of IPM novelty 2020 in the flowering plants category
Preorder yours today > 23/11/2020 354660 | ø 13cm 32 Javado magazine
Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
333784
333785
333787
369274
344346
369269
349062
349070
354524
369265
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367898 347476 347478
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368638 308495 Javado magazine 33
368462 363700
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366750
368403 370227
353470 347827
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Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
34 Javado magazine
HELLEBORUS VERBOOM BEAUTY
The original and best indoor flowering hellebore
• • • •
Create strong, high value sales from this 1 product Proven success with many customers Long shelf life in bud and flower for many weeks Free POS with all pre-orders of shelf +
PREORDER THESE TOPSELLERS NOW Deliveries from the 1st of November until mid-December search for ‘Verboom Beauty’ in web shop and see all available sizes
Javado magazine 35
Christmas Essentials
368540 320722 10322
168269
172870 61478
214231 38295 1994
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82294
82293
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319765 190256
2384
319764 349160
246370 Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
235441
375290
50072
374972
268821
342593
186458 294949
328954
374629 | Ø16 H16 374627 | Ø16 H16
294703
230014 230035
“Create your own added Value”
276085 Ø13 | H13 334942 | Ø13 H13 365821 | Ø22 H20
374628 | Ø13 H13 374626 | Ø13 H13
349050 Ø10 H11
373833 | Ø10 H11
365816 | Ø28 H25 Javado magazine 37
Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
373835
373858 373854 373833
356148
349059
373949
323160 349032 364808
373929
368140 357299 357297 354522 349064
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366174 38 Javado magazine
Order before wednesday noon for delivery the following week
New product Echeveria Devotion Echeveria Devotion • Intense red leaf colouring • Leaves appear to be made of velvet • Suitable for outside in moderate and warm climates • Intensity of colours increased by bright light in the day and cool temperatures at night • Nominated for Royal FloraHolland’s 2021 Glass Tulip • Winner of the Glee Best Houseplant Award
Preorder yours today > 19/10/2020 376203 | ø 15cm Javado magazine 39
350191
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375836 334633 217122
363673 370470
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369644
346928
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Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
40 Javado magazine
Order these beautiful planted terraniums well in advance
375616 | ø9 H20
340150 | ø18 H20
357626 | ø18 H32
330803 | ø18 H28
375613 | ø25 H38
357627 | ø21 H28
340149 | ø13 H29
352596 | ø27 H38
357625 | ø15 H40
352592 | ø17 H24
352588 | ø22 H32 Javado magazine 41
Many more Christmas items on our web shop: Filters / Themes / Christmas PREORDER YOUR CHRISTMAS ITEMS TODAY
349049
373923
373891
373902 373977
349054
373927
322595
347474 331192
372376
367901
353563
349116
354517
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365848 Order before wednesday noon for delivery the following week
42 Javado magazine
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371633 372182 372194
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Many more Christmas items on our web shop: Filters / Themes / Christmas
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350287
PREORDER YOUR CHRISTMAS ITEMS TODAY Javado magazine 43
Offer of the month
January
i Special offers âˆ&#x; Offer of the month
268008 | Spathiphyllum Bingo Cupido | pot 17cm
263354 | Tillandsia mix | pot 12 cm
228753 | Phal. hybr. mix 3t. 22+ | pot 12cm
365240 | Compo Terrarium 90450 | pot 17cm
244453 | Cineraria cru. Venezia F1 | pot 12cm
376078 | Andromeda pol. Blue Ice | pot 17cm
228349 | Nandina dom. Obsessed | pot 17cm
142223 | Paeonia suff. China mix | pot 11cm
189741 | Bulbflowers mix | pot 12cm
374070 | Cycamen Goblet | pot 10,5cm 44 Javado magazine
Christmas tree out, houseplant in
275526 | Plants ‘Smit Collection’ | Ø 12cm
376805 | Plants feel green mix | Ø 14cm
322695 | Plants luxe mix| Ø 14cm 322695 | Plants basic mix| Ø 14cm
Green houseplants sell out quickly in January. Order yours right now. 322696 | Plants luxe mix| Ø 17cm
80881 | Plants mix shelves| Ø 21cm Javado magazine 45
354072 Plants mix shelves Ø 19cm
286407 Plants mix shelves Ø 24cm
374058 Palms mix shelves Ø 21cm
46 Javado magazine
About Javado Although he might not yet be known to everybody, Nick van Delft’s work affects us all indirectly. What do we mean? Find out in this interview with our young, passionate colleague. How did you end up at Javado? I ended up here during a gap year of my business economics course. Now, a few years later, I’m a permanent member of the team, and my job here is really interesting and challenging. And what does this interesting job entail? I’m a Business Intelligence Specialist. I analyse data, and help make substantiated decisions that advance both our progress and that of our customers. Besides this aspect, I’m also responsible for automation. This concerns things like our software package, our webshop, our servers, the sticker printers, and so on. Can customers still expect some changes in this area? Absolutely! We’re going to launch a new, fully responsive webshop. The webshop adapts itself to suit the device it’s viewed on optimally, whether you order on a laptop, tablet, smartphone or PC. The improvements don’t stop there; The new webshop will be even easier to use, and is designed to help customers quickly find what they’re looking for. We’re currently testing it with a number of customers. If everything goes well, it won’t be long before we switch over to the new version. Initially, this will be a neat, basic version. A number of innovative features will then gradually be added. In the next magazine, we’ll show you more details. What do you like to do in your spare time? I live with my girlfriend in Katwijk, near the sea. I play left back for our local football club. We play in the Saturday Football League with a friendly team. Recently, I also took up a new hobby; Kitesurfing. It’s really fun!
Our customers can benefit from our savings promotion. Keep our magazines in 2020, send us a photo of all 4 ‘Holland stamps’, and receive a real Dutch treat with your order.
4 Javado magazine 47
Javadoplant B.V. | Venus 116 | 2675 LN | Honselersdijk | Holland www.javadoplant.com | marketing@javadoplant.com | +31 (0)174 615 444